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AT6	
Session	
6/9/16	11:30	AM	
	
	
	
	
	
	
Playwriting,	Imagination,	and	Agile	
Software	Development...	Oh	My!	
	
Presented	by:	
	
Tania	Katan	
Axosoft	
	
	
	
Brought	to	you	by:		
		
	
	
	
	
350	Corporate	Way,	Suite	400,	Orange	Park,	FL	32073		
888---268---8770	··	904---278---0524	-	info@techwell.com	-	http://www.techwell.com/
Tania	Katan	
Axosoft	
	
Award-winning	author,	playwright,	and	performer	Tania	Katan	believes	in	
storytelling	at	all	cost.	She	has	performed	her	stories	at	the	Edinburgh	Festival	
Fringe,	NPR,	Comedy	Central	Stage,	TEDx,	and	more.	Her	performances	and	
published	work	have	been	written	about	in	The	New	York	Times,	Huffington	Post,	
GLAMOUR,	and	others.	Formerly	a	curator	of	performing	arts	at	SMoCA,	Tania	
made	the	audacious	leap	into	technology	and	is	currently	the	curator	of	code	for	
Axosoft—because	every	rock	star	company	needs	a	punk!	She	is	the	instigator	
behind	Axosoft's	internationally	viral	#ItWasNeverADress	campaign.	Read	Tania's	
agile	shenanigans	at	axosoft.com	and	taniakatan.com.	Follow	her	on	Twitter	
@taniakatan	and	@axosoft.
6/5/16
1
To Be, Or Not To Be Agile?
How to apply principles from theatre in order to create
dynamic content, software and work culture!
Hello DevOpsWest ADC BSC FBI BMW OMG!
Tania Katan
Jewish Evangelist
@taniakatan @axosoft
#ItWasNeverADress
6/5/16
2
Narrative Arc
Inciting Incident
a. An event that puts the
play/book/story In motion.
b. Upsets the balance of
the main character’s world.
c. Introduces a problem,
concern that needs to be
solved.
Feb May Jul
Climax
Greatest tension in the
story and turning point
for our lead character.
(You.)
Falling Action
Unfolding events that
release tension
leading toward…
Rising Action
Series of events that
offer help, complications
and tension! Resolution
a. The problem is
solved
b. The lead character
has a deeper
understanding of her/
himself and the world
around her/him
c. We leave our
popcorn bags on the
theatre floor (or
hopefully not).
Obstacles
Repeat
Exposition
What happened before
this story begins? What
lead to this moment of
taking action? The main
character’s backstory?
What is the mood,
history and
context?
Agile Method
Initiate Project
a. An event that puts the
software In motion.
b. Upsets the balance of
the main character’s world.
c. Introduces a problem,
concern that needs to be
solved.
d. Leaves Project
Manager, Product
Owner, Devs,
wanting to
know more!
2016
Feb May JulDec
Feedback: Dev,
Client, Users
Greatest tension in the
process: To release, or
not to release…THAT
is the question!
Approval &
Release
Into the wild the
software goes!
Integrate & Test
Series of features and
functions being added
that offer help and
complications that cause
tension!
Iterate Changes
a. Incorporate
changes
b. Adjust and track
c. Next iteration
Obstacles
Repeat
6/5/16
3
“Why fit in when you were born to
stand out?”
—Dr. Seuss
	
