SlideShare a Scribd company logo
Placebos,
wonder drugs?
Miles Campbell and Alan Jones
Background: pub night
Imagine a wonder drug...
• Placebo: a substance or procedure that
  has no known specific activity for the
  condition being treated.
• Pills, creams, inhalants, injections, ultrasound,
  sham surgery, acupuncture... even the
  practitioner
• Effectiveness as high as 90% of trial
  participants
Common household
   placebos
Why such a bad rep?

            • Drug testing assumes placebos are a
                    baseline
            • But they do have an effect
            • 75% of the effect of anti-depression meds
                    may be due to placebo effect*


Kirsch, I. Sapirstein, G. (1998) Listening to Prozac but hearing placebo: A meta-analysis of antidepressant medication.
Nocebos
Designing the best
         placebos




Low expectancy strength, discount price
Low expectancy strength, full price
High expectancy strength, discount price
High expectancy strength, full price
Designing the best
              placebos
11
                                                            10.1


9
                                                      7.4

7
                                                5.8


                4.2
4


2


0
     Low expectancy strength, discount price
     Low expectancy strength, full price
     High expectancy strength, discount price
     High expectancy strength, full price
New AMA* guidelines
             * American Medical Association
New AMA* guidelines
             * American Medical Association




   ell, ye s!
H
Placebo consent form
Placebo consent form
More info
•   Draft placebo consent form:
    •   http://tinyurl.com/placeboconsent
•   Research and articles we’ve used:
    •   http://tinyurl.com/placeboresources
    •   These slides:
        •   http://www.slideshare.net/bigyahu
•   Photo credits:
    •   Why such a bad rep? - Selva
    •   Nocebo - Akácio S.

More Related Content

What's hot

Sneha modak ppt
Sneha modak pptSneha modak ppt
Sneha modak ppt
SnehaModak4
 
Bzra deprescribing-algorithms-2019-english-1
Bzra deprescribing-algorithms-2019-english-1Bzra deprescribing-algorithms-2019-english-1
Bzra deprescribing-algorithms-2019-english-1
juan luis delgadoestévez
 
Dr Sadgun Bhandari - A PRELIMNARY REVIEW
Dr Sadgun Bhandari - A PRELIMNARY REVIEWDr Sadgun Bhandari - A PRELIMNARY REVIEW
Dr Sadgun Bhandari - A PRELIMNARY REVIEW
Dr Sadgun Bhandari
 
Advances in The Therapy of Depression_Crimson Publishers
Advances in The Therapy of Depression_Crimson PublishersAdvances in The Therapy of Depression_Crimson Publishers
Advances in The Therapy of Depression_Crimson Publishers
CrimsonPublishersTNN
 
What is Placebo effect?
What is Placebo effect?What is Placebo effect?
What is Placebo effect?
Juniza Mae Mansueto
 
Global Medical Cures™ | Medicines for Treating Depression
Global Medical Cures™  | Medicines for Treating DepressionGlobal Medical Cures™  | Medicines for Treating Depression
Global Medical Cures™ | Medicines for Treating Depression
Global Medical Cures™
 
Evidence based psychiatry
Evidence based psychiatryEvidence based psychiatry
Evidence based psychiatry
shuchi pande
 
The Strategist Original Duality
The Strategist Original DualityThe Strategist Original Duality
The Strategist Original Duality
Chris Cagliuso
 
Antidepressant medication advice for adults
Antidepressant medication   advice for adultsAntidepressant medication   advice for adults
Antidepressant medication advice for adults
Michel Newman
 
Complementary and Alternative Medicine - Tai Chi for Insomnia
Complementary and Alternative Medicine - Tai Chi for InsomniaComplementary and Alternative Medicine - Tai Chi for Insomnia
Complementary and Alternative Medicine - Tai Chi for Insomnia
ara0811a
 
Lecture 09 autism
Lecture 09 autismLecture 09 autism
Stress And External Factors
Stress And External FactorsStress And External Factors
Stress And External Factors
traorefatima
 
Quatiapine ppt
Quatiapine pptQuatiapine ppt
Quatiapine ppt
Irich Rustico
 
Effect of Adherence Therapy in Young People with Psychosis
Effect of Adherence Therapy in Young People with PsychosisEffect of Adherence Therapy in Young People with Psychosis
Effect of Adherence Therapy in Young People with Psychosis
Youth Mental Health Network
 
Quetiapine in Clinical Neurological Practice
Quetiapine in Clinical Neurological PracticeQuetiapine in Clinical Neurological Practice
Quetiapine in Clinical Neurological Practice
Dr Tarek Asaad
 
EBP Light Therapy- Hulse
EBP Light Therapy- HulseEBP Light Therapy- Hulse
EBP Light Therapy- Hulse
Jennifer Hulse
 
Schizophrenia management
Schizophrenia management Schizophrenia management
Schizophrenia management
Pavan kulkarni
 
