Have you been looking for some simple pointers to help you podcast audience grow? Have you been looking for ways to monetize your podcast? Well, look no further, as this is WYSIWYG!
Marketing Essentials Every Podcaster Should KnowJustice Mitchell
Answers to questions like:
How do I optimize a podcast?
Additional reach for your brand?
Growing listeners and readership?
Should I be trying to monetize this?
Do listeners even know I have a blog?
How long do I do this to know it’s working?
Do people enjoy my content?
Downloads = Success?
What next!?!
Where technology meets marketing. How is the # and . affecting our ski world?.SKI
Most businesses know by now that social media can be a powerful and cost effective marketing tool. However, what most people don’t realize is that using the right landing page, domain name and hashtags in your social media posts can be critical for achieving success. In this first-of-its-kind SIA session, you’ll learn how to make the most of your landing pages, domains and social media to stand out amongst the noise on the Internet.
Marketing Essentials Every Podcaster Should KnowJustice Mitchell
Answers to questions like:
How do I optimize a podcast?
Additional reach for your brand?
Growing listeners and readership?
Should I be trying to monetize this?
Do listeners even know I have a blog?
How long do I do this to know it’s working?
Do people enjoy my content?
Downloads = Success?
What next!?!
Where technology meets marketing. How is the # and . affecting our ski world?.SKI
Most businesses know by now that social media can be a powerful and cost effective marketing tool. However, what most people don’t realize is that using the right landing page, domain name and hashtags in your social media posts can be critical for achieving success. In this first-of-its-kind SIA session, you’ll learn how to make the most of your landing pages, domains and social media to stand out amongst the noise on the Internet.
Learn how to plan , produce, and profit from your first webinar.
In case you have not noticed, webinars are one of the leading online marketing tools available. Learn the ins and outs of how to successfully run your own webinar marketing campaign.
Native Advertising: The Secret Weapon of Content Marketing semrush_webinars
Learn how to use and leverage paid social & native advertising platforms such as Taboola, Outbrain, Stumbleupon, Reddit, Twitter & Facebook to earn additional traffic, shares and coverage – beyond the paid click.
By having a scientific approach to your content promotion, such as A/B testing headlines, strong call to actions for shares & embeds, and designing your content right – it will significantly increase its performance.
Advanced tactics on driving engagement through native advertising, alongside best practice and regulation, will be shared.
Presentation by Mouneeb Shahid of 2 Web Design about using Social Media for Business. Learn the common social media platforms being used in business, where social media is today, how to set up effective business profiles, leveraging social media for business and advertising campaigns.
In the world of digital marketing there are lots of different options for acquiring customers. In the last few years the spotlight's been on inbound, with its focus on content and authentic interactions with the customer to drive sales. What we don't hear about as often though, is the enormous amount of manpower that goes into implementing a successful inbound strategy.
Enter the paid customer acquisition route. Services like Google AdWords and Facebook Advertising, while costing money, have great reputations for a reason--they work. Andrew and Noah will walk you through the basics, and teach you how to craft a successful strategy.
What You'll Learn
An overview of paid customer acquisition channels
The metrics to pay attention to
How to identify the best strategy for your company
Going Local: Best Practices for Reaching Locals – and Travelers Who’ve Alread...Arival
A ton of tour, activity and attraction purchases are made last minute and in market. Arival research indicates that three in four travelers say they book at least some of their activities “when they get there.” So how do you reach them? How do they find you? And oh yeah, what about all those people who already live in your market? This workshop from leading digital destination marketing agency Miles Partnership walks through the essential best practices – including paid, owned and shared digital media but also offline channels – for finding and converting that all-important in-destination decision-maker.
We had a great gathering of enthusiastic HubSpotters. In this presentation, we discussed two of the new HubSpot add-ons (Ads and Reporting). Our friends at Lendio discussed Zapier and how awesome it is to work with inside of HubSpot. And finally we discussed Marketing Automation and lead scoring. Take a look at the deck, and join is at an upcoming event!
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
How to Sell Promotional Products as a Preferred Advertising MediumPaul Kiewiet MAS
Promotional products are an effective advertising medium providing frequency, reach, target ability and a low cost per impression. Learn how to sell the like an advertising professional.
Watch the webinar here:https://youtu.be/GEzILwI6VdU
Key Takeaways:
1. Understand the type of content your customers want and need.
2. How to develop creative topics.
3. Managing your content once it has been published.
4. How to build a social media foundation with your content
Learn how to plan , produce, and profit from your first webinar.
