The document discusses how businesses struggle with innovation and new product development. It notes that studies show it takes 3000 raw ideas to produce one successful new product. The biggest barrier to innovation is often a company's own organizational structure and culture. There are two competing organizations - the day-to-day operations organization and the innovation organization. Without good synchronization between these, new products can fall short and the innovation pipeline is inefficient. The document provides advice on analyzing a company's barriers, debottlenecking processes, and establishing the right roles, accountability, collaboration and systems to improve innovation performance.

1. Transforming Advanced MaterialsTechnologies into Profit
The Biggest Barrier to Innovation is your own Business
TTIP Consulting
INNOVATION AND NEW PRODUCT DEVELOPMENT CONSULTANTS
www.ttipconsulting.co.uk

2. Innovation Matters
TTIP Consulting
INNOVATION AND NEW PRODUCT DEVELOPMENT CONSULTANTS
CONCRETE & REFRACTORY CASTABLE – NEW PRODUCT DEVELOPMENT
CONCRETE & REFRACTORY CASTABLE - APPLICATIONS

3. Studies show that businesses struggle with Innovation
‘3,000 raw ideas = 1 commercial success!’ Research Tech Magazine, Stevens & Burley
TTIP Consulting
INNOVATION AND NEW PRODUCT DEVELOPMENT CONSULTANTS
3000
RAW
IDEAS
One
Successful
New
Product
50-100 Potential
Projects?
10-20 Funded Projects?

4. TTIP Consulting
INNOVATION AND NEW PRODUCT DEVELOPMENT CONSULTANTS
ORGANIC GROWTH INORGANIC GROWTH
Investment Options for Business Growth
Build
Capacity
Acquisition
Merger
Joint
Venture
People &
Skills
New Revenue
StreamsInnovation/R&D
/New Products
How good is
your business at
Innovation?

5. TTIP Consulting
INNOVATION AND NEW PRODUCT DEVELOPMENT CONSULTANTS
Idea
Generation
So what’s the secret?
Scale
Up
Product
Launch
Project
Mgmt
Idea
Selection
Idea
Mgmt
Production
isation
New
Product

6. TTIP Consulting
INNOVATION AND NEW PRODUCT DEVELOPMENT CONSULTANTS
Idea
Generation
My Innovation Journey
Scale
Up
Product
Launch
Project
Mgmt
Idea
Selection
Idea
Mgmt
Production
isation
New
Product
Organisation
Culture

7. TheThreeTiers to Successful Innovation
TTIP Consulting
INNOVATION AND NEW PRODUCT DEVELOPMENT CONSULTANTS
Organisation
Roles,Accountability, Ownership,
Business Strategy
Process
Culture
Idea Generation, Idea Selection, Project
Management, New Product Launch
Team Dynamics, Collaboration,
Thinking Styles

8. TTIP Consulting
INNOVATION AND NEW PRODUCT DEVELOPMENT CONSULTANTS
Idea
Generation
The Biggest Barrier to Innovation is your own Business
Scale
Up
Product
Launch
Project
Mgmt
Idea
Selection
Idea
Mgmt
Production
isation
New
Product
Organisation
Culture

9. Two Competing Organisations within your business
TTIP Consulting
INNOVATION AND NEW PRODUCT DEVELOPMENT CONSULTANTS
Day-to-Day
Organisation
Innovation
Organisation
Hierarchical
Structure
Collaborative
Structure
Delivering the day to day business;
Make Product > Sell Product > Ship
Product > Collect Money > Repeat
Delivering growth through new
products; managing free thinking,
handling ambiguity, dealing with risk

10. Poor Organisational Synchronisation
TTIP Consulting
INNOVATION AND NEW PRODUCT DEVELOPMENT CONSULTANTS
Day-to-Day
Organisation
Innovation
Organisation
Internal Inefficiencies; too many meetings, poor
collaboration, duplication of effort, lack of common
goals, ideas go nowhere, etc.
New
business
development
under
delivering
New
Products fall
short of
expectations
Too slow in
bringing new
products to
market
Technical
Successes
Commercial
Failures

11. Good Organisational Synchronisation
TTIP Consulting
INNOVATION AND NEW PRODUCT DEVELOPMENT CONSULTANTS
Day-to-Day
Organisation
Innovation
Organisation
Clear innovation processes, high levels of collaboration,
accountability and ownership, shared goals, clear
business strategy
Board
reviewed New
Business
Development
Pipeline
Clear
Technology
Strategy &
Implementat
ion PlanVisible
Innovation
Metrics &
Targets
Increasing
New Product
Sales & New
Revenue
Streams

12. So where is your business on ‘The Zipper Model’?
TTIP Consulting
INNOVATION AND NEW PRODUCT DEVELOPMENT CONSULTANTS

13. How do you Deal withThis?
Analyse your business to identify those barriers
holding back New Product delivery and how your
innovation pipeline links to your strategy
TTIP Consulting
INNOVATION AND NEW PRODUCT DEVELOPMENT CONSULTANTS
Business &
Technology Strategy
Behavioural
Barriers
Process
Barriers
Structural
Barriers
Organisation
Technology
Sales & Marketing
Operations
External Partners
NPDTools
Idea Management
Project Management
Portfolio Management
NBDP Management
Individual Roles
Team Structure
Team Dynamics
Culture
Collaboration

14. How do you Deal withThis?
Work as a management team to debottleneck the
barriers, working in collaboration with an external
partner where necessary
TTIP Consulting
INNOVATION AND NEW PRODUCT DEVELOPMENT CONSULTANTS
Business &
Technology Strategy
Behavioural
Barriers
Process
Barriers
Structural
Barriers
Organisation
Technology
Sales & Marketing
Operations
External Partners
NPDTools
Idea Management
Project Management
Portfolio Management
NBDP Management
Individual Roles
Team Structure
Team Dynamics
Culture
Collaboration
EXT
INT
INT
INT EXT
EXT

15. TTIP Consulting
INNOVATION AND NEW PRODUCT DEVELOPMENT CONSULTANTS
So what can you do differently?
Business Strategy
Roles & Accountability
Ownership
Thinking Styles
Team Dynamics
Collaboration
Product
Launch
Process
Idea
Selection
System
Idea
Mgmt
System
Success
Metrics
& KPIs
Business
Proposal
System
Project & Portfolio
Mgmt System
The 3
Tiers of
Successful
Innovation