This presentation provides community-based strategies for preparing your library community for a Town Hall meeting or SB2 Deliberative Session including coalition building. John Chrastka presented "Campaigning for Your Warrant Article" on May 19, 2004 at the New Hampshire Library Trustees annual conference in Concord.
"Walk your Precinct" provides practical and actionable tips for any library looking to engage their community in new and unexpected ways. The slides do not focus on programs as much as best-practices for 'getting outside the library'. Presented on 20 April 2014 at the Connecticut Library Association annual conference.
Every Budget is a Referendum - CLA2014 EveryLibrary
"Every Budget is a Referendum" provides library staff, trustees, and Friends with tactical tips for moving a budget through city, county, or town government by building a coalition of supporters across agencies, organizations, and stakeholders in the community beyond the core of traditional library supporters. Presented on 20 April 2014 at the Connecticut Library Association annual conference.
Building the local library coalition every library - pala 2016 - 18 october 16EveryLibrary
Presented at PaLA 2016: Coalitions are the way things get done in the political world. In this break out, EveryLibrary executive director John Chrastka will take participants through a "power mapping" exercise to help you differentiate between sponsors and partners, and identify potential coalition members to advance your funding request to the voters or through local government funding partners. https://www.palibraries.org/page/2016ConfPrelimInfo
NCompass Live - 1 June 2016 - EveryLibrary "The Librarian as Candidate" EveryLibrary
Executive Director John Chrastka presented for the Nebraska Library Commission's "NCompass Live" web program on June 1, 2016, on the theme of "The Librarian as Candidate". You can view / listen to the archive (1 hour) at http://nlc.nebraska.gov/scripts/calendar/eventshow.asp?ProgID=15343
How to win funding and influence politicians - EveryLibrary - AKLA2016 Friday...EveryLibrary
John Chrastka delivered the keynote for the Alaska Library Association's 2016 Annual Conference in Fairbanks, AK on 11 March called "How to win funding and influence politicians".
"The Measure Passed! What's Next?" 2016 Long Island Library ConfEveryLibrary
Library Advocacy is more than just getting the budget passed. John Chrastka, founder and director of the nationwide library PAC EveryLibrary, shared this presentation of how to turn voters into constituents and donors throughout the year at the 2016 Long Island Library Conference on May 5, 2016.
"Walk your Precinct" provides practical and actionable tips for any library looking to engage their community in new and unexpected ways. The slides do not focus on programs as much as best-practices for 'getting outside the library'. Presented on 20 April 2014 at the Connecticut Library Association annual conference.
Every Budget is a Referendum - CLA2014 EveryLibrary
"Every Budget is a Referendum" provides library staff, trustees, and Friends with tactical tips for moving a budget through city, county, or town government by building a coalition of supporters across agencies, organizations, and stakeholders in the community beyond the core of traditional library supporters. Presented on 20 April 2014 at the Connecticut Library Association annual conference.
Building the local library coalition every library - pala 2016 - 18 october 16EveryLibrary
Presented at PaLA 2016: Coalitions are the way things get done in the political world. In this break out, EveryLibrary executive director John Chrastka will take participants through a "power mapping" exercise to help you differentiate between sponsors and partners, and identify potential coalition members to advance your funding request to the voters or through local government funding partners. https://www.palibraries.org/page/2016ConfPrelimInfo
NCompass Live - 1 June 2016 - EveryLibrary "The Librarian as Candidate" EveryLibrary
Executive Director John Chrastka presented for the Nebraska Library Commission's "NCompass Live" web program on June 1, 2016, on the theme of "The Librarian as Candidate". You can view / listen to the archive (1 hour) at http://nlc.nebraska.gov/scripts/calendar/eventshow.asp?ProgID=15343
How to win funding and influence politicians - EveryLibrary - AKLA2016 Friday...EveryLibrary
John Chrastka delivered the keynote for the Alaska Library Association's 2016 Annual Conference in Fairbanks, AK on 11 March called "How to win funding and influence politicians".
"The Measure Passed! What's Next?" 2016 Long Island Library ConfEveryLibrary
Library Advocacy is more than just getting the budget passed. John Chrastka, founder and director of the nationwide library PAC EveryLibrary, shared this presentation of how to turn voters into constituents and donors throughout the year at the 2016 Long Island Library Conference on May 5, 2016.
'Library as Cause' for the Montana Library Association - 19 December 2017EveryLibrary
"The Library as Cause"- Successful political candidates know that the right way to connect with their voters starts by sharing their vision for the community they serve. For library funding - either at the ballot box or through donor support - your library strategic or facilities plan is where your vision and hope reside. In this session, learn how to create a 'fundable plan' using the tools of winning political campaigns to frame the community conversation. Join EveryLibrary's executive director John Chrastka for a practical session that will help you deploy effective communications - both positive and opposition messaging - and provide you with useful take-home exercises for staff and boards.