In case you have not noticed, webinars are one of the leading online marketing tools available. Learn the ins and outs of how to successfully run your own webinar marketing campaign.
Native Advertising: The Secret Weapon of Content Marketing semrush_webinars
Learn how to use and leverage paid social & native advertising platforms such as Taboola, Outbrain, Stumbleupon, Reddit, Twitter & Facebook to earn additional traffic, shares and coverage – beyond the paid click.
By having a scientific approach to your content promotion, such as A/B testing headlines, strong call to actions for shares & embeds, and designing your content right – it will significantly increase its performance.
Advanced tactics on driving engagement through native advertising, alongside best practice and regulation, will be shared.
Presentation by Mouneeb Shahid of 2 Web Design about using Social Media for Business. Learn the common social media platforms being used in business, where social media is today, how to set up effective business profiles, leveraging social media for business and advertising campaigns.
In the world of digital marketing there are lots of different options for acquiring customers. In the last few years the spotlight's been on inbound, with its focus on content and authentic interactions with the customer to drive sales. What we don't hear about as often though, is the enormous amount of manpower that goes into implementing a successful inbound strategy.
Enter the paid customer acquisition route. Services like Google AdWords and Facebook Advertising, while costing money, have great reputations for a reason--they work. Andrew and Noah will walk you through the basics, and teach you how to craft a successful strategy.
What You'll Learn
An overview of paid customer acquisition channels
The metrics to pay attention to
How to identify the best strategy for your company
Going Local: Best Practices for Reaching Locals – and Travelers Who’ve Alread...Arival
A ton of tour, activity and attraction purchases are made last minute and in market. Arival research indicates that three in four travelers say they book at least some of their activities “when they get there.” So how do you reach them? How do they find you? And oh yeah, what about all those people who already live in your market? This workshop from leading digital destination marketing agency Miles Partnership walks through the essential best practices – including paid, owned and shared digital media but also offline channels – for finding and converting that all-important in-destination decision-maker.
We had a great gathering of enthusiastic HubSpotters. In this presentation, we discussed two of the new HubSpot add-ons (Ads and Reporting). Our friends at Lendio discussed Zapier and how awesome it is to work with inside of HubSpot. And finally we discussed Marketing Automation and lead scoring. Take a look at the deck, and join is at an upcoming event!
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
How to Sell Promotional Products as a Preferred Advertising MediumPaul Kiewiet MAS
Promotional products are an effective advertising medium providing frequency, reach, target ability and a low cost per impression. Learn how to sell the like an advertising professional.
Watch the webinar here:https://youtu.be/GEzILwI6VdU
Key Takeaways:
1. Understand the type of content your customers want and need.
2. How to develop creative topics.
3. Managing your content once it has been published.
4. How to build a social media foundation with your content
User acquisition. It's what it all boils down to, isn't it?
If you're not consistently feeding your sales funnel and seeing consistent -- and sustainable -- growth then it's time to think seriously about your user acquisition strategy.
In this presentation from Peter Mansfield from CMO. LA (www.cmo.la) and Early Growth Financial Services (www.earlygrowthfinancialservices.com), you'll get the tools and knowledge you need to optimize your user acquisition (on a tiny or non-existent budget!!).
Takeaways include:
- using content to drive traffic
- email marketing best practices
- PR: yes or no?
- calculating customer acquisition costs (CAC)
- matching up CAC with the lifetime value of a client (LTV)
- key metrics relevant to user acquisition
- and more!
In this presentation you can learn about the key elements for a successful online product launch. This is where the other presentations in this 9 part series all come together.
Livestreaming is the newest expectation of audiences everywhere. But how do you budget for live video?
In these slides we cover:
-How to get started with livestreaming.
-How much to budget when you’re building a live video strategy.
-A checklist of equipment you will need.
-How to demonstrate real ROI from live video.
How to Win Customers and Influence Google: A B2B Guide to Search and SocialAstek Consulting
Learn how to optimize social media for not only your B2B business, but also for Google. Presented by Rachel Yeomans of Astek and Sean McGinnis of 312 Digital.
Social Media it's not Sex but it Sure Does SellRich Benjamin
2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.
