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Missing in Action

     Dissemination via Social Media
     by Pain-focussed and General
     Medical Journals
     Allen HG1, McAuley JH1, Moseley GL1,2
     1Neuroscience Research Australia, Sydney, Australia
     2Sansom Institute for Health Research, University of South Australia, Adelaide,
     Australia.

bodyinmind.org
What is Social Media?


                 Social media are media for social
                 interaction, using highly
                 accessible and scalable
                 communication techniques.

                 Social media is the use of web-
                 based and mobile technologies
                 to turn communication into
                 interactive dialogue


                 Wikipedia 6 June 2011

bodyinmind.org
What does that mean?


                 A way to reach a specific audience
                 With targetted information
                 On a variety of platforms


                 Moving from static web pages
                 To dynamic sharable content
                 Communicating in a variety of ways



bodyinmind.org
What relevance does this have to Research?




bodyinmind.org    Nature	
  469,	
  286-­‐287	
  (2011)	
  
Nature	
  469,	
  286-­‐287	
  (2011)	
  
Aim of this Study

   Are Medical and Pain Journals engaging
   with social media?

           Do	
  they	
  have	
  a	
  Social	
  media	
  Presence	
  	
  
           	
  
           If	
  so,	
  do	
  they	
  ParDcipate	
  
           	
  
           And	
  do	
  they	
  have	
  Influence	
  

bodyinmind.org
Methods
Top Medical and Pain Journals
  10 Medical, 6 Pain Journals by impact factor
Social Media Presence
  Searching on:
  Journal Website
  Google, Facebook, Twitter & YouTube

Participation
  number of posts over one month
  (Jan 2011)
Influence
  Hubspot’s Twitter &Facebook Grader
Results – Medical Journals




bodyinmind.org
www.BodyInMind.org	
  
Results – Medical Journals




bodyinmind.org
bodyinmind.org
bodyinmind.org
Results – Pain Journals




bodyinmind.org
Results
Conclusion




       Top medical journals use social media to
       disseminate their content

       Pain-focussed journals have no social media
       presence

       However, we do not yet know if dissemination
       via social media has any impact on clinical
       practice
    bodyinmind.org
Missing in Action

     Dissemination via Social Media
     by Pain-focussed and General
     Medical Journals
     Allen HG1, McAuley JH1, Moseley GL1,2
     1Neuroscience Research Australia, Sydney, Australia
     2Sansom Institute for Health Research, University of South Australia, Adelaide,
     Australia.

bodyinmind.org

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Missing in action? Medical vs Pain Journals use of social media

  • 1. Missing in Action Dissemination via Social Media by Pain-focussed and General Medical Journals Allen HG1, McAuley JH1, Moseley GL1,2 1Neuroscience Research Australia, Sydney, Australia 2Sansom Institute for Health Research, University of South Australia, Adelaide, Australia. bodyinmind.org
  • 2. What is Social Media? Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web- based and mobile technologies to turn communication into interactive dialogue Wikipedia 6 June 2011 bodyinmind.org
  • 3. What does that mean? A way to reach a specific audience With targetted information On a variety of platforms Moving from static web pages To dynamic sharable content Communicating in a variety of ways bodyinmind.org
  • 4. What relevance does this have to Research? bodyinmind.org Nature  469,  286-­‐287  (2011)  
  • 6.
  • 7. Aim of this Study Are Medical and Pain Journals engaging with social media? Do  they  have  a  Social  media  Presence       If  so,  do  they  ParDcipate     And  do  they  have  Influence   bodyinmind.org
  • 8. Methods Top Medical and Pain Journals 10 Medical, 6 Pain Journals by impact factor Social Media Presence Searching on: Journal Website Google, Facebook, Twitter & YouTube Participation number of posts over one month (Jan 2011) Influence Hubspot’s Twitter &Facebook Grader
  • 9. Results – Medical Journals bodyinmind.org
  • 11. Results – Medical Journals bodyinmind.org
  • 14. Results – Pain Journals bodyinmind.org
  • 16. Conclusion Top medical journals use social media to disseminate their content Pain-focussed journals have no social media presence However, we do not yet know if dissemination via social media has any impact on clinical practice bodyinmind.org
  • 17. Missing in Action Dissemination via Social Media by Pain-focussed and General Medical Journals Allen HG1, McAuley JH1, Moseley GL1,2 1Neuroscience Research Australia, Sydney, Australia 2Sansom Institute for Health Research, University of South Australia, Adelaide, Australia. bodyinmind.org