Presented by John Chrastka, EveryLibrary Executive Director
You are the candidate every library - dallas staff day keynote 30 march 15EveryLibrary
You Are the Candidate was presented to the staff at the Dallas Public Library on Monday, March 30, 2015 as the keynote for their Staff Day by EveryLibrary executive director John Chrastka.
Using door to-door marketing for library card sign-ups-finalEveryLibrary
Presented as a webinar for ALA with our colleagues from the Cedar Park (IA), Crystal Lake (IL) and Milpitas (CA) libraries, you can learn practical and actionable ideas for putting best practices from political campaigns for door to door engagement with your community to work for Library Card Signup Month. Web archive of the presentation is available at http://ala.adobeconnect.com/p73mu8bs0k7/ (forward to the 2 minute mark to begin, please).
This is part two of a bookend keynote at #azla2015 where we connect the networking and schmoozing skills learned in the first session and practiced throughout the conference. We talk about how to keep those connections going, building networks, and supporting each other in the profession.
For speaking engagements please contact PC Sweeney at https://pcsweeney.com/speaking-at-your-event/
Campaigning for Your Warrant Article NHLTA 2014 EveryLibrary
This presentation provides practical tips for libraries participating in a Town Hall meeting or SB2 Deliberative Session and focuses on techniques for successful meeting outcomes. John Chrastka presented "Campaigning for Your Warrant Article" on May 19, 2004 at the New Hampshire Library Trustees annual conference in Concord.
Dreams from my library every library - pala 2016 - 18 october 2016EveryLibrary
Presented at PaLA2016: When we talk about funding our strategic plan or building plan, voters and constituents want to hear about not only where their money is going but also who is spending their money. Join John Chrastka, EveryLibrary's founder and executive director, for a session on building your library message around you and your staff's visible role in the community, and how to anticipate and engage opposition - early - to your funding request. https://www.palibraries.org/page/2016ConfPrelimInfo
"Dynamic Success at the Polls" Presentation at ILA 2013 #ilaigniteEveryLibrary
Melissa Gardner, Director at the Broadview (IL) Public Library, and John Chrastka, Executive Director at EveryLibrary, presented at the 2013 Illinois Library Association conference on planning and running successful library ballot campaigns in both Information-Only and Vote Yes settings.
FLACON2016 "Librarian as Candidate" 2 March 16EveryLibrary
EveryLibrary Executive Director delivered "The Librarian as Candidate" for the Florida Library Association at their 2016 Annual Conference. The slides are available for your review. Please credit #everylibrary and #FLACON2016
What Library Directors can learn from the front lines of library advocacy.
For speaking engagements please contact PC Sweeney at http://pcsweeney.com/speaking-at-your-event/
Me > We: Engage Your Community (Indiana District 2 Conference Keynote)Patrick "PC" Sweeney
This is a reboot of the presentation that I did for NJLA in 2012 with added lessons for community engagement that I have learned through working with EveryLibrary (the Nation's first Political Action Committee for libraries)
For speaking engagements please contact PC Sweeney at http://pcsweeney.com/speaking-at-your-event/
Stealth /stelTH/ noun 3. Being amazingly slick or smooth (Urban Dictionary, accessed 10/08/2014). In May 2015 , librarians Margot Malachowski, Anne Gancarz and John Walsh shared their experiences with doing outreach to folks who don't use the library. This presentation attracted 80 attendees at the Massachusetts Library Association Annual Meeting.
This is the presentation from EveryLibrary that was given at Computers in Libraries, Washington, DC, 2014. Talking about library advocacy in a political way.
For speaking engagements please contact PC Sweeney at http://pcsweeney.com/speaking-at-your-event/
Presented to the Canadian Urban Libraries Council (CULC) 2019 Leadership Cohort by John Chrastka and Patrick "PC
Sweeney on 19 June 2019 in Washington, DC
Lee Rainie, director of Internet, Science and Technology research at the Pew Research Center, discussed his group’s latest findings about the role of libraries and librarians on April 3 at Innovative Users Group conference. The latest work shows that many people struggle to find the most trustworthy information and they express a clear hope that librarians can help them. He explored recent research about how people are becoming “lifelong learners” and that library services are an element of how they hope to stay relevant in their jobs, as well as find ways to enrich their lives. He drew on Pew Research Center studies about the information and media sources people use and how they decide what to trust.
