Dell monitors and adapts to its changing environment through tools like PEST and SWOT analysis to identify opportunities and threats and build relevant marketing strategies. It is important for Dell to understand factors like technological developments, government policies, and competitor actions. By continuously analyzing trends, Dell aims to achieve its objectives, improve decision making, develop new products, and motivate employees. This allows Dell to compete effectively and grow its business in different country markets like China.
A free version of Samsung Electronics SWOT analysis 2017. To get the full presentation buy the SWOT here: https://www.strategicmanagementinsight.com/swot-analyses/samsung-swot-analysis.html
A free version of Samsung Electronics SWOT analysis 2017. To get the full presentation buy the SWOT here: https://www.strategicmanagementinsight.com/swot-analyses/samsung-swot-analysis.html
Supply Chain of Dell Inc.
Covering the foll. topics:
- Overview
-Value Chain
-Pull/Pull view
-Responsiveness v/s efficiency
-strategic fit
-Drivers of supply chain
-Distribution
Running Head WEEK 6 ASSIGNMENT 2WEEK 6 ASSIGNMENT 2.docxrtodd599
Running Head: WEEK 6 ASSIGNMENT 2
WEEK 6 ASSIGNMENT 2
ASSIGNMENT 2
ASSIGNMENT 2
Introduction
Dell is one of the popular corporations in the industry of electronics. It provides a variety of consumer electronics such as laptops, cell phones, computers as well as music devices. This paper is going to address Dell`s strengths and weaknesses, determine Dell`s core competencies, core capabilities, and resources, discuss the segments of general environment that influence the corporation, discuss the most significant forces of competition and identify greatest external threats and opportunities of Dell.
General Environment
The political segment influences Dell in that it governs the relations of the company with its consumers, employees, investors, competitors, and partners. This segment specifically deals with legal laws and issues that may be faced by a company in the process of doing business. Taxation laws, anti-laws, labor training laws, educational philosophies, deregulation philosophies, and policies are the main elements of the political segment. Anti-trust laws are laws set forth to protect consumers and certain individuals from businesses who carry out predatory business practices. Preservation of free and unfettered competition as indicated by the Federal Trade Commission is a rule of trade (Federal Trade Commission, 2016). It is vital for the electronic industry, like Dell to avoid violating antitrust laws.
The technological segment has the highest influence on Dell. Product innovation is the most important element of the technological segment. This is because for a company to compete with its rivals, it is important for it to create innovated products. When a company is competing in an industry related to technology, it must have innovated products since consumers are always willing and able to spend their money on what the best gives them. When consumers are not willing to spend on products the company gets a loss of revenue as well as a greater loss percentage of market shares.
Two Forces of Competition
· The threat of substitute products
Dell has offered similar products and services with the Microsoft Corporation. Both of these companies offer products such as web browsers, handheld computers, and operating systems. For instance, consumers are offered with tablets by the Microsoft Corporation while on the other hand, Dell offers iPads. These two devices perform the same function but offer clients with other services which are not included in the rivalry`s product. Price is the common dimension in which the Microsoft Corporation rivalry is based. Most of Dell`s products are very expensive. As a result, most consumers have moved to Microsoft Corporation`s products. For example, one can buy a Microsoft operating system computer for around $ 800 to $ 900. Whereas, it has been found that the average price for Dell`s operating system and computer ranges between $1,300 to $2,100.
· Rivalry among competing fir.
Running head STRATEGIC PLAN PROJECT FOR DELL .docxagnesdcarey33086
Running head: STRATEGIC PLAN PROJECT FOR DELL 1
STRATEGIC PLAN PROJECT FOR DELL 17
Strategy Plan Project for Dell
Name:
Institution:
Date: June 7, 2015
Dell Strategic Plan
Dell is a private multinational company that deals with the manufacture of personal computer technologies. It was founded in 1984 and currently has its headquarters in Round Rock, Texas in the United States (Dell & Fredman, 1999). This strategic plan will analyze various internal and external environment factors affecting the company.
Mission statement
The Dell mission statement reads; “our mission is to be the most successful IT Company in the world by delivering the best customer experience in all the markets we serve. In doing so, Dell will meet customer expectations of highest quality, leading technology, competitive pricing, individual and company accountability, best-in-class service and support, flexible customization capability, and superior corporate citizenship”(Dell, 2015). The mission statement is focused on acquiring customer loyalty through high value creation.
