Music Performance
           Planning for Live Music Performance 1



                                                              Chris Baker

                               www.musicstudentinfo.com

03/30/13              "Failing to plan is planning to fail"                 1
Planning & Staging
• Planning : a detailed proposal for doing or achieving
  something
• Staging : raised floor or platform, typically in a theater, on
  which actors, entertainers, or speakers perform
• The term ‘staging’ originates from the presentation of plays at
  the theatre




03/30/13                "Failing to plan is planning to fail"   2
Learning Outcomes
    • Know the different roles in the live music industry
    • Be able to work and prepare as a member of a team
      towards a successful live event
    • Be able to prepare individually towards the delivery
      of a successful live event undertaking appropriate
      responsibilities throughout the event
    • Know how to prepare a budget for a live musical
      event
    • Be able to contribute to a performance to a
      technically acceptable level appropriate to context
    • Understand the complete process in preparing for
      and delivering alive music event

03/30/13               "Failing to plan is planning to fail"   3
Agenda
•    Introduction Overview Week 1
•    Module Format & Structure Week 1
•    Theming & Event Design Week 2
•    Choice of venue Week 2
•    Audience & Guests Week 3
•    Stage Week 3
•    Power lights & sound Week 4
•    Audiovisuals & special effects Week 4




03/30/13                 "Failing to plan is planning to fail"   4
Agenda
•    Catering Week 5
•    Performers crew Week 5
•    Hospitality Week 6
•    The production schedule Week 6
•    Recording the show Week 7
•    Contingencies Week 7
•    Budget Week 8
•    Evaluation Week 8




03/30/13                "Failing to plan is planning to fail"   5
Overview General

• PRS report UK music industry = 3.9bn 2009
• Live music revenues increased 9.4% to 1.5bn but slowed
  from 2008 outstanding growth of 13%
• Positive for the industry, also leveling-off of a five year
  sustained decline in recorded sales
• Widening gap between "grass roots acts and superstars"
  smaller acts and musicians find less venues as pubs close
• UK live scene by postcode Midlands 14% cent of live
  music revenue North West 15% South East 19% London
  21%

03/30/13              "Failing to plan is planning to fail"     6
Overview Segmentation
    Mintel Live Music Concerts Study

• Number of people attending concerts has rocketed
• Youth market no longer the biggest market for live music
• 45-54 years olds 62% ,18-24 year olds 50% , 25-34 year old
  58%
• Cash & time-rich music fans 55 +, free of children, grew up
  with live music increasingly enjoying seeing peer -group bands
  perform
• By 2012 the family market will be in decline & 65 + age group
  will be at 11m mark, the teen market will only be at 4m!


03/30/13                "Failing to plan is planning to fail"   7
Emerging Markets

• By 2012 same time the AB economic group of 14m adults
  will grow by 7.5% = huge scope for private boxes, VIP
  tickets and pay-for after shows
• Burgeoning under-age live music scene is emerging, with
  own festivals, venues & promoters joining live music
  industry




03/30/13             "Failing to plan is planning to fail"   8
Reasons given for going to gigs?

    • 3/4 said “Atmosphere”
    • 1/2 because they have bought the artists music
    • Social networking sites and downloading have
      promoted, rather than damaged live music market
    • Regular internet users more likely to go to gigs




03/30/13                  "Failing to plan is planning to fail"   9
What Genres?
    • Rock fans most devoted live music goers half
      attending a music concert in last three years & 18%
      going to a festival in the same time period
    • Pop fans close second, 45% going to a concert and
      9% attending a festival in the same period
    • Dance music far behind, 7% of dance music fans go
      to live dance concerts and the same amount attend
      festivals




03/30/13               "Failing to plan is planning to fail"   10
Planning for Performance
• What is Planning? In its simplest form, the planning
  process is concerned with the ends and means to achieve
  those ends
• The performance plan must be comprehensive and
  flexible
• It must accommodate a variety of conditions;
  meteorological, cultural, economic, political, competitive
  & demographic
• With a good plan team members are aware of their
  objectives and a means to measure their success in
  achieving them

03/30/13              "Failing to plan is planning to fail"   11
Vision/Mission

   •        Every show should have a mission/vision
   •        It is used to focus all of the participants and is
            expressed in concise terms

           A mission should answer the following questions:

   1. Who are our participants (customers)?
   2. Which participants needs are we satisfying?
   3. What are the organizers trying to achieve?


