The document summarizes an opportunity execution project for a startup called Food Routes. Food Routes connects travelers who want authentic home-cooked meals with hosts who want to provide meals. It will take a booking fee and percentage of meal prices. The founders have diverse skills and interests in travel and food. Market research found the addressable market is $4.6 billion. The business model has low costs and can break even with a small number of meals booked annually. Next steps include acquiring more hosts in top destinations and promoting through influencers to drive traffic to the website.
The document discusses turning customers and critics into brand ambassadors through exceptional customer service on social media. It advocates approaching social media channels with research, listening first, starting small, and being clear on commitments. The presenter provides examples of successfully resolving customer complaints on Twitter through transparency, offering to continue conversations privately, and closing the feedback loop publicly. Customers are encouraged to adapt current service philosophies to new channels while maintaining transparency, personality and sincerity.
Social media engagement proposal for wonderland v3Vincent lee
The document provides an engagement proposal for promoting Australian tourism to Chinese tourists. It discusses discovering who the Chinese tourists are, their interests and information sources. It then discusses creating digital engagement strategies and tactics, as well as content that will engage tourists through various channels. This includes owning channels like a mini-site and Sina Weibo account, as well as engaging influencers to promote Australian tourism to Chinese audiences.
The document outlines a marketing plan for a travel app called Nomadic. The app aims to help budget travelers find free accommodation and food in exchange for volunteering work with local hosts. It connects travelers with hosts who offer lodging, and travelers contribute a few hours of work per day. The plan details goals of growing registrations over three years across major tourist destinations in India. It analyzes the youth travel market and identifies customers, collaborators, and competitors. Key tactics include a freemium pricing model with in-app purchases and a paid premium version. The plan also covers branding, communication, and infrastructure needed for implementation.
Foursquare is a local search and discovery mobile app founded in 2009 that has nearly 45 million users globally. It helps users discover popular nearby restaurants, bars, and other businesses based on their preferences and previous check-ins. Foursquare now generates revenue by charging businesses to be included on their maps and location data, and by selling targeted post-check in advertisements to users. While the app provides marketing benefits like special offers and tracking customer traffic, some risks include annoying users with too many irrelevant ads and requiring the separate app download.
5 Essential Social Media Accounts for Tourism MarketingLaughlin Rigby
5 essential social media accounts your business should have for tourism and travel marketing. Presentation showing examples, tips, explanations and research by Travelshake.com
TRI Hospitality's Revenue Optimization Metamorphosis contains five steps to revolutionize revenue management in your hotel: Demand Optimization, Strategic Pricing, Strategic Channels, Superior Customer Service and Monitor & Report.
GCMB partnered with Viator, the world's leading resource for researching, finding and booking the best travel experiences worldwide, to help businesses capitalise on their full range of tools.
The document outlines a full digital strategy for the W hotel brand to increase awareness, consideration, and loyalty among young travelers aged 20-34. It recommends establishing presences on social media platforms like Facebook, Twitter, Flickr, YouTube, and Pinterest to engage customers and drive word of mouth referrals. It also suggests blogging, mobile apps, online travel site promotions, and analytics to track performance and referrals. The total monthly budget proposed is around $50,000.
The document discusses turning customers and critics into brand ambassadors through exceptional customer service on social media. It advocates approaching social media channels with research, listening first, starting small, and being clear on commitments. The presenter provides examples of successfully resolving customer complaints on Twitter through transparency, offering to continue conversations privately, and closing the feedback loop publicly. Customers are encouraged to adapt current service philosophies to new channels while maintaining transparency, personality and sincerity.
Social media engagement proposal for wonderland v3Vincent lee
The document provides an engagement proposal for promoting Australian tourism to Chinese tourists. It discusses discovering who the Chinese tourists are, their interests and information sources. It then discusses creating digital engagement strategies and tactics, as well as content that will engage tourists through various channels. This includes owning channels like a mini-site and Sina Weibo account, as well as engaging influencers to promote Australian tourism to Chinese audiences.
