Invite Ideas Consulting, the owner of all rights associated with Choice N Cheers mobile app and choicencheers.com is in the process of getting a Series A round of equity capital in the amount of $100,000.
The company has developed a minimum viable product featuring 90+ Indian cities nightlife and hangout places. We intend to release iOS and Android Wearable version of the App this coming quarter and reach new markets like Americas and Europe. Based on the initial conceptualization and a successful web application having already achieved over 10,000 hits, the mobile version of the Choice N Cheers total system has been designed to provide travelers, tourists and locals in unknown locations world-wide with market leading functionality and values. Choice N Cheers plans to introduce new excellent features like Pool Party, Cashless Payments, Online Ordering, Chair Reservations, unique Rating System, and Engaging Alcohol Games; over the time.
The overall size of the world market for this type of bar searching system has been estimated to be more than 100 millions. Management will focus on an initial target market of individuals aging 21+. This target is estimated to include over 4.2M users in the US alone and over 14.5M accessible target market worldwide.
The company is forecasted to obtain profitability in year 2, over $75M in revenue in year 3 with anticipated growth to over $200M in year 5.
Capital will be used in the following manner:
Development of future versions of mobile and wearable app ; IPR and Patent – 20%
Post-launch marketing – 25%
Infrastructure development – 10%
New hiring’s and team expansion – 10%
Partial salary for full-time Co-Founders – 20%
$15K cushion – 15%
The document discusses findings from research on the Customer Attraction Score (CAS), which measures the overall attractiveness of shopping and travel destinations. The research was based on an online survey of over 1600 Australian shoppers and travellers. It found that the benefits of a destination have a much greater influence on its attractiveness than the costs. For both shopping and travel destinations, the strongest benefit factor is social interaction. Marketing efforts should focus on promoting these experiential benefits rather than reduced costs alone.
The document discusses strategies for businesses in the hospitality industry to be the first choice of customers. It recommends focusing on building an engaging website, using personalized messaging, mobile apps, gamification, videos, social media, virtual and augmented reality experiences. The goal is to attract and engage customers at every touchpoint and provide memorable experiences that keep them coming back.
Slate Inc. will run an advertising campaign for Lucky Charms cereal targeting millennials in major cities and college towns. They will use a variety of media including outdoor, television, magazine, and digital/mobile ads. The campaign will utilize a pulsing strategy with four periods of heavy advertising per year to efficiently use the budget. Research from Simmons supports targeting young adults on platforms like Facebook, Pandora, and coupon/deal apps on mobile devices. Ads will emphasize Lucky Charms as an enjoyable snack. The budget will be allocated primarily to digital/mobile channels, with television, magazine, and outdoor supporting the campaign.
This document proposes the Xiao Yao You ecosystem, an exclusive luxury travel experience for wealthy Chinese travelers. It will provide curated shopping, adventure, and wellness programs through a digital platform, physical stores, and travel partners. The target customer segment is high net worth individuals who spend heavily on overseas travel and luxury goods. Projections estimate $360 million in total transaction value by year five, with a gross profit margin of 34%. Risks include increased costs, lack of customer loyalty, small market penetration, and difficulties hiring multilingual staff.
The document proposes a travel app called "Wanderer" that allows users to book flights, hotels, adventures sports, and premium pre-planned tours according to their budget. It identifies opportunities to reduce dependency on travel agencies and provide affordable options for young travelers. The app will fulfill customer needs like one-stop booking of flights, hotels, and activities. It will launch with free and premium versions and be promoted through its website, emails, social media, YouTube, and word-of-mouth. Incentives like e-cash rewards and festival discounts will encourage customer acquisition and retention.
Location-Based Services Overview and 5 Tips for Location-Based MarketingAdam Steinberg
Overview of location-based services like Foursquare and Facebook Places. Also includes 5 practical tips for getting started with location-based marketing.
Idmd cafe mexicana digital advertising case study Jodi Morel
Case Study: How One Restaurant Achieved 4,381% ROI and 325 Paying Customers in 30 Days
One new $8 lunch deal + four expert digital advertising tactics = huge success! Learn how Café Mexicana generated clicks, revenue, and in-store customers with help from our Digital Advertising team.
This document summarizes the digital advertising campaign run by a restaurant called Café Mexicana. The campaign utilized Google AdWords, location extensions, a mobile-optimized landing page, programmatic display ads, and Facebook ads. The campaign drove over 157,000 impressions and 325 restaurant visits in one month, generating $26,000 in revenue from a $582 initial investment - a 4381% return on investment. The campaign was highly successful at driving new customers to the restaurant through targeted digital advertising tactics.
The document discusses findings from research on the Customer Attraction Score (CAS), which measures the overall attractiveness of shopping and travel destinations. The research was based on an online survey of over 1600 Australian shoppers and travellers. It found that the benefits of a destination have a much greater influence on its attractiveness than the costs. For both shopping and travel destinations, the strongest benefit factor is social interaction. Marketing efforts should focus on promoting these experiential benefits rather than reduced costs alone.
The document discusses strategies for businesses in the hospitality industry to be the first choice of customers. It recommends focusing on building an engaging website, using personalized messaging, mobile apps, gamification, videos, social media, virtual and augmented reality experiences. The goal is to attract and engage customers at every touchpoint and provide memorable experiences that keep them coming back.