Proposal for updated mission: the mission statement above needs to be updated so as to capture more values of the company. Currently, the mission is just focused on customer relations. Whereas Dell has a separate corporate social responsibility statement, this should be captured in the mission statement as it represents the core values and beliefs of the company. The statement should capture the company’s commitment towards environmental sustainability and its role in promoting the local communities.
Vision statement
Dell’s vision statement reads; “it’s the way we do business. It is the way we interact with the community. It is the way we interpret the world around us- our customers’ needs, our future technology, and global business climate. Whatever changes the future may bring. Dell vision will be out guide focus” (Dell, 2015). This vision is focused on customer satisfaction and introduces some aspect of the company’s responsibility towards the community.
Proposal for updated vision: a vision statement is a reflection of a company’s future ambitions or its desired future outlook (Roberts, 1996). The Dell vision statement captures this aspect effectively. There is however one thing that lacks in Dell’s vision: an ambition for market leadership. The vision should have a statement on how the company wishes to grow into a leader in the technology industry.
External factor evaluation matrix (EFE)
External factor
Weight
Rating
Weighted score
Comments
Opportunities
Strong market position and global presence of the company
0.30
4
0.52
Dell has maintained a global outlook despite challenges including the recent economic crisis of 2008
Introduction of new products and services
0.07
4
0.31
Dell is currently introducing new models of .
Strategic evaluation consultation document for dell company incChathurangi Shyalika
This document provides detailed description on the strategic management strategies and its IT infrastructure methodologies of DELL company. This elaborates the situation analysis, eMarketing strategy, legal and ethical issues incorporated with the company.
Kayla Brown Unit 3 IP.docxby Kayla BrownSubmission dat e.docxtawnyataylor528
Kayla Brown Unit 3 IP.docx
by Kayla Brown
Submission dat e : 07 - May- 2018 09:51PM (UT C- 0500)
Submission ID: 960568836
File name : Kayla Bro wn Unit 3 IP.do cx
Word count : 184 8
Charact e r count : 1117 3
41%
SIMILARIT Y INDEX
17%
INT ERNET SOURCES
10%
PUBLICAT IONS
36%
ST UDENT PAPERS
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Kayla Brown Unit 3 IP.docx
ORIGINALITY REPORT
PRIMARY SOURCES
journals.sagepub.com
Int ernet Source
Submitted to Bridgepoint Education
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St udent Paper
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University Online
St udent Paper
J.K. Aronson. "Medication errors: what they are,
how they happen, and how to avoid them",
QJM, 05/20/2009
Publicat ion
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Submitted to Kaplan University
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betterhealthconnector.com
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www.hqontario.ca
Int ernet Source
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Kayla Brown Unit 3 IP.docxby Kayla BrownKayla Brown Unit 3 IP.docxORIGINALITY REPORTPRIMARY SOURCES
Running head: BUSINESS ADMINISTRATION
1
BUSINESS ADMINISTRATION
7
Business Administration: Dell Company
Introduction
Dell Company is an American-based multinational computer technology Company specializing in the manufacture of high tech gadgets, laptop, and PCs. The Company was established by Michael Dell in 1984 and has its headquarters in the Round Rock region of Texas (Form 10-K, 2016). Dell is one of the corporations that continue to be affected by the aspect of globalization and changes in technology. Nonetheless, Dell has continuously demonstrated its resilience in embracing modern computing technology in its offering. Such adaptations have been vital for the Company in responding to the changing needs of its different stakeholders and to survive the ever-changing tech market. Therefore, this assignment will apply the concept of industrial organization model and resource-based view model in evaluating Dell earnings and how it can achieve the above average return. Also, the thesis will perform an analysis of globalization and technology with respect to ...
Running head Swot synopsis1Swot synopsis4SWOT SynopsisSWO.docxtoltonkendal
Running head: Swot synopsis 1
Swot synopsis 4SWOT Synopsis
SWOT Synopsis
With the product on hand our goal is to lower the statistics of deaths, listen to what their needs are as far as comfort but still keeping them safe. When it comes to Identifying economic, legal, and regulatory factors, I think that just staying up to standards again listening to customers’ needs and make sure our product does what we say it does passes all the testing by law in order to market the armor. I think leader ship is what will make the company successful with a good person who has the same outlook as why they became a part of the company is what the focus is.
