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facebookforHigher Education<br />Presented by - Susan M. Beebe<br />For: name omitted for client privacyMarch 11, 2010<br />

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Purpose: Executive Summary of Facebook<br />Industry: Higher Education<br />Audience: Campus PR/MarCom Executives<br />Duration: 1 hour<br />Content Tags: Higher Education, College, University, Academia, social media, Facebook, Fan, Page, Stats, PR, News, Emergency, Communications, Marketing, Alumni, Student, Engagement, Policy, Planning, Strategy, Mobile, Emerging Technology, Trends, Best Practices .<br />Author: Susan Beebe<br />Presentation - Overview<br />Susan Beebe © 2010 - All rights reserved.<br />2<br />

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Speaker– Susan BeebeIntroduction<br />Founder – Social Media Club “Education Connection” http://SMCEDU.org<br />Co-Founder – Social Media Club – Rochester (2008) <br />Advisor to Startups in CA & NY (RIT University eMBAs)<br />Published Author – Project Management (Best Practices)<br />Certified Microsoft Engineer (MCSE) & Global Project Mgr. (PMP)<br />Entrepreneur – Launched IT Consultancy (1996)<br />UCLA Law Grad (1992) andCalPoly University – (Comp. Sci.)<br />Susan Beebe © 2010 - All rights reserved.<br />3<br />

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Business “Pages” Profiles<br />History, Stats, Growth Trends<br />Usage – Market Data <br />Great ideas for Higher Education<br />Examples from other Schools<br />Integrated Marketing Options<br />Best Practices & Tips<br />Facebook PlatformOverview<br />Susan Beebe © 2010 - All rights reserved.<br />4<br />

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Pages allow local businesses, brands, musicians, and all types of organizations to create a presence on Facebook for free. Users can interact and affiliate as a “fan” of a business or organization in the same way they interact with other facebook user profiles. Once a fan of a business on Facebook, users can share information about that business with their friends.<br />Facebook *Pages*<br />Susan Beebe © 2010 - All rights reserved.<br />5<br />

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February 2004Mark Zuckerbergand co-founders launched Facebook from their Harvard dorm room<br /> 6 years ago<br />History<br />Susan Beebe © 2010 - All rights reserved.<br />6<br />

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Facebook now has more than 400 million active users,up from only 50 million as recently as 2007. April, 2009 - 200 million<br />Stats<br />Susan Beebe © 2010 - All rights reserved.<br />7<br />

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“People that use Facebook on theirmobiledevices are twicemore active on Facebook than non-mobile users.”- Facebook <br />Facebook Mobile<br />Susan Beebe © 2010 - All rights reserved.<br />11<br />

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Facebook Company Figures<br />More than 400 millionactive users<br />50% of our active users log on to Facebook in any given day<br />More than 35 million users update their status each day<br />More than 60 million status updates posted each day<br />More than 3 billion photosuploaded to the site each month<br />More than 5 billion pieces ofcontent(web links, news stories, blog posts, notes, photo albums, etc.) shared each week<br />More than 3.5 million eventscreated each month<br />More than 3 million active Pageson Facebook<br />More than 1.5 million local businesses have active Pages on Facebook<br />More than 20 million people become fans of Pages each day<br />Pages have created more than 5.3 billionfans<br /> Facebook 2010 Stats<br />Susan Beebe © 2010 - All rights reserved.<br />14<br />

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Enrollment – Student Recruitment<br />Alumni Relations<br />Sports Programs<br />Events Management<br />Promotions, Contests, Special events<br />Campus Life <br />Emergency Communications<br />Higher Education Customer Engagement Ideas<br />Susan Beebe © 2010 - All rights reserved.<br />16<br />

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Facebook – Media Hub<br />Facebook can and should be integrated with your other existing digital and social media content, e.g. Blogs, Photos, Videos, Events, Announcements, Competitions, Calendar reminders, Awards, Grants, Research, etc.<br />Drive traffic to your Facebook site – let users Discovery your other sites too. Connect / Engage.<br />Use tools to “automate” integration on your Page (RSS feeds, twitter updates, flickr photos, YouTube videos, etc)<br />Susan Beebe © 2010 - All rights reserved.<br />17<br />

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CreatePoliciesfor Academic Staff, Faculty & Students<br />Create Processes & Workflows for Teams PR, Marketing, Communications and Emergency messaging. <br />Have a plan in place for any “online” PR event - including negative and positive events happening in real-time. Do you leverage GOOD news as effectively as managing BAD news?)<br />Culture permeates throughout your social web presence <br />Unify messaging & consistency “Voice” across all sites.<br />Social Media requiresPolicy & Processes to Succeed!<br />Susan Beebe © 2010 - All rights reserved.<br />18<br />

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Some Higher Ed institutions are using Facebook in novel ways for * Emergency Communications * <br />Event / Planning Changes<br />IT Systems – outages, upgrades, etc<br />Weather impacts<br />Power outages<br />Facebook is a quick way to get the word out<br />Students read your content and share with friends!<br />Facebook - EmergencyCommunication Central<br />Susan Beebe © 2010 - All rights reserved.<br />19<br />

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Advertising – place highly targeted Ads on facebook<br />Mobile – geo-aware “Check ins” via facebook<br />Games – virtual economy “cash” “prizes” <br />YouTube – semi-live events. Campus leaders “take your questions” answer back via Video<br />YouTube – M.I.T. “Free Online Courses”<br />Streaming Events – like the “Oscars”<br />Real-time News – CNN President Jon Klein <br />Emerging Opportunities<br />Susan Beebe © 2010 - All rights reserved.<br />20<br />

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Facebook “Insights” Metrics<br />Susan Beebe © 2010 - All rights reserved.<br />21<br />

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Email  Susan@SusanBeebe.com<br />Phone  (585) 750-1949<br />Blog  http://SusanBeebe.com<br />Twitter  @SusanBeebe<br />Also on LinkedIn, Facebook, Skype, etc. search for “SusanBeebe”<br />Questions?<br />Susan Beebe © 2010 - All rights reserved.<br />22<br />