1. • Throughout the creation of
our final products me and
my group used media
technologies in order to edit,
research, discuss and share
ideas as well as learn new
things.

2. DIFFERENT FORMS OF WEB
2.0 AND TECHNOLOGY

3. Blogger
• I consistently used Blogger to showcase what
new things I learnt in terms of theorists, posters,
trailers, magazines, the Horror industry and more
(in terms of conventions and beliefs). This was
useful in terms of storing all our ideas and any
progress we made on our blogs, so that if we
needed to refer back to it in a future post we
could easily go back to past posts.
• Blogger us to go back to old posts and analyse
whether or not we met our aims as directors or
not.

4. Hotmail/Outlook
• Me, Priscilla and Afreen would communicate
through email in order to inform each other of
any ideas we had come up with or to remind a
member to complete aspects of planning, e.g.
storyboards and shot lists. This was particularly
useful in the week we started filming, as we
would remind each other to bring props, clothes
and make up. It enabled us to be more organised
as well as maintain a sense of cohesion within
our group.

5. GOOGLE & IMDB
• Google and IMDB both provided information
on directors, dates, how successful films were
at the time and actors/actresses which
surrounded specific Horror films we
researched. This was perfect at the preproduction stage of our course when we were
learning about representations, aspects of
genre, narrative, sound and media language
which surround the Horror film industry.

6. - An example of what
I searched on Google
as well as on IMDB ‘s
website.

7. YouTube
• Me and my fellow teammates consistently used YouTube before
and after the filming process. This was in order to gain a sense of
the conventions within Horror trailers, through sound, characters,
location, iconography and narrative and structure of trailers (e.g.
what duration did the build up and climax occur within the trailer).
• We also used YouTube to upload videos in terms of updates on our
progress which we uploaded to our blogs and our final trailer.
• I also used YouTube in order to learn how to create animations and
effects on text using After Effects. YouTube is perfect when you are
trying to learn how do create specific effects which in result can
strengthen your piece. This was evident when I discovered a tutorial
on the blind effect which we featured on our date/credits at the
end of our final trailer.

8. URL TO MP3
• In order to download creepy and tension building
music for our trailer, as an editor I often had to go on
YouTube and copy the url and convert it to an mp3.
This was extremely useful as it was quick and it
enabled us to use music to evoke different reactions
from our audience. (e.g. Fear, shock and surprise)
• In terms of converters we also used a video converter
website called “keep vid.com”, which allowed us to
download high quality versions of the
Lionsgate/Twisted pictures opening and green screen
to maintain a realitic feel within our trailer.

9. Other forms of Web 2.0
•
•
Vocaroo – This is a voice recording software which enables you to embed recordings
into websites and blogs. I often used this in order to express decisions and progress
made on my blog in a creative way.
Dafont.com – Through Dafont me and my group were able to find a font called
“Skratch Punk”. It was distorted and cracked which was perfect for our brand
name/film title Insanity, as we wanted a font which reinforced Flora’s personality. At
first it was difficult to find a clear distorted font on Dafont however once we found
“Skratch Punk” we had the readability and distortedness we wanted, so in result we
featured it within all 3 of our media products.
•
Whatsapp – As not all of the members within my group often check their emails, using
the mobile messenger service of Whatsapp was perfect in terms of getting ahold of
each other. It also allows you to record your voice and send it along with messages
which was particularly useful when sharing ideas of what we could include in our
narrative.
•
Tumblr – Tumblr is a social networking site which involves gifs, graphics and edited
images. I often copied the url of these images and credited the creators in the bottom
of my posts under “references”. Gifs are often creative and exciting and enable a post
on Blogger to become more exciting, especially if the post is quite “wordy” and
detailed.