The document outlines a marketing plan for a travel app called Nomadic. The app aims to help budget travelers find free accommodation and food in exchange for volunteering work with local hosts. It connects travelers with hosts who offer lodging, and travelers contribute a few hours of work per day. The plan details goals of growing registrations over three years across major tourist destinations in India. It analyzes the youth travel market and identifies customers, collaborators, and competitors. Key tactics include a freemium pricing model with in-app purchases and a paid premium version. The plan also covers branding, communication, and infrastructure needed for implementation.
Foursquare is a local search and discovery mobile app founded in 2009 that has nearly 45 million users globally. It helps users discover popular nearby restaurants, bars, and other businesses based on their preferences and previous check-ins. Foursquare now generates revenue by charging businesses to be included on their maps and location data, and by selling targeted post-check in advertisements to users. While the app provides marketing benefits like special offers and tracking customer traffic, some risks include annoying users with too many irrelevant ads and requiring the separate app download.
5 Essential Social Media Accounts for Tourism MarketingLaughlin Rigby
5 essential social media accounts your business should have for tourism and travel marketing. Presentation showing examples, tips, explanations and research by Travelshake.com
TRI Hospitality's Revenue Optimization Metamorphosis contains five steps to revolutionize revenue management in your hotel: Demand Optimization, Strategic Pricing, Strategic Channels, Superior Customer Service and Monitor & Report.
GCMB partnered with Viator, the world's leading resource for researching, finding and booking the best travel experiences worldwide, to help businesses capitalise on their full range of tools.
The document outlines a full digital strategy for the W hotel brand to increase awareness, consideration, and loyalty among young travelers aged 20-34. It recommends establishing presences on social media platforms like Facebook, Twitter, Flickr, YouTube, and Pinterest to engage customers and drive word of mouth referrals. It also suggests blogging, mobile apps, online travel site promotions, and analytics to track performance and referrals. The total monthly budget proposed is around $50,000.
My Destination Marbella is a travel guide website that provides locally informed content and globally targets visitors to Marbella, Spain. The website offers businesses cost-effective multimedia profiles that showcase them through virtual tours, videos, and images to over 18 million annual users. Profiles are updated in real-time and monitored through analytics to provide transparent exposure statistics and returns on investment.
How to Compete & Win with Smaller BudgetsAlex Rudie
This presentation from Dave Looby, Joe Henry, and Steve Markuson provides tips on how to compete and win in the Tourism industry, even if you have a small budget.
Katelyn O'Shaughnessy is the CEO and founder of TravelStore, a luxury travel planning agency in California. She has over 8 years of experience in the travel industry and has received several awards for her work. TripScope was booked by Katelyn O'Shaughnessy of TravelStore. The app was built by lead programmer Vince Venkatesh and it allows travel agents to create and share customized mobile itineraries with clients via the TripScope app. Travel agents pay $10 per app to access client itineraries and are able to turn over 5-10 itineraries per week on average. Marketing efforts include leveraging TravelStore's 600 agents, Millennials in Travel's membership
Will technology enhance or destroy the corporate’s hotel-travel policy?tnooz
When thinking about hotels, the travel manager is constantly challenged to balance the needs of the company with the needs of the traveler colleague.
Corporate travelers, like their leisure counterparts, are increasingly looking beyond the large hotel chains for:
a different guest experience
combining the business trip with a leisure component
a hotel closer to their business destination
more bang for their per diem buck.
In this webinar, experts from Travelport and ACTE will discuss:
key realities of the corporate travel industry today
specific challenges facing the travel manager
the evolving roles of the travel management company and the GDS
how technology is shaping the future of corporate travel.
Panelists for the webinar are:
James Lemon, head of strategy for hotel, car and advertising, Travelport
Kurt Knackstedt, president, Association of Corporate Travel Executives
Maria Chevalier, travel consultant
Kevin May, editor and moderator, Tnooz
Gene Quinn, CEO and producer, Tnooz
This webinar will took place on Thursday 15 May 2014
TRI Hospitality is a strategic consulting firm that focuses on driving revenue and efficiencies in the hospitality and travel industry. They provide consulting, education, and technology solutions services. Their experts help clients improve underperforming hotels, implement new revenue strategies, and identify optimal technology partners.