My citychannels.com tech startup pitch deck 2020Marcus Duke
MYCITYCHANNELS URBAN SOCIAL MEDIA ENCYCLOPEDIA
All-In-One Public Business Forum – Geolocation Business Directory – Freelancer Gig Jobs – Virtual Community Service – PPV Performers – Volunteer Editors – Points – Rewards – Raffles – Build a #Channel for any Person, Place or Thing – SEARCH for all #Channels or Scroll to the bottom for full list.
When you are just starting your company, digital marketing can be overwhelming: where do you start, what do all the terms mean, what is SEO, etc.? This presentation is a high-level overview of the building blocks for a digital marketing campaign, a digital marketing 101.
So you've been thinking about doing a podcast but you don't know where to start. It seems hard, and it'll be expensive. Well, let's see if we can test that theory and get you — FROM COUCH TO CAST!
PRIMETIME PODCASTING - How the QueensCast Podcast BeganJustice Mitchell
Here's a quick story to get you moving on your podcast. We begin QueensCast.com as an idea of helping more people connect to Women's Soccer — from there it was just blood, sweat and tears.
20 WAYS TO STAY ALIVE & THRIVE! As a world-class thinker-upper (which is even cooler than being an "innovator"), Justice has the chops to create content, brands, websites, mobile apps, blogs, social strategies, presentations, integrated ad campaigns, and brand identities. You will find Justice is as comfortable in a client pitch as he is working with an internal team. Throughout it all, he is focused equally on the desire to aesthetically express and fiscally impress.
Championship Martial Arts "Lifestyle" Apparel ProgrammingJustice Mitchell
Apparel pitch for Championship Martial Arts — I wanted to thoughtfully think about creating a REAL opportunity for Championship Martial Arts. One that not only establishes CMA as a preeminent brand but a lifestyle for its students. Apparel and creative like this gets noticed creates conversation and give students a way to speak about the brand.
Answers to questions like:
What’s your blog’s voice?
Are you funny? Serious? Irreverent?
Is your voice YOU or someone else?
Is your content topical?
Will you have guests?
How are you with people?
Who is your audience?
What kind of blog/content do you have?
Who is your competition?
Create a content plan
Ask for permission
From the University of Central Florida's Ad Club:
Come hear from advertising guru Justice Mitchell. Justice will help you figure out your place in the dynamic advertising marketplace. He'll share firsthand insight into the roles and personalities of both traditional and in-house agencies--and where the digital world is going.
The RISE of 2015 - Changes in the Digital LandscapeJustice Mitchell
This presentation is based on research conducted in Q3 and Q4 of 2014. Some of this presentation is fact, while some is a gut-feeling I’m sensing in the digital spectrum. Telling you which-is-which would be no fun. It is a jumpstart on 2015 for those of you who follow me at JusticeMitchell.com for information and education on social media, content, and integrated marketing. I want to enlighten you about changes to the overall digital landscape. By knowing the larger shifts within the digital spectrum, you can better understand the effect they will have on your business and potential marketing objectives.
In the spirit of complete transparency I wanted to present some client deliverables. The following presentation has been redacted, but the fundamental core thinking remains intact.
And while many of you are wondering why I would let people see "the secret sauce" I am a firm believer in exchange of information. Moreover, as the rise of the personal brand increases exponentially with the power of social and content marketing will truly differentiate us as our ability to think for our clients and nurture their respective goals outcomes.
This presentation is broken down into two parts — one outlines a proposal for social event activation on a enterprise scale. While the second part breaks out in larger idea of the construction of a content channel housed within a brand.
I hope you find the following information both beneficial and thought-provoking. As always, I would love to hear your thoughts. My very best to you and your future efforts.
Let's drink from a firehose at the 2014 http://www.iSummit.com convention in Orlando Florida! This mad dash will give you a lot more than one thing to think about when it come to your marketing. Enjoy!
Understanding & Creating Your Brand — 2014 FVRMAJustice Mitchell
Florida Vacation Rental Managers Association
Creating the brand of your company far outreaches just designing a great logo and tag line. You need to climb into your customers mindset and experience every touch-point. We walk through this mindset from the perspective of a Vacation Rental Property vertical.
Client: https://www.facebook.com/FVRMA
FVRMA is the only FL association representing the vacation rental industry interests in Tallahassee, and provides educational, networking, and marketing opportunities for members.
http://forum.flblogcon.com/
From:
http://forum.flblogcon.com/the-state-of-the-blog-address/
What better way to kick off the New Year than by analyzing your blog and the state of blogging in general?
