This document discusses plant location and the factors that should be considered when selecting a site for a new plant. It defines plant location as choosing a region and specific site for setting up a factory or business. An ideal location minimizes production and distribution costs. Key factors that influence plant location decisions include the supply of raw materials, proximity to markets, available labor, transportation access, and the supply of power, fuel and water. Additional secondary factors include natural/climate conditions, political environment, government incentives, and historical or personal preferences. The document emphasizes that plant location is a strategic decision that requires a thorough analysis of demographic, trade area, competitive, traffic and site economic factors to select the best site.