Cooperative Advertising: The Nuts and BoltsKara Moore
The West Virginia Tourism Office has created a new cooperative advertising program to improve fragmented messaging in the tourism industry. The program will pool resources from the state and industry partners to create more effective advertisements. It is a two-pronged approach - the state will conduct initial brand advertising to raise awareness, while cooperative ads will promote specific destinations and experiences. The goals are to increase awareness of WV's brand, create positive perceptions, and provide measurable outcomes for funds spent. Partners can participate individually or as groups, and will receive matching funds, access to state resources, and marketing benefits based on their level of investment in the program.
Guerrilla marketing recommendations to increase awareness and usage of Expedia on college campuses. Presented to the Expedia Boston Office by BU Guerrilla Marketing Society's Expedia Team. If you have any questions or would like to see more of our work, please visit our website: https://www.bostongms.com
A business plan for MyTravelClub.com, an innovate social network built specifically for travelers. Instead of getting reviews and opinions from strangers, get your information from friends and family directly from My Travel Club. Interested in making My Travel Club a reality? Email jonlhussey@gmail.com
My Travel Club aims to be a social network and travel planning platform that allows users to document travel experiences through interactive maps, ratings, reviews, top lists, journals and user-generated content. It also functions as a travel social network through friend notifications, introductions to broader networks, mobile check-ins and gaming incentives, Facebook integration and on-demand travel guides. The goals are to be the top site users visit for trip planning and upon return, provide a fun user experience while connecting travelers. Key competitors include TripAdvisor, Frommers and Lonely Planet. Revenue sources include display, affiliate and business listing advertising as well as travel guide sales.
A business plan for My Travel Club, an innovate social network built specifically for travelers. Instead of getting reviews and opinions from strangers, get your information from friends and family directly from My Travel Club. Interested in making My Travel Club a reality? Email jonlhussey@gmail.com or find me on Twitter: @GWjonlhussey.
Integrated Marketing Communication of Taj Group by @Marketer RjRohit Jain
It is a detailed report on the Integrated Marketing Communication practices of Taj Group that has made it so successful. If anyone has any new information any anything i had missed please share in the comments below.
The document summarizes marketing strategies for the Sandpiper Hotel in Singapore. It describes the hotel's amenities and target customers. It then outlines a social media marketing plan to build online presence through platforms like Facebook, Twitter, YouTube, and blogs. It also recommends partnering with online travel agents and local Indian travel agencies to attract more customers. The goal is to increase bookings and compete more effectively using new digital marketing channels.
Insignia Tourism Marketing is an Indian company that specializes in customized outbound tourism experiences. It entered the market in 1998 with a focus on unique, personalized vacations for independent travelers ("FITs") under its brand "Mosaic Holidays". The company operates through a network of travel agents but faces gaps in its service model including a limited geographic footprint and lack of exclusivity and product knowledge among distributors. To address these issues, the company plans to adopt a "mass through niche" direct marketing approach with a wider range of specialized package types to appeal to different customer segments.
Travel and hospitality industry - 2017 analytics landscapeMetriplica
Use and importance of analytical strategies in the travel and hospitality domain. This relatively recent development presents both a unique challenge and an extraordinary opportunity. An opportunity that many brands are not fully capitalizing on. We travel to connect, detach, explore and experience the world outside our homes. Some of us travel for business while others travel to discover themselves.
Let's see how.
The document outlines a marketing campaign for the W Hotel brand, targeting business travelers and vacationers ages 20-55. It allocates $170,000 across internet, interactive, and traditional marketing channels like Google AdWords, blogs, videos, and contests to drive traffic and increase sales of hotel rooms, entertainment, and other products. The goal is to establish the W Hotel as the most sophisticated and renowned hotel worldwide through search engine optimization, search engine marketing, and other tactics.
Tourism Packaging Workshop
What is a package?
A bundle containing a least two tourism products, services and/or activities for a single price that can be offered during a specific period of time.
Price of bundled products, if broken out individually, should not equal more than the package price.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
My Destination Marbella is a travel guide website that provides locally informed content and globally targets visitors to Marbella, Spain. The website offers businesses cost-effective multimedia profiles that showcase them through virtual tours, videos, and images to over 18 million annual users. Profiles are updated in real-time and monitored through analytics to provide transparent exposure statistics and returns on investment.
How to Compete & Win with Smaller BudgetsAlex Rudie
This presentation from Dave Looby, Joe Henry, and Steve Markuson provides tips on how to compete and win in the Tourism industry, even if you have a small budget.