This is exactly what famed social marketer and über blogger Justice Mitchell will do in FLBlogCon FORUM’s first annual “State of the Blog Address.” Hear about the current state of the blogosphere as well as identify future trends in technology and see how these will influence you and your blogging and social media endeavors.
As one of our most popular presenters from #CFLBlogCon12 and #FLBlogCon13, Justice is back by popular demand in this must-see-and-hear address!
What is the thing that every blogger will eventually ask themselves? "What do I write about this time?"
Join me: JusticeMitchell.com on a choose your own adventure presentation! Together let's explore a break from the same old blog post model, and find new creative ways to express yourself and your content. Will let you the audience decide how best to take your future content from "zero to hero."
The following is a compendium to the presentation that was given at the Nicholson School of Communications at the University of Central Florida. This document should act as a resource in guiding integrated marketing campaigns through the process of the goals and objectives; channel selection and deployment; reporting and monitoring through the final outcome.
The Business Of Content Management: Blogging V3.Justice Mitchell
You’re invited to explore the world of content marketing and how it applies to your real-world business. Do you think that you need a blog for your business? Well, it’s a lot more than that. Grab your notebooks and get ready to learn how the future of content will fuel not simply your blog channel but all of your social media.
Career Start-Ups: Leveraging Social Media ProfessionallyJustice Mitchell
As you go from one career stage of your life to another social media can do a great deal to support and direct your efforts. The following presentation was originally created for the University Of Central Florida's "COMM DAY" to help students transition into their chosen career field by establishing a 'personal brand' and use social media to research and contact potential employers.
Pitching your designs, ideas, media and marketing can be the culmination of all your hard work. It can also be the hardest part! Walk through this helpful guide for pitching your marketing campaigns and related initiatives.
Integrated Social Business, Deployment & OptimizationJustice Mitchell
Integrated Social Business, Deployment & Optimization is a complete look at the variable stages of creating and deploying socially sound content and campaigns.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
7. • How do I optimize a podcast?
• Additional reach for your brand?
• Growing listeners and readership?
• Should I be trying to monetize this?
• Do listeners even know I have a blog?
• How long do I do this to know it’s working?
• Do people enjoy my content?
• Downloads = Success?
• What next!?!
Where’s All This Benefit?
11. Get People Excited Before
SHOWLEAD UP LEAD UP LEAD UP POST SHOW POST SHOW POST SHOW
DAY DAY DAY DAY DAY DAY
12. • Have a time each week people
can depend on
• Have 101” programming to ease
people in
• Introduce each show
• Whatever your content is —
don’t talk OVER your audience
• Pre-prep any guests of the show
with questions & directives
• If you plan to create advertorial
space “in show” make sure that
your advertiser/sponsor is a
good fit for your content
• Always be transparent
People Trust Consistency
14. • Respect your listenership
• Ask for what you want from
your audience
• Need more likes?
• Come to an event?
• Name a new product?
• Review our latest “X, Y & Z!”
• Create a sense of community
– it’s OUR show
• Never assume that your
audience feels a given way
• Let the show ask questions
(for future content)
You Are A Village
15. • Don’t SELL! Especially if
you’re monetizing
• Solving problems = creates
loyalty
• Actionable content
• The “10/90”
Don’t Sell
20. PAID: Media
Earned: Media
SOCIAL
Owned: IP
INTELLIGENCE DATA
PROPERTIES
Books/Blogs (eBooks)
Websites/Connects
Digital: Mobile/Tablet
Digital: Applicational
Physical Product
Data & Lists
Email
“The BIG 6”
AFFILIATES
Relationships
Ambassadors
Brand-jacking
Certifications
21. PAID: Media
Earned: Media
SOCIAL
Owned: IP
INTELLIGENCE DATA
PROPERTIES
Books/Blogs (eBooks)
Websites/Connects
Digital: Mobile/Tablet
Digital: Applicational
Physical Product
Data & Lists
Email
COMMUNITY
Subscribers
Forums
Groups
Boards
Chat/Live
“The BIG 6”
AFFILIATES
Relationships
Ambassadors
Brand-jacking
Certifications
22. PAID: Media
Earned: Media
SOCIAL
Owned: IP
INTELLIGENCE DATA
PROPERTIES
Books/Blogs (eBooks)
Websites/Connects
Digital: Mobile/Tablet
Digital: Applicational
Physical Product
Data & Lists
Email
COMMUNITY
Subscribers
Forums
Groups
Boards
Chat/Live
TRUST KEYS
Ranking
Ratings
Reviews
Testimonials
“Proof” Positive
Celebrity
“The BIG 6”
AFFILIATES
Relationships
Ambassadors
Brand-jacking
Certifications
23. PAID: Media
Earned: Media
SOCIAL
Owned: IP
INTELLIGENCE DATA
PROPERTIES
Books/Blogs (eBooks)
Websites/Connects
Digital: Mobile/Tablet
Digital: Applicational
Physical Product
Data & Lists
Email
CHANNELS
Facebook
Twitter
YouTube
etc.