Today, Lee Rainie, director of the Pew Research Center’s Internet Project, is speaking at the American Library Association's Annual Conference in Las Vegas. He'll describe the Project’s new study about the different kinds of library users and non-users, based on research that uses segmentation models to show how technology, community orientation, and library activities affect the way people use libraries. The research also shows the variety of reasons why people do not use libraries. He will explore the implications of this work for library leaders as they explore new services and for the library community as it does advocacy. His slides are available here:
Dynamics of Talk pages: Serving the article, showing the community - Wikimani...jodischneider
Talk pages are supposed to provide a space for improving the article. Are they as useful as they could be? I'll briefly describe some ways Talk pages go wrong, then share some prototype systems. Your feedback is encouraged! http://wikimania2010.wikimedia.org/wiki/Submissions/Dynamics_of_Wikipedia_Talk_pages:_serving_the_article,_showing_the_community
'Library as Cause' for the Montana Library Association - 19 December 2017EveryLibrary
"The Library as Cause"- Successful political candidates know that the right way to connect with their voters starts by sharing their vision for the community they serve. For library funding - either at the ballot box or through donor support - your library strategic or facilities plan is where your vision and hope reside. In this session, learn how to create a 'fundable plan' using the tools of winning political campaigns to frame the community conversation. Join EveryLibrary's executive director John Chrastka for a practical session that will help you deploy effective communications - both positive and opposition messaging - and provide you with useful take-home exercises for staff and boards.
Presented by John Chrastka, EveryLibrary Executive Director
You are the candidate every library - dallas staff day keynote 30 march 15EveryLibrary
You Are the Candidate was presented to the staff at the Dallas Public Library on Monday, March 30, 2015 as the keynote for their Staff Day by EveryLibrary executive director John Chrastka.
Using door to-door marketing for library card sign-ups-finalEveryLibrary
Presented as a webinar for ALA with our colleagues from the Cedar Park (IA), Crystal Lake (IL) and Milpitas (CA) libraries, you can learn practical and actionable ideas for putting best practices from political campaigns for door to door engagement with your community to work for Library Card Signup Month. Web archive of the presentation is available at http://ala.adobeconnect.com/p73mu8bs0k7/ (forward to the 2 minute mark to begin, please).
This is part two of a bookend keynote at #azla2015 where we connect the networking and schmoozing skills learned in the first session and practiced throughout the conference. We talk about how to keep those connections going, building networks, and supporting each other in the profession.
For speaking engagements please contact PC Sweeney at https://pcsweeney.com/speaking-at-your-event/
Campaigning for Your Warrant Article NHLTA 2014 EveryLibrary
This presentation provides practical tips for libraries participating in a Town Hall meeting or SB2 Deliberative Session and focuses on techniques for successful meeting outcomes. John Chrastka presented "Campaigning for Your Warrant Article" on May 19, 2004 at the New Hampshire Library Trustees annual conference in Concord.
Dreams from my library every library - pala 2016 - 18 october 2016EveryLibrary
Presented at PaLA2016: When we talk about funding our strategic plan or building plan, voters and constituents want to hear about not only where their money is going but also who is spending their money. Join John Chrastka, EveryLibrary's founder and executive director, for a session on building your library message around you and your staff's visible role in the community, and how to anticipate and engage opposition - early - to your funding request. https://www.palibraries.org/page/2016ConfPrelimInfo
"Dynamic Success at the Polls" Presentation at ILA 2013 #ilaigniteEveryLibrary
Melissa Gardner, Director at the Broadview (IL) Public Library, and John Chrastka, Executive Director at EveryLibrary, presented at the 2013 Illinois Library Association conference on planning and running successful library ballot campaigns in both Information-Only and Vote Yes settings.
FLACON2016 "Librarian as Candidate" 2 March 16EveryLibrary
EveryLibrary Executive Director delivered "The Librarian as Candidate" for the Florida Library Association at their 2016 Annual Conference. The slides are available for your review. Please credit #everylibrary and #FLACON2016
What Library Directors can learn from the front lines of library advocacy.
For speaking engagements please contact PC Sweeney at http://pcsweeney.com/speaking-at-your-event/
Me > We: Engage Your Community (Indiana District 2 Conference Keynote)Patrick "PC" Sweeney
This is a reboot of the presentation that I did for NJLA in 2012 with added lessons for community engagement that I have learned through working with EveryLibrary (the Nation's first Political Action Committee for libraries)
For speaking engagements please contact PC Sweeney at http://pcsweeney.com/speaking-at-your-event/
Stealth /stelTH/ noun 3. Being amazingly slick or smooth (Urban Dictionary, accessed 10/08/2014). In May 2015 , librarians Margot Malachowski, Anne Gancarz and John Walsh shared their experiences with doing outreach to folks who don't use the library. This presentation attracted 80 attendees at the Massachusetts Library Association Annual Meeting.
