This document discusses how established companies can develop "business superpowers" by embracing digital transformation and working with startups. It recommends that companies create a digital exploration team to discover new digital business models through initiatives like running pilots with startups, sponsoring accelerators, and building internal startup programs. The document provides examples of how companies like Unilever, Microsoft, and Intel have partnered with startups and outlines different models for corporate-startup collaboration.

1. Business Superpowers
in the New World
Tomasz Rudolf, CEO, The Heart
@tomaszrudolf

2. Ecosystem of digital transformation leaders
About The Heart

3. What is the role of a leader?

4. Great leaders move their organizations from here to there
A
B
Present
Future
Source: Bill Hybels, Global Leadership Summit

6. Digital products
Media Medicine Money

7. Digital sales

8. Digital customer experiences
Digital customer experiences

10. If your
organisation
doesn’t want
to get closed,
it needs to
be open.

11. How do we discover new
digital models?

12. Big companies tend to hire
managers, not explorers.
David Butler, Vice President of Innovation

13. What can we learn from the stories of Great Explorers?

14. Defining the mission
’God and gold’
1

16. Customer Focus!

17. Building a competence center
like Henry ‘the Navigator’
2

18. Leveraging new tech

19. If you are joining the company
in your 20s, unlike when I joined,
you’re going to learn to code.
Jeffrey Immelt, CEO, GE
https://www.linkedin.com/pulse/why-ge-giving-up-employee-ratings-abandoning-annual-reviews-immelt

20. Attracting and supporting top talent

23. Wpuść do organizacji przedsiębiorców

24. Challenging assumptions
Volta do mar
3

25. Superstitious medieval mariners sailed close to the land

26. You will never
discover new
oceans
if you do not have
the courage
to lose sight
of the shore...

29. http://www.visualcapitalist.com/extraordinary-size-amazon-one-chart/

30. Venturing
(O quinto) - sponsoring exhibitions
for 20% of the profits
4

31. $ 30 million for 34%
Source: GCV Powerlist 2017
It pays off...

32. It pays off...
Valued at $ 114 billion
Source: GCV Powerlist 2017
$ 30 million for 34%

33. Buy from
Purchase or licence new technologies that give
you a competitive edge
Purchase service
Partner
Launch new products and businesses on
revenue-sharing basis
Invest
Get deal flow for your company’s strategic or
financial investments.
Offer bundling
Acquihire
License technology
White label
Investment
Co-development
Co-branding
Acquisition
Many models of corporate-startup deals

34. You can work with tech pioneers...

35. 150 pilots in 18 months, 48% successful
Unilever
Foundry
150 pilots in
18 months
50K $ budget
for each pilot
48% resulting in
follow-up collaboration

36. OMO + online laundry

37. What can You do?

38. Decision-making
Decision-making

39. Awareness - start with a board immersion

41. Sourcing
Monitor ecosystem
Define needs
Identify partners
Selection
Selection
Co-creation
Decision-making
Deals & legal
Speed
IP Mgmt
Fair play
Execution
Pilot | PoC
Implement locally
Scale globally
Challenges
Hunting grounds
Pressure & KPIs
Openness to
unexpected
Culture
Non-invented here
Experimentation
Role models & success
stories
Resources
Budgets
Time & attention
API / IT
Visibility
Single point of contact
Community presence
Online visibility
Relations
Dealflow partners
Partner perception
Relationship
management tools
People
Top management
support
Key people skills
Clear owner
Source: @TheHeartWarsaw
Innovation Strategy
Impact: Incremental | Adjacencies | Transformative
Models: Observe | Work with startups | Invest in startups | Build startups

42. Intrapreneurship
Bottom-up initiatives working like
startups to validate new biz
Sony
Company building labs
Internal startup factory
Google X
Spin-Outs / Spin-In
Bring ideas outside for launch and
integrate when successful
Cisco
Outsourced
Company Building
Skoda
Corporate Venturing
Own fund, investing in VCs or
Investments off the balance sheet
Intel
Sponsored accelerator
Outsourced or shared acceleration
program, offering support for equity
Disney Techstars
Executive startup search
PULL: Identification of startups based
on individual briefs
ING
Build startupsInvest in startupsWork with startups
M&A
Buy & integrate new businesses
PKO BP
Vertical Pitch Programs
PUSH: Review of potential partnership
opportunities in a syndicate
Mastercard
Startup Relations Portal
Online channel as a single point of
contact for potential partnerships
Unilever Foundry
Corporate incubator
Own or shared co-working space
with startups
hub:raum
Corporate accelerator
Batches of selected startups
undergoing 3-6 month program
Microsoft
Source: @TheHeartWarsaw

43. Create a digital exploration team

44. Corporate Club
Getting organizations #ReadyForStartups
Programs
FinTech | RetailTech | HealthTech | PropTech
Startup Scouting
Executive startup search in Europe & Israel
Company Building (New)
Building startups as a service
Join The Heart Corporate Community!

45. © The Heart. All Rights Reserved 2017
Corporate Club Meetings
Corporate Demo Day
AI & Data Science
20th October 2017
Roundtable
Company Building
10th November 2017
What’s next?
45

46. The Heart Awards |
January 2018
What’s next?
46
ORGANIZATION
OF THE YEAR
CORPORATE
INVESTOR
COLLABORATION
OF THE YEAR
PROGRAM
OF THE YEAR
CORPORATE
LEADER

47. See you in the future!
@theheartwarsaw
www.theheart.tech`