So I went ahead and did the SWOT analysis and I think it pretty much sums up the company as far as opportunities, weaknesses, strengths and threats.
References
Last Name, F. M. (Year). Article Title. Journal Title, Pages From - To.
Last Name, F. M. (Year). Book Title. City Name: Publisher Name.
External Forces
Strength
Weakness
Opportunity
Threat
Trend
Legal and Regulatory
Strong respect for legal entities concerning the company and this new division.
Regulations on the foreign market may be difficult to combat.
Take advantage of regulations to implement new software and division into various markets.
Any patents that companies already own concerning technology developed by us.
IBM follows the laws and regulations set up by the government.
Global
IBM is well established in countries outside the U.S.
May not be able be profitable in more poor countries.
Countries outside the U.S. are eager for youth to learn technology
Foreign technology companies reproducing products for their own people.
Countries eagerness for technology advancement should open the door for sales.
Economic
Rise in the economy should give people more inclination to purchase goods.
So much technology is free through apps and such that people may not pay for knowledge.
Take advantage of the better economy during holidays when customers are willing to pay more.
If the economy took a turn for the worse again, it could affect sales.
The economy has improved over the last couple years and should continue to do so.
Technological
Software team is at the top of the industry.
Software may already seem “too difficult” by older community.
Schools using up to date technology in classes could lead to software implementation.
Smart devices making computer software obsolete.
Technology is constantly improving and this generation wants it.
Innovation
Developing technology to cater to anyone in the family.
Innovating quicker than the public has time to react.
People want advancement in technology and this division is willing to innovate that on their level.
Foreign or domestic innovation rising at a quicker pace than the company.
Innovation will continue to rise, especially on the technological level.
Social
Division is focused on the family unit and connecting those families to technology and each other.
May not be able to attract ...
Quality Management – Dell Corporation 1
Quality Management – Dell Corporation 6
Quality Management – Dell Corporation
Thea Younge
Quality Management | BUS4101 S01
Faculty: James Ziegler
Quality Management of Dell Corporation
Dell Inc. (Dell) is a company based in United State (US) and involved in, designing, developing, manufacturing, marketing and supporting systems of information technology. The products offered by the company include printers, desktops, laptops, storage devices, etc. Apple Inc. is a company that designs, manufactures and markets mobile communication devices and personal computers, media devices, and portable music digital players. The company offers a wide range of media devices and mobile communication plus numerous related software, peripherals, networking solutions and third-party digital content solutions.It was named after its great founder, Michael Dell. The company is best known for the innovations it made on the management of supply chain and electronic commerce, mostly the model for direct sales and configure to order approach which they used in management to deliver customer’s specifications of configured PCs (Michael Dell 2009).
Dell considers quality of its products since that is used to gain access to their position in the external market. Dell maintains the quality of its products by making sure it keeps up with the increasing technological advancements and also producing laptops according to the customer’s specifications therefore gaining a strong position in the market. Quality of laptops will provide a basic background for competition with other companies that produce similar products like Apple.
SWOT analysis of Dell Computer Corporation
Majorly, the strength of Dell comes because of the Direct Model which is considered as one the greatest assets of the company. The Direct Model gives consumers a chance to customize their laptops since the market is becoming more educated and every individual needs a laptop that will meet their needs especially in terms of performance and portability. Direct Model gives a fast delivery of services to the customers as it allows customers to place their order and receive customised computers within a short period of time therefore making it possible for a customer to directly buy an item from the factory.
One of the greatest weaknesses of Dell comes from the fact that it tries to attract college students which only makes a segment of the market. The sales revenue from educational institutions accounts for a low profit to the organisation (Bennett 2003). Another weakness comes from the aspect that the buyers cannot physically see or touch the products they are intending to buy and therefore makes many computer buyers to be wary of the products they are unable to examine personally before doing a purchase and sometimes, an eager bu ...
Jose Corripio291725Section 1 18Section 2 5StyleCites.docxchristiandean12115
Jose Corripio
2/9/17
25
Section 1: 18
Section 2: 5
Style/Cites: 2
Please see me.
