Advocacy 101
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This document provides advocacy tips for library staff to help promote the value of public libraries. It outlines key talking points about how libraries provide free access to knowledge and resources for communities, including computers and internet access, books and materials, educational support, and genealogy resources, while only costing taxpayers a small amount each year. Staff are encouraged to advocate to local government and community influencers by sharing these messages about the positive impact and return on investment of public libraries.
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- Programming tracks covering topics like administration, technology, and children's services
- Sessions on ebooks discussing their increasing popularity and how to evaluate their value and use
Collaboration between local government and local libraries
This document discusses the importance of collaboration between local governments and libraries. It emphasizes building relationships with governing bodies, library staff, and the community. Libraries must understand the current economic and technological landscape and establish their continued relevance by connecting to the city's mission of vibrant neighborhoods, a strong business community, and green spaces. The library plays an important role in advocacy and leadership by clearly articulating its mission and demonstrating how it serves community needs and values.
Lifelong Access Libraries
This document discusses services for older adults ("Boomers") at the Multnomah County Library in Portland, Oregon. It outlines the demographics of the region showing a growing older adult population. It addresses initial concerns about focusing on older adults but argues that the library is well-suited to serve this group through its welcoming environment and emphasis on lifelong learning. The document then details how the library began building partnerships within the community and inviting other organizations to collaborate on serving older adults. It provides tips on relationship building and making the case for focusing on this demographic.
**Advocacy Primer
The document provides advocacy strategies and talking points for supporting school libraries. It discusses framing the issue around 21st century skills, presenting data on library impacts, empowering stakeholders, and building relationships with decision makers. Effective tactics included personal stories, empathy, realistic asks, and recognizing libraries as fundamental rather than enhancements.
Advocacy Primer WCSLit
The document provides advocacy strategies and talking points for the Washington Coalition for School Libraries and Information Technology. It outlines the current challenges facing school libraries, an approach focused on long-term funding and vision, and a framework for advocacy. It discusses effective data collection, grassroots mobilization, building relationships with decision-makers, and framing school libraries as essential 21st century learning spaces.
Libraries + teens
Libraries provide important resources and support for teens. They help bridge digital divides by providing internet access. They also help teens make sense of the massive amount of information available and teach important information literacy skills. Libraries give teens access to popular materials like books, movies, music and magazines that they enjoy but may not be able to afford otherwise. Librarians must advocate for teen services and programs within their communities to help teens develop into responsible adults.
The Full Spectrum Librarian
The document discusses the challenges of working as a rural or small librarian. It notes that 80% of libraries serve populations under 25,000 and that many rural libraries have only one full-time staff member and collections under 10,000 books. Rural librarians often feel isolated but have opportunities to innovate and create new services to meet community needs since they understand the community well. The document provides advice on networking, using words that emphasize positive change on resumes and interviews, and leveraging professional organizations to help mitigate isolation.
Literacy & education
This document discusses global and local literacy issues and potential solutions. Over 793 million adults worldwide are illiterate, costing the global economy over $1 trillion annually. In the US, 32 million adults have low literacy skills, and 63% of prison inmates score at the lowest literacy levels. Locally in Long Beach, 1 in 3 adults have below basic literacy. Several programs aim to address these issues by providing books, education, and job skills training around the world and in local communities. Rotary clubs internationally and in Long Beach donate books and support family literacy programs to help solve literacy challenges.
Library outreach services for older adults review
This document discusses strategies for public librarians to better serve the older adult population in their communities. It recommends conducting market research through surveys and feedback to understand older adults' information needs, interests, and current use of library services. The librarian should develop a strategic outreach plan with goals, programs, and collaborations to welcome older adults, such as book clubs, crafts, and technology workshops. The overall aim is to enhance the library experience for older patrons.
Homeless Shelter Webinar 2010
This document discusses how libraries can better serve homeless patrons in rural communities. It explores perceptions of homelessness and provides solutions libraries have implemented, such as installing a public phone, collaborating with social services, and creating online resources. The document advocates keeping an open mind, applying policies fairly, and seeing homeless patrons as people rather than circumstances. It also encourages librarians to work with community partners and be leaders in addressing the issue.
Stealth Reference: Reaching Non-Library Users
This document summarizes a panel presentation at the Massachusetts Library Association Annual Conference on reaching non-library users through stealth outreach. Three librarians from Baystate Health Sciences Library, Chicopee Public Library, and Newton Free Library shared their experiences conducting programming and providing reference services outside of the traditional library setting. They discussed successful outreach initiatives like working with schools, senior centers, and farmers markets. The challenges of low attendance and determining the right programs were also addressed. The panel emphasized the importance of collaboration, being flexible, and meeting people where they are.
