This document outlines a business proposal called LaunchPad that aims to provide training, consulting, and marketing services to entrepreneurs and startups. The services include strategic training, business process design, marketing campaigns, and product development support. LaunchPad will help clients establish their business, stress test ideas, and connect with potential partners and investors. The founders have 20+ years of experience in industries like technology, education, and consulting. They plan to leverage mobile technologies, design thinking, and lean startup methods to help clients launch new ventures with minimal resources. Challenges may include limited funding and competition, but the business model focuses on contract-based work and co-operation to overcome obstacles.

1. Project Proposal
by
propulse
LaunchPad

2. Offerings
• LaunchPad© (OAE)
• For aspiring entrepreneurs and corporate joiners
• Technical Orientation
• Strategic Training
• Business Enabling
• Business Process Design
• GreyMatter Test
• For small business and startups
• InCube (StartUp Technical Consultancy, Campaign Designing and Implementation, Experiential Campaigning,
B2B (Business to Business) contracts)
• ShoutBox (Integrated Market Communications, Social Communication, Perception Marketing and
Experiential Marketing)
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3. Contact Me
Tapabrata Maitra
about.me/tapabrata.maitra
http://www.propulse.co
ProPulse SMT
+918006478165
 Based in Haridwar, Uttarakhand and Pune, Maharashtra we are a technical and
strategic training provider in sectors of industrial orientation, entrepreneurship,
campaigning and marketing.
 This is a new venture started by a group of engineers with diverse expertise and
accumulated experience of 20+ years, who bring innovation and excellence from
their respective majors under a single organization to deliver the punch that propels
your business beyond your expectations.
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4. Business Case
 To provide an Elevation Platform for a product or idea
holder to establish a market by closely working in fields of
training, campaigning, market and product research,
providing Enterprise Systems Consultancy
Services(IMC/CRM/ERP) and product design inputs.
 With our expert panel, expertise in enterprise conduct and
innovative solutions we offer cost effective Consultancy,
Training and Campaigning Packages targeted at
pre-startup, startup, micro and small enterprises.
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5. Business Concept of LaunchPad
 Young entrepreneurs often feel a certain resistance when
trying to enter a new industry or arena. Our job is to ease
than transition so that they could achieve their dreams.
 For Entrepreneurs, Enterprises, Educational Institutions.
 Orient > Acclimatize > Elevate
 Game Plan: Through GreyMatter points, we will rank and
feature our aspirants, exposing them to the right industries
and leads to get them going. Proper strategic, management
and financial training will be provided for the aspirants so
they could succeed.
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6. Genesis of the Idea
 The entrepreneurship scenery is hot today with startups popping up every day,
every corner, jostling for their success. Sadly the fact remains that despite due
diligence and hard work, only 10% of business eventually break even. Rest are
either sold out or struck off. It’s a Gold rush and everyone wants a bite. The only
difference between the winners and the people who work for them is the
Knowledge
 What it takes to get there? The right decision at the right time. A solid idea after
expiry date does no good. That decision making advice comes from us.
 How we know? We have been working with corporate giants and have seen
industries inside out. Coupled with experience is our strategic approach, which
allows us to aid you in the journey to success.
 Most start-ups are cash strapped, invested in dead ends or are clueless. This leads
them to pursue everything on their own. As the saying goes, “Jack of all trades, king
of none”, they end up not being able to focus on their USP’s. As a result, more
hiring, more chaos and ultimate losses.
 We help streamline the priorities, processes and people using
scientific analysis and research. The end result: Efficient Outcomes, Better
Growth and Endless Opportunities.
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7. Business Expertise
 User Experience, On the move technology, Market Analysis, Geo-
physical positioning, Education and Training Techniques.
 From establishing corporate products in Cisco and SAP, providing security and
user experience in Intel and incubating business relations for British Council,
our experience is diverse and mature. Our goal is to bring the same to the
startup niche.
 The idea came together over coffee breaks, during high stress product
deliveries. Sole intent was to reduce the unnecessary stress and channel it to
the right ends. Over the years, it solidified with more experience and immense
amount of learning.
 We had a few traits in common:
 Hunger for learning
 Open ended approach to problem solving
 Collaboration and Co-operation to get out-of-scope ideas implemented
 Ability to predict outcomes of processes and modifying plans according to the result.
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8. What we intend to DO?
 Motivate
 Provide technical and Management training
 Hatch ideas
 Mentor and Provide financial guidance through
right channels
 Stress testing business concepts.