Sales Mgmt
Professor Lassk
SALES REPORT
DELL COMPUTER SERVICES
PART 1
Dell Inc. is an American exclusive multinational PC technology organization started in Round Rock, Texas. They have created, sold, repaired, and upheld PCs and related items and services for over 30 years now. Dell dates back to 1984 when Michael Dell established PC's Limited while still an understudy of the University of Texas at Austin. The apartment headquartered organization sold IBM PC-compatible PCs worked from stock segments. He later dropped out of school to concentrate full-time on his juvenile business, subsequent to getting $1,000 in extension capital from his family. In 1985, the organization delivered the principal PC of its own outline, the Turbo PC, which sold for $795. This paper takes a look into how Dell maneuvers its competition by laying out effective strategies since days of old.
Within its first year, Dell accomplished offers of $6 million, moving toward $40 million the following year. Dell employed previous speculations of investor E. Lee Walker as president in 1986 to help manage the company's touchy development. By 1987 Dell held a prevailing position according to the post office arrange advertise, yet unmistakably the firm needed to move past mail order market if it somehow happened to keep developing. To fulfill this objective the firm required a bigger expert administration staff, and Dell employed a group of marketing officials from Tandy Corp. And this would become the beginning of a legendary computer production line. Dell's worldwide central station grounds is a 2.1 million square foot office controlled by wind-power and gas energy which is converted from a landfill. On location, workers have entry to a wellness focus, keeping money focuses, representative store, a mother's room, and legal official publics (Farfan, 2016).
Dell empowers nations, communities, and individuals whenever they utilize their innovations by understanding their fantasies. Clients believe dell to convey technology plans that will help them do and accomplish more, regardless of where they are, school, at work or even at home. The Texas-based organization offers a wide assortment of standard consumer laptops as a major aspect of its Inspiron line. Also, there are several industry-driving Ultrabooks in the XPS 13 and 15, that are convincing latitude business lineup. Dell offers a lot of 2-in-1s, from its reasonable, client focused on Inspiron 11 3000 2-in-1 to the expensive Latitude 12 7000 for big business. Despite the fact that showcased as a different brand, the organization's Alienware portable PCs are among the best and most well-known gaming frameworks in the business.
The company offers the most grounded and distinct lineup of desktop PCs and laptops which are portable workstations. From value estimated 2-in-1s to premium business frameworks and top of the line gaming portable work.
Similar to Planning and Control Assignment related to Dell Inc (20)
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
2. Table of Contents
S.no
Topic
1.
Introduction
2.
Dell Company Background
3.
Dell's Environment
PEST Analysis
SWOT Analysis
4.
Importance of Dell to monitor and adapt to the changing environment
5.
6.
7.
8.
Relevant Marketing Strategy
Further Examples of Strategies of Dell building marketing strategies
because of the changing environment
Conclusion
References
2
Pg no
4
5
6
9
11
11
12
13
3. Introduction:
Why it is important to continuously monitor and adapt to the environment in order to identify
opportunities, threats and to build a relevant marketing strategy for Dell.
3
4. Dell company background
Dell is an American multinational information technology corporation that develops, sells and supports
computer and related products and services. It was founded in 1984 by Michael Dell. It is a public limited
company that sells its shares on the stock exchange i.e. about 3.5 million shares of company stock. Dell is
also one of the leading sellers of computer goods worldwide that has captured more than 15 % of market
share globally.
Their product line includes of desktops, servers, laptops, peripherals and workstations.
Some of Dell's largest competitors existing in the market are Sony, Hewlett Packard, Toshiba, Asus, Apple,
Acer etc.
Objectives of Dell:
To make sure that:
The products that Dell produces meet its customer's standards.
The response time of inquiries and requirements should meet the needs of customers.
The company should always maintain sufficient profits.
Mission of Dell:
To be the most successful computer company in the world by delivering the best customer experience to the
markets served by Dell by meeting customer expectations of: highest quality, leading technology,
competitive pricing, individual and company accountability, best-in-class service and support, flexible
customization capability, superior corporate citizenship and financial stability. (Reviewessay,2011)
Vision of Dell:
It's the way Dell:
Do business
Interact with the community
Interpret the world around us by knowing customers' needs, the future of technology, and the global
business climate.
