Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Facebook Presentation 072809


Published on

Social Media Summer Camp Facebook presentation

  • Be the first to comment

  • Be the first to like this

Facebook Presentation 072809

  1. 1. FACEBOOK AND SOCIAL MEDIA MARKETING<br />A Guide To Using It As A Business Tool<br />
  2. 2. FACEBOOK<br />USING IT SUCCESSFULLY AS A BUSINESS TOOL<br />Why you want to be there<br />The basics (getting started)<br />Setting up your company page<br />Promoting your page<br />Examples<br />How it comes together<br />Search Engine help<br />Good sites<br />
  3. 3. REACH: <br /> Social media has overtaken email as the most popular consumer activity, according to a recent Nielsen study. Importantly, consumer growth is coming from an older demographic than social media&apos;s historical base; for example, Facebook&apos;s strongest growth is coming from 35-49 year-olds, adding twice as many 50-64-year-olds as opposed to those under 18<br /> (Nielsen “Global Faces and Networked Places,” March 9, 2009; MediaPost Blogs Research Brief, “Social Networking Is No Respecter of Age,” March 18, 2009.)<br />
  4. 4. FACEBOOK STATUS UPDATE<br />New Phonebook?<br />The New Email?<br />The New World?<br />FREE - Kinda<br />
  5. 5. THE FACTS<br />More than 4 million users become fans of pages DAILY<br />Facebook users share more than 1 billion forms of content EACH week<br />
  6. 6. WHY YOU WANT TO BE HERE<br />SOME STATISTICS ON USE:<br /><ul><li>Site membership grew 85% in 2008
  7. 7. Over 150 million users, 54.5M unique visitors/month
  8. 8. Less than 20% of users are under 18
  9. 9. 85% of users are 18-54
  10. 10. Clean layout, easy to find information</li></li></ul><li>SETTING UP YOUR COMPANY PAGE<br />Company vs. Group vs. Product Page<br />
  11. 11. CUSTOMIZE!<br />Content<br />Landing Pages & Tabs<br />Layout<br />
  12. 12. WHAT CAN YOU DO?<br />Send updates to Fans<br />Use sparingly<br />Update Page Status<br />New content<br />Goes in News feeds<br />Create Polls<br />Separate tab <br />Appears so friends can see it<br />
  13. 13. WHAT CAN YOU DO?<br />Post Events<br />Product launch?<br />Time sensitive promotion<br />Encourage participation<br />Share photos or videos<br />Write on page walls<br />Add Feeds<br />Twitter, Picasa, Flickr, and Delicious<br />
  14. 14. CONNECT IT ALL<br />Facebook<br />Blog<br />Twitter<br />Homepage<br />Traditional Media<br />
  15. 15. PROMOTING YOUR PAGE<br />Use key media<br />Your Blog<br />Your Homepage<br />Advertising Efforts<br />Brand Ambassadors<br />
  16. 16. DON’T LET IT DIE…<br />Develop New News & Update Regularly<br />News and information<br />Photos and videos help capture attention<br />Events/Promotions<br />Add applications<br />
  17. 17. OTHER TIPS<br />INTEGRATE WITH YOUR OTHER MARKETING<br />Tie Facebook Promotions in with Other Media<br />Announce in other media <br />Log into Facebook to participate<br />Include Facebook address in identity listings<br />Traditional ads (print, TV)<br />Online marketing (banner ads, website)<br />Letterhead & Business cards<br />Link to your company blog<br />
  18. 18. OTHER TIPS<br />Use Facebookas PR Tool:<br />Calendar of community events<br />PR announcements <br />
  19. 19. OTHER TIPS<br /><ul><li>Include Facebook address in identity listings:
  20. 20. Traditional ads (print, TV)
  21. 21. Online marketing (banner ads, website)
  22. 22. Letterhead and Business Cards
  23. 23. Email signatures</li></li></ul><li>OTHER USES<br />Employees<br />Recruiting <br />Competition<br />Candidates that are applying<br />Promotional Micro Site<br />
  24. 24. LET’S GET PERSONAL<br />If you face the public DO NOT put anything on your FaceBook page that you wouldn’t want your mother to see.<br />
  25. 25. USE IT TO RECONNECT/CONNECT<br />Pages give a lot of information – pay attention!<br />Kids?<br />Hobbies?<br />Like Pages?<br />
  26. 26. LEGAL ISSUES<br />Just a matter of time before the lawyers ruin it.<br />Conversations matter<br />Careful who you slam and what you say.<br />Don’t make judgments too fast based on someone’s page<br />
  27. 27. ROI<br />Huge Search Value<br />More Visibility<br />Measure by Fans<br />Measure by Posts<br />Measure by Polls<br />Measure by Promotions<br />
  28. 28. HELPFUL APPLICATION SITES<br /><br /><br /><br /><br /><br /><br />Add a personal URL now! <br />For your facebook page!<br />
  29. 29. QuESTIONS?<br />THANK YOU<br />Todd Swickard, CEO<br />People To My Site<br /><br /><br />Twitter: toddswickard<br />