Slides from Pete Jenkins workshop on applying gamification to the 70 and 20 of 70:20:10 from Gamification World Congress, October 2016 in Madrid. This workshop is based on what we’ve learnt from games that enables us to gamify creativity, training and learning. Two aspects of games interest us here, one is how feedback from failure in a game motivates us to learn and master new skills. The other aspect is how games provide safe places to fail, i.e. it doesn’t affect your real life or job. Removal of the fear of failure is the critical ingredient in creativity and innovation. Who’s heard of the 70:20:10 model for learning and development? Do you agree with it as a way of looking at effective learning at work? To my mind, too much energy and resources are being put into formal learning such as eLearning. The 70:20:10 Model for Learning and Development illustrates some of my thinking behind this when it says that: • 70% of workplace learning and development happens from ‘on-the-job’ experience. • 20% of workplace learning happens from feedback and by watching others. • 10% of workplace learning happens through formal training (classroom events, eLearning, downloadable resources, etc.) and reading. Are we being truly effective if we are putting more than 10% of our resources into eLearning and formal learning?

1. Subtle engagement and outright fun:
Using gamification to improve the
effectiveness of your international
marketing
British Council SIEM Conference
December 2015 – Pete Jenkins
Photo by John-Morgan - Creative Commons Attribution License https://www.flickr.com/photos/24742305@N00
GAMES FOR EFFECTIVE ON
THE JOB LEARNING
Pete Jenkins - October 2016
#GWC16

2. ABOUT PETE
 Founder – GAMIFICATION+ LTD
 Entrepreneur in Residence at University of Brighton
 Chair – International Gamification Confederation (GamFed)
 Gamification in Human Resources, CROME
 Organiser of Brighton Gamification Meetup
 Ambassador for Brighton & Hove and
Worthing & Adur Chambers of
Commerce

4. 4
Source: Charles Jennings

5. 5
Source: Charles Jennings
Transparency

6. Photo by Gustavo Nudo (Guslight) - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/87913697@N00 Created with Haiku Deck

8. Game space

9. Created with Haiku Deck
What should a good
manager be doing on a
regular basis?

11. “It is not until you play a
game many different ways
that you truly master it.”

14. Where is the fear of failure
stopping your people from
improving?

15. Themes Victory
States
Constraint
s

16. Theme
s
DifficultyTheme
s
Constraints
Theme
s
Theme
s
Constraints Constraints Constraints
ConstraintsConstraintsConstraintsConstraints
Victory States
More info

18. 18
Source: Charles Jennings
Transparency
Transpar
ency

19. Watch people play a game
and you get about 50% the
level of enjoyment that the
players experience.

23. Job shadowing

24. Broadcast your staff doing
their jobs, live!

25. Do you have any millennials
in your businesses?

27. Which skills that you want to
spread are sitting with people
who are too busy to be
trainers?

28. CREATE A SCENE
28

29. THANK YOU FOR
PLAYING
pete.jenkins@gamificationplus.uk
http://gamificationplus.uk
@gamifiplus @petejenkins
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