Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Games: 5 Minutes


Published on

Startonomics Beijing - June 11, 2009
Season Xu, Co-founder & COO, 5 Minutes

  • 10-Bom dia amigos,convido voces para conhecer nossos Servidores de Mu Online
    O Servidores de Mu Online Season 6
    O faz sua Diversão com qualidade,há mais de 5 anos
    TODOS OS SERVERS ficam ON 24 horas por dia,
    São varios Server esperando por você .Totalmente atualizados.Venha se divertir de verdade.
    Sejam benvindos ao nosso Servidor.Estou sempre on a noite no Server Super,
    Qualquer dúvida só me procurar por lá (HYCLEN).
    Facebook :
    Siga o twitter!/
    HYCLEN Divulgadora Oficial !!
    Are you sure you want to  Yes  No
    Your message goes here

Social Games: 5 Minutes

  1. 1. Our Game = Five Minutes Joy
  2. 2. Five Minutes Principles: • Our games are designed for non-gamers. • Playing with REAL friends is more fun than playing alone. • People can play a five-minute game daily. Goal: • A leading Social Game publisher in the world.
  3. 3. Market • China: – Xiaonei 30 million registers – 100 million registers – Kaixin001, QQ, Baidu, Sina • World – Facebook 100 million registers – MySpace Hi5 Bebo… • Mobile – iPhone 17 million registers – Black Berry 30 million registers – Android
  4. 4. Our Success • Five Minutes – 15 million total installs – 3.5+ million daily active users (just Xiaonei alone) – 350k daily active users in 1 month (Facebook) • The REAL No.1 in China – Our daily active users are 3x more than the No.2 and No.3 Social Game player in China. – Our daily traffic is ¼ of the total traffic of Xiaonei.
  5. 5. Our Success DAU: 3 times more than No.2
  6. 6. Happy Farm – No.1 in China
  7. 7. Happy Farm – Grow Fast on FB
  8. 8. Facebook Users Other Internet Users FB API FB Connect Other Middleware Nintendo Facebook Other Platforms iPhone Wii, SFC, NDSL … Otheres App App App Game Game Game Game Game Game Game Five Minutes Nintendo Five Mintues Nintendo Principle Principle
  9. 9. Advantages • A blank market: – It is easy to have a few minutes here and there, but difficult to have a few hours aside for games. – Console and portable games are getting too hardcore. – More and more platforms choose to open up. • We are in CHINA – Low cost for great talents. – We have 9 public online game companies in China. They have incubated many world-class game producers and developers. – Chinese game producers and PMs are experieced with Virtual Currency and Micro Transactions.
  10. 10. Thanks