Katelyn O'Shaughnessy is the CEO and founder of TravelStore, a luxury travel planning agency in California. She has over 8 years of experience in the travel industry and has received several awards for her work. TripScope was booked by Katelyn O'Shaughnessy of TravelStore. The app was built by lead programmer Vince Venkatesh and it allows travel agents to create and share customized mobile itineraries with clients via the TripScope app. Travel agents pay $10 per app to access client itineraries and are able to turn over 5-10 itineraries per week on average. Marketing efforts include leveraging TravelStore's 600 agents, Millennials in Travel's membership
Will technology enhance or destroy the corporate’s hotel-travel policy?tnooz
When thinking about hotels, the travel manager is constantly challenged to balance the needs of the company with the needs of the traveler colleague.
Corporate travelers, like their leisure counterparts, are increasingly looking beyond the large hotel chains for:
a different guest experience
combining the business trip with a leisure component
a hotel closer to their business destination
more bang for their per diem buck.
In this webinar, experts from Travelport and ACTE will discuss:
key realities of the corporate travel industry today
specific challenges facing the travel manager
the evolving roles of the travel management company and the GDS
how technology is shaping the future of corporate travel.
Panelists for the webinar are:
James Lemon, head of strategy for hotel, car and advertising, Travelport
Kurt Knackstedt, president, Association of Corporate Travel Executives
Maria Chevalier, travel consultant
Kevin May, editor and moderator, Tnooz
Gene Quinn, CEO and producer, Tnooz
This webinar will took place on Thursday 15 May 2014
TRI Hospitality is a strategic consulting firm that focuses on driving revenue and efficiencies in the hospitality and travel industry. They provide consulting, education, and technology solutions services. Their experts help clients improve underperforming hotels, implement new revenue strategies, and identify optimal technology partners.
Cooperative Advertising: The Nuts and BoltsKara Moore
The West Virginia Tourism Office has created a new cooperative advertising program to improve fragmented messaging in the tourism industry. The program will pool resources from the state and industry partners to create more effective advertisements. It is a two-pronged approach - the state will conduct initial brand advertising to raise awareness, while cooperative ads will promote specific destinations and experiences. The goals are to increase awareness of WV's brand, create positive perceptions, and provide measurable outcomes for funds spent. Partners can participate individually or as groups, and will receive matching funds, access to state resources, and marketing benefits based on their level of investment in the program.
Guerrilla marketing recommendations to increase awareness and usage of Expedia on college campuses. Presented to the Expedia Boston Office by BU Guerrilla Marketing Society's Expedia Team. If you have any questions or would like to see more of our work, please visit our website: https://www.bostongms.com
A business plan for MyTravelClub.com, an innovate social network built specifically for travelers. Instead of getting reviews and opinions from strangers, get your information from friends and family directly from My Travel Club. Interested in making My Travel Club a reality? Email jonlhussey@gmail.com
My Travel Club aims to be a social network and travel planning platform that allows users to document travel experiences through interactive maps, ratings, reviews, top lists, journals and user-generated content. It also functions as a travel social network through friend notifications, introductions to broader networks, mobile check-ins and gaming incentives, Facebook integration and on-demand travel guides. The goals are to be the top site users visit for trip planning and upon return, provide a fun user experience while connecting travelers. Key competitors include TripAdvisor, Frommers and Lonely Planet. Revenue sources include display, affiliate and business listing advertising as well as travel guide sales.
A business plan for My Travel Club, an innovate social network built specifically for travelers. Instead of getting reviews and opinions from strangers, get your information from friends and family directly from My Travel Club. Interested in making My Travel Club a reality? Email jonlhussey@gmail.com or find me on Twitter: @GWjonlhussey.
Integrated Marketing Communication of Taj Group by @Marketer RjRohit Jain
It is a detailed report on the Integrated Marketing Communication practices of Taj Group that has made it so successful. If anyone has any new information any anything i had missed please share in the comments below.
The document summarizes marketing strategies for the Sandpiper Hotel in Singapore. It describes the hotel's amenities and target customers. It then outlines a social media marketing plan to build online presence through platforms like Facebook, Twitter, YouTube, and blogs. It also recommends partnering with online travel agents and local Indian travel agencies to attract more customers. The goal is to increase bookings and compete more effectively using new digital marketing channels.