Whatever alterations the future brings Dell's vision; it will always remain a guiding force in order to meet
customer's satisfaction and to become the most successful computer company and that also requires the need
of up-to-date technology and loyal customers.(Reviewessay,2011)
4
5. Dell's Environment
It is made up of forces exterior of the boundaries which can make an impact. As the forces alter over time,
they create either opportunities or threats. Businesses do not exist in isolation, but works with the whole
environment in general.
External Environment
It is an environment that consists of all outside organizations and forces that have potential interests or which
can impact the organization's ability to achieve its objectives.
It consists of:
PEST analysis
The environment of Dell is affected by bodies that directly or indirectly affect the ability of an organization
to get a preferred result, according to Kotler and Armstrong “marketing environment consists of the actors
and forces outside marketing that affect marketing management’s ability to build and maintain successful
relationships with target customers” (Kotler & Armstrong, 2003). Therefore, it may generate both
opportunities and threats for the manager.
Political
The political environment of the business is crucial in the operating of any business in order to
achieve its strategic goals. It may include the government regulations or the legal issues under which
the company operates. In politically unstable countries for a company like Dell, even if the company
operates production facilities or export its products, they may have to take into account the restrictive
policies as they help to protect local businesses and manufacturers that hinder foreign companies
from entering the local market. But the computer industry sees more opportunities in countries with
no restrictions and offering free trade like China.
Economical
The growth of economical environment is affected by the economic situations of the specific country,
influencing the purchasing power of customers, causes fluctuations in exchange rates, interest rates
or inflations rates which in turn affects the profitability of the business. Software piracy is a huge
threat faced in China although they have many economic opportunities but they lack skilled labour,
so the computer companies like Dell have to offer the Chinese consumers a low priced system.
Social
The social environment deals with society's attitudes and cultural values.The level of education is
increasing, as more people are getting educated and also the demand for computers is increasing.
Also, these days' children are getting prone to the use of the computers from a very young age which
opens up opportunities for computer companies like Dell, illustrating that in the near future people
will hardly live or work without using a computer. Therefore, this will allow Dell to increase its
5
6. brand image, increase purchasing power of the customer and allowing it to get easily adapted to the
trend and the environment.
Technological
Introduction of information technology has changed the world into global village. The computer
technology brings a lot of opportunities to for advancement in technology; it facilitates manufacturers
like Dell to enjoy good quality and low cost advantage in order to offer innovative products at
competitive prices. In China the government's key resource used to be allowing permission of access
to technologies built by institutions but in the later years it was seen that China’s annual
manufactured computers made millions and became the third largest in the world. It brought great
opportunities for technological businesses like Dell to get their name into the public domain and also
an efficient approach for customizing services according to customer segments but as the use of
Internet was costly, it was a threat faced by Dell China.
SWOT analysis
It is a strategic tool that evaluates an organization's strengths or weaknesses (internal environment) and
opportunities or threats (external environment) in order to assess and develop a plan for moving forward.
Strengths:
They are referred as the business's resources and capabilities which helps to gain competitive edge.
E.g. of Dell strength :
One of World's largest and well known computer making brand that offers their customers with products,
services and support through multi channels like on site, telephone, internet etc.
Weaknesses:
They can be referred as the non existing strengths.
E.g. of Dell weakness:
As Dell build computers and not develop them so they highly rely on the suppliers which may cause great
troubles in quality, manufacturing and services.
Opportunities:
According to the analysis of the firm's external environment, new opportunities for profit and growth may be
created.
6
7. E.gs of Dell opportunities:
Using diversification strategy by introducing new products like printers, LCD television, security
devices, softwares, broadband etc.
Advancement and Improvement in technology to create new products, new market segments and to
enhance the manufacturing process in order to decrease the overall cost of production.
Keeping up with the rapid changing industry by continuously creating innovations in order to gain
competitive edge.
Backward and forward integration that may result into increased quality and service and lower cost.
Keeping the leadership at low cost is also an important opportunity for the company.
Threats:
When changes to the external environment are made, a firm may face threats.
E.gs of Dell Threats:
Existence of other competitors and new entrants in the computer market may make it harder for
Dell to sustain its market share.