This is the presentation from EveryLibrary that was given at Computers in Libraries, Washington, DC, 2014. Talking about library advocacy in a political way.
For speaking engagements please contact PC Sweeney at http://pcsweeney.com/speaking-at-your-event/
Presented to the Canadian Urban Libraries Council (CULC) 2019 Leadership Cohort by John Chrastka and Patrick "PC
Sweeney on 19 June 2019 in Washington, DC
Lee Rainie, director of Internet, Science and Technology research at the Pew Research Center, discussed his group’s latest findings about the role of libraries and librarians on April 3 at Innovative Users Group conference. The latest work shows that many people struggle to find the most trustworthy information and they express a clear hope that librarians can help them. He explored recent research about how people are becoming “lifelong learners” and that library services are an element of how they hope to stay relevant in their jobs, as well as find ways to enrich their lives. He drew on Pew Research Center studies about the information and media sources people use and how they decide what to trust.
Today, Lee Rainie, director of the Pew Research Center’s Internet Project, is speaking at the American Library Association's Annual Conference in Las Vegas. He'll describe the Project’s new study about the different kinds of library users and non-users, based on research that uses segmentation models to show how technology, community orientation, and library activities affect the way people use libraries. The research also shows the variety of reasons why people do not use libraries. He will explore the implications of this work for library leaders as they explore new services and for the library community as it does advocacy. His slides are available here:
Dynamics of Talk pages: Serving the article, showing the community - Wikimani...jodischneider
Talk pages are supposed to provide a space for improving the article. Are they as useful as they could be? I'll briefly describe some ways Talk pages go wrong, then share some prototype systems. Your feedback is encouraged! http://wikimania2010.wikimedia.org/wiki/Submissions/Dynamics_of_Wikipedia_Talk_pages:_serving_the_article,_showing_the_community
Challenges and Opportunities in Building a Regional Food System in Truckee-TahoeTahoe Silicon Mountain
Tahoe Silicon Mountain, a network of technology professionals who live and work in the Tahoe-Truckee area, is pleased to welcome Susie Sutphin to present: “Challenges and Opportunities in Building a Regional Food System.”
Living in the non-agricultural “food desert” of the high alpine Truckee-Tahoe environment presents challenges in food security, lends itself to a lack of sustainably grown food, and can leave us disconnected from our food-abundant neighbors. Not every community can grow their own food, but we can take responsibility for how our regionally-grown food is sourced and distributed.
Susie Sutphin, Executive Director of the non-profit Tahoe Food Hub and a 15-year Truckee resident, will discuss how the Tahoe Food Hub works to aggregate sustainably-produced food sourced from within 100 miles, while ensuring equal food access and exploring ways to grow food locally using 4-season growing techniques.
She’ll discuss the challenges and opportunities in creating this grassroots effort that aims to galvanize our community to build a regional, sustainable and equitable food system.
You can learn more about the Tahoe Food Hub here: http://www.tahoefoodhub.org/
The meeting will be on Monday, April 13th, 6-8 pm at Pizza on the Hill, in Tahoe Donner at 11509 Northwoods Blvd., Truckee. A $5 fee includes pizza and salad. Before and after the presentation, there will be time for networking with other technology professionals who live and work in the Tahoe-Truckee region.
This month’s event is sponsored by New Leaders, Clear Capital and Your Truckee Office.
You can find us on LinkedIn and Facebook and at TahoeSiliconMountain.com or sign up for email meeting announcements here: http://bit.ly/14XGofL.
Presentation about the Community and Regional Food Systems project given at the 2013 Wisconsin Local Food summit.
Included is an overview of the project, discussion of the food system framework we're creating, examples from our community engagement projects (carrots to schools, lead contamination, food policy council evaluation, healthy corner stores), and a review of our project's values and outcomes (just, healthy, place-based, prosperous, and sustainable).
How to win supporters and influence politicians vla 2014 sessionPatrick "PC" Sweeney
This presentation was given at the Virginia Library Association Conference 2014.
For speaking engagements please contact PC Sweeney at https://pcsweeney.com/speaking-at-your-event/
Behind the lines of the political battle for libraries vla2014 preconferencePatrick "PC" Sweeney
Presented with John Chrastka for the Virginia Library Association Preconference in 2014.
