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Plamena Papazova
Plamena Papazova

New Social Media-Facebook

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Facebook The Social Media 2/17/2011 Plamena Papazova Plamena Papazova Jake Aull Exam1 Feb 17th 2010
What is Facebook? Facebook PROS Facebook CONS Alternatives Strategy Implementation Agenda
FACEBOOK-social network service Launched on February of 2004 600+ million users Create a Profile Personal Profiles: Adding Friends Business pages “Likes” What is Facebook?
41.6% of the US active users Drastically increasing ACTIVE users August 2008-100 million February 2011-600 million World Of Map Dominates F A C T S
FACEBOOK Dominates!
Average Friends 130 700 Billion minutes spent 30 billion pieces shared Blogs News Daily Login: 300/600 million users More F A C T S
Branding New Lead Generation Customer Relationships Speeds up word of mouth Low cost Advertising Customer engagement Blogs Discussions Industry News Advantages
Labor Costs Strategy Implementation-difficult “Likes” low amount Dissadvantages
Business Page-”LIKE” Complete Profile Track “LIKES” Establish Goals Invite contacts Share-DAILY News Blogs Company Information StrategyAction-Plan
Plamena papazovasocialmediaexam1

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Plamena papazovasocialmediaexam1

  • 1. Facebook The Social Media 2/17/2011 Plamena Papazova Plamena Papazova Jake Aull Exam1 Feb 17th 2010
  • 2. What is Facebook? Facebook PROS Facebook CONS Alternatives Strategy Implementation Agenda
  • 3. FACEBOOK-social network service Launched on February of 2004 600+ million users Create a Profile Personal Profiles: Adding Friends Business pages “Likes” What is Facebook?
  • 4. 41.6% of the US active users Drastically increasing ACTIVE users August 2008-100 million February 2011-600 million World Of Map Dominates F A C T S
  • 6. Average Friends 130 700 Billion minutes spent 30 billion pieces shared Blogs News Daily Login: 300/600 million users More F A C T S
  • 7.
  • 8. Branding New Lead Generation Customer Relationships Speeds up word of mouth Low cost Advertising Customer engagement Blogs Discussions Industry News Advantages
  • 9. Labor Costs Strategy Implementation-difficult “Likes” low amount Dissadvantages
  • 10. Business Page-”LIKE” Complete Profile Track “LIKES” Establish Goals Invite contacts Share-DAILY News Blogs Company Information StrategyAction-Plan