RSA Day 2020 Keynote - Show me your budget and I'll show you your values
The document discusses strategies for communicating with voters and decision makers about library budgets and funding. It emphasizes starting with data about how voters view libraries positively and use them, but that willingness to vote for funding has decreased. It suggests focusing messaging on shared values like education, community, and quality of life rather than just statistics. Stories that illustrate impacts on people are more effective than features alone. The document also discusses tailoring language to different political perspectives and sharing both successes and responsibly addressed failures.
DidYouKnow_Presentation1
This document provides information about the services and role of Lovett Memorial Library. It discusses how the library supports childhood literacy, lends various materials including e-books and DVDs, hosts book clubs, and provides free internet access and computer resources. Surveys found that over 70 respondents used the library as their sole means of internet access for job searching, and that internet access was very important to their search. The library also assists patrons with tasks like navigating job websites, completing online applications, and resume assistance.
Spring Assembly 2010: Frontline Advocacy
Presentation at Spring Assembly 2010, by Tonganoxie Library Director Royce Kitts on Frontline Advocacy in Libraries.
Diversity benchmarking: Improving diversity and inclusion in library collections
An area of need that has emerged from American libraries and the American publishing industry is the need for diverse books. Canadian libraries have a similar need, but does the American publishing industry reflect the unique minority populations found in Canada? Librarian Laina Kelly looked at the YA collection of a medium-sized library branch, analyzing the diverse content of each book, as well as author minority identities. This presentation builds on BookNet Canada’s report Demand for Diversity and reveals areas of diversity specific to Canadian populations that are needed in library collections.
techforum.booknetcanada.ca
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Library Essay Writing
Libraries have historically served various missions over time. Originally, libraries maintained records and archives, but over centuries took on additional roles like promoting scholarship, religion, education, and national pride. In modern times, libraries emerged to support self-improvement as more people had leisure time during the Industrial Revolution. Today, libraries provide information to support individual improvement and education. Selection of library materials has also evolved as electronic resources have grown alongside traditional print materials, challenging librarians to maintain a balanced collection that meets the needs of various users.
NCompass Live - 1 June 2016 - EveryLibrary "The Librarian as Candidate"
Executive Director John Chrastka presented for the Nebraska Library Commission's "NCompass Live" web program on June 1, 2016, on the theme of "The Librarian as Candidate". You can view / listen to the archive (1 hour) at http://nlc.nebraska.gov/scripts/calendar/eventshow.asp?ProgID=15343
Every Budget is a Referendum - CLA2014
"Every Budget is a Referendum" provides library staff, trustees, and Friends with tactical tips for moving a budget through city, county, or town government by building a coalition of supporters across agencies, organizations, and stakeholders in the community beyond the core of traditional library supporters. Presented on 20 April 2014 at the Connecticut Library Association annual conference.
'Library as Cause' for the Montana Library Association - 19 December 2017
"The Library as Cause"- Successful political candidates know that the right way to connect with their voters starts by sharing their vision for the community they serve. For library funding - either at the ballot box or through donor support - your library strategic or facilities plan is where your vision and hope reside. In this session, learn how to create a 'fundable plan' using the tools of winning political campaigns to frame the community conversation. Join EveryLibrary's executive director John Chrastka for a practical session that will help you deploy effective communications - both positive and opposition messaging - and provide you with useful take-home exercises for staff and boards.
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Customer service behaviors 11 2012
This document discusses improving the customer experience through proper customer service behaviors. It outlines key welcoming behaviors including smiling, eye contact, tone of voice, and body language. It also emphasizes the importance of greeting customers by name, paying attention to them, maintaining a positive attitude, and thanking customers. Regular customer service training and developing tools to measure improvements are recommended.
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The document discusses Lynne's goals for a staff session on position descriptions and performance evaluations. It aims to help staff understand the importance and purpose of these documents, feel accountable for updating their position descriptions accurately, and feel comfortable providing feedback for annual performance appraisals. More specifically, it wants staff to understand the significance of position descriptions, how performance evaluations work, and the expectations of their jobs. The rest of the document provides details on what position descriptions and performance evaluations are, why organizations need them, how Catawba County uses them, and tips for staff to prepare for and make the evaluation process more positive.