Slate Inc. will run an advertising campaign for Lucky Charms cereal targeting millennials in major cities and college towns. They will use a variety of media including outdoor, television, magazine, and digital/mobile ads. The campaign will utilize a pulsing strategy with four periods of heavy advertising per year to efficiently use the budget. Research from Simmons supports targeting young adults on platforms like Facebook, Pandora, and coupon/deal apps on mobile devices. Ads will emphasize Lucky Charms as an enjoyable snack. The budget will be allocated primarily to digital/mobile channels, with television, magazine, and outdoor supporting the campaign.
This document proposes the Xiao Yao You ecosystem, an exclusive luxury travel experience for wealthy Chinese travelers. It will provide curated shopping, adventure, and wellness programs through a digital platform, physical stores, and travel partners. The target customer segment is high net worth individuals who spend heavily on overseas travel and luxury goods. Projections estimate $360 million in total transaction value by year five, with a gross profit margin of 34%. Risks include increased costs, lack of customer loyalty, small market penetration, and difficulties hiring multilingual staff.
The document proposes a travel app called "Wanderer" that allows users to book flights, hotels, adventures sports, and premium pre-planned tours according to their budget. It identifies opportunities to reduce dependency on travel agencies and provide affordable options for young travelers. The app will fulfill customer needs like one-stop booking of flights, hotels, and activities. It will launch with free and premium versions and be promoted through its website, emails, social media, YouTube, and word-of-mouth. Incentives like e-cash rewards and festival discounts will encourage customer acquisition and retention.
Location-Based Services Overview and 5 Tips for Location-Based MarketingAdam Steinberg
Overview of location-based services like Foursquare and Facebook Places. Also includes 5 practical tips for getting started with location-based marketing.
Idmd cafe mexicana digital advertising case study Jodi Morel
Case Study: How One Restaurant Achieved 4,381% ROI and 325 Paying Customers in 30 Days
One new $8 lunch deal + four expert digital advertising tactics = huge success! Learn how Café Mexicana generated clicks, revenue, and in-store customers with help from our Digital Advertising team.
This document summarizes the digital advertising campaign run by a restaurant called Café Mexicana. The campaign utilized Google AdWords, location extensions, a mobile-optimized landing page, programmatic display ads, and Facebook ads. The campaign drove over 157,000 impressions and 325 restaurant visits in one month, generating $26,000 in revenue from a $582 initial investment - a 4381% return on investment. The campaign was highly successful at driving new customers to the restaurant through targeted digital advertising tactics.
2013 has been an amazing year for marketing! With feedback from the community, we’ve nominated individuals, businesses, and agencies that have stood out as best-in-class marketers over the past year.
Social Media Content Analysis of the Travel, Tourism and Hospitality Industry.Laughlin Rigby
Results of an exclusive Oct 2011 study by Travelshake.com analysing, categorising and ranking the different social media content themes posted by over 1200 tourism business from 77 countries worldwide via the Travelshake.com platform. Launched in May 2010, Travelshake.com was the world's first social media platform for the travel and tourism industry. The presentation also includes analysis of sub-sectors within the industry such as restaurants, hotels, transport and tourist boards.
Shopping has always been social – whether we’re buying a camera, booking a holiday or renting a car. Since the first transactions in the earliest marketplaces, people bought from people and discussed their decisions with other people.
The document discusses geofencing in the hospitality industry. It begins by defining geofencing and providing examples of how hotels use it to target customers within a certain location with promotions and incentives. It then discusses how other industries like airlines, retailers, and grocery stores are using geofencing. Experts predict geofencing will grow significantly as mobile technology advances and more consumers rely on mobile devices. Businesses will need to utilize geofencing to stay competitive and understand customer wants.
The document discusses geofencing in the hospitality industry. It begins by defining geofencing and providing examples of how hotels use it to target customers within a certain location with promotions and incentives. It then discusses how other industries like airlines, retailers, and grocery stores are also using geofencing. Experts predict geofencing will grow significantly as mobile technology advances and more consumers rely on mobile devices. Businesses will need to utilize geofencing to stay competitive and understand customer wants.
The document outlines an IMC plan for Virgin Hotels Chicago that aims to increase use of entertainment venues by 10%, hotel stays by 10%, and social media activities by 15% through a campaign promising a unique experience unlike anywhere else, targeting locals aged 25+ and travelers aged 25+ using strategies like creative campaigns, social media content, and PR events.
Could LBS Bring Traditional Retailers Back to LifeMWWPR
Times have been tough for brick-and-mortar (BAM) retail locations over the last few decades. First, increased numbers of big-box superstores with wider selections and lower prices drove consumers away from the traditional mom-and-pop shops. Then came the rise of e-commerce, which enabled consumers to find and pay for the merchandise they needed easily and securely from their homes.
The document outlines a partnership between National Geographic and Expedia to expand their target audiences. It proposes a 360 campaign with 3 activations: 1) A photo contest with Expedia sponsoring prizes, 2) Digital ads on National Geographic's website targeting affluent travelers, and 3) A photo gallery event. Details include audience demographics, partnership goals, media metrics for both brands, proposed budgets and timelines. The campaign aims to increase awareness and brand loyalty by leveraging National Geographic's storytelling and global audience.
BlackBerry is offering iPhone users up to $550 to trade in their iPhone for a BlackBerry Passport as a desperate measure by the struggling manufacturer to gain market share in the US and Canada from December 1st.