Insignia Tourism Marketing is an Indian company that specializes in customized outbound tourism experiences. It entered the market in 1998 with a focus on unique, personalized vacations for independent travelers ("FITs") under its brand "Mosaic Holidays". The company operates through a network of travel agents but faces gaps in its service model including a limited geographic footprint and lack of exclusivity and product knowledge among distributors. To address these issues, the company plans to adopt a "mass through niche" direct marketing approach with a wider range of specialized package types to appeal to different customer segments.
Travel and hospitality industry - 2017 analytics landscapeMetriplica
Use and importance of analytical strategies in the travel and hospitality domain. This relatively recent development presents both a unique challenge and an extraordinary opportunity. An opportunity that many brands are not fully capitalizing on. We travel to connect, detach, explore and experience the world outside our homes. Some of us travel for business while others travel to discover themselves.
Let's see how.
The document outlines a marketing campaign for the W Hotel brand, targeting business travelers and vacationers ages 20-55. It allocates $170,000 across internet, interactive, and traditional marketing channels like Google AdWords, blogs, videos, and contests to drive traffic and increase sales of hotel rooms, entertainment, and other products. The goal is to establish the W Hotel as the most sophisticated and renowned hotel worldwide through search engine optimization, search engine marketing, and other tactics.
Tourism Packaging Workshop
What is a package?
A bundle containing a least two tourism products, services and/or activities for a single price that can be offered during a specific period of time.
Price of bundled products, if broken out individually, should not equal more than the package price.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
La construcción de una carretera requiere un proyecto dirigido por un ingeniero y un equipo técnico. El proyecto incluye varios documentos y planos. Se necesita maquinaria pesada para mover tierra y construir obras de paso para salvar obstáculos como valles, montañas y ríos. El firme de la carretera depende del tráfico y puede ser de zahorra o aglomerado. Señales horizontales y verticales guían a los conductores. Barreras de seguridad protegen a los vehículos que se salgan de
DESIGN HOTELS: EXCHANGE AT FONTANA PARK HOTEL IN LISBOADesign Hotels AG
O documento convida para um evento de networking no Fontana Park Hotel em Lisboa para conhecer representantes de vários hotéis de luxo. O evento irá apresentar detalhes sobre o Gastwerk, Alila Hotels & Resorts, Lungarno Hotels, Hospes Hotels & Moments e outros.
Este documento presenta un proyecto llamado "Leer y Jugar" que utiliza un blog como herramienta para mejorar la fluidez lectora y la comprensión lectora de los estudiantes. El proyecto incluye actividades semanales donde los estudiantes usarán el blog para escuchar cuentos, crear historietas, grabar lecturas y completar trípticos con imágenes, con el objetivo de hacer la lectura más interactiva y motivadora.
Este documento describe diferentes tipos de virus informáticos como virus, gusanos, caballos de Troya y sus métodos de propagación. También explica cómo prevenir infecciones virales mediante el cuidado de archivos adjuntos sospechosos, la configuración de seguridad del navegador y la visualización de extensiones de archivo.
How to Expand Your Advertising Efforts with Native AdsHanapin Marketing
Are you looking to expand your advertising efforts, and aren’t sure where to turn? Native, in combination with your PPC efforts, may be the way to boost your funnel and supercharge your ROI. Native advertising is an excellent indicator of brand awareness because it cuts through the noise and plays a strong role of planting the seed with your audience. A wonderful segway into PPC efforts that push users down your funnel to conversion.
In this presentation, Taboola’s Mike Gifis and Hanapin’s Andrew Harder will show you how you can marry your native and search efforts, and help you understand how you can use campaigns tailored toward upper funnel goals and drive bottom funnel goals.
You’ll learn:
- How native can help grow your remarketing lists, prospecting, increase ROAS, etc
- How to navigate goal setting in different verticals
- What creative performs well for native advertising
Online Branding and Marketing Strategies for Your Restaurant BusinessDevashish Biswas
Do you want more build your restaurant business as Brand which will drive more sales for Your Restaurant Business. Checkout Our Marketing Ideas and Strategies for restaurant businesses.