03/30/13                      "Failing to plan is planning to fail"   12
Introduction to Staging
The main concerns of staging are:

•    Theming and design
•    Choice of venue
•    Audience & guests
•    Stage
•    Power, lights & sound
•    Audiovisuals & special effects




03/30/13                  "Failing to plan is planning to fail"   13
Introduction to Staging
•    Catering
•    Performers
•    Crew
•    Hospitality
•    The production schedule
•    Recording the event
•    Contingencies




03/30/13                "Failing to plan is planning to fail"   14
Theming & Design
• The theme of a show differentiates it from others
• Once the theme is decided the elements of the show must fit
  the theme
• Staging elements that evolve around the theme: venue,
  catering, artists, speakers, props/scenery, sound & lights,
  audio-visual & special effects
• Examples of theme artists: 80's Tribute Band, Barbershop
  Quartet, Steel Band, String Quartet, A Bavarian Style Oomph
  Show Band, Ceilidh Band



03/30/13              "Failing to plan is planning to fail"   15
Choice of Venue
Factors in venue selection

• Matching the venue with the theme of the event
• Matching the size of the venue to the size of the event
• Venue configuration, including sight lines and seating
  configuration
• History of events at that venue, including the venues
  reputation
• Availability
• What the venue can provide
• Transport to and from the venue parking

03/30/13                "Failing to plan is planning to fail"   16
Choice of Venue cont.
• Access for audience, equipment, performers, VIP’s, staff and
  the disabled
• Toilets and amenities
• Catering equipment and preferred caterers
• Power and lights
• Communication, including telephone
• Climate, including microclimate and ventilation
• Emergency plans and exits

