Socialbakers: Measuring What Matters, Social Matters HK 2014
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Measuring What Matters: What metrics really count - The Evolution of Performance Metrics - Measuring ROI - The Value of Real-Time Content Speaker: Simon Trilsbach, Vice President, APAC, Socialbakers
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Socialbakers: Measuring What Matters, Social Matters HK 2014
- 3. Photo by danielfoster437 - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/17423713@N03 Created with Haiku Deck
- 4. Our mission is to help marketers measure & optimize their social media (and save a ton of their time doing it)
- 5. Photo by niallkennedy - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/35034351734@N01 Created with Haiku Deck
- 6. Social is changing all the time Facebook Interactions 2013 vs. 2014 June 2014 7.9 % 14.7 % 2.6 % 31.1 % 43.8 % Brands Media Sport Celebrities and Entertainment Others June 2013 10.3 % 4.7 % 1.3 % 14.1 % 69.6 % Brands Media Sport Celebrities and Entertainment Others
- 7. The job has changed from… Create Content Publish
- 8. To… Promote Optimize Analyze Create Content Optimize Publish Respond React
- 9. Performance metrics are also changing
- 12. Photo by guilherme-pavan - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/44869649@N06 Created with Haiku Deck
- 13. The wise learn many things from their enemies Aristophanes
- 14. Photo by Krystal T - Creative Commons Attribution License https://www.flickr.com/photos/54511190@N05 Created with Haiku Deck
- 15. ROI….. MEH Scott Monty Gary Vaynerchuk
- 16. Photo by | Tico| tmf photography. I`m back !!! - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/62744172@N05 Created with Haiku Deck
- 17. Foundation metrics for the Enterprise Metrics for Execu.ves Revenue Impact Market Share Customer Sa.sfac.on Metrics for Lawyers Social Liability Social Risk Metrics for HR Policy Infrac8ons Social Recruitment Metrics for Sales Social Referrals Cost per Social Lead Lead to Close Dura.on Metrics for Customer Service Social Inquiries Resolu8on Rate Cost savings per Social enquiry
- 18. Photo by Curtis Gregory Perry - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/33124677@N00 Created with Haiku Deck
- 24. Smart Storytellers HK Canon Hong Kong Number of Page Posts Number of Posts Interactions 0 Hello Kitty Web Store Sony Mobile HK HKTDC 香港貿發局 EGL Tours 東瀛遊 VitaVitasoy 維他 維他奶 Crabtree & Evelyn Hong Kong The Mira Hong Kong Pandora Hong Kong Chow Tai Fook 周大福官方專頁
- 25. Photo by Sturla - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/31831800@N00 Created with Haiku Deck
- 26. Socially Devoted
- 27. Top 3 Socially Devoted Brands in HK 258 194 113
- 28. Photo by 16 Miles of String - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/36378366@N00 Created with Haiku Deck
- 30. Photo by Stuck in Customs - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/95572727@N00 Created with Haiku Deck