Presbyterian church happiness
Presbyterian church happinessPresbyterian church happiness
Presbyterian church happiness
SDGWEP
 

What's hot (18)

Sneha modak ppt
Sneha modak pptSneha modak ppt
Sneha modak ppt
 
Bzra deprescribing-algorithms-2019-english-1
Bzra deprescribing-algorithms-2019-english-1Bzra deprescribing-algorithms-2019-english-1
Bzra deprescribing-algorithms-2019-english-1
 
Dr Sadgun Bhandari - A PRELIMNARY REVIEW
Dr Sadgun Bhandari - A PRELIMNARY REVIEWDr Sadgun Bhandari - A PRELIMNARY REVIEW
Dr Sadgun Bhandari - A PRELIMNARY REVIEW
 
Advances in The Therapy of Depression_Crimson Publishers
Advances in The Therapy of Depression_Crimson PublishersAdvances in The Therapy of Depression_Crimson Publishers
Advances in The Therapy of Depression_Crimson Publishers
 
What is Placebo effect?
What is Placebo effect?What is Placebo effect?
What is Placebo effect?
 
Global Medical Cures™ | Medicines for Treating Depression
Global Medical Cures™  | Medicines for Treating DepressionGlobal Medical Cures™  | Medicines for Treating Depression
Global Medical Cures™ | Medicines for Treating Depression
 
Evidence based psychiatry
Evidence based psychiatryEvidence based psychiatry
Evidence based psychiatry
 
The Strategist Original Duality
The Strategist Original DualityThe Strategist Original Duality
The Strategist Original Duality
 
Antidepressant medication advice for adults
Antidepressant medication   advice for adultsAntidepressant medication   advice for adults
Antidepressant medication advice for adults
 
Complementary and Alternative Medicine - Tai Chi for Insomnia
Complementary and Alternative Medicine - Tai Chi for InsomniaComplementary and Alternative Medicine - Tai Chi for Insomnia
Complementary and Alternative Medicine - Tai Chi for Insomnia
 
Lecture 09 autism
Lecture 09 autismLecture 09 autism
Lecture 09 autism
 
Stress And External Factors
Stress And External FactorsStress And External Factors
Stress And External Factors
 
Quatiapine ppt
Quatiapine pptQuatiapine ppt
Quatiapine ppt
 
Effect of Adherence Therapy in Young People with Psychosis
Effect of Adherence Therapy in Young People with PsychosisEffect of Adherence Therapy in Young People with Psychosis
Effect of Adherence Therapy in Young People with Psychosis
 
Quetiapine in Clinical Neurological Practice
Quetiapine in Clinical Neurological PracticeQuetiapine in Clinical Neurological Practice
Quetiapine in Clinical Neurological Practice
 
EBP Light Therapy- Hulse
EBP Light Therapy- HulseEBP Light Therapy- Hulse
EBP Light Therapy- Hulse
 
Schizophrenia management
Schizophrenia management Schizophrenia management
Schizophrenia management
 
Presbyterian church happiness
Presbyterian church happinessPresbyterian church happiness
Presbyterian church happiness
 

Viewers also liked

Placebo effect presentation
Placebo effect presentationPlacebo effect presentation
Placebo effect presentation
helran
 
Clinical trials placebo effect
Clinical trials placebo effectClinical trials placebo effect
Clinical trials placebo effect
jschmied
 
Placebo presentation
Placebo presentationPlacebo presentation
Placebo presentation
Takahide Morita
 
lecture 9:Placebo Dr.Anna
lecture 9:Placebo Dr.Anna lecture 9:Placebo Dr.Anna
lecture 9:Placebo Dr.Anna
AHS_student
 
Placebo
PlaceboPlacebo
Placebo
Karen Mor
 
Clinical trial design
Clinical trial designClinical trial design
Clinical trial design
Dr. Ritu Budania
 
The Power of Expectations: Placebos, Consumer Satisfaction, and Stereotypes
The Power of Expectations: Placebos, Consumer Satisfaction, and StereotypesThe Power of Expectations: Placebos, Consumer Satisfaction, and Stereotypes
The Power of Expectations: Placebos, Consumer Satisfaction, and Stereotypes
Russell James
 
Placebo pp
Placebo ppPlacebo pp
Placebo pp
melaniee1988
 
ADHD 10 - The Placebo
ADHD 10 - The PlaceboADHD 10 - The Placebo
ADHD 10 - The Placebo
Adhd Gifts
 
Modelli sperimentali in volontari sani
Modelli sperimentali in volontari saniModelli sperimentali in volontari sani
Modelli sperimentali in volontari sani
kleis
 
Applicazione della Vitamina B12 nel dolore lombare: studio randomizzato, in d...
Applicazione della Vitamina B12 nel dolore lombare: studio randomizzato, in d...Applicazione della Vitamina B12 nel dolore lombare: studio randomizzato, in d...
Applicazione della Vitamina B12 nel dolore lombare: studio randomizzato, in d...MerqurioEditore_redazione
 