Aggressive marketing done by competitors
Rapidly changing technology
Recession and change in exchange rate of other countries and change in government policies and
regulations, tariffs etc can pose huge threats for the company.
Due to the identical prices set by rival firms, the difference in price may no longer be an concern
for the consumer and may switch to competitor's brand rather than waiting for customized
computers offered by Dell.
As the rate of growth in computer industry is falling down, so if today Dell owns huge market
share, tomorrow if the demand falls then competition will become more intense and Dell will
have to work harder to differentiate its products from the substitutes available in the market in
order to keep holding a significant amount of market share.
7
8. Importance of Dell to monitor and adapt to the changing environment
Dell's environment has become too complex due to increased globalization and therefore should be
understood properly to run the business smoothly. It may refer the surroundings on which the business
functions and the environment encompasses of political dimension and cultural and environmental aspect.
The business should analyze the consequence of the dimensions and customs of getting adapted to the
environment for the long term survival and always remain profitable. Dell's environment consists of all the
external bodies that effect the operating of the business. The factors of business environment are mostly
external and are beyond the control of individual industrial enterprises .Also; it can either pose a threat for
the company or may offer huge opportunities for exploitation of the potential market.
(rightwingpolitics,2011)
A business like Dell adapts its environment for survival and its role in the society is crucial as it supplies
goods and services, opens job opportunities and puts in for the economic growth of the country. It important
that the business survives as its success alters to better economy and increases the standard of living of
people in the society. Dell environment may consist of: Political, Economical, Social or Cultural,
Technological, Legal, International or Organic factors. (rightwingpolitics,2011)
All businesses are usually affected by its environment; it also affects the external forces. The environmental
forces are dynamic; they keep varying along with the business. Dell may not be able to change its
environment but among other businesses, it can mould the environment in its favor. (rightwingpolitics,2011)
Dell may get benefitted in a number of ways after doing a through environmental study, which may consist
of the development of broad strategies and long-term policies, developing action plans to deal with
technology advancements, to foresee the impact of socio-economic changes at the national or international
levels on the firm’s stability, analysis of competitor’s strategies and formulation of effective
countermeasures and to keep oneself dynamic. (rightwingpolitics,2011)
Also, it may be important to adapt to the changing environment to identify opportunities and threats in order
to:
Achieve Business Objectives
If Dell gets adapted to its environment it can meet its organization's objectives. These objectives may
include: profit maximization, growth, power, employee satisfaction, outstanding quality of products and
services, increased market leadership, joy of creation and service to society.
Improves process of making decisions
It's vital to understand the way economy functions in order to improve the process of making decisions by
Dell. This can be done by analyzing the economic environment, to see how it acts as an external constraint
.Therefore, it requires understanding of the external environment to get adapted to the environment. Getting
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9. adapted to the political environment will allow the organization to make decisions according to the current
political environment and the organizations won't fail to comply with laws and regulation thus avoiding legal
actions (e.g. losing company license).
Product Development
The products and services of Dell should be developed in line with the cultural environment in place, legal
or political mandates as well as economic bindings. E.g. In technology industry such as of Dell, it's very
important that the Dell computers in Middle-East should support the language Arabic and incase if the
business wants t to update their products version, it should such type that is accepted culturally. Also, getting
adapted to the political environment is essential for a product to get developed and the companies should
develop products that are legally acceptable.
Staff motivation
Businesses usually prefer recruiting employees from the local market as they already understand the
environment and may adapt to it quickly. The most important thing is cultural dimension, the managers
should be able to understand cultures that govern the domestic people and then develop strategies that may
suit best. The Managers should try to shape the skills of the employees to those that suit best to the business
standards. Also, considering the political environment the managers should choose to motivate their workers
in a way that does not go against the legal rules and regulations.
Competition
In order for a business to compete with other businesses it should first be able to understand the environment
and then get adapted to it, to ensure its long term survival in the market. Also, such firms can effect
addressing of barriers to entry in the political environment.
Business Growth and Investment
Proper investment and business growth refers to the essential features that help a business get adapted to its
environment. In this case of foreign investors the economic environment plays a vital role to successfully
discover business opportunities and to ensure growth.
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10. Relevant Marketing Strategy
It is a strategy that is designed to be relevant to current environment. It may help a firm to adapt to the
environment when creating a marketing strategy.
