Uploaded byLana Khavinson
Pleasanton Chamber of Commerce
This document provides an overview and agenda for using LinkedIn effectively. It discusses building a strong LinkedIn presence through a professional profile, engaging with customers by sharing content and updates, and staying informed using LinkedIn's publishing and group features. The key benefits of LinkedIn for personal branding, search engine optimization, business opportunities and job prospects are outlined. Guidelines are provided for sharing different types of content updates and posts to engage connections and followers.
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- 2. Lana Khavinson LinkedIn The Powerof LinkedIn
- 3. 1. LinkedIn overview– setting the stage 2. How to build your presence on LinkedIn and why it matters 3. Engaging with customers 4. Staying informed Agenda
- 4.
- 5. Connect the world’sprofessionals to make them more productive and successful Our mission
- 6. Source: Mindset DivideResearch, TNS, September 2012. Personal Networks Professional Networks Career info Updates on brands Industry Trends Info on friends Info on personal interests Entertainment updates 1 2 3 “Spend Time” “Invest Time” Top 3 content types expected on each network Professional mindset is ideal for brand education
- 7. Building Your LinkedInPresence
- 8. Why does havinga LinkedIn Profile matter? Personal Brand SEO Goodness Business Oppts Job Oppts
- 9. Add a professional phototo drive clicks 1 More views with a profile photo than without 14x
- 10. Include an engaging headline 2 -Explain what it is you do - Include terms for which you want to be found - Show your passion Multimedia & Emotion Architect
- 11. Tell your story3 -Write in 1st person - Focus on accomplishments & aspirations - Go past 40 words to tell your story - Include keywords, not buzzwords
- 12. Detail your work experience 4 Moreprofile views than those without 12x
- 13. 5 Bring yourstory to life - Include videos, images, presentations, website links etc…
- 14. Let your profilespeak for you 6 - Gather recommendations from customers, partners, past employers, business contacts - Add your skills and get endorsed for them
- 15. Include Volunteer Experiences & Causes 7 Moreprofile views than those without 6x
- 16.
- 17. On LinkedIn, it’s notjust about who you know Friends Alumni Family Business Contacts Colleagues
- 18. It’s also aboutwho your connections know Friends Alumni Family Business Contacts Colleagues
- 19. Add connections: you neverknow who will bring you your next big opportunity Friends Alumni Family Business Contacts Colleagues
- 20. On average, every newconnection means 110 new second degree connections
- 21. As you meetnew business contacts through events, business meetings, etc. Connect with them
- 22. Get suggestions on peopleyou may want to connect with using People You May Know
- 23. Or, find the exactperson you’re looking for with LinkedIn advanced search
- 24. When you’re readyto connect with someone, be personal
- 25. When making a connectionrequest, add a personal note to give extra context and break the ice Hi Paul, It was so great to meet you at last night’s… - Alexandra Watkins Small Business Segment Director at StudioMoon
- 26. See if amutual connection can make an introduction or introduce yourself through inMail
- 27. Find a commongroup and join the discussion
- 28.
- 29. 7Xmore page viewsvs. jobs pages JOBS CONTENT Content pages receive
- 30. 1. Status Update 1.Published Posts 1. Company Page Updates Three ways to share content:
- 31. 1. Status Update 1.Published Posts 1. Company Page Updates Three ways to share content:
- 32. Once your profile isin great shape, start engaging with your network by sharing updates Listened to a spectacular speaker at AdWeek today. Here is a link to find out more… 32
- 33. Listened to aspectacular speaker at AdWeek today. Here is a link to find out more… 33 Sharing updates lets you share info that you find interesting and presents you as a thought leader in your space
- 34.
- 35. Share news, blogposts, thought starters…
- 36. Include images, video,SlideShare and more
- 37. Alexandra Watkins published Beforeyou know it, your amazing updates will mark you as someone in the know - someone that your network can count on for the latest and greatest Ben Metzker Great post, Alexandra. Thanks for sharing!
- 38. And it onlygets better! As people like, comment, and share your updates - your viral reach will continue to grow POST
- 39. “With LinkedIn’s help,I established the credibility needed to launch my business.” Alexandra Watkins Brand name expert, Author 39
- 40. 1. Status Update 1.Published Posts 1. Company Page Updates Three ways to share content:
- 41. Publish Long FormPosts
- 44. Published posts arenot the same as status updates Share links, articles, images, quotes or anything else your followers might be interested in Deeply explore topics that matter to you, then watch the comments to see your impact UPDATES PUBLISHING
- 45. Tips for publishingposts Remember your audience, who you want to reach Add images that stand out Be authentic, write about what you know Create a catchy headline
- 46. Members engage withposts in a number of ways 1 Posts are shared with connections and followers in their feed 2 People can like, comment, share– so more people see it 3 Members can follow you in order to see more posts 4 Posts become part of your permanent profile
- 47. Give your leadershipa voice with posts
- 48. 1. Status Update 1.Published Posts 1. Company Page Updates Three ways to share content:
- 49. Bring your companyto life
- 50. Post compelling contentto engage with followers
- 51. See what othersare doing to get ideas…
- 52. The updates thatget the most action Fun facts and quotes Employment branding and career opportunities Tips and best practices Company branding: inside looks and interviews
- 53. Amplify your messagewith Sponsored Updates
- 54. Amplify your messagewith Sponsored Updates
- 55. Amplify your messagewith Sponsored Updates
- 56.
- 57. Members Current members 540 Connections Unique 1st degree connections 201,863 Whyis it important for your employees to have great LinkedIn profiles? Employees Monthly viewers of employees profiles 14,876
- 58. Encourage employees to get onLinkedIn Engage with Company Page content & posts Amplify employee posts through Company Page & externally Post status updates and long form posts Encouraging executive & employee engagement is the secret sauce to increasing reach
- 59.
- 60. The definitive professionalpublishing platform Stay Informed GroupsSlideShare Influencers & Publishing Pulse
Editor's Notes
- #27 How do you start a conversation? Groups is 1 great way Introduction via connection Messaging Getting introduced by mutual connection
- #53 Specific to Company Page
- #54 Specific to Company Page
- #55 Specific to Company Page
- #56 Specific to Company Page
- #58 Sample company, fewer than 400 employees with LinkedIn profiles. BUT, they are generating more than 9,000 profile views a MONTH and have a unique network of nearly 130,000 first degree connections. Every profile view is a potential brand impression for your company when your employee has a great profile (or, doesn’t).