UK retailers like John Lewis, Argos, and Dixons anticipate that Black Friday will drive significant mobile traffic and sales, as the event has grown in popularity and recognition among British consumers in recent years.
Adobe research found that mobile sales on Thanksgiving day in the US are expected to increase 10% compared to last year and reach $418 million, while 26% of Black Friday shoppers will use mobile devices to make purchases.
Location based services (LBS) utilize mobile devices and location data to provide information and entertainment services to users. LBS bridges multiple marketing channels and enables businesses to reach local customers. As mobile internet usage grows exponentially, the number of local searches is also increasing dramatically. Small businesses need to claim listings on services like Google Places and engage customers through reviews on sites like Yelp to remain visible to local searchers and drive traffic to their business. The future of LBS will further merge technologies and provide more contextually relevant experiences and recommendations to users based on their real-time location.
When you hear or see Mobile Marketing it might be difficult to think beyond the two obvious choices: Mobile Site and Mobile App. However mobile marketing is much bigger. So in this presentation we share at least 10 Ways to Incorporate it into your marketing or The Mobile Checklist.
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
Direct marketing to drive customers directly to a hotel's website instead of relying on outside travel agencies to bring them in. Additionally, aimed to bring in more lunch reservations for their in-house restaurant.
The travel industry continues to experience changes, stemming from travelers' interest in a more authentic travel experience, comfortable prices and convenience - as well as from technologies which enable companies to respond to these needs. Competitors in the market - including hotels, OTAs, apartment rentals, aggregators and search engines - turn to digital to enhance their offering before, during and after the traveler's journey.
http://www.XtraordinaryWomen.co.za
Xtraordinary Women Networking Session: Blouberg
TOPIC: Qr Codes and Multichannel Marketing by Zara Winterbach from Dynamic Exposure
New-school marketing is about leveraging the viral network effects of Social Media, where customers market on your behalf!
With social coupons solution, your customers are forced to like and share (Facebook) your special offer with their entire social media network before they can redeem your offer!
According to recent statistics, more than 60% of their friends will click on the shared link to see what it's about, and over 50% of those will take advantage of the offer and share it themselves, thus making your offer viral!
Viral Social Coupons (QR Codes) are entirely mobile optimized, which means on-the-go, in-store redemption, no printing required!
This document summarizes the mobile application development services of Geniteam. It highlights major clients that Geniteam has helped by developing mobile apps, including Princeton Review, oDesk, SXSW, and others. It also provides statistics on Geniteam's experience developing over 300 apps since 2008 for iPhone, iPad, Android and Blackberry. Geniteam claims a 100% approval rating from app stores, high customer retention and satisfaction rates, and awards they have received for their work.
This document discusses the effects of the internet on travel and how consumers, intermediaries, and suppliers have adapted. Some key points:
- The internet has changed how people search for and book travel, with many now booking directly online rather than through travel agents.
- Online travel agencies like Expedia have seen significant growth and now compete directly with airlines and hotels for bookings.
- Travel suppliers have had to develop an online presence to reach customers searching and booking online. Working with sites like Expedia gives suppliers global distribution and access to their customer base.
- Data shows a "billboard effect" where being listed on Expedia and other sites drives additional direct bookings to the supplier's own
Footy Tribe is a mobile app that aims to connect soccer fans with each other and their favorite clubs. Over five days:
1) Initial customer discovery found that fans value connecting locally with other fans and following dynamic club calendars more than news feeds.
2) Further testing showed advertising and working with clubs directly would not be viable, so the focus shifted to fans and partnering with local bars.
3) Meeting with bars demonstrated their need to drive traffic during off-peak times, so features were enhanced to help fans connect at bars and increase bar sales.
The document discusses the evolution of location data and targeting. It provides examples of how various companies have used location data and targeting to increase engagement, click-through rates, and post-click engagement. Specific targeting methods discussed include proximity targeting, household extension targeting, IP targeting to specific locations, and cross-channel targeting to attribute offline sales. Case studies show increases in return on ad spend up to 1,725% by leveraging location data and targeting ads across devices.
This document summarizes a marketing workshop that provides low-cost and high-impact marketing strategies. It discusses internal marketing to employees, external marketing techniques like word-of-mouth, networking, and becoming a local expert. It also outlines affordable advertising options through newspapers, websites, and targeted sections. Public relations tactics like community involvement and utilizing newspaper sections are also presented to help businesses adapt their marketing in a recession.
The document provides an overview of mobile marketing strategies and trends. It discusses:
1) The types of mobile sites businesses can use and how businesses are currently using mobile marketing techniques like mobile websites, SMS, apps, and location-based marketing.
2) Steps for creating a mobile-friendly site, including prioritizing content, optimizing for speed and devices, and getting design help.
3) Examples of successful mobile marketing campaigns from companies like the American Red Cross, Heineken, and Westin hotels. Predictions that if businesses are not mobile, they will lose customers, and that mobile will continue growing in importance.
Workshop given to the Clay County and Calhoun County Chambers of Commerce in Alabama and sponsored by the Appalachian Regional Commission and Shiny Door.
A mobile app can help grow a bar's business by promoting products, events and discounts to new and existing customers. Most mobile users are comfortable with apps and access them daily. A bar app can provide menus, booking systems, events calendars, loyalty programs, coupons and push notifications to engage customers. Push notifications in particular allow bars to promote events and offers to local users at the right time and place through scheduling and targeting of messages.