For speaking engagements please contact PC Sweeney at http://pcsweeney.com/speaking-at-your-event/
Librarian as candidate- EveryLibrary - pala2016 - 18 october 2016EveryLibrary
As presented for APPLS / PaLA2016: Are you looking for new ways to engage and activate advocates for your library? Join EveryLibrary executive director John Chrastka for a discussion of innovative new techniques to energize, focus, and improve your library advocacy efforts. EveryLibrary supports library communities when they are on the ballot. He will share best practices from political campaigns that candidates use to reach – and activate – voters. Whether you are on the ballot or just looking to improve your fundraising, come and learn how librarians who see themselves as “the candidate” succeed.
Designing the Fundable Strategic Plan - ARSL2018 - EverLibrary - 14 sept 2018EveryLibrary
Designing a “Fundable” Strategic Plan by John Chrastka
It’s often difficult to motivate voters or elected officials to say yes to new funding. A “fundable strategic plan” explains not only where the money is going but also who is spending it. Funders and supporters need to also know how outcomes will be enhanced through new features at the library, and diminished across the community if it is not funded. EveryLibrary’s executive director John Chrastka will share actionable insights from nearly 100 library funding campaigns about inclusive planning, and uncover what data drives successful plans.
Accepted and to be presented - https://arsl.info/2018-conference-sessions/
How people listen - John Chrastka - LACONI 2018 trustee dinner EveryLibrary
Presented at the 2018 LACONI Trustee Dinner, this talk by John Chrastka, executive director of EveryLibrary, discusses ways to reframe communications and outreach to voter, donors, and constituents about libraries and librarians.
This training was developed for the needs of a library system in Pennsylvania. This was an overview of political action and training library staff, administration, trustees, and boards.
Find out more about working with PC Sweeney to present to your library board, association, or staff training day at https://pcsweeney.com/speaking-at-your-event/
Presentation for Internet Librarian 2015. Discussing the current trends of social media in libraries and the future trends require a stronger foundation of data.
For speaking engagements please contact PC Sweeney at https://pcsweeney.com/speaking-at-your-event/
A presentation for the California Library Association’s Legislative Committee to train librarians to build connections with local and state legislators and leaders of power organizations. This training was developed more specifically to help California Librarians learn how they can support the efforts of CLA around statewide legislative action. It encompasses aspects of EveryLibrary’s “Librarian as a Candidate Training,” as well as EveryLibrary’s “Successful Legislative Day Training.” For more information on EveryLibrary visit everylibrary.org and to work with PC Sweeney to develop a political training for your library or library organization, visit pcsweeney.com
This document are the handouts / homework for community coalition building from "Planning a Warrant Article" and "Campaigning for Your Warrant Article" presented on May 19, 2004 at the New Hampshire Library Trustees annual conference in Concord.
How to Influence Politicians and Win Elections for LibrariesPatrick "PC" Sweeney
Presentation given at the Nevada Library Association Conference October, 2015 about how to engage the public and organize the community and politicians to ensure political success of libraries through ballot measures and influence over politicians.
For speaking engagements please contact PC Sweeney at https://pcsweeney.com/speaking-at-your-event/
How to curate the supporters of your library using community organizing platforms
For speaking engagements please contact PC Sweeney at http://pcsweeney.com/speaking-at-your-event/
This presentation for the Texas Library Association Regional Conference in Arlington TX, Oct. 2016.
For speaking engagements please contact PC Sweeney at http://pcsweeney.com/speaking-at-your-event/
Presented at Louisiana Library Association 2023 Conference:
Censorship and book bans are the singular challenges facing public libraries right now. Attempts to ban or censor materials come in many shapes and from several different directions. When they originate with concerned parents or community members, it is always important to engage in difficult conversations. But when they become politicized or are performative, it is necessary to understand that they may be driven by an agenda. EveryLibrary, the national political action committee for libraries, assists libraries across the country when board meetings are being hijacked, politicians are using book challenges to defund the library, and librarians are under direct personal attacks. In the first session, John Chrasttka, executive director of EveryLibrary, will share practical, actionable tips to prepare your board and staff, manage crisis communications, evaluate policies, and activate allies to protect your library and your readers.
I spent the day in Geneva New York training the local ballot committee in best practices to win election and campaign for libraries.
For speaking engagements please contact PC Sweeney at http://pcsweeney.com/speaking-at-your-event/
Presented at the Louisiana Library Association 2023 Conference:
Advocacy and Activism are interrelated but are not the same. In other to succeed in either an advocacy effort or an activism campaign, it is critically important for library leaders to understand the differences in the techniques they should use and the messages they should share. EveryLibrary executive director John Chrastka will focus on new modes of advocacy and activism rooted in EveryLibrary's political action for libraries. From building coalitions to activating allies, attendees will come away with practical and actionable insights to help you in either type of effort.
