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Publication Research
By Matthew McMinn
General Information
Print production magazines are in decline which is
showing an increase in computer based magazines.
Computers and laptops + phones will become the
main source of magazine stories etc when the print
versions die out.

• 3,212 different
magazines in the UK.
• UK consumers will
spend £2.5bn this
year.
• 1/3 of the cost of
television
Publisher Backgrounds
Publications

Prometheus Global Media

Adweek, Back Stage, Billboard,
Film Journal International, The
Hollywood Reporter.

Other Types of Media
Involved in
Adweek-global advertising

Egmont UK

Publish a wide range of formats
for Children of all ages.

Story books, annuals,
colouring/activity books and
sticker books including
characters such as ben 10, Bob
the Builder etc…

Immediate Media
Company LTD

They publish a wide raqnge of
magazines, from cooking, to
doctor who, to match of the
day.
Examples: RadioTimes,
TopGear, you&your wedding,
and octonauts

Magazines
Reader Profile
Total
Readers

Age Range

48,000

Gender
Neutral

71% 25-54
Median age 47

135,000

Billboard

Gender
Statistics

Mostly Girls

13-15 year olds

Female 82%

Average age of
12

We <3 Pop

Top of the
Pops

357,000

Social
Grade

Publisher

Circulation

A-B

Prometheus Global
Media

16,327
(a week)

C1-E
class

Egmont UK

42,864
(a month)

ABC1’s
49%
AB’s 26%

Immediate Media
Company LTD

78,352
(in 6 months)
Picking a publisher

I would choose immediate media company as they have
had experience with publishing not just music magazines
but other magazines too and this is all they purely focus
on. This means that I think they will know how to handle
publishing my music magazine. Also, looking at the range
of music magazines that they publish I feel they have a
gap in their line up for my particular type of magazine.

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Magazine research (actual)

  • 2. General Information Print production magazines are in decline which is showing an increase in computer based magazines. Computers and laptops + phones will become the main source of magazine stories etc when the print versions die out. • 3,212 different magazines in the UK. • UK consumers will spend £2.5bn this year. • 1/3 of the cost of television
  • 3. Publisher Backgrounds Publications Prometheus Global Media Adweek, Back Stage, Billboard, Film Journal International, The Hollywood Reporter. Other Types of Media Involved in Adweek-global advertising Egmont UK Publish a wide range of formats for Children of all ages. Story books, annuals, colouring/activity books and sticker books including characters such as ben 10, Bob the Builder etc… Immediate Media Company LTD They publish a wide raqnge of magazines, from cooking, to doctor who, to match of the day. Examples: RadioTimes, TopGear, you&your wedding, and octonauts Magazines
  • 4. Reader Profile Total Readers Age Range 48,000 Gender Neutral 71% 25-54 Median age 47 135,000 Billboard Gender Statistics Mostly Girls 13-15 year olds Female 82% Average age of 12 We <3 Pop Top of the Pops 357,000 Social Grade Publisher Circulation A-B Prometheus Global Media 16,327 (a week) C1-E class Egmont UK 42,864 (a month) ABC1’s 49% AB’s 26% Immediate Media Company LTD 78,352 (in 6 months)
  • 5. Picking a publisher I would choose immediate media company as they have had experience with publishing not just music magazines but other magazines too and this is all they purely focus on. This means that I think they will know how to handle publishing my music magazine. Also, looking at the range of music magazines that they publish I feel they have a gap in their line up for my particular type of magazine.