10. - This is an example of
me using a Tumblr Gif on
my blog

11. - How we used
Dafont.com and
how I used
Vocaroo

12. Photoshop
•
•
•
•
Photoshop was a very important part of our course. It enabled us to edit and
change the colour of text which featured on our trailer, poster and magazine .
We often cropped fonts from Dafont and Photoshop enabled us to successfully
align credits, as well as use readable fonts to feature on our magazine and poster
to maintain coherence, e.g “accord SF” (Magazine) and “Gill Sans MT” (Slogan on
poster) which was previously “Egyptian710BT” and the “Tw Cen MT” font for the
empire quote on poster”.
We also used Photoshop to manipulate images and use brushes, e.g. the crack
effect (which was downloaded from “visionwidet.com” I trailed other distorted
crack brushes from “brusheezy.com”) which was vital in terms of conveying to the
audience that Flora has two sides to her.
Even though we decided not to shift Flora’s body to the side on our final poster
due to it looking odd, originally Priscilla used two layers on Photoshop which both
contained the same image of Flora in order to create the illusion that Flora had
been cut in half. This shows how useful Photoshop has been to us as a group, even
when effects and manipulation didn’t go as planned.

13. The image Priscilla edited
- Overall as a team we realised
the idea of shifting Flora’s body
didn’t work well, due to it
looking odd and somewhat
confusing. We want our
audience to understand every
decision we made with our
poster (in terms of connoting/
symbolising something).

14. - Here is evidence of text which
Priscilla edited text on Photoshop
which we included in our trailer,
poster and magazine

15. CAMERA
• Cameras enabled us to gain images of Flora for both the poster,
magazine as well as document our props, items, locations and
clothes which contributed to the creation of our ancillary
products on to our blogs. It was particularly useful through the
pre production stages, this was specifically with our final image of
Flora for our final magazine as we used lighting in order to
reinforce her good and bad qualities (one side with shadow the
other bright).
• It also enabled us to follow the conventions represented within
both real Horror posters and empire magazines, making our
products easy for our audiences to engage with due to elements
of familiarity e.g. the use of a mid shot.

16. CAM-CORDER
• Using a cam-corder allowed us to film for our trailer, but also do
vlogs on progress we made throughout our course. For example
after our final premiere me and Priscilla did a vlog on the audience
feedback sheets (questionnaires) we had received and summarised
what went well and what we think we could do better.
• When filming for our final trailer we switched from using the tripod
which was better for more slow and still shots and handheld which
was perfect for creating a sense of urgency. We also used a variety
of shots and angles including long shots, wide shots, extreme close
ups and more.
• Using a Cam-corder enabled us to be creative throughout the
construction and planning part of our course.

17. I-Movie & Adobe After Effects
• I- Movie is a editing software which included text
templates which reinforced the Horror genre far more in
comparison to the text within premiere and After effects.
Originally we used after effects for text inbetween our
trailer, however it was unsuccessful due to the amateur
vibe it gave off due to the chunky and grainy font despite
the interesting crack effect. This then meant we ended up
using I-Movie as it was easier to use, but also appeared
more intriguing and mysterious which was the sense of
enigma we wanted to create to make our audience want
to find out more.
• We did however use After Effects for the ending credits for
our trailer, as the blind effect and readable font was
exactly what we as a group wanted.
(This is shown above)

18. Adobe Premiere
• Premiere was particularly useful in terms of binding all
our different shots together, as well as adding music,
transitions and text we created in After effects and IMovie to make our final trailer.
• One of the main skills I learnt this year from editing
using Adobe Premiere was how useful different levels
of sound are, as I constantly used the sound nodules in
order to increase and decrease sound at certain times,
e.g. I made sure to make the airy and jarring music
fade in, in order to build tension slowly thus making it
more uncomfortable for the audience.

19. Audacity
• Audacity is a sound recording programme
which allowed us to record voice overs which
we included in our trailer, e.g. when Flora says
“my doll is the only reminder of my father”.
• Not only did this allow us to portray
conventional elements of sound used in
trailers, but it also allowed us to communicate
our narrative to our audience without
revealing too much.