Tune in to hear about the best speakers, programs and events of the 2010 ALA Conference. Learn what the "Hot Topics" of the conference were, how these issues relate to Nebraskans, and how we can address these issues in our libraries.
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Freckle Report for 2020 from 2019 surveyEveryLibrary
Please visit https://www.everylibraryinstitute.org/freckle_project_surveys_reports for more information about the Freckle Project and to find links to other presentations and datasets.
Freckle Report for May 2021 from the Freckle ProjectEveryLibrary
Please visit https://www.everylibraryinstitute.org/freckle_project_surveys_reports for more information about the Freckle Project and to find links to other presentations and datasets.
Freckle Report for May 2022 from the Freckle ProjectEveryLibrary
Please visit https://www.everylibraryinstitute.org/freckle_project_surveys_reports for more information about the Freckle Project and to find links to other presentations and datasets.
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Freckle Report for October 2023 - The Top 45 Libraries in America.pdfEveryLibrary
Please visit https://www.everylibraryinstitute.org/freckle_project_surveys_reports for more information about the Freckle Project and to find links to other presentations and datasets.
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Reverse Engineering DEA and BEAD Stakeholder Engagement for State LibrariesEveryLibrary
Slides from a free webinar for State Library staff and leadership, Adam Echelman and John Chrastka review the structure of the Digital Equity Act and BEAD stakeholder engagement process that begins on or after September 29, 2022. View the webinar via https://www.everylibraryinstitute.org/reverse_engineer_dea_stakeholder_engagement
EveryLibrary BEAD & Digital Equity Act Presentation, General Copy, 5-17-22.pdfEveryLibrary
State libraries have a unique and important opportunity to influence broadband policies in their states by being involved stakeholders in the BEAD and DEA planning process. In this webinar, EveryLibrary Policy Fellow Adam Echelman goes beyond the talking points and top-level information to provide actionable insights into a complex framework. If you have questions about how to bring your agency to the broadband table in your state or need tactical information on topics like Middle Mile and the Stakeholder Engagement process, please join us at https://vimeo.com/710997642 for the companion webinar.
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Planning a Warrant article nhlta 2014
1. Planning a Warrant Article
Community Asset Building
NHLTA 2014
@everylibrary
Building voter support for libraries
John Chrastka
Executive Director
EveryLibrary
john.chrastka@everylibrary.org
2. About EveryLibrary
Founded on the fact that libraries, as public
entities, cannot expend their own funds to do
electioneering. “Info-Only” is allowed.
The IRS "caps" spending by Associations and
other 501c3 charities for lobbying.
Building voter support for libraries
3. About EveryLibrary
Set up as a 501c4 Social Welfare Organization
chartered to support library ballot measures.
Includes our support for legislation that
impacts the ability of libraries to function as
districts.
Building voter support for libraries
4. About EveryLibrary
EveryLibrary works with libraries to plan
effective voter engagement:
● Pre-planning and polling
● Technical assistance with campaigns
● Staff, Trustee and Friends roles
● Timing issues in the public trust
Building voter support for libraries
5. Data that Frames Our
Discussions
“From Awareness to Funding” says…
6. Voter Attitudes
Nationwide, of all voters1:
37% will Definitely vote yes for the library
37% will Probably vote yes for the library
26% will Probably or Definitely vote no or
may vote either way.
1. OCLC From Awareness to Funding, 2008
Building voter support for libraries
7. Why Talk Politics and Libraries?
Building voter support for libraries
When only 37% of likely voters say they will
definitely support libraries at the ballot box it is
necessary for you to become active.
@everylibrary
8. Why Talk Politics and Libraries?
Building voter support for libraries
About a third of New Hampshire residents live in
a town with a traditional town meeting,
another third under SB2 rule, and the
remaining third in communities with a city
council.
Union Leader 16 Feb 2013
http://www.newhampshire.com/article/20130217
/NEWS0612/130219241/0/news01
9. Voter Education Challenge
“The [New Hampshire] state municipal
association examined 27 towns and found
that an average of 2.4% of registered voters
attended the deliberative sessions in 2010
and 25.5% of registered voters voted on the
budget at the polls.”
Union Leader 16 Feb 2013
http://www.newhampshire.com/article/20130217
/NEWS0612/130219241/0/news01
Building voter support for libraries
10. Voter Attitudes
Nationwide, of all voters1:
37% will Definitely vote yes for the library
37% will Probably vote yes for the library
26% will Probably or Definitely vote no or
may vote either way.