John A. Lee - Bing Ads Connect - November 2015
John A. Lee - Bing Ads Connect - November 2015John A. Lee - Bing Ads Connect - November 2015
John A. Lee - Bing Ads Connect - November 2015
John Lee
 
Placebo effects of marketing actions
Placebo effects of marketing actions Placebo effects of marketing actions
Placebo effects of marketing actions
NA Wang
 
Lecture 9:Placebo outline Dr.Anna
Lecture 9:Placebo outline Dr.Anna Lecture 9:Placebo outline Dr.Anna
Lecture 9:Placebo outline Dr.Anna
AHS_student
 
Mind Does Matter!
Mind Does Matter!Mind Does Matter!
Mind Does Matter!
Moneesh Mittal
 
Metanalisi revisioni sistematiche
Metanalisi revisioni sistematicheMetanalisi revisioni sistematiche
Metanalisi revisioni sistematicheDario
 
Efecto nocebo
Efecto noceboEfecto nocebo
Efecto nocebo
Huesker
 
Mind over Matter and Positive Psychology
Mind over Matter and Positive PsychologyMind over Matter and Positive Psychology
Mind over Matter and Positive Psychology
student
 

Viewers also liked (18)

Placebo effect presentation
Placebo effect presentationPlacebo effect presentation
Placebo effect presentation
 
Clinical trials placebo effect
Clinical trials placebo effectClinical trials placebo effect
Clinical trials placebo effect
 
Placebo presentation
Placebo presentationPlacebo presentation
Placebo presentation
 
lecture 9:Placebo Dr.Anna
lecture 9:Placebo Dr.Anna lecture 9:Placebo Dr.Anna
lecture 9:Placebo Dr.Anna
 
Placebo
PlaceboPlacebo
Placebo
 
Clinical trial design
Clinical trial designClinical trial design
Clinical trial design
 
The Power of Expectations: Placebos, Consumer Satisfaction, and Stereotypes
The Power of Expectations: Placebos, Consumer Satisfaction, and StereotypesThe Power of Expectations: Placebos, Consumer Satisfaction, and Stereotypes
The Power of Expectations: Placebos, Consumer Satisfaction, and Stereotypes
 
Placebo pp
Placebo ppPlacebo pp
Placebo pp
 
ADHD 10 - The Placebo
ADHD 10 - The PlaceboADHD 10 - The Placebo
ADHD 10 - The Placebo
 
Modelli sperimentali in volontari sani
Modelli sperimentali in volontari saniModelli sperimentali in volontari sani
Modelli sperimentali in volontari sani
 
Applicazione della Vitamina B12 nel dolore lombare: studio randomizzato, in d...
Applicazione della Vitamina B12 nel dolore lombare: studio randomizzato, in d...Applicazione della Vitamina B12 nel dolore lombare: studio randomizzato, in d...
Applicazione della Vitamina B12 nel dolore lombare: studio randomizzato, in d...
 
John A. Lee - Bing Ads Connect - November 2015
John A. Lee - Bing Ads Connect - November 2015John A. Lee - Bing Ads Connect - November 2015
John A. Lee - Bing Ads Connect - November 2015
 
Placebo effects of marketing actions
Placebo effects of marketing actions Placebo effects of marketing actions
Placebo effects of marketing actions
 
Lecture 9:Placebo outline Dr.Anna
Lecture 9:Placebo outline Dr.Anna Lecture 9:Placebo outline Dr.Anna
Lecture 9:Placebo outline Dr.Anna
 
Mind Does Matter!
Mind Does Matter!Mind Does Matter!
Mind Does Matter!
 
Metanalisi revisioni sistematiche
Metanalisi revisioni sistematicheMetanalisi revisioni sistematiche
Metanalisi revisioni sistematiche
 
Efecto nocebo
Efecto noceboEfecto nocebo
Efecto nocebo
 
Mind over Matter and Positive Psychology
Mind over Matter and Positive PsychologyMind over Matter and Positive Psychology
Mind over Matter and Positive Psychology
 

Similar to Placebo, The Wonder Drug?

Depression, Anxiety, and Medical Cannabis
Depression, Anxiety, and Medical CannabisDepression, Anxiety, and Medical Cannabis
Depression, Anxiety, and Medical Cannabis
Benjamin Gelassen, MBA
 
Placebos from St Jerome to functional MRI
Placebos from St Jerome to functional MRIPlacebos from St Jerome to functional MRI
Placebos from St Jerome to functional MRI
William Wallis
 
drug-actions.pdf
drug-actions.pdfdrug-actions.pdf
drug-actions.pdf
Cirilo Albert Hicban
 
Neuropharmacology: Anxiety Disorders
Neuropharmacology: Anxiety DisordersNeuropharmacology: Anxiety Disorders
Neuropharmacology: Anxiety Disorders
Brian Piper
 
