MewSim is a popular cat simulation game that has been one of the top grossing apps on the Russian App Store for years. It has over 3 million players in Russia, with an average play time of 90-100 minutes per session. After launching on Google Play, MewSim quickly rose to top rankings in various categories. The game reaches players through major distribution channels like mobile operators and Samsung's app store. It has also built a loyal fan base, with over 200 fan pages on Russian social networks and hundreds of fan videos on YouTube.

2. MORE ABOUT MEWSIM
Cat tamagotchi
• Free2Play
5 games under the brand
(2009-2012)
• Java, iOS,Android

3. PLAY LONGER, PAY MORE
More than 3 000 000 players in Russia
• 20 launches per instal
• Average time in the game: 90-100 minutes
• Retention:
2 days – 35%
7 days – 19%
14 days – 1,9%

4. We are proud to see MewSim one of the leaders of the Russian App Store Top Grossing for a
few years
APPSTORE RUSSIA
RANKS
Overal & Games
Kids & Family
TOP GROSSING
Games
Simulation & Family
Kids
top 2
top 1
top 31
top 2
top 1

5. Right after the release on Google Play Mewsim skyrocketed in Top New and Games/Arcade
GOOGLE PLAY RUSSIA
RANKS
Overal
Games
Arcades
New
TOP GROSSSING
Games
Arcades
top 8
top 5
top 2
top 3
top 44
top 24

6. DISTRIBUTION CHANNELS
Portals of major operators
Titles of content providers
Top5 in Samsung Apps search engine output
TV, print media, bubblegum inserts, copybooks

7. DISTRIBUTION CHANNELS
Print MediaPrint Media
OperatorsOperators
BubblegumsBubblegums

8. LOYAL AUDIENCE
More than 200 fan pages in the Russian
social network Vkontakte Hundreds of fan videos on YouTube

9. LOYAL AUDIENCE
Drawings and handicraft

10. 2014 a premiere is on its way!

11. CONTACTS
Elena Shurygina
m@softdp.com
http://www.softdp.com
+7 499 940 95 15