1. Planning a Web Site Identifying the Audience for Your Site

2. Your Site’s Audience Let’s start by looking at three sites: Site 1 – Kids National Geographic http://kids.nationalgeographic.com/ Site 2 – Fidelity Investments https://www.fidelity.com/ Site 3 – National Oceanic and Atmospheric Administration http://www.noaa.gov/ What can you discern from looking at these three sites?

3. Assignment Write up your thoughts and ideas about these sites. Ask yourself: Who is the target audience? What is the audience looking for? Does the company offer what the audience is looking for? This is a tricky, but important question. Discuss the site’s design concepts and how they help define the audience. What are the special considerations that should be considered when designing a site for each of these audiences? Share any other ideas you may have about these sites and their target audiences.