2013 has been an amazing year for marketing! With feedback from the community, we’ve nominated individuals, businesses, and agencies that have stood out as best-in-class marketers over the past year.
Social Media Content Analysis of the Travel, Tourism and Hospitality Industry.Laughlin Rigby
Results of an exclusive Oct 2011 study by Travelshake.com analysing, categorising and ranking the different social media content themes posted by over 1200 tourism business from 77 countries worldwide via the Travelshake.com platform. Launched in May 2010, Travelshake.com was the world's first social media platform for the travel and tourism industry. The presentation also includes analysis of sub-sectors within the industry such as restaurants, hotels, transport and tourist boards.
Shopping has always been social – whether we’re buying a camera, booking a holiday or renting a car. Since the first transactions in the earliest marketplaces, people bought from people and discussed their decisions with other people.
The document discusses geofencing in the hospitality industry. It begins by defining geofencing and providing examples of how hotels use it to target customers within a certain location with promotions and incentives. It then discusses how other industries like airlines, retailers, and grocery stores are using geofencing. Experts predict geofencing will grow significantly as mobile technology advances and more consumers rely on mobile devices. Businesses will need to utilize geofencing to stay competitive and understand customer wants.
The document discusses geofencing in the hospitality industry. It begins by defining geofencing and providing examples of how hotels use it to target customers within a certain location with promotions and incentives. It then discusses how other industries like airlines, retailers, and grocery stores are also using geofencing. Experts predict geofencing will grow significantly as mobile technology advances and more consumers rely on mobile devices. Businesses will need to utilize geofencing to stay competitive and understand customer wants.
The document outlines an IMC plan for Virgin Hotels Chicago that aims to increase use of entertainment venues by 10%, hotel stays by 10%, and social media activities by 15% through a campaign promising a unique experience unlike anywhere else, targeting locals aged 25+ and travelers aged 25+ using strategies like creative campaigns, social media content, and PR events.
Could LBS Bring Traditional Retailers Back to LifeMWWPR
Times have been tough for brick-and-mortar (BAM) retail locations over the last few decades. First, increased numbers of big-box superstores with wider selections and lower prices drove consumers away from the traditional mom-and-pop shops. Then came the rise of e-commerce, which enabled consumers to find and pay for the merchandise they needed easily and securely from their homes.
The document outlines a partnership between National Geographic and Expedia to expand their target audiences. It proposes a 360 campaign with 3 activations: 1) A photo contest with Expedia sponsoring prizes, 2) Digital ads on National Geographic's website targeting affluent travelers, and 3) A photo gallery event. Details include audience demographics, partnership goals, media metrics for both brands, proposed budgets and timelines. The campaign aims to increase awareness and brand loyalty by leveraging National Geographic's storytelling and global audience.
BlackBerry is offering iPhone users up to $550 to trade in their iPhone for a BlackBerry Passport as a desperate measure by the struggling manufacturer to gain market share in the US and Canada from December 1st.
UK retailers like John Lewis, Argos, and Dixons anticipate that Black Friday will drive significant mobile traffic and sales, as the event has grown in popularity and recognition among British consumers in recent years.
Adobe research found that mobile sales on Thanksgiving day in the US are expected to increase 10% compared to last year and reach $418 million, while 26% of Black Friday shoppers will use mobile devices to make purchases.
Location based services (LBS) utilize mobile devices and location data to provide information and entertainment services to users. LBS bridges multiple marketing channels and enables businesses to reach local customers. As mobile internet usage grows exponentially, the number of local searches is also increasing dramatically. Small businesses need to claim listings on services like Google Places and engage customers through reviews on sites like Yelp to remain visible to local searchers and drive traffic to their business. The future of LBS will further merge technologies and provide more contextually relevant experiences and recommendations to users based on their real-time location.
When you hear or see Mobile Marketing it might be difficult to think beyond the two obvious choices: Mobile Site and Mobile App. However mobile marketing is much bigger. So in this presentation we share at least 10 Ways to Incorporate it into your marketing or The Mobile Checklist.
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
Direct marketing to drive customers directly to a hotel's website instead of relying on outside travel agencies to bring them in. Additionally, aimed to bring in more lunch reservations for their in-house restaurant.
The travel industry continues to experience changes, stemming from travelers' interest in a more authentic travel experience, comfortable prices and convenience - as well as from technologies which enable companies to respond to these needs. Competitors in the market - including hotels, OTAs, apartment rentals, aggregators and search engines - turn to digital to enhance their offering before, during and after the traveler's journey.
http://www.XtraordinaryWomen.co.za
Xtraordinary Women Networking Session: Blouberg
TOPIC: Qr Codes and Multichannel Marketing by Zara Winterbach from Dynamic Exposure
New-school marketing is about leveraging the viral network effects of Social Media, where customers market on your behalf!
With social coupons solution, your customers are forced to like and share (Facebook) your special offer with their entire social media network before they can redeem your offer!
According to recent statistics, more than 60% of their friends will click on the shared link to see what it's about, and over 50% of those will take advantage of the offer and share it themselves, thus making your offer viral!
Viral Social Coupons (QR Codes) are entirely mobile optimized, which means on-the-go, in-store redemption, no printing required!