Include these essential digital restaurant marketing strategies in your restaurant marketing plan and watch your customer base grow!
We Can Take Care of Your Restaurant Business Website. Our services include Search Engine Optimization, Local SEO, Review posting, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, Email Marketing & Reputation Building & Management.
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Cribistro is a web platform that connects tourists (guests) with locals (hosts) to have home-cooked meals together. This provides an authentic cultural experience for guests and additional income for hosts. The founders conducted research finding needs for both groups to connect through a digital solution. Cribistro's value propositions are providing locally-prepared meals at a good value for guests and earning profits by catering meals for hosts. The target customer segments are adventurous tourists and foodies looking for unique experiences, and locals interested in cooking and meeting new people. The founders project significant growth in hosts and guests over two years, resulting in increased revenue, earnings, and net income.
Campaign Digital Experiences Your Visitors Will Loveion interactive
In the digital world, first impressions matter. Whether it's a PPC ad, display banner, email or QR code that prompts someone to click on your offer, the page where that person lands after the click has enormous potential to influence the way they feel about you. Getting visitors to fall in love isn't something that just any web page can do!
Learn how digital campaign experiences can:
- Make right introductions & leave lasting brand impressions
- Drive engagement & quality interaction
- Convert more visitors to leads & sales
- Make your visitors fall in love with your brand.
This document provides a digital marketing strategy and media plan for AAT Holidays over a 6 month period. It begins with an understanding of the brand and outlines challenges specific to AAT such as less brand awareness, competition, and tight marketing budgets. The solution is to go digital with platforms like Facebook, YouTube, Instagram and Pinterest. An initial awareness campaign is proposed called "Millions of thrilling moments" to establish the brand. A diagnosis of the current technical, SEO and social media performance identifies areas for improvement. A media plan is then outlined including Google PPC, email, social media posts and videos. The monthly costs are estimated to be AED 6,100 with agency fees of AED 5,000
Verified Lead Generation provides a full-service lead generation process with four key steps:
1. They understand the client's brand and target audience through research to develop messaging and campaigns tailored to audience behaviors and preferences.
2. They create marketing plans, landing pages, ads, and creative content to attract and engage the target audience across multiple digital channels.
3. Campaigns are executed and optimized based on performance metrics like lead volume and conversion rates.
4. All leads are verified by calling prospects to confirm identity and intent before being passed to clients, ensuring only qualified leads are delivered.
Muhammad Eltiti - Digital Marketing Consultant Muhammad Eltiti
I'm a Digital Marketing Consultant and this's my portfolio that contains my career timeline and education in marketing, showcasing my marketing skills along side digital marketing case studies where I helped my clients achieve marketing strategy objectives and business goals.
This document summarizes the digital advertising campaign run by a restaurant called Café Mexicana. The campaign utilized Google AdWords, location extensions, a mobile-optimized landing page, programmatic display ads, and Facebook ads. The campaign drove over 157,000 impressions and 325 restaurant visits in one month, generating $26,000 in revenue from a $582 initial investment - a 4381% return on investment. The campaign was highly successful at driving new customers to the restaurant through targeted digital advertising tactics.
The customer journey has become very complex – there are so many touch-points that influence the ultimate buying decision.
Oftentimes, the customer journey begins with a high-intent search. Crafting and serving up strong, relevant ads will bring the lead directly to your website. However, keeping the potential customer on your website long enough to convert is challenging – this is where live chat comes in. It acts as a powerful conversion tool to facilitate a positive customer experience ending in a sale.
If you want to boost conversion rates in the buying cycle, our search and chat experts Armen Vartanyan of WordStream and Sebalis Davis of Pure Chat, are here to help. Join us for this live webinar to learn how to perfect the customer journey through key touch-points like paid search and live chat.
During the webinar, you'll learn:
-How the customer journey has evolved
-How to capture more conversions through paid search
-How to identify if you should implement a live chat function
The document discusses a company's process for creating market leadership through social media. It involves 3 stages: 1) Listening to online conversations to identify insights about customers, competitors, and brands. 2) Developing a digital identity and strategic plan based on insights to address business objectives. 3) Generating demand through targeted digital media programs to attract specific audiences and convert prospects into customers. The goal is to proactively influence audiences by addressing their concerns learned through social listening. Case studies demonstrate how targeted campaigns can significantly improve ROI, conversions, and lower costs.