Healthy sleep patterns
Healthy sleep patternsHealthy sleep patterns
Deep sleep and stress
Deep sleep and stress Deep sleep and stress
Deep sleep and stress
John Bergman
 
Cartoon Introduction to Evidence in Medicine
Cartoon Introduction to Evidence in MedicineCartoon Introduction to Evidence in Medicine
Cartoon Introduction to Evidence in Medicine
synchro85
 
02 friday post lunch 10-24-14
02 friday post lunch 10-24-1402 friday post lunch 10-24-14
02 friday post lunch 10-24-14
LGS Foundation
 
The neurochemical basis of exercise
The neurochemical basis of exerciseThe neurochemical basis of exercise
The neurochemical basis of exercise
Charlie Hoolihan
 
Placebo
Placebo Placebo
Placebo
nazuk sharma
 
Sbsbbeb e71218134012 (1).pptx
Sbsbbeb e71218134012 (1).pptxSbsbbeb e71218134012 (1).pptx
Sbsbbeb e71218134012 (1).pptx
MahaShyam
 
Placebo.pptx
Placebo.pptxPlacebo.pptx
Placebo.pptx
GraceNonesa
 
Bensing ICCH09 Plenary PowerPoint
Bensing ICCH09 Plenary PowerPointBensing ICCH09 Plenary PowerPoint
Tues 11am wrobel anticonvulsant pipeline
Tues 11am wrobel anticonvulsant pipelineTues 11am wrobel anticonvulsant pipeline
Tues 11am wrobel anticonvulsant pipeline
NCProvidersCouncil
 
Pills to Produce More Seminal Fluid, Increase Sperm Volume Naturally
Pills to Produce More Seminal Fluid, Increase Sperm Volume NaturallyPills to Produce More Seminal Fluid, Increase Sperm Volume Naturally
Pills to Produce More Seminal Fluid, Increase Sperm Volume Naturally
cadydanell
 
Brain Power for Peace: Building Global Relations through Neuroplasticity
Brain Power for Peace: Building Global Relations through NeuroplasticityBrain Power for Peace: Building Global Relations through Neuroplasticity
Brain Power for Peace: Building Global Relations through Neuroplasticity
Rotary International
 
Drug development and delivery system in BME
Drug development and delivery system in BMEDrug development and delivery system in BME
Drug development and delivery system in BME
JahinAhmed3
 
Introduction to Evidence Based Medicine
Introduction to Evidence Based MedicineIntroduction to Evidence Based Medicine
Introduction to Evidence Based Medicine
Paul Albert
 
jenkuskyP101_MHC_BenzoForPharmacists_011617.ppt
jenkuskyP101_MHC_BenzoForPharmacists_011617.pptjenkuskyP101_MHC_BenzoForPharmacists_011617.ppt
jenkuskyP101_MHC_BenzoForPharmacists_011617.ppt
ShanuSoni7
 
Drug discoverydevelopment2011
Drug discoverydevelopment2011Drug discoverydevelopment2011
Drug discoverydevelopment2011
01238682460
 

Similar to Placebo, The Wonder Drug? (20)

Depression, Anxiety, and Medical Cannabis
Depression, Anxiety, and Medical CannabisDepression, Anxiety, and Medical Cannabis
Depression, Anxiety, and Medical Cannabis
 
Placebos from St Jerome to functional MRI
Placebos from St Jerome to functional MRIPlacebos from St Jerome to functional MRI
Placebos from St Jerome to functional MRI
 
drug-actions.pdf
drug-actions.pdfdrug-actions.pdf
drug-actions.pdf
 
Neuropharmacology: Anxiety Disorders
Neuropharmacology: Anxiety DisordersNeuropharmacology: Anxiety Disorders
Neuropharmacology: Anxiety Disorders
 
Healthy sleep patterns
Healthy sleep patternsHealthy sleep patterns
Healthy sleep patterns
 
Deep sleep and stress
Deep sleep and stress Deep sleep and stress
Deep sleep and stress
 
Cartoon Introduction to Evidence in Medicine
Cartoon Introduction to Evidence in MedicineCartoon Introduction to Evidence in Medicine
Cartoon Introduction to Evidence in Medicine
 
02 friday post lunch 10-24-14
02 friday post lunch 10-24-1402 friday post lunch 10-24-14
02 friday post lunch 10-24-14
 
The neurochemical basis of exercise
The neurochemical basis of exerciseThe neurochemical basis of exercise
The neurochemical basis of exercise
 
Placebo
Placebo Placebo
Placebo
 
Sbsbbeb e71218134012 (1).pptx
Sbsbbeb e71218134012 (1).pptxSbsbbeb e71218134012 (1).pptx
Sbsbbeb e71218134012 (1).pptx
 
