This document outlines a marketing plan for Binge Traveler, an app that connects solo travelers. The plan aims to launch the app, grow premium users and installs, and launch new versions. Key elements include targeting budget travelers, spontaneous wanderers, and planners. The value proposition is connecting travelers to share experiences. Tactics include free basic features, paid premium features, trending destination lists, and social media campaigns. The organizational structure includes roles for product, marketing, and technology. Implementation will proceed in phases from testing to expansion.

1. Binge Traveler
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Marketing Plan
Implementation
Goal
Tactics
Situation Analysis
Strategy
Executive Summary

3. 1. Executive Summary
Let’s face it:
Most of the travel industry is set up for people travelling in pairs or groups.
But some of us have always travelled alone, and as the baby boomer generation gets older, there will likely be
many more solo travellers in the future.
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Not only a great application for those who travel solo, but it is a beneficial aid for motivating people who usually
wouldn't feel comfy while travelling.
Aim is to unite travellers and help individuals create memorable travel experiences together.

5. 2. Situation Analysis
The overall contribution of travel and tourism to the world economy exceeded
USD 7 trillion in 2015, accounting for nearly 10% of global GDP.
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6. 6
Company Overview
Core Competencies
One stop solution for all your travel needs and essentials.
Reduced time and efforts.
Send unlimited contact requests and permanent access to solo traveller’s community or online forums.
Exclusive to-do-list for every major destination. And many more….

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Market Overview
Opportunities
Untapped Market.
Lesser competitors.
Industry is huge.

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Threats
Competitors
Relatively new concept it may take while to target correct consumer segment.
Threats of terrorism in some travel destinations.

9. Target Customers
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Budget Backpacker
Spontaneous Wanderer
Pre-Travel Planner
Big Spender
Once in a life-time Adventurer.

10. July
2017
March
2018
December
2017
Jan
2018
1000+ Premium Users. Additional Features
5000+ installs
With bugs fixed!
Launch of all new Version 2.0
5000+ premium users.
30000+ installs
i.e. Promotional offers and marketing.
Application Launch
3. Goals
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11. 50000+ premium
users.
500000+ installs
300000+ premium users.
150000+ installs.
10000+ premium users.
100000+ installs
Discount over premium
application charges
launch of version 3.0
December
2019
September
2018
July
2018
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4. Strategy
4.1. Target Market
4.2. Value Proposition

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TARGET
MARKETS

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15. Consumer needs and wants.
Young people who are relatively new to travel and not looking to spend much money. Discounts, on hotel
booking flights and friendly locals is what they look out for.
People who do not book in advance, instead they make plans while they fly. They need excellent travel
suggestions.
Some people book tickets ahead everything that they can (they plan before months). They hope to make
sure everything is in order and there will be no trouble while they travel.
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16. Collaborators
Solo Travel Enthusiasts.
Local Hosts, Hotels, Resorts.
Department of Tourism.
Tour Operators.
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17. Tripr is unique because, it connects people not in terms of where they are but in
terms of where they will be.
Major Competitor
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18. Points of Parity (POPs)
Points of Difference (PODs)
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Connect with fellow travellers.
Get Advice from Locals.
Find trending travel destination notifications.
Discussion forum.
“Share a moment” option to post pictures directly to social media.
Option to“Share my Location” this will track you and share your location with your loved ones.
Book your stay with locals and get a taste of the local culture.
Upload Video Blogs.
Emergency button to reach out to the authorities in case of emergency.

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VALUE
PROPOSITION

20. Value Proposition- Customers
Sign in with Facebook/Google
Connect. Chat. Go.
Add your destination
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21. Value Proposition- Collaborator
Efficient Customer Service.
Push Notification and rollout new offers/discounts.
Targeted Advertising and engagement.
Addition of new features.
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22. 5. Tactics
5.1. Product 5.2. Services
5.4. Pricing5.3. Brand
5.5. Incentives
5.7. Distribution
5.6. Communication
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23. Product
Free Features
Connect with local users of the app.
Share a moment, with options for instant share to social media. i.e. Facebook, Twitter, LinkedIn,
Instagram etc.
Send up to 10 contact request to fellow travellers in the same area.
Limited list of persons viewed your profile.
30 days access to solo travellers community to share ideas, and plans.
Emergency button to reach to local authorities, i.e Police, Doctor for any kind of help.
Upload vlogs, tagging the location.
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24. Premium Features
Book your stay with locals at reasonable prices.
Share your location with your loved ones.
Verified Profile and completed access to the list of persons viewed your profile.
Send unlimited contact requests and permanent access to solo traveller’s community or online forums.
To-do list for every major destination.
Survival tips &tricks.
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25. Services
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Trending lists of destinations based on Traveler ratings and reviews.
Individual profile ratings.
Cloud Based POS systems for payment of bookings.
Applications for every major operating platform for smartphones. i.e. Google PlayStore, iOS.
Destination wise discussion forums.

26. Brand
Not only a great application for those who travel solo, but it is a beneficial aid for motivating people who usually
wouldn't feel comfy travelling.
Aim is to unite travellers and help individuals create memorable travel experiences together.
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27. Pricing
Free Trial Version
30 days full access Full Version
$ 99/yr
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28. Incentives
Earn points of app referrals.
Coupons/Rebates for short quizzes about place they have visited.
Loyalty points for free hotel bookings.
Rewards, bonuses and other employee benefits as per company policy.
For Customers
For Collaborators
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29. Communication
Promotional Emails, featuring discounts and offers available.
Blogs from Influencers.
Company’s website.
Social Media Campaigns.
Quora and other travel discussion online forums.
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30. Distribution
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https://www.binge-traveler.com

31. 6. Implementation
6.1. Organizational Structure
6.2. Business Processes
6.3. Implementation Schedule
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32. Organizational Structure
Chief Executive Officer
Chief Technical Officer Chief Management Officer Chief Product Officer
VP MarketingVP Communication/
Outreach
VP Product
Development
Director of Marketing
VP Technology
Marketing & Expansion teamCommunication/Outreach
Team
Product
Development Team
Technical Team
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33. Business Processes and Implementation Schedule
Phase 1. Phase 2.
Phase 3. Phase 4.
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App testing & Official Launch
Use Data Analytics to gain deeper insights.
Bug fixing and regular updates.
Developing Market Expansion Strategies

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36. DISCLAIMER
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Created by Asif Momin, KIIT University, during a Marketing Management Internship under
the guidance of Prof. Sameer Mathur, IIM Lucknow.
Asif Momin
KIIT University