The co-founder of Playmous will look back on the evolution of Tap the Frog game series – from Flash game to some ten million downloads on iOS and Android. He will talk on the key factors of successful product launch on mobile platforms and what made Tap the Frog a hit – from the concept to particular game elements.

1. Tap the Frog: from Flash to the top on
iOS and Android
Anton Volnykh, CEO
Playmous

2. Who are Playmous?
First product launched in 2012
‘Boutique’ publishing model
Quality over quantity
Several new games in 2013 with various teams in Russia and CIS

3. Click the Frog
Launched as free flash game on games1.com
10 million game sessions

4. Tap the Frog: Doodle
Launched on iOS in 2011, Android version launched in 2013
10+ million players on iOS, 2+ million on Google Play in 3 weeks
Consistent 4.5-star rating

5. Tap the Frog
Launched February 2012 on iOS
Perfect 5-star rating, 1,000,000+ paid downloads
Top 5 game in 15 countries, no.1 across Europe

6. Success factors

7. Success factors
PRODUCT MARKETING

8. The character

9. The character

10. The gameplay

11. Ranking system

12. Tap the Frog update v.1.2
Launched 13 months after the initial release
5 all-new mini-games (now 20 total), new IAP features

13. Tap the Frog update v.1.2: new features
New ‘Clocks‘ feature to improve your results
All mini-games instant unlock, Magic Bag to gain ranks faster

14. Retention is a key factor for IAPs

15. The three kings of game marketing
On-Deck
Promo
In-House
Promo
Marketing
Campaign

16. On-deck Promo

17. In-house ads
In-House
Promo
In-Game
Promo
Partner
Network

18. In-house ads

19. In-house ads
Marketing
Campaign
User
Acquisition
Social
Networks
Media
(Reviews)

20. Campaign banners

21. Tap the Frog Facebook community is excited!
After 6 months of developing Android version, the wait is finally over
Facebook announcement post has reached 250,000 people

22. Reviews
Pocket Gamer Silver Award. “Tap The Frog 2 scores big on presentation, too, with bright, breezy visuals packed
full of personality and lovely incidental details… Once you hop you can’t stop.” – PocketGamer.co.uk

23. Thank you!
anton@playmous.com