SlideShare a Scribd company logo
Subtle engagement and outright fun:
Using gamification to improve the
effectiveness of your international
marketing
British Council SIEM Conference
December 2015 – Pete Jenkins
Photo by John-Morgan - Creative Commons Attribution License https://www.flickr.com/photos/24742305@N00
PLAYFUL LEADERSHIP
Building safe places to fail
that encourage creativity, innovation
& learning
Pete Jenkins - July 2016
PETE’S CURRENT TITLES
© GAMIFICATION+ LTD 2015 2
Founder – GAMIFICATION+ LTD
Entrepreneur in Residence at University of Brighton
Chair – International Gamification Confederation
(GamFed)
Researcher in Gamification in HR at CROME (Centre for
Research on Management & Employment)
Organiser of Brighton Gamification Meetup
Ambassador for Worthing & Adur and Brighton & Hove
Chambers of Commerce
Photo by Gustavo Nudo (Guslight) - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/87913697@N00 Created with Haiku Deck
Game space
Photo by Stuck in Customs - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/95572727@N00 Created with Haiku Deck
Created with Haiku Deck
What should a good
project manager be
doing on a regular
basis?
Photo by rishibando - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/27590002@N04 Created with Haiku Deck
12
Source: Charles Jennings
What constraints or
scenarios could you
use to learn to
manage?
Photo by gever tulley - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/23769389@N00 Created with Haiku Deck
Photo by doug_wertman - Creative Commons Attribution License https://www.flickr.com/photos/12227796@N08 Created with Haiku Deck
THANK YOU FOR
PLAYING
pete.jenkins@gamificationplus.uk
http://gamificationplus.uk
@gamifiplus @petejenkins
Visit our website for white papers, webinars & more…

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Playful Leadership workshop June 2016

  • 1. Subtle engagement and outright fun: Using gamification to improve the effectiveness of your international marketing British Council SIEM Conference December 2015 – Pete Jenkins Photo by John-Morgan - Creative Commons Attribution License https://www.flickr.com/photos/24742305@N00 PLAYFUL LEADERSHIP Building safe places to fail that encourage creativity, innovation & learning Pete Jenkins - July 2016
  • 2. PETE’S CURRENT TITLES © GAMIFICATION+ LTD 2015 2 Founder – GAMIFICATION+ LTD Entrepreneur in Residence at University of Brighton Chair – International Gamification Confederation (GamFed) Researcher in Gamification in HR at CROME (Centre for Research on Management & Employment) Organiser of Brighton Gamification Meetup Ambassador for Worthing & Adur and Brighton & Hove Chambers of Commerce
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  • 4. Photo by Gustavo Nudo (Guslight) - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/87913697@N00 Created with Haiku Deck
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  • 9. Photo by Stuck in Customs - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/95572727@N00 Created with Haiku Deck
  • 10. Created with Haiku Deck What should a good project manager be doing on a regular basis?
  • 11. Photo by rishibando - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/27590002@N04 Created with Haiku Deck
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  • 16. What constraints or scenarios could you use to learn to manage?
  • 17. Photo by gever tulley - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/23769389@N00 Created with Haiku Deck
  • 18. Photo by doug_wertman - Creative Commons Attribution License https://www.flickr.com/photos/12227796@N08 Created with Haiku Deck
  • 19.
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  • 21. THANK YOU FOR PLAYING pete.jenkins@gamificationplus.uk http://gamificationplus.uk @gamifiplus @petejenkins Visit our website for white papers, webinars & more…

Editor's Notes

  1. Youtube video.
  2. Picture by Pete Jenkins
  3. Source: Charles Jennings
  4. Youtube video.