The presentation discusses an integrated VoIP system for internet service providers (ISPs) provided by RAD Data Communications. The system includes a central class 5 softswitch called IPVsuite for managing telephony services, an integrated management and provisioning system for controlling customer premise equipment (CPE), and end-user CPE devices called IPVgate. The system offers ISPs benefits like short time to launch voice services, low operational costs, and optimized total cost of ownership. It provides a complete, carrier-grade VoIP solution in a single package to help ISPs enter the voice market and strengthen their positioning as full telecom providers.

1. RAD VoIP System Slide 1
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www.rad.com
Ido Miran
Product Manager
RAD Data Communications
Service Provider Class 5 VoIP –
An Integrated Approach
PLNOG March 5th 2010,
Warsaw
ido_m@rad.com | www.radvoip.com | www.rad.com

2. RAD VoIP System Slide 2
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www.rad.com
Does the life of an ISP getting
into VoIP telephony really have to
be so complicated?
OR MAYBE:
PLNOG March 5th 2010, Warsaw
Ido Miran
Product Manager
RAD Data Communications
ido_m@rad.com | www.radvoip.com | www.rad.com

3. RAD VoIP System Slide 3
Agenda
• ISPs getting into VoIP – Motivation, Considerations
• VoIP Network Elements
• Class 5 VoIP Platforms
• The Integrated VoIP System
• Summary

4. RAD VoIP System Slide 4
ISPs Adopting VoIP
As an ISP why would you get into VoIP?
• Leverage existing infrastructure & customer base
• Use voice as a “bait” to gain more Internet customers
• Create richer service products: packages, promotions
• Strengthen your image & positioning as a provider
• Offer customers a one-stop-shop: single bill, single PoC
• Captive customers
INCREASE MARKET SHARE & REVENUES

5. RAD VoIP System Slide 5
ISPs Adopting VoIP
Isn’t it easier to just resell voice services?
Benefits from becoming an operator:
• Gain full control over the service:
• Cost/Profit (get lowest minute rate from different
carriers, stop paying for the Class 5 services)
• Diversity (create new services not just phone line)
• Service Quality (no more mediation between
customer and provider)
• Secure existing customers
• Sell more services

6. RAD VoIP System Slide 6
ISPs Adopting VoIP
Selecting the right solution
Some important considerations:
• Low entry cost, minimal risk
• Complete solution from a single source
• Simple to manage, easy service provisioning
• Short time to service, fast ROI
• Carrier class, scalable
• Established vendor
Low OPEX

7. RAD VoIP System Slide 7
Class 5
Softswitch
VoIP Service Provider Network
Public Switch
TDM
Pre/Post-Paid
Billing
System
Application Servers
Lawful
Interception
Media Gateways,
Class 4 Softswitch
E1s
SS7
SIP-I, H.323..
Firewall,
SBC
IP-PBX
SMB
Custome
r
LA
N
IPPhones
SOHO/Residenti
al Customer
2/4 FXS
LA
N
VoIP CPE/ATA
VoIP CPE
PBX
SMB
Custome
r
LA
N
Phone Lines
(POTS, BRI,
E1-PRI)
ADSL2+
ETH
Fiber
SMB – Small-
PSTN /
Cellular
VoIP
Interco
nnect
IP
Network

8. RAD VoIP System Slide 8
Market Segments
End-customer Types
Customer Type
No. of phone
lines
Customer Needs Remarks
Residential
(household)
1-2 - Basic services - Price sensitive
SOHO
Small Office-Home Office
(1 or 2 persons)
1-2 - Multiple class 5 services (e.g.
Voicemail, Fax, CLIR)
- Will pay more than
residential(?)
SMB
Small-Medium Business
(2-20 employees)
4-8 - SOHO services + PBX
functionalities
- Additional services (e.g. IVR,
Firewall, VPN)
- Small IP-PBX
- Higher prices
- Installation/setup fee
- Support contract
Enterprise
(>20 employees)
>10 (E1) -VPNs for satellite office
-Voice VPNs
-IP-PBX
- Advanced telephony services
(IVR, conference rooms etc.)

9. RAD VoIP System Slide 9
High-End Softswitch
• Tier1 Softswitches are designed for millions of subscribers
• High cost solution
• Focus on residential market
• Complex integration
• Complex operation
– Long adaptation to operator’s needs
– No modification flexibilities
– Long time to market
– Costly maintenance fees

10. RAD VoIP System Slide 10
Low-End Open Source Solution
(open source = free?)
Self Developed / Low Cost
Solution (Asterisk..)
Typical Capacity Limited (several hundred customers?)
Originally designed for Enterprise customer (IP-PBX)
CPE Integration Typically requires extensive effort
Management CPEs managed separately if at all
System Robustness May vary according to the integrator
Service Provisioning Usually complex (scripting etc.)
Integration with BSS/OSS Depends on integrator
TCO
(Total Cost of Ownership)
High (self developed  long learning curve, requires
extensive in-house support & maintenance)

11. RAD VoIP System Slide 11
The Integrated Class 5 Platform
What makes it integrated?
• Single and unified management GUI for:
• Controlling Softswitch services delivered to the subscribers
• CPE management: on-the-fly device configuration
• Real time monitoring: CPE status, call quality, ADSL line, device history, troubleshooting
• CPE HW/SW version control, FW upgrade tools
• Smart call routing (e.g. based on originating CPE port type)
• CDR capabilities: auto-export, integrated services
• Standard API allowing further integration with external systems

