Me > We: Engage Your Community (Indiana District 2 Conference Keynote)
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This is a reboot of the presentation that I did for NJLA in 2012 with added lessons for community engagement that I have learned through working with EveryLibrary (the Nation's first Political Action Committee for libraries) For speaking engagements please contact PC Sweeney at http://pcsweeney.com/speaking-at-your-event/
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Me > We: Engage Your Community (Indiana District 2 Conference Keynote)
- 2. What am I even talking about?
- 3. Why engage your community?
- 4. What do you want to achieve?
- 5. Civic or community engagement?
- 6. Where is this info coming from?
- 7. Baseline of community support
- 8. What doesnโt matter when it comes to supporters
- 10. You are a candidate and community organizer
- 12. How do you start?
- 13. It starts with your message
- 15. What should a message do?
- 17. Get your message out there
- 19. Telling your libraryโs story.
- 20. Build your resource list
- 21. Partnerships
- 22. Get organized (form a cohort)
- 24. Community events
- 25. Get cozy with politicians
- 26. โฆAnd the business community
- 27. Library as incubator/beta test site
- 29. All you need?
- 31. Most importantly, what do they want?
- 32. Bonus Slide โ Haycock Rule
- 33. Any Questions?
Editor's Notes
- Give a quick overview of this talk โ About me, what Iโve done? Where did this talk come from? Ideas for collaboration? basically all the tips and tricks and nuts and bolts from my work as a librarian and what Iโve learned as a political strategist and why librarians need to get politically engaged with their community โ Be community organizers โ like police
- To build Social Capital Remain relevant in the minds of community members Make community members advocates for the library Community members talk to those who hold the purse strings, or hold them themselves through voting
- What are your goals for community engagement? Want more support for your library? Do you want your library to have more money? More resources? More people attending programs? More program ideas? Want to know what they want from their library? Ask them what they want to do, whatโs their story โ donโt be shy about jumping in and commenting, raise your hands, be courteous, etcโฆ
- OCLC from awareness to funding PEW Studies Political Campaigns and data Techniques from SuperPACs My experiences as a librarian and manager My failed projects
- Typical Community Support โ 94% of parents say libraries are important โ 79% say very important โ 58% have cards, 62% have visited a library in the last year Who Support Libraries? Voter Data โ 37% definitely, 37% likely, 26% no Why talk in terms of voters?
- User or non-user Age Political background (unless fringes)
- Perception of the librarian
- This is nothing new, you already do this work and libraries have always done this work. But itโs different to realize it. Every Librarian needs candidate training Candidates are community organizers, political candidates are known, political candidates engage their communities in really interesting ways Start thinking like a candidate to engage your community in new ways
- Why should librarians start thinking more about politics and get more political Only 37% of voters fully support libraries Every reference question is a vote for or against the library
- Can anyone repeat their libraryโs Vision or mission statement? What about Obamas during his campaign? Why? Why isnโt our message that powerful?
- Different formats Obamaโs โChangeโ (like obama or not, he won because you knew his message) Community organizingโs 27, 9, 3 model Libraryโs vision statement
- Move or motivate people โ message box โ moving people from one quadrant to another
- Everyone should be on board with the message. Role playing, getting back on message when people throw you off, message box
- Repeating the message over and over. If youโre sick of it, some people have only heard it once or twice. Everyone should be sick of your message. Talk about marketing โ the numbers of marketing. Why a message needs to get repeated 7 times or 12 times etcโฆ
- Talk about surfacing
- Joe the Plumber vs. the deficit โ tell your story
- Inventory who you know and who your staff knows and who your friends know. Start setting up meetings, just ask, what can the library do for you (your organization). Example, seed and guitar libraries started with just a get to know you meeting.
- Use that list to start building partnerships Talk about Clorox at Oakland Library
- Get your friends, boards, commissions, rotary, etcโฆ on board with the library
- One thing we do really terribly is get the media involved. Difference between, paid, earned, social Get out of echo chamber
- Create events in the community to bring you visibility โ relate to news conferences, make your own news
- Always invite them to library events. Political storytimes. Get them involved in the library. Show them how the library can help them reach out. League of Womanโs Voters candidates forum. โ write letters to politicians (talk about jo simitian) โ letter writing parties - give them things they can hang on their walls, have kids draw them pictures, thanking them for coming to the library
- Startups and entrepenours
- Brian pitchman
- Everything that happens in the library is an opportunity. โ city council meetings, publicly speak and introduce the librarians at every opportunity - Ask people what they do for a living. Get email sign-ups at storytimes. TALK. A LOT about the library