This document summarizes the mobile application development services of Geniteam. It highlights major clients that Geniteam has helped by developing mobile apps, including Princeton Review, oDesk, SXSW, and others. It also provides statistics on Geniteam's experience developing over 300 apps since 2008 for iPhone, iPad, Android and Blackberry. Geniteam claims a 100% approval rating from app stores, high customer retention and satisfaction rates, and awards they have received for their work.
This document discusses the effects of the internet on travel and how consumers, intermediaries, and suppliers have adapted. Some key points:
- The internet has changed how people search for and book travel, with many now booking directly online rather than through travel agents.
- Online travel agencies like Expedia have seen significant growth and now compete directly with airlines and hotels for bookings.
- Travel suppliers have had to develop an online presence to reach customers searching and booking online. Working with sites like Expedia gives suppliers global distribution and access to their customer base.
- Data shows a "billboard effect" where being listed on Expedia and other sites drives additional direct bookings to the supplier's own
Footy Tribe is a mobile app that aims to connect soccer fans with each other and their favorite clubs. Over five days:
1) Initial customer discovery found that fans value connecting locally with other fans and following dynamic club calendars more than news feeds.
2) Further testing showed advertising and working with clubs directly would not be viable, so the focus shifted to fans and partnering with local bars.
3) Meeting with bars demonstrated their need to drive traffic during off-peak times, so features were enhanced to help fans connect at bars and increase bar sales.
The document discusses the evolution of location data and targeting. It provides examples of how various companies have used location data and targeting to increase engagement, click-through rates, and post-click engagement. Specific targeting methods discussed include proximity targeting, household extension targeting, IP targeting to specific locations, and cross-channel targeting to attribute offline sales. Case studies show increases in return on ad spend up to 1,725% by leveraging location data and targeting ads across devices.
This document summarizes a marketing workshop that provides low-cost and high-impact marketing strategies. It discusses internal marketing to employees, external marketing techniques like word-of-mouth, networking, and becoming a local expert. It also outlines affordable advertising options through newspapers, websites, and targeted sections. Public relations tactics like community involvement and utilizing newspaper sections are also presented to help businesses adapt their marketing in a recession.
The document provides an overview of mobile marketing strategies and trends. It discusses:
1) The types of mobile sites businesses can use and how businesses are currently using mobile marketing techniques like mobile websites, SMS, apps, and location-based marketing.
2) Steps for creating a mobile-friendly site, including prioritizing content, optimizing for speed and devices, and getting design help.
3) Examples of successful mobile marketing campaigns from companies like the American Red Cross, Heineken, and Westin hotels. Predictions that if businesses are not mobile, they will lose customers, and that mobile will continue growing in importance.
Workshop given to the Clay County and Calhoun County Chambers of Commerce in Alabama and sponsored by the Appalachian Regional Commission and Shiny Door.
A mobile app can help grow a bar's business by promoting products, events and discounts to new and existing customers. Most mobile users are comfortable with apps and access them daily. A bar app can provide menus, booking systems, events calendars, loyalty programs, coupons and push notifications to engage customers. Push notifications in particular allow bars to promote events and offers to local users at the right time and place through scheduling and targeting of messages.
The document proposes a mobile app that allows users to search for local drinks, food, and entertainment options based on their preferences. It would be free for users and funded by advertisers. A survey found people have trouble finding places to socialize based on their tastes. The app would address this by allowing users to search by type of drink, food, or sporting event and see relevant local businesses on a map, including any promotions. The MVP would focus on drinks (especially beers), food, and entertainment search. Issues around data collection and app development are acknowledged, but the benefits for advertisers are cited as outweighing concerns.
This document discusses how hotels can better understand what drives guests to choose their property. It emphasizes tracking guests by season, source of booking, market, and company to understand what factors influenced their decision. Hotels should analyze this data along with competitive intelligence and market trends to optimize marketing. New technologies like mobile apps, social media, and CRM tools can provide insights into guests and help hotels tailor their offerings to attract more business.
"Tendencias que marcarán el futuro de los viajes"Turistenístico
The document discusses six mega-trends impacting the hospitality industry in 2016 according to TrendWatching. The trends are: Youniverse, where individual tastes and preferences are paramount; Helpfull, focusing on convenience and seamlessness; Human Brands, the importance of human qualities in brands; Pricing Pandemonium, shifting customer perspectives on pricing; and Post-Demographic, as demographics become less important and tastes/preferences are more influential. Each trend includes drivers of change, examples from other industries, and ways for hospitality brands to respond.
Foursquare is a location-based social networking app that allows users to check-in to places, connect with friends, and discover new places and recommendations. It has over 10 million users worldwide who have checked into over 1 billion venues. The latest version includes new features like time-sensitive recommendations, list discovery, push notifications when nearby friends check in, and adding songs to check-ins. Businesses can offer special deals to nearby Foursquare users and gain insights from user check-in data.
The document describes a mobile app called Daily Bus that provides real-time public transportation information and payment. It aims to change perceptions of public transit by offering a 360-degree experience on all devices. Key features include real-time bus locations, traffic updates, notifications, payment, travel history, discounts and gamification elements to encourage app engagement. The document outlines the app's vision, solution, usability flow, desktop version, measurement metrics and the product manager's background.
Coffee Run is a mobile application developed by Francis Ukpolo, Jodi Boltz, Lori Granich, Krista Hudalla, and Stephanie Rozman. The app allows users to order coffee and other coffee house items with just a click of the button.