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9. Vision & Projection
 Short Term - Personalized Entrepreneurship Help
 Long Term - From identification, training and establishment, whole
process as a continuity.
 Scale of operations: Regional, scalable with HQ’s located around
Citywide networks.
 Expected revenue figures (Kindly email for details)
 Calculation formula (Can be disclosed upon discussion)
 Revenue Projection (Can be disclosed upon discussion)
 Additional Goals: Establishment of free education system from the
revenue generated from royalties. A free knowledge base for
reference of future entrepreneurs.
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10. Business Model
 Orient
 Inertia- 80%+ of would be entrepreneurs suffer from beginners block. They have the idea
rightly figured, but they find themselves unsure of themselves. They wait for the right
moment to come and that moment seldom comes.
 Provide Motivation to get started, provide resources to start rolling, provide expert
connection and mentors to tackle challenges.
 Acclimatize
 Stress test- Corporate and Startup scenery is fiercely competitive and very unforgiving for
slackers. Any break under stress and a could have been idea goes down the drain.
 Conduct extreme stress test of candidates in activities emulating product launch, public
relations disaster or high value acquisition proposals.
 Elevate
 Once set and at home in the business environment, the next pit stop comes at acquiring
the right contacts for sale or expansion. The delays due to manually acquiring the leads
cost valuable time and attention. This can invalidate the whole point of getting there first.
 Our primary concern is to match you with the perfect launch facilities for you such as
financers, investors, producers, publishers or banking.
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11. Establishment Scale
0
5
10
15
20
25
30
35
2011-2012 2012-2013 2013-2014 2014-2015 2015-2016
Trainers
Testers
Leads
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12. Business Process Enabling
 Blitzkrieg (fast and concentrated prototyping approach,
followed by periods for retrospection and
reorganization)
 Engineering, Marketing and Finances
 Orient-Acclimatize-Elevate
 Exploration of new market and financial trends can
reveal opportunities to maximize financial leverage
while minimizing competition. (Gold Rush)
 Expansion Plans: End to End education
 Contingencies: Marketing and Management
Services.
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13. Technologies to aid
 Mobile
 Be anytime, anywhere, connected and open
 Intelligence should be in your pocket, because ideas don’t wait for a workstation
 Social intelligence
 Be connected, be communicated and that with minimum efforts
 Understand how trends work and how to influence them
 Brand concept
 Establish a name and identity, and your customers will remember you
 Campaign using all tools of the trade
 Design thinking
 Beautiful design attracts but intelligent design addicts
 Scientific blend of design philosophies with real use data produces Iconic goods
 Resource management
 Still using pen and paper? Don’t discard them, but use them intelligently
 CRM, ERP, Agile and IMC technologies elevate your business, but they require
expert planning and that’s where we step in.
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14. Zero Start Strategies
 Usage of contract based identifications. Short term (Monthly or
quarterly), renewable employment terms. Work from home, BYOD and
Lean Startup Methods leverage learning and minimize travel and
occupational expenses.
 In case of financial distress, services can be provided to educational
institutions on a regular basis instead of project basis.
 Running start: Negotiations and Contracts
 Contractual propositions with commissions for immediate prospects
 Long term employment with offering in stakes and bonuses
 Monthly evaluation coupled with financial audits for the periods to keep
track of performance. Direct financial incentives for achievers.
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15. Challenges we face
 Expected Challenges
 Minimal starting assets
 Limited liquid capital
 Employee acquisition
 Unexpected Challenges (with ways of Handling)
 Work Overload – Outsourcing and Contracting
 Emergencies – Delegation to similar startups
 Regional Disasters/Catastrophic unavailability - Offices in multiple region/WFH
 Competition
 Maintaining Edge ( invest in new fields, redesign, reverse engineer approaches)
 Acquisition ( Assimilate mutually beneficial prospects)
 Avoidance ( When possible, avoid competition )
 Elimination ( Eliminate competition through mutual benefit agreements, Oligopoly)
 Co-operation ( Oligopoly, Conglomeration, Mergers etc. )
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16. Pro’s of our work style
 Doing what we want, the way we want, for what we
want
 Commitment to the work only, not the policies
 Radical methods are appreciated and actively
considered
 Human relation is foremost importance, after all its
about humans who drive the business
 Personalized services, because we value
uniqueness more than anything
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17. Thank You!
For your extreme courage and resilience in face of boredom and our
narcissism and enduring all 17 pages of this genius plan to take over the
world, one innovation at a time 