This document discusses digital project management techniques and tools that can give digital media students an edge when seeking employment. It recommends teaching students both individual skills like content creation, marketing, and analytics, as well as team skills like using various project management systems and tools. These include Getting Things Done, 4DX, Agile methodology, and Lean techniques. The document suggests incorporating these into students' curriculum through additional readings, speakers, field trips, dedicated course units, and having students from different departments collaboratively manage a final project using one of the systems. The goal is for students to complete their programs and get hired to jobs they can retain.

1. DIGITAL PROJECT
MANAGEMENT
Techniques andTools to Give Digital Media Students the Hiring “Edge”
DMA | @planetdma
planetdma.com

2. WHAT ISTHE BEST POSSIBLE OUTCOME?
Students complete program and
are hired to jobs they can retain.

3. WHEREWILLTHAT OUTCOME
BE MEASURED?
In the job application and
hiring process.

5. INDIVIDUAL SKILLS
• Content/Editorial
• Casting/Talent
• Physical Production
• Accounting
• Marketing
• Analytics
• Distribution (Platforms)
• Monetization

6. TEAM SKILLS:
PROJECT MANAGEMENT SYSTEMS
• GTD
• 4DX
• Waterfall
• Agile Methodology
• LeanTechniques
• etc.

7. PROJECT MANAGEMENTTOOLS WITHOUT
A PROJECT MANAGEMENT SYSTEM:

8. THE 7 HABITS
• Begin with the End in Mind
• Put FirstThings First
• Synergize
• THE SEVEN HABITS OF HIGHLY
EFFECTIVE PEOPLE: Stephen Covey
(1989)

9. GTD
• Capture everything – “Get to dos out
of your head”
• Actionable steps
• Prioritize
• GETTINGTHINGS DONE:
David Allen (2002)

10. 4DX
• Importance vs Urgency
• Lead vs Lag Measures
• Visible Accountability
• THE 4 DISCIPLINES OF EXECUTION:
Sean Covey, et al. (2012)

11. AGILE
• Sprints
• User Stories
• Self-Organizing Teams
• THE AGILE MANIFESTO (2001)

12. LEAN
• Eliminate Waste
• Constant Iterations
• Customer Input: “Get Out of the
Office”
• Lean Manufacturing (Toyota 1950s)
• THE LEAN STARTUP: Eric Reise
(2011)

13. INCORPORATION INTO CURRICULUM
• Additional reading
• Speakers/Hirers
• Conference field trip
• Project planning assignment
• Dedicated unit
• Manage each unit via a different system
• Incorporate certification training
• Multi-departmental final project

14. PRODUCTION STUDENTS
+ BUSINESS STUDENTS
+TECH STUDENTS
+ MARKETING STUDENTS
MANAGING A SINGLE DIGITAL MEDIA
PROJECT LAUNCH

15. TOOLS OF EXECUTION
• KANBAN –Trello, LeanKit
• SOCIAL NETWORKS –Yammer, Convo, Slack
• DATABASE – Podio
• WIKI– MS Project, Basecamp, Asana

16. WHY DOTEAMSABANDONTHEIRTOOLS?
Because the tool is only as effective as the
SYSTEM it’s supporting.
Don’t teach tools.
Teach systems, and any tool will work.
Kinda.

17. 4DX
• Mission =What’s Important
• Goal = Quantifiable + Deadline
• Lead Measures
• 80% control
• Rank

18. TRELLO.COM
CONVO.COM
PODIO.COM
LEANKIT.COM
BASECAMP.COM
How would you set up a project for 4DX-style
management using the tools below?

19. DIGITAL PROJECT
MANAGEMENT
Techniques andTools to Give Digital Media Students the Hiring “Edge”
DMA | @planetdma
planetdma.com