This document provides an overview of the key steps involved in planning a festival or event. It discusses determining the name, genre, target audience and size of the event. Other sections cover selecting dates and locations, booking artists and other attractions, conducting market research, designing branding materials, securing funding sources and managing expenses. Community involvement is also highlighted as important for ensuring local support. The overall document serves as a guide for anyone looking to organize a festival by outlining the essential planning elements that need consideration from the early conceptual stage through execution.

2. Festival/Event
Planning
Presented by
Angus Findlay

3. About me

4. History of Web Adept
 Started in 1997.
 Contracts with Gov Bodies to provide web
development Workshops across Wales to SME’s.
 Found that Internet Companies didn’t know how
to run a proper business.
 Started delivering websites ..etc from 2000
TODAY
 We now manage:500+ domains / 300+ websites
/ over 20 marketing packages.
 Delivered over 45 days of training in 2013.

5. Who have we worked
with?








Visit Wales

The Vale / Leekes

Planed

British Canoe Union

Dragon LNG

Software Alliance Wales 
Swansea University

Wales Millennium
Centre
Simon Safety
Derw Glass
Ocky White Travel
Ryan Jones
Eaton Evans & Morris
Swansea & Carmarthen
Council
RK Lucas

6. Why have a festival?
1. The joy & experience of creating a festival?
2. Charitable?
3. Money?
Really an event/festival has to be profitable so
MONEY is a key influencer.

7. Overview of the Festival
Before starting anything there needs to be a rough
outline of foundations of the festival:
1.
2.
3.
4.
Name
Genre – Music, theme
Target audience
Size
Are there any similar ones to piggy back or borrow
ideas from? Why reinvent the wheel!!

8. What shall we call it?
A good Name/Brand could make or break a good
festival
 Catchy and short
 Easy to remember
 Easy to pass on in conversation/social media
Name 3-4 festivals…..?

9. Who’s invited?
Age group?
Interests?
Social Group – A, B, C,….etc
Families?
A few factors:
Are they affluent – Less people/more
money to spend
Are they skint? – More people/less spend

10. When shall we hold it?
Winter?
Spring?
Summer?
Autumn?
Time of the day?
Length?

11. Where shall we hold it?
What’s your budget?
Small/Medium/Large venues?
Indoor/outdoor?
Access points/accommodation?
Cost…!
Contingency Plan – What happens if….!
Health & Safety…..

12. Who’s playing?
What’s your budget?
Style (Audience)
Genre (Audience)
How many (Duration)

13. Finding Artists
Headliner/s / Minor acts / Free acts
Search through the internet: What
keyphrases would you use?
Contact Agents – Explosive Productions
Look at What's On calendars on websites
Sign up to contracts to save
embarrassment!

14. Other attractions?
Revenue streams…..?
Food (Audience) (optional)
Stalls (Audience)
Acts/Entertainers (Audience)
Shows (Audience)

15. Market Research
Survey Monkey/Google Docs – Email out
Facebook Survey
Clipboard and hit the streets

16. Logo Design
Colour considerations – Red/Blue/Orange
Text Style
Size
Slides with colours – coke/orange/

17. Strapline
I’m Lovin’ It
Finger Lickin’ Good
Beanz Meanz Heinz
Snap! Crackle! Pop!
What are you going to use??

18. Logo Design
Colour considerations – Red/Blue/Orange
Text Style
Size

19. Money Out?
Venue – Place, security, toilets
Staffing
Artists
Equipment Hire
Marketing – Website, social media,
leaflets, e-newsletter, community,
video….etc

20. Money in?
Tickets - Different costs
VIP Tickets
Stalls/Food
Programs for the event – Add treasure
hunt
Merchandise – T-shirts/Posters
Advertisers
Sponsorship
Accommodation

21. Community
Open communication with all community
about the festival and the benefits.
Invite all Charities to have a stand.
Ask shops/people to sell tickets for %
commission.
Ask locals to help and get involved.
Donation of profit to local fund?

22. Have you done it?
Documentation…. You know but they must
know you’ve done it!
Activity 1 Review
Sources Files

23. Thank you for listening.
Any questions?