Pic2go is a patent-pending technology for automated race photo-tagging and branded social sharing, enhancing athlete engagement on platforms like Facebook. It allows for instant posting of race photos, along with performance data, which has proven effective for races such as the 2015 Kyiv Marathon and Vodafone Malta Marathon, achieving millions of impressions and social interactions. The technology boosts sponsorship revenues and increases participant satisfaction by enabling athletes to share their achievements in an engaging manner.