COMMUNITY
Subscribers
Forums
Groups
Boards
Chat/Live
TRUST KEYS
Ranking
Ratings
Reviews
Testimonials
“Proof” Positive
Celebrity
“The BIG 6”
AFFILIATES
Relationships
Ambassadors
Brand-jacking
Certifications
24. PAID: Media
Earned: Media
SOCIAL
Owned: IP
INTELLIGENCE DATA
ADVERTISING
Online (inbound)
Traditional (outbound)
• Print?TV/Radio
Endorsements
Programmatic
Outreach
PROPERTIES
Books/Blogs (eBooks)
Websites/Connects
Digital: Mobile/Tablet
Digital: Applicational
Physical Product
Data & Lists
Email
CHANNELS
Facebook
Twitter
YouTube
etc.
COMMUNITY
Subscribers
Forums
Groups
Boards
Chat/Live
TRUST KEYS
Ranking
Ratings
Reviews
Testimonials
“Proof” Positive
Celebrity
“The BIG 6”
AFFILIATES
Relationships
Ambassadors
Brand-jacking
Certifications
25. PAID: Media
Earned: Media
SOCIAL
Owned: IP
INTELLIGENCE DATA
ADVERTISING
Online (inbound)
Traditional (outbound)
• Print?TV/Radio
Endorsements
Programmatic
Outreach
PARTNERSHIPS
Co-Branding
White Labeling
Partnerships
Sponsorships
PROPERTIES
Books/Blogs (eBooks)
Websites/Connects
Digital: Mobile/Tablet
Digital: Applicational
Physical Product
Data & Lists
Email
CHANNELS
Facebook
Twitter
YouTube
etc.
COMMUNITY
Subscribers
Forums
Groups
Boards
Chat/Live
TRUST KEYS
Ranking
Ratings
Reviews
Testimonials
“Proof” Positive
Celebrity
“The BIG 6”
AFFILIATES
Relationships
Ambassadors
Brand-jacking
Certifications
26. PAID: Media
Earned: Media
SOCIAL
Owned: IP
INTELLIGENCE DATA
ADVERTISING
Online (inbound)
Traditional (outbound)
• Print?TV/Radio
Endorsements
Programmatic
Outreach
CONTENT
UGC
Created
Curated
Streaming
PodCasting
Channel Content
PARTNERSHIPS
Co-Branding
White Labeling
Partnerships
Sponsorships
PROPERTIES
Books/Blogs (eBooks)
Websites/Connects
Digital: Mobile/Tablet
Digital: Applicational
Physical Product
Data & Lists
Email
CHANNELS
Facebook
Twitter
YouTube
etc.
COMMUNITY
Subscribers
Forums
Groups
Boards
Chat/Live
TRUST KEYS
Ranking
Ratings
Reviews
Testimonials
“Proof” Positive
Celebrity
“The BIG 6”
AFFILIATES
Relationships
Ambassadors
Brand-jacking
Certifications
27. PAID: Media
Earned: Media
SOCIAL
Owned: IP
INTELLIGENCE DATA
ADVERTISING
Online (inbound)
Traditional (outbound)
• Print?TV/Radio
Endorsements
Programmatic
Outreach
CONTENT
UGC
Created
Curated
Streaming
PodCasting
Channel Content
INFLUENCER
Celebrity
Ambassador
Recruiter
Moderators
Outreach
PARTNERSHIPS
Co-Branding
White Labeling
Partnerships
Sponsorships
PROPERTIES
Books/Blogs (eBooks)
Websites/Connects
Digital: Mobile/Tablet
Digital: Applicational
Physical Product
Data & Lists
Email
CHANNELS
Facebook
Twitter
YouTube
etc.