Placebo.pptx
Placebo.pptxPlacebo.pptx
Placebo.pptx
 
Bensing ICCH09 Plenary PowerPoint
Bensing ICCH09 Plenary PowerPointBensing ICCH09 Plenary PowerPoint
Bensing ICCH09 Plenary PowerPoint
 
Tues 11am wrobel anticonvulsant pipeline
Tues 11am wrobel anticonvulsant pipelineTues 11am wrobel anticonvulsant pipeline
Tues 11am wrobel anticonvulsant pipeline
 
Pills to Produce More Seminal Fluid, Increase Sperm Volume Naturally
Pills to Produce More Seminal Fluid, Increase Sperm Volume NaturallyPills to Produce More Seminal Fluid, Increase Sperm Volume Naturally
Pills to Produce More Seminal Fluid, Increase Sperm Volume Naturally
 
Brain Power for Peace: Building Global Relations through Neuroplasticity
Brain Power for Peace: Building Global Relations through NeuroplasticityBrain Power for Peace: Building Global Relations through Neuroplasticity
Brain Power for Peace: Building Global Relations through Neuroplasticity
 
Drug development and delivery system in BME
Drug development and delivery system in BMEDrug development and delivery system in BME
Drug development and delivery system in BME
 
Introduction to Evidence Based Medicine
Introduction to Evidence Based MedicineIntroduction to Evidence Based Medicine
Introduction to Evidence Based Medicine
 
jenkuskyP101_MHC_BenzoForPharmacists_011617.ppt
jenkuskyP101_MHC_BenzoForPharmacists_011617.pptjenkuskyP101_MHC_BenzoForPharmacists_011617.ppt
jenkuskyP101_MHC_BenzoForPharmacists_011617.ppt
 
Drug discoverydevelopment2011
Drug discoverydevelopment2011Drug discoverydevelopment2011
Drug discoverydevelopment2011
 

More from alan jones

V2 open letter to michael stutchbury, editor in chief of the australian finan...
V2 open letter to michael stutchbury, editor in chief of the australian finan...V2 open letter to michael stutchbury, editor in chief of the australian finan...
V2 open letter to michael stutchbury, editor in chief of the australian finan...
alan jones
 
Open letter to Michael Stutchbury, Editor in Chief, Australian Financial Review
Open letter to Michael Stutchbury, Editor in Chief, Australian Financial ReviewOpen letter to Michael Stutchbury, Editor in Chief, Australian Financial Review
Open letter to Michael Stutchbury, Editor in Chief, Australian Financial Review
alan jones
 
Authentic startup pitch deck
Authentic startup pitch deckAuthentic startup pitch deck
Authentic startup pitch deck
alan jones
 
How to hack your startup's seed round
How to hack your startup's seed roundHow to hack your startup's seed round
How to hack your startup's seed round
alan jones
 
Lean ideation workshop
Lean ideation workshopLean ideation workshop
Lean ideation workshop
alan jones
 
The rise of social photography
The rise of social photographyThe rise of social photography
The rise of social photography
alan jones
 
Majoran Distillery pitch workshop aug 2013
Majoran Distillery pitch workshop aug 2013Majoran Distillery pitch workshop aug 2013
Majoran Distillery pitch workshop aug 2013
alan jones
 
Recruiting a founding CTO
Recruiting a founding CTORecruiting a founding CTO
Recruiting a founding CTO
alan jones
 
Branding for startups
Branding for startupsBranding for startups
Branding for startups
alan jones
 
APMA council feb 2012
APMA council feb 2012APMA council feb 2012
APMA council feb 2012
alan jones
 
Communication for startups
Communication for startupsCommunication for startups
Communication for startups
alan jones
 
APMA WebWorkshop
APMA WebWorkshopAPMA WebWorkshop
APMA WebWorkshop
alan jones
 
LiveWire2011: social media for local government
LiveWire2011: social media for local governmentLiveWire2011: social media for local government
LiveWire2011: social media for local government
alan jones
 
We all need a bit of Shhh
We all need a bit of ShhhWe all need a bit of Shhh
We all need a bit of Shhh
alan jones
 
CPA Congress Presentation (Final version)
CPA Congress Presentation (Final version)CPA Congress Presentation (Final version)
CPA Congress Presentation (Final version)
alan jones
 
CPA Congress Presentation (Original version)
CPA Congress Presentation (Original version)CPA Congress Presentation (Original version)
CPA Congress Presentation (Original version)
alan jones
 
How the iPhone Changed My Life
How the iPhone Changed My LifeHow the iPhone Changed My Life
How the iPhone Changed My Life
alan jones
 
Product Management For Brainmates
Product Management For BrainmatesProduct Management For Brainmates
Product Management For Brainmates
alan jones
 

More from alan jones (18)

V2 open letter to michael stutchbury, editor in chief of the australian finan...
V2 open letter to michael stutchbury, editor in chief of the australian finan...V2 open letter to michael stutchbury, editor in chief of the australian finan...
V2 open letter to michael stutchbury, editor in chief of the australian finan...
 
