Matthew McMinn's document discusses publication research. It notes that print magazines are declining as computers and mobile devices become the main way people access magazine content online. It provides statistics on the UK magazine market and backgrounds on three publishers - Prometheus Global Media, Egmont UK, and Immediate Media Company LTD. It details the types of magazines and media each is involved in, along with reader profile information like circulation numbers, target age ranges and gender statistics.

1. Publication Research
By Matthew McMinn

2. General Information
Print production magazines are in decline which is
showing an increase in computer based magazines.
Computers and laptops + phones will become the
main source of magazine stories etc when the print
versions die out.
• 3,212 different
magazines in the UK.
• UK consumers will
spend £2.5bn this
year.
• 1/3 of the cost of
television

3. Publisher Backgrounds
Publications
Prometheus Global Media
Adweek, Back
Stage, Billboard, Film Journal
International, The Hollywood
Reporter.
Other Types of Media
Involved in
Adweek-global advertising
Egmont UK
Publish a wide range of formats
for Children of all ages.
Story books, annuals,
colouring/activity books and
sticker books including
characters such as ben 10, Bob
the Builder etc…
Immediate Media
Company LTD
They publish a wide raqnge of
magazines, from cooking, to
doctor who, to match of the
day.
Examples: RadioTimes,
TopGear, you&your wedding,
and octonauts
Magazines

4. Reader Profile
Total
Readers
Age Range
48,000
Gender
Neutral
71% 25-54
Median age 47
135,000
Billboard
Gender
Statistics
Mostly Girls
13-15 year olds
Female 82%
Average age of
12
We <3 Pop
Top of the
Pops
357,000
Social
Grade
Publisher
Circulation
A-B
Prometheus Global
Media
16,327
(a week)
C1-E
class
Egmont UK
42,864
(a month)
ABC1’s
49%
AB’s 26%
Immediate Media
Company LTD
78,352
(in 6 months)

5. Picking a publisher