Tania Katan: Creative Exercises
Develop Your P.O.V.
You are the main character in your life! Every
performer, company, human being has a different
perspective, a unique voice. This is what
differentiates you, your software, content,
presentations, emails in all the online (and in person)
chatter so you stand out in the best possible way!
6/5/16
4
Tania Katan: Creative Exercises
#1 Find your voice..Go!
What is important to you? What do you care about deeply? Write a
problem, concern, cause that you champion at work. (Exposition)
Why does this problem, cause, concern affect you? Write about the first
time you encountered this issue. (Inciting Incident)
How can you convey this concern to others in a way that is authentic to
you and embodies the concern? How do you inspire others to care too?
Write a blog post? Sing “This Is My Fight Song” in front of all the
developers? (Rising Action, Falling Action, Resolution)
Tania Katan: Creative Exercises
Look at your audience…they’re right
infront of you!
Great performers are trained to see, hear and
connect to human beings. Let’s start seeing,
listening and connecting in order to engage
your specific audience!
6/5/16
5
Fanny Brice
Actress, Funny Girl
Your audience gives you
everything you need. They
tell you. There is no
director who can direct you
like an audience.
Jimmy Stewart
Actor, Angel Wings Giver
Never treat your
audience as
customers, always as
partners.
6/5/16
6
Tania Katan: Creative Exercises
#2 Dating your audience…or at least making out!
See who you are talking, writing, presenting to/with. Who is the audience
on the other end of the email, blog, audience, table? Close your eyes and
see them in your mind’s eye. Be specific.
Listen to the needs of your specific audience. Are they fidgeting when
you talk about metrics? Are they gagging when you use the word “fleek”?
Tips for listening: first date + call-and-response + crowd sources.
Connect Are you making eye contact? Getting drunk and flirting with
the server? Seducing your audience to go on a journey with you?
Tania Katan: Creative Exercises
Critics and hecklers, peace out!
Within a Narrative Arc and Agile Methodology, you
know within the first scene/iteration who ain’t
picking up what you’re putting down! In both cases
these peeps are called Antagonists. Antagonists
provide obstacles and complications just for you,
the Protagonist. They are, ahem, givers.
6/5/16
7
Tania Katan: Creative Exercises
#3 How to get Antagonists off your jock!
1. Initiate Humor. Now that you see, hear and connect to who’s in front of you,
let’s use context to take on those awkward situations with humor! Examples:
CIO Summit, WiTNY, Comedian Dani Modisette.
2. Embrace the Obstacle and Adapt. Ok, so you tried out a joke and…crickets,
that’s ok, we’re gonna play an improv game to help you adapt in even the most
uncomfortable situations: Yes, And...
3. Give a Gift. If we’ve done everything we can to craft an authentic narrative
and inspire our intended audience, and they are still throwing tomatoes at us,
well, then... My friend Mary Kay Zeeb can help us out!
Tania Katan: Creative Exercises
Write, Rewrite, Repeat…Recap!
Ultimately, using your unique voice in service of
solving a problem in a way that connects to, and
delights, your specific audience is the goal. It ain’t
easy, but when it works…it boosts our confidence,
sales, software and work culture!
6/5/16
8
Your time is limited, so don't
waste it living someone else's
life…Don't let the noise of others'
opinions drown out your own
inner voice. And most important,
have the courage to follow your
heart and intuition.
-Steve Jobs
Tania Katan: Creative Exercises
#4 Recap
1. P.O.V. just like Flash Dance…take your passion, and make it happen! Find your
voice, use it in service of a concern, and inspire an audience to address that concern
with you. Everything from bugs to landfills; storytelling amplifies your purpose!
2. Agile/Narrative. Both methods contribute to relationship building and exploring
through taking action, encountering obstacles, tension, feedback, adapting, iterating,
collaboration, resolution, rehearse and repeat.
3. It’s a journey. There will always be obstacles. Some you will avoid, others you’ll
dodge, some you’ll confront head on and a few you will embrace and transform
altogether.
6/5/16
9
Listen + Be Heard
Keep using your voice
Some resources to maintain your momentum
Storytelling events +
Podcasts
The Moth, TED Radio Hour, Sit ‘N Spin,
Mortified
TED + TEDx talks
For narrative structure
A journal and a
pen.
Handier than a laptop
3 minutes a day to
work-out your voice.
Yep, that’s it.
Read.
Books, plays, blogs.
Open Mics
Eavesdrop
At airports, in malls…listen to how REAL
people engage; what excites + ignites them
Tania:
taniak@axosoft.com
@taniakatan
@axosoft
Q & A Time!
www.axosoft.com

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Playwriting, Imagination, and Agile Software Development … Oh My!