Paymentwall is a global payments platform that provides monetization solutions through various widgets and offers. It supports over 75 payment options worldwide and offers localized payment systems in different countries and languages. Paymentwall aims to optimize conversion rates and payouts through features like fraud prevention, social feedback algorithms, and targeting offers based on user behavior and demographics. Integration is designed to be quick, with widgets customizable to fit within various applications and platforms.
Country Special is an app that provides travel information and recommendations to users traveling internationally. It analyzes millions of websites and reviews to offer customized suggestions. The app's strengths are its ease of use and up-to-date information. However, it faces threats from competitors and needs continuous innovation as it is new to the market. Its goal is to provide high quality service, become customers' preferred choice, and break even in its first year. To achieve this, its strategy includes collaborations with travel companies to gain customers, offering both free and premium features, and promoting through social media, advertisements, and partnerships.
The document proposes a mobile app and marketing strategy for Costa Coffee to increase brand awareness and drive customers to Costa stores. The proposed app would include features like a coffee shop finder, push notifications with deals, barista profiles, interactive menus, integration with social media, and rewards for checking in on Foursquare. The strategy suggests promoting and distributing the app through in-store QR codes, social media, the Costa website, and other local promotions. It provides timelines and cost estimates for developing the proposed mobile app.
The leisure and tourism industry is falling behind in embracing mobile technologies. While most large travel companies have an online presence, 60% do not have a mobile-friendly website and 71% lack a mobile app. This is slowing their progress, as consumers increasingly plan trips and make bookings on mobile devices. Some travel agents argue resources are better spent on sales teams than mobile apps. However, companies like Expedia and TripAdvisor that offer user-friendly mobile booking are seeing higher growth and loyalty. To keep up, the industry must understand consumers' mobile behaviors and develop strong mobile strategies.
Presenting "Digital Revolution in Tourism Marketing" at Small Hotels Association of Turkey Meeting on January 29th, 2014
- Welcome to Digital Revolution in Internet and Social Media
- New Digital Marketing Trends in Tourism
- New Technologically Empowered Traveler / Consumer
- Power of Word-Of-Mouth and Viral Effect in Digital
- Change is Inavitable
- Increasing Traveler Expectations
- eTourism Innovation
- New Tourism
- Increasing Resources for Travel Ispirations and Travel Planning
- Internet's Effect in Inspiring New Travel
- Change in Travel Habits and Behaviors
- Comparison Travel Shopping
- Use of Multi-Devices in Research, Booking and Check-in
- Power of User Reviews and Comments
- Loyalty Programs Effect in Tourism
- New Demographics of Affluent Travelers
- Interest in Untraditional Methods of Lodging and Transportation
- Effect of Quality Travel Content, Stunning Visuals and Videos
- Social Media Usage of European Travel Market
- Local Online Micro-Platforms for Increasing Tourism
- Cross-Integration of Social Media Channels
- Responsive Platforms Accross all Devices
- Instant Mobile Accessibility
- Providing Attractive Local Offers, Deals and Experiences
- Power of Personal and Friendly Interaction Methods
- Hight Effect of 360 Degree Creative Travel Campaigns
- Continuous SEO & SEM
- User Registrations and Subscriptions for Periodical Newsletters and Instant Travel Deals
- Collecting, Storing and Using Traveler / Visitor Data
- Additional Consumer Oriented Functionality: Online Visitor Assistance, Online Chats, Online / Mobile Check-Ins
- Extensive Use of Maps and Search
- Use of QR Codes
- Top Citation Sources for Hotels
- Digital Marketing Options for Small Businesses based on Cost and Effort Level
- Pop Quiz #1: What Are You Selling / Marketing?
- Pop Quiz #2: What is the Next Big Thing in New Tourism?
- Source Credits for Data Used
Digital customer engagement is a critical success factor for market players in the travel sector. Switching between brands has never been easier for travelers. That's why it's critical for marketing and digital experts to offer a differentiated customer experience (CX) to better meet the consumers changing expectations for engagement with brands.
Today's digital solutions need to be built around customer engagement to provide an optimal and omni-channel CX. While the boundaries between physical and digital trade are increasingly blurred, strong brands understand they need to offer the best possible customer engagement tools.
In this new report, Redefining Digital CX in the Online Tourism, you'll explore the latest best practices for digital strategies: among them, conversational marketing approaches to bring back a human touch to the heart of the customer experience.
Vontravel aims to become the leading travel company for getaways in Latin America by offering unique hotel deals and an excellent user experience on its online booking platform. It focuses on short trips and currently has over 210 hotels and 400,000 users on its platform. Key metrics like monthly income, commission rates, and quarterly growth rates have been positive indicators of the company's performance. Vontravel's founders have relevant experience in marketing, engineering, and analytics and they have support from investors like 500 Startups, NxtpLabs and Escala VC to expand across additional Latin American countries.
It's an important business news for all of my friends, who have interest of earning extra income from spending extra time through a smart phone apps based network marketing. If have any further questions please call us. Please visit www.AllinQuest.com
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1. PITCH DECK
Choice N Cheers
Yo u r l o c a l g u i d e t o t h e B e s t p l a c e s t o H a n g o u t g l o b a l l y !
This document is confidential and proprietary. It may not be circulated or disclosed in whole or part without the written permission of Choice N Cheers.
No representations or guarantees are made or implied. Plans and projections are subject to change.