Open letter to Michael Stutchbury, Editor in Chief, Australian Financial Review
Open letter to Michael Stutchbury, Editor in Chief, Australian Financial ReviewOpen letter to Michael Stutchbury, Editor in Chief, Australian Financial Review
Open letter to Michael Stutchbury, Editor in Chief, Australian Financial Review
 
Authentic startup pitch deck
Authentic startup pitch deckAuthentic startup pitch deck
Authentic startup pitch deck
 
How to hack your startup's seed round
How to hack your startup's seed roundHow to hack your startup's seed round
How to hack your startup's seed round
 
Lean ideation workshop
Lean ideation workshopLean ideation workshop
Lean ideation workshop
 
The rise of social photography
The rise of social photographyThe rise of social photography
The rise of social photography
 
Majoran Distillery pitch workshop aug 2013
Majoran Distillery pitch workshop aug 2013Majoran Distillery pitch workshop aug 2013
Majoran Distillery pitch workshop aug 2013
 
Recruiting a founding CTO
Recruiting a founding CTORecruiting a founding CTO
Recruiting a founding CTO
 
Branding for startups
Branding for startupsBranding for startups
Branding for startups
 
APMA council feb 2012
APMA council feb 2012APMA council feb 2012
APMA council feb 2012
 
Communication for startups
Communication for startupsCommunication for startups
Communication for startups
 
APMA WebWorkshop
APMA WebWorkshopAPMA WebWorkshop
APMA WebWorkshop
 
LiveWire2011: social media for local government
LiveWire2011: social media for local governmentLiveWire2011: social media for local government
LiveWire2011: social media for local government
 
We all need a bit of Shhh
We all need a bit of ShhhWe all need a bit of Shhh
We all need a bit of Shhh
 
CPA Congress Presentation (Final version)
CPA Congress Presentation (Final version)CPA Congress Presentation (Final version)
CPA Congress Presentation (Final version)
 
CPA Congress Presentation (Original version)
CPA Congress Presentation (Original version)CPA Congress Presentation (Original version)
CPA Congress Presentation (Original version)
 
How the iPhone Changed My Life
How the iPhone Changed My LifeHow the iPhone Changed My Life
How the iPhone Changed My Life
 
Product Management For Brainmates
Product Management For BrainmatesProduct Management For Brainmates
Product Management For Brainmates
 

Recently uploaded

Post-Menstrual Smell- When to Suspect Vaginitis.pptx
Post-Menstrual Smell- When to Suspect Vaginitis.pptxPost-Menstrual Smell- When to Suspect Vaginitis.pptx
Post-Menstrual Smell- When to Suspect Vaginitis.pptx
FFragrant
 
CHEMOTHERAPY_RDP_CHAPTER 4_ANTI VIRAL DRUGS.pdf
CHEMOTHERAPY_RDP_CHAPTER 4_ANTI VIRAL DRUGS.pdfCHEMOTHERAPY_RDP_CHAPTER 4_ANTI VIRAL DRUGS.pdf
CHEMOTHERAPY_RDP_CHAPTER 4_ANTI VIRAL DRUGS.pdf
rishi2789
 
Ketone bodies and metabolism-biochemistry
Ketone bodies and metabolism-biochemistryKetone bodies and metabolism-biochemistry
Ketone bodies and metabolism-biochemistry
Dhayanithi C
 
Histololgy of Female Reproductive System.pptx
Histololgy of Female Reproductive System.pptxHistololgy of Female Reproductive System.pptx
Histololgy of Female Reproductive System.pptx
AyeshaZaid1
 
Histopathology of Rheumatoid Arthritis: Visual treat
Histopathology of Rheumatoid Arthritis: Visual treatHistopathology of Rheumatoid Arthritis: Visual treat
Histopathology of Rheumatoid Arthritis: Visual treat
DIVYANSHU740006
 
Artificial Intelligence Symposium (THAIS)
Artificial Intelligence Symposium (THAIS)Artificial Intelligence Symposium (THAIS)
Artificial Intelligence Symposium (THAIS)
Josep Vidal-Alaball
 
K CỔ TỬ CUNG.pdf tự ghi chép, chữ hơi xấu
K CỔ TỬ CUNG.pdf tự ghi chép, chữ hơi xấuK CỔ TỬ CUNG.pdf tự ghi chép, chữ hơi xấu
K CỔ TỬ CUNG.pdf tự ghi chép, chữ hơi xấu
HongBiThi1
 
Chapter 11 Nutrition and Chronic Diseases.pptx
Chapter 11 Nutrition and Chronic Diseases.pptxChapter 11 Nutrition and Chronic Diseases.pptx
Chapter 11 Nutrition and Chronic Diseases.pptx
Earlene McNair
 
Top Travel Vaccinations in Manchester
Top Travel Vaccinations in ManchesterTop Travel Vaccinations in Manchester
Top Travel Vaccinations in Manchester
NX Healthcare
 
Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...
Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...
Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...
Oleg Kshivets
 
Ear and its clinical correlations By Dr. Rabia Inam Gandapore.pptx
Ear and its clinical correlations By Dr. Rabia Inam Gandapore.pptxEar and its clinical correlations By Dr. Rabia Inam Gandapore.pptx
Ear and its clinical correlations By Dr. Rabia Inam Gandapore.pptx
Dr. Rabia Inam Gandapore
 
Outbreak management including quarantine, isolation, contact.pptx
Outbreak management including quarantine, isolation, contact.pptxOutbreak management including quarantine, isolation, contact.pptx
Outbreak management including quarantine, isolation, contact.pptx
Pratik328635
 
Clinic ^%[+27633867063*Abortion Pills For Sale In Tembisa Central
Clinic ^%[+27633867063*Abortion Pills For Sale In Tembisa CentralClinic ^%[+27633867063*Abortion Pills For Sale In Tembisa Central
Clinic ^%[+27633867063*Abortion Pills For Sale In Tembisa Central
19various
 
The Nervous and Chemical Regulation of Respiration
The Nervous and Chemical Regulation of RespirationThe Nervous and Chemical Regulation of Respiration
The Nervous and Chemical Regulation of Respiration
MedicoseAcademics
 
Cell Therapy Expansion and Challenges in Autoimmune Disease
Cell Therapy Expansion and Challenges in Autoimmune DiseaseCell Therapy Expansion and Challenges in Autoimmune Disease
Cell Therapy Expansion and Challenges in Autoimmune Disease
Health Advances
 
CHEMOTHERAPY_RDP_CHAPTER 2 _LEPROSY.pdf1
CHEMOTHERAPY_RDP_CHAPTER 2 _LEPROSY.pdf1CHEMOTHERAPY_RDP_CHAPTER 2 _LEPROSY.pdf1
CHEMOTHERAPY_RDP_CHAPTER 2 _LEPROSY.pdf1
rishi2789
 
Does Over-Masturbation Contribute to Chronic Prostatitis.pptx
Does Over-Masturbation Contribute to Chronic Prostatitis.pptxDoes Over-Masturbation Contribute to Chronic Prostatitis.pptx
Does Over-Masturbation Contribute to Chronic Prostatitis.pptx
walterHu5
 
Role of Mukta Pishti in the Management of Hyperthyroidism
Role of Mukta Pishti in the Management of HyperthyroidismRole of Mukta Pishti in the Management of Hyperthyroidism
Role of Mukta Pishti in the Management of Hyperthyroidism
Dr. Jyothirmai Paindla
 
OCT Training Course for clinical practice Part 1
OCT Training Course for clinical practice Part 1OCT Training Course for clinical practice Part 1
OCT Training Course for clinical practice Part 1
KafrELShiekh University
 
Tests for analysis of different pharmaceutical.pptx
Tests for analysis of different pharmaceutical.pptxTests for analysis of different pharmaceutical.pptx
Tests for analysis of different pharmaceutical.pptx
taiba qazi
 

Recently uploaded (20)

Post-Menstrual Smell- When to Suspect Vaginitis.pptx
Post-Menstrual Smell- When to Suspect Vaginitis.pptxPost-Menstrual Smell- When to Suspect Vaginitis.pptx
Post-Menstrual Smell- When to Suspect Vaginitis.pptx
 
CHEMOTHERAPY_RDP_CHAPTER 4_ANTI VIRAL DRUGS.pdf
CHEMOTHERAPY_RDP_CHAPTER 4_ANTI VIRAL DRUGS.pdfCHEMOTHERAPY_RDP_CHAPTER 4_ANTI VIRAL DRUGS.pdf
CHEMOTHERAPY_RDP_CHAPTER 4_ANTI VIRAL DRUGS.pdf
 
Ketone bodies and metabolism-biochemistry
Ketone bodies and metabolism-biochemistryKetone bodies and metabolism-biochemistry
Ketone bodies and metabolism-biochemistry
 
Histololgy of Female Reproductive System.pptx
Histololgy of Female Reproductive System.pptxHistololgy of Female Reproductive System.pptx
Histololgy of Female Reproductive System.pptx
 
Histopathology of Rheumatoid Arthritis: Visual treat
Histopathology of Rheumatoid Arthritis: Visual treatHistopathology of Rheumatoid Arthritis: Visual treat
Histopathology of Rheumatoid Arthritis: Visual treat
 
Artificial Intelligence Symposium (THAIS)
Artificial Intelligence Symposium (THAIS)Artificial Intelligence Symposium (THAIS)
Artificial Intelligence Symposium (THAIS)
 
K CỔ TỬ CUNG.pdf tự ghi chép, chữ hơi xấu
K CỔ TỬ CUNG.pdf tự ghi chép, chữ hơi xấuK CỔ TỬ CUNG.pdf tự ghi chép, chữ hơi xấu
K CỔ TỬ CUNG.pdf tự ghi chép, chữ hơi xấu
 
Chapter 11 Nutrition and Chronic Diseases.pptx
Chapter 11 Nutrition and Chronic Diseases.pptxChapter 11 Nutrition and Chronic Diseases.pptx
Chapter 11 Nutrition and Chronic Diseases.pptx
 
Top Travel Vaccinations in Manchester
Top Travel Vaccinations in ManchesterTop Travel Vaccinations in Manchester
Top Travel Vaccinations in Manchester
 
Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...
Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...
Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...
 