1. OCLC From Awareness to Funding, 2008
Building voter support for libraries
12. Civic Attitudes
Building voter support for libraries
● 94% of Parents say libraries are important for
their children. 79% say “very important”. 2
● 58% of Americans have a library card. 3
● 62% of card holders have visited the library in
the last year at least once.4
2. Pew, May 2013
3 and 4. Harris Interactive | ALA, January 2011
@everylibrary
13. Library Use Does Not Matter
The research revealed an important distinction between the
public library user and the public library funder. Not
every library user is a library funder; not every library
funder is a library user. A voter’s willingness to
support increased library funding is not driven, or
limited, by library use. In fact, the advocacy research
found that there is little correlation between frequency of
library visits and willingness to increase funding for
libraries.
- OCLC "From Awareness to Funding" p. 7-2
Building voter support for libraries
14. Library Use Does Not Matter
A voter’s willingness to support increased library funding is
not driven, or limited, by library use.
Building voter support for libraries
15. Library as Transformative Force
[T]he library is not perceived as just a provider of practical
answers and information; the most committed supporters
hold the belief that the library is a transformational force.
- OCLC "From Awareness to Funding" p. 7-4
Building voter support for libraries
16. Attitude - Not Demographics
A crucial and somewhat unexpected finding from the
segmentation analysis was that demographics and
lifestage were not important constructs in the library
supporter segmentation. In fact, demographics are
irrelevant to library funding support. The factors that
determine residents’ willingness to increase their
taxes to support their local library are their
perceptions and attitudes about the library and the
librarian, not their age, gender, education level or
household income. Library funding support is an attitude,
not a demographic.
- OCLC "From Awareness to Funding" p. 7-3
17. Attitude - Not Demographics
The factors that determine residents’ willingness to
increase their taxes to support their local library are their
perceptions and attitudes about the library and the
librarian.
Building voter support for libraries
18. Who Supports Libraries?
• They are involved in their communities
• They recognize the library’s importance to the community
and to a child’s education
• They are not always heavy users of the library, but
believe the library is a noble place, important and
relevant to the community
• They see the library as a vital community resource like
public schools, fire and police, and are willing to increase
their taxes to support the library.
• They recognize the value of a ‘passionate librarian’ as
a true advocate for lifelong learning.
Building voter support for libraries
19. They recognize the value of a ‘passionate librarian’ as a
true advocate for lifelong learning.
Building voter support for libraries
20. Voter Attitudes
What do we know about voters and libraries?
● Users vs. Non-Users
● Progressives vs. Conservatives
● Family Demographics
● Any Tax is a Bad Tax*
Nothing Impacts More than their Perception of the
Librarian and the Library as Institution.
Building voter support for libraries
21. What Activates Voters?
Seven Factors:
A Reason to Vote
Mobilized
Personal Contact with Candidate or Representative*
Culture/Tradition/Habit of Voting*
Trust in Government
Decided to Vote
Weather/Access to Polls
Building voter support for libraries
22. 1. An Identified Need
2. Personal Motivation
3. Experience of the Issue*
4. Prior Success as an Advocate*
5. Institutional Reputation
6. Made a Pledge
7. Ease of Access to Advocacy Tools
What Activates Advocates?
Building voter support for libraries
23. ADVOCATES:
1. An Identified Need
2. Personal Motivation
3. Experience of the Issue
4. Prior Success as an Advocate
5. Institutional Reputation
6. Made a Pledge
7. Ease of Access to Tools
Activate in Any Context
Building voter support for libraries
VOTERS:
1. A Reason to Vote
2. Mobilization
3. Personal Contact with Candidate
4. Culture/Tradition/Habit of Voting
5. Trust in Government (pro or con)
6. Decided to Vote
7. Weather/Access to Polls
24. How We Activate Them
Run it like a Campaign
● Ground Game
● Endorsements and Allies
● Coalition Building
● Actively Ask
Fin
Building voter support for libraries
@everylibrary
25. What Activates Voters
for the Library?
#1 - Nothing Impacts Voter Behavior More than
their Perception of the Librarian and the Library
as Institution.
#2 - Awareness that there is a Warrant or
Measure on the Ballot.
Building voter support for libraries
26. What Activates Voters
for the Library?
The Librarian is the “Candidate”
The Library is the “Incumbent”
Library = Librarians + Community
Building voter support for libraries
28. “Campaign” Team
Public Employees on Public Time
or Representatives of the library acting in an
official capacity
● Staff
● Trustees
● Friends and “Super Friends”
Building voter support for libraries
29. Look Before You Leap
Ask Four Questions:
Q1: What community groups do you belong to?
Q2: Where do you live and where do you spend your time?
Q3: Who do you know who knows everybody?
Q4: Who are we missing?
