Matthew McMinn's document discusses publication research and provides information on magazine publishers. It notes that print magazines are declining while digital magazines are increasing. It then profiles three publishers - Prometheus Global Media, Egmont UK, and Immediate Media Company LTD. For each, it provides examples of their magazines and target demographics. The document concludes by stating the author would choose Immediate Media Company to publish their music magazine due to their experience across various magazine types.

1. Publication Research
By Matthew McMinn

2. General Information
Print production magazines are in decline which is
showing an increase in computer based magazines.
Computers and laptops + phones will become the
main source of magazine stories etc when the print
versions die out.
• 3,212 different
magazines in the UK.
• UK consumers will
spend £2.5bn this
year.
• 1/3 of the cost of
television

3. Publisher Backgrounds
Publications
Prometheus Global Media
Adweek, Back Stage, Billboard,
Film Journal International, The
Hollywood Reporter.
Other Types of Media
Involved in
Adweek-global advertising
Egmont UK
Publish a wide range of formats
for Children of all ages.
Story books, annuals,
colouring/activity books and
sticker books including
characters such as ben 10, Bob
the Builder etc…
Immediate Media
Company LTD
They publish a wide raqnge of
magazines, from cooking, to
doctor who, to match of the
day.
Examples: RadioTimes,
TopGear, you&your wedding,
and octonauts
Magazines

4. Reader Profile
Total
Readers
Age Range
48,000
Gender
Neutral
71% 25-54
Median age 47
135,000
Billboard
Gender
Statistics
Mostly Girls
13-15 year olds
Female 82%
Average age of
12
We <3 Pop
Top of the
Pops
357,000
Social
Grade
Publisher
Circulation
A-B
Prometheus Global
Media
16,327
(a week)
C1-E
class
Egmont UK
42,864
(a month)
ABC1’s
49%
AB’s 26%
Immediate Media
Company LTD
78,352
(in 6 months)

5. Picking a publisher
I would choose immediate media company as they have
had experience with publishing not just music magazines
but other magazines too and this is all they purely focus
on. This means that I think they will know how to handle
publishing my music magazine. Also, looking at the range
of music magazines that they publish I feel they have a
gap in their line up for my particular type of magazine.