COMMUNITY
Subscribers
Forums
Groups
Boards
Chat/Live
TRUST KEYS
Ranking
Ratings
Reviews
Testimonials
“Proof” Positive
Celebrity
“The BIG 6”
AFFILIATES
Relationships
Ambassadors
Brand-jacking
Certifications
28. PAID: Media
Earned: Media
SOCIAL
Owned: IP
INTELLIGENCE DATA
ADVERTISING
Online (inbound)
Traditional (outbound)
• Print?TV/Radio
Endorsements
Programmatic
Outreach
CONTENT
UGC
Created
Curated
Streaming
PodCasting
Channel Content
INFLUENCER
Celebrity
Ambassador
Recruiter
Moderators
Outreach
PARTNERSHIPS
Co-Branding
White Labeling
Partnerships
Sponsorships
INTELLIGENCE
Testing
Support
Forecasting
Prototyping
Monitoring
Optimization
Analysis
Crisis
PROPERTIES
Books/Blogs (eBooks)
Websites/Connects
Digital: Mobile/Tablet
Digital: Applicational
Physical Product
Data & Lists
Email
CHANNELS
Facebook
Twitter
YouTube
etc.
COMMUNITY
Subscribers
Forums
Groups
Boards
Chat/Live
TRUST KEYS
Ranking
Ratings
Reviews
Testimonials
“Proof” Positive
Celebrity
“The BIG 6”
AFFILIATES
Relationships
Ambassadors
Brand-jacking
Certifications
34. Monetization Media Types
SUGGESTED SALES TYPES:
Online Banner(s) Sectional Takeover Product Reviews Paid Placement
In-Show Mention PreRecorded Spot Video Interstitial Email
Advetorial article Calendar/LIVE Event Giveaway/Program … and more!
35. Online Banners
[+] PRO
• Pretty easy in implement
• Most client understand them
• You can use a network or control them yourself
[-] CON
• Not insanely effective
• You can use a network or control them yourself
37. Product Reviews
[+] PRO
• Feels authentic
• Creates loyalty with another brand
[-] CON
• Bad products are bad for you
38. Paid Placement
[+] PRO
• Large ad placement for client
[-] CON
• Needs to be recognize the advertisement
• Can feel like a bait-and-switch
39. In-Show Mentions
[+] PRO
• Feels authentic
• Creates loyalty with another brand
[-] CON
• Not always inline with brand
40. PreRecorded Spots
[+] PRO
• Gives your show a bigger feel
• A great way for clients to stay on brand
[-] CON
• Breaks up show
• Makes you feel “salesy”
42. Email
[+] PRO
• Working relationships within your list, or your
clients list can be VERY beneficial
• People still check email everyday
[-] CON
• Poorly executed email can hurt as much as help
43. Advertorial Article
[+] PRO
• Gives clients a long-form approach
• Feels more credible
[-] CON
• Needs to be recognize the advertisement
44. Calendar/Event
[+] PRO
• Fast traction for clients
• Creates a sense of urgency
• Advocate a series of promotions
[-] CON
• One and done
45. Giveaway/Prize Programming
[+] PRO
• Good alignment with client
• Piggyback your content with promos
• Work to share contacts
[-] CON
• Bad client brands can spoil your clean list
46. • What are your Metrics?
• Traffic
• Demographics
• New vs. repeat visitation
• Dwell time
• What kind of pricing models?
• CPA (Cost Per Action/Acquisition/Lead/Purchase)
• CPC (Cost per Click)
• CPM (Cost Per Thousand Impressions)
• Flat Rate
• Multiple Models
What do I charge?
47. Develop A Rate Sheet
AD PRODUCT COST AVAILABILITY SIZE
Billboard sponsor: banner $400/month 4 per month 728x90
Column ad 1 $400/month 6 per month 300x250
Pre-roll: “Brought to you by” $800/month 2 mentions / show 00:60 + Sec
Random: “in-show” spot $400/month 1 mention / show 00:30 + Sec
Mid-roll: (client submitted) audio ad $600/month 1 slot / show 00:60 + Sec
End-roll: (client submitted) audio ad $300/month 1 slot / show 00:30 + Sec
Column ad 2 $350/month 6 per month 300x200
Column ad 3 $300/month 6 per month 300x150
Top Ten post presenter $150/week or $500/month 1 per week Custom
Sponsored “Native” Post $400 - 600 contact for quote 1 per day Article
$150/post 1 per day Article
Footer sponsor: banner
Sponsored calendar event
Article ad: banner $500/month 4 per month 300x150
$300/month 4 per month 728x90
$50/post 1 per day 1200x900Social media post from QC
Email: banner $50/post 4 per month 300x250