12. RAD VoIP System Slide 12
DEMO
(or: Enough talking, let me show exactly what I mean..)
Example #1:
Create an additional phone number for an existing
customer, assign it to a dedicated port on his CPE
Note: This port will be connected to a POS terminal

13. RAD VoIP System Slide 13
DEMO (cont. 2/4)
Example #2:
Your end customer wants to forward calls during lunch time
to his mobile phone, and afterhours to an external call
center service

14. RAD VoIP System Slide 14
DEMO (cont. 3/4)
Example #3:
Route all Fax calls to a specific termination gateway (e.g. for
ensuring T.38 support)

15. RAD VoIP System Slide 15
DEMO (cont. 4/4)
Example #4:
A subscriber is complaining about voice quality issues. You
must quickly troubleshoot and locate the problem..

16. RAD VoIP System Slide 16
The Integrated Class 5 Platform
Integrated
Softswitch/CPE
Fast Service
Provisioning
Efficient Service
Quality Control
Low OPEX
Optimized TCO
Low Customer Churn
Revenue Assurance

17. RAD VoIP System Slide 17
Operational Costs (ouch!)
Things to consider for your business plan:
• Number & level of IT engineers needed per subscriber
• Call center support resources per subscriber
• Installation time & cost
• Maintenance cost of components
• Availability-of-Service cost (MTBF, customer churn, revenue
loss)

18. RAD VoIP System Slide 18
Business Plan Simulation
• To what extent is your business plan sensitive to CAPEX & OPEX?
• When can you expect to balance your expenses?
• Different scenarios must be simulated to make sure your numbers are right!

19. RAD VoIP System Slide 19
IPVgate-30
(IP-PBX)
SMB
Premise
s
LA
N
2 FXS
IP Phones
Service Provider Central Office
IPVsuite-200
(Class 5 Softswitch, Management,
Monitoring & Provisioning
System)
SOHO
Premises
2/4 FXS
LA
N
IPVgate-20
Media Gateways
E1-PRI/SS7
SIP
PSTN
or
Cellula
IPVsuite-Billing
(Postpaid+Prepaid Billing System - optional)
RVS – RAD VoIP System
Integrated VoIP Telephony for Service Providers
IPVgate-20
PBX
SMB
Premise
s
LA
N
Phone Lines
(POTS, BRI,
E1/T1-PRI)
ADSL2+
ETH
Fiber
IP Network

20. RAD VoIP System Slide 20
The Package – “Telco in a Box”
We provide a fully integrated, carrier grade telephony & data access system.
The package comprises of:
• Central Class 5 SoftSwitch - IPVsuite
All necessary Telephony services integrated on top of a SoftSwitch
• Integrated Management & Provisioning System - IPVsuite
Controls & monitors end-units using extremely user friendly
web interface
• End Customer Units (CPE) - IPVgate
Business grade VoIP gateway routers, fully integrated with IPVsuite
• Professional Project Assistance
Team of experienced experts in VoIP, Internet Networking & Telephony
• Complementary 3rd Party Elements
RAD can provide integrated complementary equipment (e.g. Media Gateways, Billing System)

21. RAD VoIP System Slide 21
Summary
RAD Integrated Class 5 VoIP System
• Integrated Class 5 Softswitch + CPEs from same vendor
Record time to service, single vendor responsibility
• Built-in NMS for service provisioning + CPE management/monitoring
Minimal OPEX, optimized TCO
• Low cost to entry, license-based “invest-as-you-grow” economics
Fast ROI
• Smart end-devices, robust QoS, business-class voice quality
Customer satisfaction, revenue assurance

22. RAD VoIP System Slide 22
Where can I find more info?
Our web site: www.radvoip.com | www.rad.com

23. RAD VoIP System Slide 23
www.rad.com
Thank youfor your attention
Ido Miran (ido_m@rad.com)
RAD Data Communications
www.radvoip.com | www.rad.com

24. RAD VoIP System Slide 24
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www.rad.com
BACKUP SCREENSHOT SLIDES
(Demo)

25. RAD VoIP System Slide 25

26. RAD VoIP System Slide 26

27. RAD VoIP System Slide 27
DEMO
(or: enough talking, let me show exactly what I mean..)
Example #1:
Create an additional phone number for an existing
customer, assign it to a dedicated port on his CPE
Note: This port will be connected to a POS terminal

28. RAD VoIP System Slide 28

29. RAD VoIP System Slide 29

30. RAD VoIP System Slide 30
DEMO (cont. 2/4)
Example #2:
Your end customer wants to forward calls during lunch time
to his mobile phone, and afterhours to an external call
center service

31. RAD VoIP System Slide 31

32. RAD VoIP System Slide 32

33. RAD VoIP System Slide 33

34. RAD VoIP System Slide 34

35. RAD VoIP System Slide 35

36. RAD VoIP System Slide 36
DEMO (cont. 3/4)
Example #3:
Route all national Fax calls to a specific termination gateway
(e.g. for ensuring T.38 support)

37. RAD VoIP System Slide 37

38. RAD VoIP System Slide 38
DEMO (cont. 4/4)
Example #4:
A subscriber is complaining about voice quality issues. You
must quickly troubleshoot and locate the problem..

39. RAD VoIP System Slide 39

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