Facebook is a social networking service with over 900 million active users. It allows users to connect through messages, comments, sharing photos and videos. Businesses can create pages to build audiences and target specific demographics. Effective Facebook marketing requires posting relevant, engaging content and using insights to monitor engagement and optimize posts. Case studies demonstrate both controversies and marketing successes achieved through Facebook.

1. Marketing with
Marketing with
Facebook
Jennifer Prahl
@jprahl

2. What is Facebook?
Facebook is an online social networking service
with personal, professional & business profiles
Varity of Interactions
O Connect: Messages, IM, Comments, Status,
“friend” and “like”
O Share: photos, videos, Events, Places,
Interests, linking with other social media sites
(twitter and Pinterest)

3. Facebook Posts
O Friend personal profiles and like
business/interest pages
O Select posts appear on your wall or
timeline
O Posts determined by relationship and
settings - Interests
O Partial posts visible on wall, click for full
view
O Comment, share, like

4. The Social Network
http://bit.ly/Uy7mFt

5. Facebook User Growth
Facebook Growth
O Feb 2004 facebook launched
O 24 hrs 1,200 Harvard Profiles
O 1 month Half Harvard undergrads with profiles
O 2005 High schools picked up the site (5.5 mil)
O 2006 opened up outside of schools (12 mil)
O 2007 30 million registered users (50 mil)
O 2012 900 million active registered users
O http://bit.ly/NUi6jc, http://yhoo.it/Pup3od

7. Facebook Penetration
http://bit.ly/OsMFOk

9. Why Join Facebook
Facebook Benefits
O Massive reach
O 526 million daily active users
O CBS News - http://bit.ly/Qgl9Px
O Targeted audiences
O Build relationships
O React

10. The Catch
O 90% don’t return to a liked page
O You’re goal: post relative content users will
engage in from news feed
O Posts aren’t created equal
O Insights helps you see what fans engage in

11. Facebook for Business
Facebook Tools
Getting Started
OCreating a page - http://on.fb.me/Ab3h3F
OBuilding an Audience - http://on.fb.me/TWCP9w

12. Creating Content
O Not all Posts created equal
O Be relevant to you audience
O Use video and images
O Stay updated
O Connect
O Insights
O Monitor spikes and drops
O Analyze why and when
O http://on.mash.to/cyygFv

13. Creating Content
O Tips
O Write like you speak
O Don’t just talk about your product/org.
O Write with a purpose
O Develop titles
O Be original

14. Advertisements
Facebook Tools
O Advertisements
OSpecify your target audience – small or
large
Ohttp://on.fb.me/QIQKtE
OInfographic http://bit.ly/OsutEt

15. Help
O Help
O http://on.fb.me/QIQKtE
O Pages
O https://www.facebook.com/about/pages
O Marketing
O www.facebook.com/marketing
O Under utilized tools
O http://mashable.com/2012/07/27/facebook-marketing-resour

16. Case Studies:
Common problems, controversies,
successes
O Chick-fil-A facebook
http://allfacebook.com/facebook-backlash-chick-fil-a-nr
and
http://www.npr.org/2012/07/27/157417229/chick-fil-a-g
O Facebook Maretking Success!
http://www.socialmediaexaminer.com/9-facebook-mark

17. Sources
O Social Network Video - http://bit.ly/Uy7mFt
O Facebook Growth - http://bit.ly/NUi6jc,
http://yhoo.it/Pup3od
O Facebook Penetration - http://bit.ly/OsMFOk
O Why Should your business try facebook?
http://bit.ly/Qim0it
O Daily Active Useres - http://bit.ly/Qgl9Px
O Insights tips - http://on.mash.to/cyygFv
O Creating Content - http://on.fb.me/SqSkQx
O Content tips - http://on.fb.me/Vfpzuv