Facebook Demographics & User Statistics


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Using Facebook Advertising Tool to Gather Aggregate User Information and Demographic Data

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Facebook Demographics & User Statistics

  1. Facebook Statistics & Demographic Data Using the “Facebook Audience Targeting” Tool to Get Fun Statistics EMERGENCE-MEDIA
  2. The Outline of Presentation <ul><li>How to access Facebook’s Demographic Data </li></ul><ul><li>Presentation of some Key Demographic Data </li></ul><ul><ul><li>Top Countries on Facebook </li></ul></ul><ul><ul><li>Educational Background </li></ul></ul><ul><ul><li>Age Groups </li></ul></ul><ul><ul><li>Facebook Users by Largest US Cities </li></ul></ul><ul><ul><li>Facebook Users by Top Tech Companies (Forbes) </li></ul></ul><ul><ul><li>And a few other interesting graphs </li></ul></ul>EMERGENCE-MEDIA
  3. How to Access Facebook’s Demographic Data <ul><li>Click on “Advertising” on the bottom of the Facebook Page </li></ul><ul><li>Select “Get Started” </li></ul><ul><li>Type in your company’s URL and click “Next” </li></ul><ul><li>You’ll be presented with the “Choose Audience” Tool </li></ul><ul><li>“ Choose Audience” tools can segment by: </li></ul><ul><ul><li>30 Countries, States, Cities </li></ul></ul><ul><ul><li>Sex and Age Range </li></ul></ul><ul><ul><li>Keywords in Profile: </li></ul></ul><ul><ul><ul><li>Music, Movies, Hobbies </li></ul></ul></ul><ul><ul><li>Educational Status </li></ul></ul><ul><ul><li>Workplace Networks </li></ul></ul><ul><ul><li>Political Views </li></ul></ul><ul><ul><li>Relationship States </li></ul></ul>EMERGENCE-MEDIA
  4. What Audience Targeting Looks Like EMERGENCE-MEDIA
  5. Use Audience Targeting for Gathering Custom Demographic Information <ul><li>120 People: </li></ul><ul><li>California </li></ul><ul><li>Male </li></ul><ul><li>Conservative </li></ul><ul><li>In Relationship </li></ul><ul><li>Liked “Clockwork Orange” </li></ul>EMERGENCE-MEDIA
  6. Get Your Own Data on Facebook Users <ul><li>Product, Interests & Brand-type Research: “How many Facebook Users prefer Madonna over the Rolling Stones” </li></ul><ul><li>Psychographics and Lifestyles: “How many Facebook Users are conservative, married women in Florida?” </li></ul><ul><li>Particular Segments for Recruitment: “Googlers Living in San Francisco” </li></ul>EMERGENCE-MEDIA
  7. FACEBOOK USER STATISTICS <ul><li>Applying the Audience Targeting Tool to find User Demographic Data </li></ul>EMERGENCE-MEDIA
  8. Top 15 Countries on Facebook (in thousands) EMERGENCE-MEDIA
  9. US Facebook Educational Background EMERGENCE-MEDIA
  10. US Facebook Users by Age Group EMERGENCE-MEDIA
  11. Top US Cities and Facebook Users EMERGENCE-MEDIA
  12. Facebook Users by Wired’s Top Tech Town (in Thousands) EMERGENCE-MEDIA
  13. Top US Users from the Search Engine Companies EMERGENCE-MEDIA
  14. Top Software Companies (Forbes) & US Facebook Users EMERGENCE-MEDIA
  15. Relevant Resources <ul><li>Charlene Li of Forrester’s “Big Brands & Facebook” URL: http://www.slideshare.net/mediapolis/big-brands-facebook-demographics-case-studies-best-practices3037 </li></ul>EMERGENCE-MEDIA
  16. About Daniel & Emergence Media <ul><li>Daniel Riveong [email_address] </li></ul><ul><li>Blogging since 2004 </li></ul><ul><li>Head of Search Marketing at e-Storm International, San Francisco, California </li></ul><ul><li>Emphasizes an integrated approach to SEO, PPC, Social Media marketing </li></ul><ul><li>Over 10 years in the online marketing industry </li></ul><ul><li>Emergence-Media http://emergence-media.com </li></ul><ul><li>Began in 2006 </li></ul><ul><li>Focuses on the interaction between Search Marketing and Word-of-Mouth </li></ul><ul><li>Syndicated by 9Rules and Social Media Today </li></ul>EMERGENCE-MEDIA