This document discusses designing websites that effectively communicate an organization's identity. It emphasizes that a site's design should be based on users' needs and follow the sponsoring organization's existing branding elements. Key aspects to consider include colors, logos, sounds, fonts, and other distinguishing visual features used in other marketing materials. The goal is for the website to have a similar look and feel as other company publications and products so visitors instantly recognize the organization. Designers should research the client's established branding guidelines to properly incorporate official elements like color schemes, logos, fonts, and distinctive shapes or patterns into the new website.

1. Designing Navigation Images, Logos Corporate Identity

2. Introduction “A well-designed Web site doesn’t just look good; it also works well.”

3. Introduction Remember: form follows function. Base site design on what users need to do.

4. Image, Logos, Corporate Identity Not all Websites are the same. As designers, your goal is to ensure the site communicates the identity of the sponsoring organization.

5. Image, Logos, Corporate Identity Web identity and print identity should be similar. All essential elements should be on the web site Colors Logos Music Mascots Other distinguishing design features Same look and feel as other company materials

6. Image, Logos, Corporate Identity Color Many organizations (including colleges, clubs and companies) have an official color scheme. The famed scarlet and gray of Ohio State! http://www.osu.edu/ Research the client’s existing materials and ask management about corporate colors. Be sure to find out the EXACT color. Scarlett and red are not the same thing!

7. Image, Logos, Corporate Identity Logos Nike (the swoosh) - http://www.nike.com/index.jhtml#l=nikehome&re=US&co=US&la=EN GE - http://www.ge.com/ Ford oval - http://www.ford.com/ What logos come to your mind?

8. Image, Logos, Corporate Identity Sound Nascar:http://www.nascar.com/ Font Many companies will standardize on a specific font to be used in all company communication Apple uses its own specialized font – Apple Garamond

9. Design Features Think about Ford Oval logo Curves on their vehicles Study an organizations existing publications and products to determine the nature of any design features Shapes Patterns Animal mascot Song Landscape

10. Look and Feel In your site, how will you: Capture the look and feel of the sponsoring organization? use color? include the company’s logo? Are any special fonts involved? Are certain design features critical to the organization’s identity in the minds of the audience? The answers will in part determine the design of your site.

11. Project 1 See ANGEL for details