2. V I SI ON
Category Top app
High quality performance and user-centric design
Continual updating with quick turnaround
Easy to use and localization
Fun-filled and memorable
MARKET: Best cities worldwide bars, pubs, taverns, lounges, nightclubs, and hotels
CUSTOMERS: Locals, travelers, business people
DEMOGRAPHICS: 21+ age adults, high income bracket males and females
CONVENIENCE FOR DRINKERS: Drinking options and apps available revolutionizing the search and delivery
ONLINE FOOD AND DRINK ACTIVITY WORLDWIDE: Attention to consumer preferences, providing almost
custom alternatives as per taste and diet plans
MARKETING TO MILLENNIAL’S: App companies are empowering users with authentic content, deals, offers,
with a superior service making more brand-loyal as they love to hangout
MI SSI ON
Consumers, bars and hotels on one platform
Grow steadily over the time
Create a network of partners
Maximize profits and give a great ROI to stakeholders
Develop a useful tool to responsibly promote drinking
and socializing
3. 2015
May – Conceptualization
June – Domain Understanding
July – Competition Research
August – Soft Launched Web App
September – Mapped 80+ cities data
October – Tested Mobile Android App
November – Mobile App Launch
December – Upgraded Apps and Funding Pitch
GROWTH METRICS
Reach NEW Target Markets - 50,000 App installs in Q1, 2016.
PRESS, PARTNERSHIPS, POSITIONING
Looking to build a network of Affiliates and Partners in each country, connecting the Brand.
2016
January – Paid Marketing, US Services
Launch, ROI Generation
February – iOS App Testing
March – Launch iOS Mobile App, Europe
Services Launch, Taxi bookings
April – Chair Reservations
May – Payments via Credit & Debit Cards
June – Win crowns - Reward system
4. Travel & Hospitality Industry is not very organized globally everywhere due to cultural and political differences
Business Travelers & Tourists need advice and recommendations when visiting unfamiliar cities
Making the right choice, and ensuring nightlife space on the move is not easy and time consuming
The lack of knowledge of places, hangouts and their USP’s, experience served and real users reviews ratings
User contacting the venue, making reservation and pay quickly with convenience, and can share this
information with their companions
To find the best route from current location to the chosen location and way back is real distress to the user
Drinking and driving are real problem, finding transport in unfamiliar cities can be daunting and
uncomfortable
5. “Choice N Cheers” a matchless marketplace for users connecting travel and hospitality industry, for locals,
international, domestic and business travelers to locate best hangout, stay & tourist places in 10,000 cities.
“Happy Offers” let’s the user know best hangout places with attractive deals, offers, events in vicinity.
“Club Party” a unique social feature for companions to share and choose a Hangout place on the basis of the
deals, discounts, happy hours, menu, events, type of bars, ambiance, user ratings.
“Chair Reservations” bookings and payment via the apps, both debit and credit cards. Future developments
will see the integration of NFC and wallet transactions also.
“Click Moments” Feature enables user to share party pics with friends and family on social networks.
“Call a Cab” Enables user to quickly book a taxi and safely reach their destination.
“Court of Games” bottle shooter, bottle spin, drink meter games, city trivia's to further engage users.
“Multilingual Apps” will be available in 15 languages to provide same user convenience all across globe.
Our aim is to develop a complete suite of features, adding in lists of the Top Ten
Tourist Places, Budget Hotels, and Markets, essential to both foreign and local
travelers, for each featured cities.
6. We help our user-base to select the best bar in their nearby locations, by leveraging our cool apps to make
a choice and cheers of their choice. The Choice N Cheers apps will feature more than 10,000 bars and liquor
stations across 50+ countries. The core feature of the app is that via GPS it tracks the user location and on a
single button click tells you the most happening hangout places near you, with “Route” on the map and
directions to the chosen destination.
Frequently travelling users can also choose and select the hangout places and them to “Favorites”. Users
can also rate and share the experience served, on social sites. To get the best deals, discounts, happy hours
glance “Happy Offers”; user can login via Facebook and Google Plus. App users can win Choice N Cheers
crowns each time they recommend and share pictures with their friends, family to download app and make
a new bar entry. They can redeem crowns at selected hotels, bars, pubs, nightclubs.
Choice N Cheers is planning to introduce new excellent features like cashless payments, chair reservations,
club party, special occasion reminders, gifts ordering, expenses tracker; building a platform for consumers,
businesses, to connect socially and make this industry segment run more sophisticatedly. Choice N Cheers
empowers hangout places and hotels to become noticeable online by easy leveraging of the technology.
7. Get “Route” to chosen places nearby your current location, within a radius of 10 miles
Get instant alerts in “Happy Offers” section to get the best deals, happy hours, events in a specific city
Get information about hangout and stay places such as route, ambience, closing hours, reviews, phone number
Mark your chosen or visited places as “Favorites”
Future Releases – club party, cashless payments, chair reservations, taxi bookings, win Choice N Cheers crowns -
reward system, games, trivia’s, unique rating system
WEB APP - http://choicencheers.com
MOBILE APP -
https://play.google.com/store/apps/details?id=com.choice
ncheers.app&hl=en
10. Refer 25 Friends and app installed achieved, the user get a "Choice N Cheers T-Shirt”
Refer Weekly Activity – Who tops the charts gets a “Choice N Cheers Glass” with Logo
On 10 Downloads referred – Recharge Rs. 100/- Prepaid Mobile Tie-up with Freecharge, PayTM, Oxigen
On 15 Downloads installed – Offer1 Movie Ticket Tie-up with bookmyshow and PVR Cinemas
On 50+ Downloads installed – Offer 10% bills discounts at our selected Bars in NCR and Mumbai
E-Mail Marketing Campaigns – Buy databases for E-Mail and SMS Marketing
11. OUR PRIMARY CUSTOMERS AND HOW DO WE MAKE MONEY
Our Primary customers are bars & hotels listed on our Apps, we will ask for Advertisements. User’s will see these
Ads even not in nearby location bars. We will highlight the deals of the bars associated with us in “Happy Offers”
section and the user can avail discounts and deals in these selected bars.