 Crucial decision that will determine many elements of staging


03/30/13               "Failing to plan is planning to fail"     17

Performance Planning 1

  • 1.
    Music Performance Planning for Live Music Performance 1 Chris Baker www.musicstudentinfo.com 03/30/13 "Failing to plan is planning to fail" 1
  • 2.
    Planning & Staging •Planning : a detailed proposal for doing or achieving something • Staging : raised floor or platform, typically in a theater, on which actors, entertainers, or speakers perform • The term ‘staging’ originates from the presentation of plays at the theatre 03/30/13 "Failing to plan is planning to fail" 2
  • 3.
    Learning Outcomes • Know the different roles in the live music industry • Be able to work and prepare as a member of a team towards a successful live event • Be able to prepare individually towards the delivery of a successful live event undertaking appropriate responsibilities throughout the event • Know how to prepare a budget for a live musical event • Be able to contribute to a performance to a technically acceptable level appropriate to context • Understand the complete process in preparing for and delivering alive music event 03/30/13 "Failing to plan is planning to fail" 3
  • 4.
    Agenda • Introduction Overview Week 1 • Module Format & Structure Week 1 • Theming & Event Design Week 2 • Choice of venue Week 2 • Audience & Guests Week 3 • Stage Week 3 • Power lights & sound Week 4 • Audiovisuals & special effects Week 4 03/30/13 "Failing to plan is planning to fail" 4
  • 5.
    Agenda • Catering Week 5 • Performers crew Week 5 • Hospitality Week 6 • The production schedule Week 6 • Recording the show Week 7 • Contingencies Week 7 • Budget Week 8 • Evaluation Week 8 03/30/13 "Failing to plan is planning to fail" 5
  • 6.
    Overview General • PRSreport UK music industry = 3.9bn 2009 • Live music revenues increased 9.4% to 1.5bn but slowed from 2008 outstanding growth of 13% • Positive for the industry, also leveling-off of a five year sustained decline in recorded sales • Widening gap between "grass roots acts and superstars" smaller acts and musicians find less venues as pubs close • UK live scene by postcode Midlands 14% cent of live music revenue North West 15% South East 19% London 21% 03/30/13 "Failing to plan is planning to fail" 6
  • 7.
    Overview Segmentation Mintel Live Music Concerts Study • Number of people attending concerts has rocketed • Youth market no longer the biggest market for live music • 45-54 years olds 62% ,18-24 year olds 50% , 25-34 year old 58% • Cash & time-rich music fans 55 +, free of children, grew up with live music increasingly enjoying seeing peer -group bands perform • By 2012 the family market will be in decline & 65 + age group will be at 11m mark, the teen market will only be at 4m! 03/30/13 "Failing to plan is planning to fail" 7
  • 8.
    Emerging Markets • By2012 same time the AB economic group of 14m adults will grow by 7.5% = huge scope for private boxes, VIP tickets and pay-for after shows • Burgeoning under-age live music scene is emerging, with own festivals, venues & promoters joining live music industry 03/30/13 "Failing to plan is planning to fail" 8
  • 9.
    Reasons given forgoing to gigs? • 3/4 said “Atmosphere” • 1/2 because they have bought the artists music • Social networking sites and downloading have promoted, rather than damaged live music market • Regular internet users more likely to go to gigs 03/30/13 "Failing to plan is planning to fail" 9
  • 10.
    What Genres? • Rock fans most devoted live music goers half attending a music concert in last three years & 18% going to a festival in the same time period • Pop fans close second, 45% going to a concert and 9% attending a festival in the same period • Dance music far behind, 7% of dance music fans go to live dance concerts and the same amount attend festivals 03/30/13 "Failing to plan is planning to fail" 10
  • 11.
    Planning for Performance •What is Planning? In its simplest form, the planning process is concerned with the ends and means to achieve those ends • The performance plan must be comprehensive and flexible • It must accommodate a variety of conditions; meteorological, cultural, economic, political, competitive & demographic • With a good plan team members are aware of their objectives and a means to measure their success in achieving them 03/30/13 "Failing to plan is planning to fail" 11
  • 12.
    Vision/Mission • Every show should have a mission/vision • It is used to focus all of the participants and is expressed in concise terms A mission should answer the following questions: 1. Who are our participants (customers)? 2. Which participants needs are we satisfying? 3. What are the organizers trying to achieve? 03/30/13 "Failing to plan is planning to fail" 12
  • 13.
    Introduction to Staging Themain concerns of staging are: • Theming and design • Choice of venue • Audience & guests • Stage • Power, lights & sound • Audiovisuals & special effects 03/30/13 "Failing to plan is planning to fail" 13
  • 14.
    Introduction to Staging • Catering • Performers • Crew • Hospitality • The production schedule • Recording the event • Contingencies 03/30/13 "Failing to plan is planning to fail" 14
  • 15.
    Theming & Design •The theme of a show differentiates it from others • Once the theme is decided the elements of the show must fit the theme • Staging elements that evolve around the theme: venue, catering, artists, speakers, props/scenery, sound & lights, audio-visual & special effects • Examples of theme artists: 80's Tribute Band, Barbershop Quartet, Steel Band, String Quartet, A Bavarian Style Oomph Show Band, Ceilidh Band 03/30/13 "Failing to plan is planning to fail" 15
  • 16.
    Choice of Venue Factorsin venue selection • Matching the venue with the theme of the event • Matching the size of the venue to the size of the event • Venue configuration, including sight lines and seating configuration • History of events at that venue, including the venues reputation • Availability • What the venue can provide • Transport to and from the venue parking 03/30/13 "Failing to plan is planning to fail" 16
  • 17.
    Choice of Venuecont. • Access for audience, equipment, performers, VIP’s, staff and the disabled • Toilets and amenities • Catering equipment and preferred caterers • Power and lights • Communication, including telephone • Climate, including microclimate and ventilation • Emergency plans and exits Crucial decision that will determine many elements of staging 03/30/13 "Failing to plan is planning to fail" 17
  • 18.
    The End 03/30/13 "Failing to plan is planning to fail" 18