Ear and its clinical correlations By Dr. Rabia Inam Gandapore.pptx
Ear and its clinical correlations By Dr. Rabia Inam Gandapore.pptxEar and its clinical correlations By Dr. Rabia Inam Gandapore.pptx
Ear and its clinical correlations By Dr. Rabia Inam Gandapore.pptx
 
Outbreak management including quarantine, isolation, contact.pptx
Outbreak management including quarantine, isolation, contact.pptxOutbreak management including quarantine, isolation, contact.pptx
Outbreak management including quarantine, isolation, contact.pptx
 
Clinic ^%[+27633867063*Abortion Pills For Sale In Tembisa Central
Clinic ^%[+27633867063*Abortion Pills For Sale In Tembisa CentralClinic ^%[+27633867063*Abortion Pills For Sale In Tembisa Central
Clinic ^%[+27633867063*Abortion Pills For Sale In Tembisa Central
 
The Nervous and Chemical Regulation of Respiration
The Nervous and Chemical Regulation of RespirationThe Nervous and Chemical Regulation of Respiration
The Nervous and Chemical Regulation of Respiration
 
Cell Therapy Expansion and Challenges in Autoimmune Disease
Cell Therapy Expansion and Challenges in Autoimmune DiseaseCell Therapy Expansion and Challenges in Autoimmune Disease
Cell Therapy Expansion and Challenges in Autoimmune Disease
 
CHEMOTHERAPY_RDP_CHAPTER 2 _LEPROSY.pdf1
CHEMOTHERAPY_RDP_CHAPTER 2 _LEPROSY.pdf1CHEMOTHERAPY_RDP_CHAPTER 2 _LEPROSY.pdf1
CHEMOTHERAPY_RDP_CHAPTER 2 _LEPROSY.pdf1
 
Does Over-Masturbation Contribute to Chronic Prostatitis.pptx
Does Over-Masturbation Contribute to Chronic Prostatitis.pptxDoes Over-Masturbation Contribute to Chronic Prostatitis.pptx
Does Over-Masturbation Contribute to Chronic Prostatitis.pptx
 
Role of Mukta Pishti in the Management of Hyperthyroidism
Role of Mukta Pishti in the Management of HyperthyroidismRole of Mukta Pishti in the Management of Hyperthyroidism
Role of Mukta Pishti in the Management of Hyperthyroidism
 
OCT Training Course for clinical practice Part 1
OCT Training Course for clinical practice Part 1OCT Training Course for clinical practice Part 1
OCT Training Course for clinical practice Part 1
 
Tests for analysis of different pharmaceutical.pptx
Tests for analysis of different pharmaceutical.pptxTests for analysis of different pharmaceutical.pptx
Tests for analysis of different pharmaceutical.pptx
 

Placebo, The Wonder Drug?

  • 3. Imagine a wonder drug... • Placebo: a substance or procedure that has no known specific activity for the condition being treated. • Pills, creams, inhalants, injections, ultrasound, sham surgery, acupuncture... even the practitioner • Effectiveness as high as 90% of trial participants
  • 4. Common household placebos
  • 5. Why such a bad rep? • Drug testing assumes placebos are a baseline • But they do have an effect • 75% of the effect of anti-depression meds may be due to placebo effect* Kirsch, I. Sapirstein, G. (1998) Listening to Prozac but hearing placebo: A meta-analysis of antidepressant medication.
  • 7. Designing the best placebos Low expectancy strength, discount price Low expectancy strength, full price High expectancy strength, discount price High expectancy strength, full price
  • 8. Designing the best placebos 11 10.1 9 7.4 7 5.8 4.2 4 2 0 Low expectancy strength, discount price Low expectancy strength, full price High expectancy strength, discount price High expectancy strength, full price
  • 9. New AMA* guidelines * American Medical Association
  • 10. New AMA* guidelines * American Medical Association ell, ye s! H
  • 13. More info • Draft placebo consent form: • http://tinyurl.com/placeboconsent • Research and articles we’ve used: • http://tinyurl.com/placeboresources • These slides: • http://www.slideshare.net/bigyahu • Photo credits: • Why such a bad rep? - Selva • Nocebo - Akácio S.

Editor's Notes

  1. A kiss to make it feel better, homeopathy, echinacea, cough syrup, religion