Franklin Parrish is introducing himself as a creative director with experience across various industries and disciplines. He provides examples of integrated marketing campaigns he has worked on, including branding transitions, awareness campaigns, website redesigns, and digital/video projects. Parrish emphasizes his skills in strategy, execution, and achieving results for clients across marketing channels.
Digital Advertising Post Mortem: FCA 2019mskatewatt
The document discusses running an ad campaign for Wellevate at The National by Florida Chiropractors Association conference from August 16-29, 2018. The campaign aims to bring awareness of Wellevate, an online supplement ordering and patient communication platform, to chiropractors seeking such a solution. It provides details on the target audience of chiropractors, campaign settings, target keywords, best performing ads, and recommendations. The recommendations include focusing ad copy on specific offers personalized for chiropractors, creating unique landing pages, and continuing structured campaigns.
How to Achieve Social Media ROI in the Hotel Industry: Turning Loyal Customer...Zuberance
The document summarizes a webinar about how hotels and hospitality brands can mobilize their most loyal customers, called brand advocates, to generate positive word-of-mouth marketing through reviews and recommendations. It discusses how brand advocates are more valuable than regular loyal customers, and how one company, Denihan Hospitality Group, saw success in mobilizing their existing advocates through review and offer sharing programs, which resulted in new bookings and reviews. The webinar aimed to demonstrate how mobilizing brand advocates can deliver a strong return on investment.
This document discusses connecting brands to customers through online branding and social media. It covers understanding the brand by identifying who to connect with and discusses inbound and outbound marketing. It provides tips on finding and engaging audiences through memorable messaging and two-way listening and broadcasting. Specific customer groups like donors and volunteers are examined. Integrating marketing across multiple online and offline channels is advised for maximum results. Metrics and goals are important to measure success.
Direct marketing to drive customers directly to a hotel's website instead of relying on outside travel agencies to bring them in. Additionally, aimed to bring in more lunch reservations for their in-house restaurant.
Powering nonprofit digital marketing through a $120,000/ year Google Grant for Nonprofits, and then setting the proper marketing automation to raise funds, increase volunteers, and boost organizational impact.
Guerilla Marketing is a digital marketing agency in South Africa specializing in travel, tourism, and hospitality. They use data-driven strategies across social media, paid advertising, SEO, email marketing and other channels to drive revenue for clients through increased direct bookings, reviews, loyalty, and engagement. Their services include responsive websites, social media management, paid search/display, local listings optimization, and app development. They work with international partners and target travelers at different stages using demographic, behavioral and location data. Benefits of partnering include increased revenue, lower costs, brand awareness, and dedicated account support.
2. TEAM FORMATION
Maria Botchkova, Francisco Kattan, Adrianne Chen, Abdullah Sukkar
Four strangers, scattered across the globe:
Saudi, Australian, Honduran & Russian
Meeting for the first time through the Stanford Venture Lab
course.
Diverse range of skills and experience:
Combine over 50 years in product development & management,
marketing, strategy, HR, IT, systems implementations,
finance, sales, operations, project management,
and consulting
And a shared interest in : Travel and Food!
Food Routes
3. How the business model works and makes money
Interest in : Travel, Food and New Experiences!
We connect people who want to experience an authentic
home-cooked meal
to hosts who want to provide one .
The problem this company solves is:
For guests: being able to get authentic local meals when traveling. Targeting to those
travelers who want to experience local cuisine and local environment beyond what can be
offered in the restaurant.
For hosts: being able to earn extra income from assets they already have: a home,
cooking skills and local food knowledge.
The company makes money by taking a booking fee and a percentage of the meal price on
meals organized through the site.
Food Routes
4. How the business model works and makes money
“Guests” register for free, and can organize meals with hosts or join a scheduled meal. The
value they get includes ability to search and set up meals in their destination country with
the host of their choice, read previous guest reviews and hosts' ratings, research host
neighborhood information, etc.
Hosts register by paying a nominal registration fee for their identify and address
verification, and can then advertise their food/experience to guests. The value they receive
is the ability to reach a large audience of interested customers.
Each meal booking is charged a booking processing fee. 24 hours prior to the meal the full
booking fee is charged (which is transferred to the host, minus the company margin even if
the guest does not turn up).