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The library now offers text message notifications for overdue notices, arrived request notices, and friendly notices. Staff must enter patrons' cell phone numbers and carriers before setting notification preferences. Patrons should understand the library does not charge for texts but their carrier may. Registration forms and the patron system will be updated to reflect text message notification options and include a disclaimer about potential carrier fees. The goal is to help the library save money on postage by encouraging electronic notifications whenever possible.
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This document discusses the benefits of a "floating collection" system where items are shelved at the location they are returned rather than owned by a specific branch. The key points are:
1. A floating collection allows items to move freely between locations based on customer demand, getting materials into customers' hands more quickly while reducing staff transportation work.
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3. Successful implementation requires addressing issues like overflow at small branches and standardizing processing practices across the system.
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This document discusses improving the customer experience through proper customer service behaviors. It outlines key welcoming behaviors including smiling, eye contact, tone of voice, and body language. It also emphasizes the importance of greeting customers by name, paying attention to them, maintaining a positive attitude, and thanking customers. Regular customer service training and developing tools to measure improvements are recommended.
Using Google docs
Google Docs allows users to create and edit documents for free in their web browser using a word processor, spreadsheet, or presentation editor. Documents are saved online through Google and can be accessed from any computer, shared with others, and will not be lost if the user's computer crashes. To get started, users need a Google account which they can create for free at docs.google.com.
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The 2008 customer service survey found that 99.5% of the 246 respondents rated the library's customer service as excellent or good, with 227 indicating excellent service and 18 reporting good service. The survey also gathered information about what types of library programs interested users, how users heard about programs, who completed the survey, and the ethnicity and age of respondents.
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This document provides an overview of NCLIVE, a resource for accessing digital materials from libraries across North Carolina. It highlights the value of NCLIVE in providing accurate and reliable information from a wide range of resources in an equal manner for all users. The document encourages exploring NCLIVE by finding something never seen before and provides a treasure hunt of questions to spark further use of the site through partner activities.
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The document provides step-by-step instructions for searching for jobs online using library resources, including creating an email account, finding the library's job search webpage which lists reputable job sites and resources for resume writing and interview preparation, and exploring additional books and materials available through the library to aid in the job searching process.
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The 2010 customer service survey results for the Main Library and library system showed:
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Advocacy 101
- 1. Advocacy 101 “Access to knowledge is the superb, the supreme act of truly great civilizations. Of all the institutions that purport to do this, free libraries stand virtually alone in accomplishing this.” Toni Morrison, American author
- 2. What will we do today? Learn what “advocacy” is. How can staff help advocate? What should staff say? Who should they say it to? Where can staff advocate?
- 3. What is advocacy? “The act of pleading or arguing in favor of something, such as a cause; active support.” The American Heritage College Dictionary, 4th ed., 2007
- 4. Just imagine… Catawba County Board of Commissioners Kitty W. Barnes, Chair Barbara G. Beatty Dan A. Hunsucker Lynn Mull Lail, Vice-Chair Glenn E. Barger
- 5. So what is the result of that vote? What’s missing in Catawba County and who misses it?
- 6. How can staff help? You are the “face” of the library in the community! Remind them what the library does for the quality of life in Catawba County. ADVOCATE!
- 7. What should you say? In Catawba County, library service only costs you $19.24 per year. This is the per capita amount spent on public libraries from your taxes and is about the cost of one book. Most of the library’s revenue comes from property and sales tax revenue. Public libraries are not just collections of materials, but are also a neutral community space where people can: Meet Read Learn Explore ______ (You fill in the blank!)
- 9. Who should you say this to? Anyone! But especially to influencers Anyone who has the power to impact public policy issues in Catawba County.
- 10. Where should you advocate? In the library… with the customers you serve every day! At the grocery store. Wherever you exercise. At church. In your neighborhood. Anywhere you meet people that you can share the message with…
- 11. Keep our libraries funded and strong!
Editor's Notes
- What do you think that advocacy is? Discuss 1st, then display definition.
- Display pictures but not their names and ask staff who they are. It is June 30, 2010 and it has been a tough year, a bad economy. The state says county must provide particular services, but they can’t help us pay for it. So library service is voted out of the budget. Suddenly, there are no more libraries. What happens in Catawba County with no libraries?
- Ask participants to discuss what is missing if libraries are not funded.
- We need to advocate for library service in Catawba County.
- Let’s make it easy. Here is a list of things that you can learn to say to people. 2. The blanks can depend on who you are talking and what you know about what they value. So your relationship with the customer makes you uniquely qualified to know what to say.
- Do you know any influencers?
- Ask them for ideas. Where can they advocate?
- If time, break into small groups and discuss scenarios. How and when (specifically) can you do this? Practice speaking to others.