Slides from Pete Jenkins' presentation on Gamification+ Ltd's export journey and an insight into gamification from Action Asia: Unleash your ASEAN Ambitions event in Gatwick, UK on 29th January 2019

1. P E T E J E N K I N S
A C T I O N A S I A : U N L E A S H Y O U R
A S E A N A M B I T I O N S
GAMIFIED MOTIVATION

2. ABOUT PETE
• Founder – GAMIFICATION+ LTD
BOFTA 2018 Award Winner
• Entrepreneur in Residence at University of
Brighton
• Chair of International Gamification Confederation
(GamFed)
• Chair of Gamification Europe Conference
• Practice Director, Gamification at
Intelestream Inc
• Ambassador for Brighton & Hove Chamber of
Commerce

3. 2013 TO 2015:
Importing gamified CRM
software from Belgium and
USA

4. DECISION TO EXPORT:
thought leadership
speaking
engagements
training
courses
consultancy

5. WEB PRESENCE
• LinkedIn Profile reworded to match
• Website reworded to match LinkedIn
• Website provides supporting evidence - past and
future speaking engagements, existing client list
(brands famous abroad higher up)
• .uk domain ending rather than .com

6. EXPORT STRATEGY
Partnership Approach
• Regional Partners
• Great existing customers
• Only accept opportunities that support the brand
strategy, i.e high price, quality customers

7. ASEAN CLIENTS

8. NEW EXPORT OPPORTUNITIES
• Hosted in Amsterdam
• Attendees from 35 countries
• Licencees – Egypt, Mexico
• Hosted in London,
• Attendees from as far abroad as
South Africa, Brazil and Singapore
• 3rd year of gamification awards

9. WOULD YOU LIKE TO KNOW MORE
ABOUT GAMIFICATION?

10. Gamification is the process of making
activities more game like
(Re)Defining Gamification: A Process Approach
Werbach (2014)

11. “Game-like states” are psychological
outcomes of optimised engagement and
motivation that lead to behavioural and
ideological effects.
(Huotari and Hamari, 2012)

12. -20
1
10
80
100
10
80
-40
-20
0
20
40
60
80
100
120
Committee Meetings Day to day Gamification > < Gamification < Games
Engagement % Gamification
Engagement Spectrum

13. A. 100 million
B. 1 billion
C. 10 billion
Activision Blizzard’s players racked up how
many hours of play time in 4th Quarter 2017?
A. 1 billion
B. 14 billion
C. 29 billion

14. What percentage of video game players in
the UK (in 2014) are female?
A. 27%
B. 41%
C. 52%

15. Dopamine
Oxytocin
Serotonin
Endorphins

16. M A R C Z E W S K I ’ S T H R E E L A Y E R S
O F M O T I V A T I O N

17. EXAMPLE
GAME
MECHANIC
T I M E R - C O U N T D O W N

18. JAMES BOND – TIMER
18

19. GAMIFICATION
EX AMPLES

21. https://www.superbetter.com
Please attempt:
• Bad Guys –
• The Sticky Chair
• Power Ups -
• Hug Yourself
• Human Tag

22. THANK
YOU FOR
PLAYINGP E T E . J E N K I N S @ G A M I F I C A T I O N P L U S . U K
H T T P S : / / G A M I F I C A T I O N P L U S . U K
@ G A M I F I P L U S @ P E T E J E N K I N S