In the early network building stage all hosts will be verified by company staff, house
pictures will be required. The registration fee will be waived for the promotional periods.
Food Routes
5. Why we are confident this is a profitable business
Market Size.
We initially sized the market to include
only US and Australian travelers in their
top 5 travel destinations. This resulted
in a modest market size estimation
of1.3m meals worth roughly $45.5m.
However based on customer feedback we
believe the proposition has greater
relevance than just Americans and
Australians. We refocused on adventure-
seeking tourists and top 8 destinations
determined by largest tourist arrivals
and high interest in trying a local-
hosted-meal as discovered by our
survey and interviews.
Source: Wikipedia chart based on World Tourism Organization Statistics
MARKET SIZE = $ 4.6 billion and growing
346.5m tourists * 38% tourist looking for ''off-the-beaten path experience” *$35 meal fee
Food Routes
6. Why we are confident this is a profitable business
Customers want the product
We asked customers (surveys and open-end interview questions) and got an
overwhelming “yes” that people have an interested in using the service (89%).
Naturally, not all 'interested' will become a paying customer, but another
encouraging outcome is 38% surveyed identified themselves as tourists that
prefer to travel off-the-beaten path and 100% of those had interest in
service. Those 38% is our main target.
Customers are willing to pay for the product
We tested customer price point and found that “price” was not the main
driver for using the service. People are willing to pay $30-50 per person per
meal. At this price point we are not looking as a “fast food” or “budget food”
proposition. A small percentage (9%) where even willing to pay more, if the
experience was unique/special.
Both Fixed and Variable costs are low
Our costs are relatively low and fixed once the concept is set up and running
within a country (mainly marketing and IT support). We don't necessarily
require outside financing at the early stage. To break even (annualized) we
need to get to 6.3k meals booked, representing a 0.005% penetration of our
preferred countries.
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7. How we dealt with Business Model Risks?
A core value in our model is TRUSTED HOST Network and VIBRANT travelers community.
Failure to build and maintain either is a key risk. Another key risk to our business is low
technical barriers to entry.
To minimize risk our strategy is to :
Focus our host business development by taking a country by country approach - be the
‘first-mover’, lock in the best hosts, and concentrate on maintaining host relationships
In addition to global partners and distribution/marketing channels maintain relationship
with country specific partners: local travel sites, travel booking services, B&B hotels
Build vibrant travelers' community, through encouraging blogging, sharing, best picture
contests, and various monthly community events
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8. Opportunity Execution and Next Steps
We conducted 5 marketing experiments:
Key Findings Key Decisions Made to Improve
Conversion Rate
•The social media campaign (Facebook page)
was most effective (44% Conversion Rate) •Sent traffic to new Marketing Page instead
and least expensive. of Prototype
• Paid campaigns (Pay4Tweet) performed •Rebranded from DISH Network to Food
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•Customer Acquisition Cost through •Changed Tagline to better reflect value
Facebook and Email are lowest and present proposition
the best ROI for future campaigns
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9. Opportunity Execution and Next Steps
Based on the results from completed marketing campaigns we believe that we need to
concentrate on acquiring additional 3 - 6 hosts first in the top 1-2 tourist destination.
Once 3-6 hosts are signed up and several introductory events are conducted we will
proceed to work with 'influencers', to get the articles published about the service on Trip
Advisor', 'Lonely Planet' and/or similar publication.
Once we got some support will spread the word using social networks.
Our current conversion rate is 35% and our most challenging issue is directing traffic to
the website. Working through ‘influencers’ and having events scheduled to review and
discuss will help drive interested traffic to the site.
To facilitate host signed up we plan to have a conference event in the target city. That will
allow for face to face communication which will eliminate some hosts concerns that we
encountered and also will allow us to personally verify hosts which will minimize guest
security concerns. The cost for the event is estimated at $200. The first target location
is Malaysia. Once the service is established we will move away from face-to-face marketing
to make sure that the acquisition cost for hosts remains low.
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10. Links to Our:
Marketing Video
Landing Page
.
FaceBook Page
Prototype
Stats 12/12/12:
69 view of the landing page,
9 signed up for updates,
8 active users on the prototype
sites
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