THE PRICING / SOCIAL PARTNERSHIP MODEL
The pricing for these bar ads initially has been kept low, $150 for a quarter (Q1, 2016 only). Strategic partnership to
promote each other product and service offerings (Happy Hours, Deals, Offers, Discounts, Events) on apps and social
media. From Q2, 2016 as user-base grows we plan to increase the ads charges to $250 per quarter.
REVENUE AND # OF CUSTOMERS TO DATE
The Revenue is nil at this stage as we have made a recent launch in second week of November, 2015. We have
started our promotions on Facebook (1300) Twitter (200) and have currently have 250 Mobile App users (Android).
BASIC MATH ON REVENUES AND CONVERSION RATES (Q4, 2105)
Touch base 200 Bars/Hotels per month – Conversion Rate – 10% = 20 Ads
20 Ads * $150 = $3000 = Rs. 1,92,000 Monthly ROI
LIFE-TIME VALUE OF AN AVERAGE CUSTOMER (Yearly from Q1 2016, $-wise Projection)
$150 for 1st Quarter & next 3 Quarters - 250 per Quarter = $850 Yearly
240 Bars * $850 Ads ROI = $2,04,000 = Rs. 1,32,60,000
12. What are our Prospective Customers looking for?
Customers are looking today for more feature rich Bar locator Apps, currently the competitor apps just focus
on listings in a locality with more focus on hard drinks flavors and their descriptions. The problem lies with no
other interesting feature with competitors which can go hand in hand with stay and nightlife for travelers.
How we will get in front of our prospective users
Management will run Marketing Campaigns to increase installs. We will optimize the apps (ASO) with the best
and competitor keywords, so that we reflect higher in search results and also feature in suggested apps; publish
and do regular content marketing so as to boost SEO Rankings. We will exchange Ads with the bars and hotels,
so that we can mutually benefit to gain the customer-base and ROI.
Important and unique channels and methods to find and win customers
We will be approaching on social media, call the bar managers, discuss the pricing package, do optimization,
display advertising, referral marketing, club partying at bar (social feature)
Achieving growth rate targets
Strategic partnerships with bars, hotels, breweries and wine companies, mobile recharge, wallet, taxi provider
service, movie booking and eCommerce retail companies
13. The main competition is from global, established websites and apps, and also more local,
focused smaller-scale websites and apps.
INITIAL TARGET MARKET:
Our initial target is major Indian cities. Over the time, we will expand into the US and Europe
markets.
MAIN COMPETITION AND WHAT HAS MADE SUCCESSFUL:
The main competitor is DrinkAdvisor, they have succeeded because they have proper funding
and good user acquisition strategies. Apart from that we compete with Zomato and Tripadvisor.
There are a few small players which are either restricted to specific countries only or are
dormant like Winesearcher, BarChick, Beerspot, Bars/Pubs Finder, Pub Scout, DrinkedIn, and
Drinktini.
OUR ADVANTAGES:
Our unique features, our strong technology platform, the ability to quickly integrate new
features, our marketing experience and long-term strategy
14. CAPITAL RAISING AND GENERAL TERMS
Seed Funding done by Co-Founders
Only Equity – Maximum up to 30%
Series A Funding of $1,00,000
10x Return in 3 Years
Valuation around $15,00,000 (conservative) by 2019
F I N A N C I A L P ROJ EC T I O N S
1 Year = $2,00,000
3 Years = $8,00,000
5 Years = $1,5,00,000
Y EA R LY P ROJ EC T I O N S - 3 Y EA RS :
Total Customers = 5,00,000
Total Revenue = $8,00,000
Total Expense = $3,00,000
EBITDA (Earnings Before Interest, Taxes,
Depreciation And Amortization) = $4,00,000
KEY USE OF PROCEEDS (AS % OF TOTAL RAISE)
Development of future versions of mobile and
wearable app ; IPR and Patent – 20%
Post-launch marketing – 25%
Infrastructure development – 10%
New hiring’s and team expansion – 10%
Partial salary for full-time Co-Founders – 20%
$15K cushion – 15%
15. Key Team Members – Positions and Domain Expertise
Ritesh Saxena – Founder & CEO 13 years into Strategic Marketing & Business Planning
Jay Pandey – Founder & CTO 12 years into Architecture & Product Development
Fergus Day – Founder & Chief Content Strategist 20 years into Publishing & Project Management
Karan Mishra – Founder & VP Content & Communications 4 Years into Communications & Legal
Varun Dubey – Founder & VP User Acquisitions, 4 Years into ASO & Sales
Indrajeet Prajapati – Founder & VP Digital Marketing 4 Years
Write to us for further communications and we as a team are at your
disposal for any concerns and information required
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