Building voter support for libraries
31. Inventory Your Allies
1. Educational Partners
2. Social Welfare and Religious Partners
3. Governmental Partners
4. Civic Partners
5. Business Partners
6. Politicians
7. Media
Building voter support for libraries
@everylibrary
32. Inventory Your Allies
1. Educational Partners
Pre-K and K-12
College/University
For-Profit Tutoring
Private/Public After-School Programs
Three Messages: Library as Educational Partner,
Library as Resource Extender, Library as Gap Filler
Building voter support for libraries
33. Inventory Your Allies
2. Social Welfare and Religious Partners
Counseling Centers
Food Pantry / WIC
Jobs Training Center
Literacy Centers
Boy Scouts / Girl Scouts
Three Messages: Library as Resource Extender, Library
as Third Place, Library as Start Point
Building voter support for libraries
34. Inventory Your Allies
3. Governmental Partners
City / Town Managers
Parks and Public Works
Public Safety – Police and Fire
Planning Departments
Three Messages: Library as Contact Place, Library as
Info Point, Library in Common Cause
Building voter support for libraries
35. Inventory Your Allies
4. Civic Partners
Rotary, Lions, Kiwanis
Heritage and local history
GLBT, Immigrant and New Resident
Three Messages: Library as Social Leveler, Library as
Neutral Good, Library as [insert organizational cause
the library already champions]
Building voter support for libraries
36. Inventory Your Allies
5. Business Partners
Local Chamber / CVB
Startups and Entrepreneurs
Small Businesses – Service or Retail
Big Employers
Three Messages: Librarian as Business Reference
Resource, Library as Training Space, Library as Retail
Anchor
Building voter support for libraries
37. Inventory Your Allies
6. Politicians
Incumbents
Insurgents
Local, State, Federal
Three Messages: Library as Good Governance, Library
as Responsible with Budget, Library as [insert their
pet project]
Building voter support for libraries
38. Inventory Your Allies
7. Media
Local Print and TV
National Media
Bloggers
Key Messaging is always your campaign themes and
talking points
Building voter support for libraries
39. Ask for Endorsements
● Your allies…
● Become your endorsers
● Become your funders
● Become your volunteers
● The person who asks is the individual
“closest to” the potential endorser.
● Ask early. Ask often.
● Plan to Publicize
Building voter support for libraries
40. Who is in Your Community?
Identify community leaders with 5 quick questions
Q1. Why is the library important to you, personally?
Q2. What is your favorite reason to use the library?
Q3. Who does the Library serve?
Q4. Why is the library important to those people?
Q5. What will new funding do to serve those communities?
Building voter support for libraries
@everylibrary
42. To Library Users:
● “As you know...”
● Personal Value Proposition
● Value for Other
● Activation for the library
To Non-Users:
● “As you can imagine...”
● Value to/for “the other”
● Satisfaction/Activation
Remember – “Use” Does Not Matter
Building voter support for libraries
43. The Library as…
● Educational Partner
● Economic Development Engine
● Social Leveler
● Place of Discovery
● Personal Refuge
Voter see the Library as a
“Transformative Force”
Building voter support for libraries
44. “Perception of the Librarian”
Nothing Impacts Voter Behavior More than Their
Perception of the Librarian and the Library as
Institution.
Building voter support for libraries
45. “The Passionate Librarian”
I am the Librarian who….
… find a job
… learn to read
… connect with family
“Our Librarians Who….”
Building voter support for libraries
46. “The Candidate’s Representative”
Your own story, your own biography, about why
you serve on the library board matters.
What is your best story about helping an
individual or the community ‘change’?
Building voter support for libraries
47. What You Can Do,
Starting Tomorrow
3 | 3 | 3 | 3
48. Community Engagement
Get the Staff out of the library
o Surveys
o Programs and Events
o Service Delivery
Improve customer service
o Training and Role Playing
o Ramp Up the Social Media
o Check Policies that Get in the Way
Building voter support for libraries
50. Community Engagement
Programs and Events:
● Programs that support your allies and endorsers
● Programs that expose your staff to new people
● Programs that encourage civic engagement
Building voter support for libraries
51. Community Engagement
Service Delivery:
● New resident visits
● Embedded librarians with key allies
● Library Card Sign-up Month*
Building voter support for libraries
53. Your To Do List:
3 Days: Start spending on LIKES; Show off the staff on
social media
3 Weeks: Do the Personal and Community “inventories”;
Set that first new meeting and have two with old allies
3 Months: Walk a Precinct; Library Card Sign-ups
3 Years: Convene the “Library Coalition of THIS PLACE”
Building voter support for libraries