Few examples of relevant marketing strategy of Dell China that may bring opportunities or threats are:
In China, the government promotes national Computer vendor to foreign companies. Also, there is a
lot of red tape involved in securing government contracts and the government treats the domestic
companies favorably. Due to the restriction on the use of internet by the Chinese government, the
internet growth is another threat to Dell.
There is high potential for the growth of internet in China, which gives a foreign company like Dell
the opportunity to develop into a new market. A company like Dell should be aware that in Chinese
culture, customers are yet unaware of card sales due to the vast cost of the computers so DELL
should instead make investments in services like face to face or door to door to increase consumers'
faith and trust in their company.
Use of internet brings all companies an opportunity for publicity, and it is also a rapid way of
tailoring services according to their customer's segments. A threat to Dell may arise in the
technological segment as accessing internet in China is expensive.
To increase the market share, Dell invested its capital into equipments that produces higher quantities
of their products relatively at a lower operating cost and selling the products cheaper with lower
profit margins to China, India, Vietnam and the other third world countries.
Dell is getting famous in China and the key to its strategy is a domestically designed computer called
SuMa and it hopes to take sales away from the home grown powerhouse. Already Dell has built its
manufacturing plant in Xiamen, South Eastern coast of China in order to promote the next day
delivery to other 400 cities which is one of the companies.
Dell in China is planning to dispose the low priced entry level market and instead strengthen its
position in the mid market. This change portrays that the company is confident about its position in
the market and doesn't require competing with other local brands.
Further examples of Dell building marketing strategies because of the changing environment
Dell reveals new business strategy for the technological environment, i.e. creating opportunities for the
B2B internet related market in order to grasp the opportunity to build their internet capabilities and
increase market share.
The CEO of Dell, Michael Dell summarized the strategy by saying, "We are combing Dell's Internet
expertise, and our unique ability to organize resources around distinct needs to create new Web-related
capabilities. The Dell advantage is based on direct relationships, low cost, speed to market and ecommerce expertise as much as it is on Internet hardware, appliances and customers services and
support." (Dell, 2000)
Also the strategy included 'Service Provider Direct' a three tiered package of service, support and comarketing programs designed specifically to benefit ISPs, ASPs and Web hosting companies and the
current program users include Exodus Communications Inc. , NaviSite Inc. and Corio Inc.
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11. Dell also reveals new business strategy for both the technological and the cultural environment by adding
additional services like infrastructure computing, it’s a power app appliance servers that are designed for
specific internet structure tasks like web serving, caching and load balancing. Therefore, as the
consumers are more educated and aware of customer services they appreciate solutions of full range
server and storage for the internet infrastructure buildings.
Conclusion:
Therefore, it's essential for Dell to monitor and get adapted to its environment in order to survive, identify
opportunities and threats and to improve leadership skills i.e. the business supervisor can prevent from using
improper tactics for a specific atmosphere which suits one or more atmospheres. PEST and SWOT analysis
plays a major role in the process and helps an organization (Dell) to build relevant marketing strategies. In
order to build good relevant marketing strategies, the managers should remain flexible and inclined to
discover or join new spots. As the globalization is increasing and environment is getting complex the
business should not be resistant to transform.
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12. References
Book:
1. Kotler, P., & Armstrong. (2003). Prinicples of Marketing. USA: Pearson.
Websites:
2. Anton. (2011). Dell Pestle Analysis.[online].Available:http://essays24.com/Business/Dell-PestleAnalysis/30307.html [30th July 2011]
3. Reviewessay.(2011).Dell mission and vision
statements.[online].Available:http://reviewessays.com/print/Dell-Vision-MissionStatement/37379.html [24th july 2011]
4. rightwingpolitics.(2011).Adapting to business environment: Importance
Analysis.[online].Available:http://www.rightwingpolitics.us/2011/02/adapting-to-businessenvironment-importance-analysis/[1st August 2011]
5. Bahsin.(2011).SWOT analysis of Dell.[online].Available:http://www.marketing91.com/swotanalysis-of-dell/[31st July 2011]
6. Dell.(2000).Dell reveals new business strategy.[online].Available:http://www.internetnews.com/aspnews/article.php/336641/Dell+Reveals+New+Business+Strategy.htm[2nd August 2011]
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