  • 3. 6/5/16 1 To Be, Or Not To Be Agile? How to apply principles from theatre in order to create dynamic content, software and work culture! Hello DevOpsWest ADC BSC FBI BMW OMG! Tania Katan Jewish Evangelist @taniakatan @axosoft #ItWasNeverADress
  • 4. 6/5/16 2 Narrative Arc Inciting Incident a. An event that puts the play/book/story In motion. b. Upsets the balance of the main character’s world. c. Introduces a problem, concern that needs to be solved. Feb May Jul Climax Greatest tension in the story and turning point for our lead character. (You.) Falling Action Unfolding events that release tension leading toward… Rising Action Series of events that offer help, complications and tension! Resolution a. The problem is solved b. The lead character has a deeper understanding of her/ himself and the world around her/him c. We leave our popcorn bags on the theatre floor (or hopefully not). Obstacles Repeat Exposition What happened before this story begins? What lead to this moment of taking action? The main character’s backstory? What is the mood, history and context? Agile Method Initiate Project a. An event that puts the software In motion. b. Upsets the balance of the main character’s world. c. Introduces a problem, concern that needs to be solved. d. Leaves Project Manager, Product Owner, Devs, wanting to know more! 2016 Feb May JulDec Feedback: Dev, Client, Users Greatest tension in the process: To release, or not to release…THAT is the question! Approval & Release Into the wild the software goes! Integrate & Test Series of features and functions being added that offer help and complications that cause tension! Iterate Changes a. Incorporate changes b. Adjust and track c. Next iteration Obstacles Repeat
  • 5. 6/5/16 3 “Why fit in when you were born to stand out?” —Dr. Seuss Tania Katan: Creative Exercises Develop Your P.O.V. You are the main character in your life! Every performer, company, human being has a different perspective, a unique voice. This is what differentiates you, your software, content, presentations, emails in all the online (and in person) chatter so you stand out in the best possible way!
  • 6. 6/5/16 4 Tania Katan: Creative Exercises #1 Find your voice..Go! What is important to you? What do you care about deeply? Write a problem, concern, cause that you champion at work. (Exposition) Why does this problem, cause, concern affect you? Write about the first time you encountered this issue. (Inciting Incident) How can you convey this concern to others in a way that is authentic to you and embodies the concern? How do you inspire others to care too? Write a blog post? Sing “This Is My Fight Song” in front of all the developers? (Rising Action, Falling Action, Resolution) Tania Katan: Creative Exercises Look at your audience…they’re right infront of you! Great performers are trained to see, hear and connect to human beings. Let’s start seeing, listening and connecting in order to engage your specific audience!
  • 7. 6/5/16 5 Fanny Brice Actress, Funny Girl Your audience gives you everything you need. They tell you. There is no director who can direct you like an audience. Jimmy Stewart Actor, Angel Wings Giver Never treat your audience as customers, always as partners.
  • 8. 6/5/16 6 Tania Katan: Creative Exercises #2 Dating your audience…or at least making out! See who you are talking, writing, presenting to/with. Who is the audience on the other end of the email, blog, audience, table? Close your eyes and see them in your mind’s eye. Be specific. Listen to the needs of your specific audience. Are they fidgeting when you talk about metrics? Are they gagging when you use the word “fleek”? Tips for listening: first date + call-and-response + crowd sources. Connect Are you making eye contact? Getting drunk and flirting with the server? Seducing your audience to go on a journey with you? Tania Katan: Creative Exercises Critics and hecklers, peace out! Within a Narrative Arc and Agile Methodology, you know within the first scene/iteration who ain’t picking up what you’re putting down! In both cases these peeps are called Antagonists. Antagonists provide obstacles and complications just for you, the Protagonist. They are, ahem, givers.
  • 9. 6/5/16 7 Tania Katan: Creative Exercises #3 How to get Antagonists off your jock! 1. Initiate Humor. Now that you see, hear and connect to who’s in front of you, let’s use context to take on those awkward situations with humor! Examples: CIO Summit, WiTNY, Comedian Dani Modisette. 2. Embrace the Obstacle and Adapt. Ok, so you tried out a joke and…crickets, that’s ok, we’re gonna play an improv game to help you adapt in even the most uncomfortable situations: Yes, And... 3. Give a Gift. If we’ve done everything we can to craft an authentic narrative and inspire our intended audience, and they are still throwing tomatoes at us, well, then... My friend Mary Kay Zeeb can help us out! Tania Katan: Creative Exercises Write, Rewrite, Repeat…Recap! Ultimately, using your unique voice in service of solving a problem in a way that connects to, and delights, your specific audience is the goal. It ain’t easy, but when it works…it boosts our confidence, sales, software and work culture!
  • 10. 6/5/16 8 Your time is limited, so don't waste it living someone else's life…Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. -Steve Jobs Tania Katan: Creative Exercises #4 Recap 1. P.O.V. just like Flash Dance…take your passion, and make it happen! Find your voice, use it in service of a concern, and inspire an audience to address that concern with you. Everything from bugs to landfills; storytelling amplifies your purpose! 2. Agile/Narrative. Both methods contribute to relationship building and exploring through taking action, encountering obstacles, tension, feedback, adapting, iterating, collaboration, resolution, rehearse and repeat. 3. It’s a journey. There will always be obstacles. Some you will avoid, others you’ll dodge, some you’ll confront head on and a few you will embrace and transform altogether.
  • 11. 6/5/16 9 Listen + Be Heard Keep using your voice Some resources to maintain your momentum Storytelling events + Podcasts The Moth, TED Radio Hour, Sit ‘N Spin, Mortified TED + TEDx talks For narrative structure A journal and a pen. Handier than a laptop 3 minutes a day to work-out your voice. Yep, that’s it. Read. Books, plays, blogs. Open Mics Eavesdrop At airports, in malls…listen to how REAL people engage; what excites + ignites them Tania: taniak@axosoft.com @taniakatan @axosoft Q & A Time! www.axosoft.com