Brief workshop with the Australian Pilates Method Association council on the cloud services and tools that might help them do their work.

1. WebWorkshop
Online marketing, business and team communication
for the APMA

2. Before we begin
• http://about.me/alanjones
• http://www.slideshare.net/bigyahu
• Chief Hindsight Officer

3. Finding a time to meet
• Timebridge - free
• Tungle- free
• Doodle.com - free
• Google Apps Calendar - free

4. Managing legal documents
and signatures

5. Receipts

6. Bill payment - Billstrust

7. Accounting and
book keeping
• MYOB
• SAASU
• Xero

8. Accounting and
book keeping
• MYOB
• SAASU
• Xero

9. Accounting and
book keeping
• MYOB
• SAASU
• Xero

10. Xero

11. Google Groups
•Only for messages, can’t include
dates or files
•Free but hard to navigate and
login

12. Yammer for group
comms

13. Dropbox for file sharing

14. Building a web form with Wufoo

15. Email newsletters
• MailChimp
• CampaignMonitor

16. Email newsletters
• MailChimp
• CampaignMonitor

18. used to be blogs, now
they make websites
• Posterous
• Tumblr
• Both free, both let you have your own
domain name
• Create new blog posts by email
• Multi-user, custom designs

19. What is online
advertising?
• What is a text ad?
• What is a banner ad?
• What is a video ad?

20. Search Advertising
• Yahoo! Search Marketing
• Google AdWords

21. Can you find the ads?

23. Facebook Page
• Within three months, PilatesScene.com was
receiving 3x more traffic from its Facebook
Page than any other source.

24. Time to 50M users
• Printing press - hundreds of years
• Radio - 38 years
• TV - 13 years
• Web - 4 years

25. Time to 50M users
• Printing press - hundreds of years
• Radio - 38 years
• TV - 13 years
• Web - 4 years
i
Facebook -
100M users
n <9 month
s

26. Top Australian TV audiences, by share
1.Diana Spencer's funeral 1997 6.LA Olympic opening ceremony
1984
2.Wedding of Charles and Diana 1981
7.The Sound of Music first TV
showing 1977
3.Olympic opening and closing
ceremonies 2000
8.Boxing: Rose v Rudkin 1969
4.Cathy Freeman's Olympic gold run
2000 9.The World Of The Seekers 1968
5.Olympic swimming events 2000 10. Roots miniseries, 1977
None screened in the last decade!

27. Facebook reaches half of Australia

28. Facebookall Australians use Facebook each month (Aug
• 49.99% of reaches half of Australia
2011)

29. Facebookall Australians use Facebook each month (Aug
• 49.99% of reaches half of Australia
2011)
• Roughly 50-50 male-female

30. Facebookall Australians use Facebook each month (Aug
• 49.99% of reaches half of Australia
2011)
• Roughly 50-50 male-female
• Grew 855,000 last month

31. Facebookall Australians use Facebook each month (Aug
• 49.99% of reaches half of Australia
2011)
• Roughly 50-50 male-female
• Grew 855,000 last month
• Not just for kids: fastest growing demographics: 45-54 (11%),
25-34 (26%)

32. Facebookall Australians use Facebook each month (Aug
• 49.99% of reaches half of Australia
2011)
• Roughly 50-50 male-female
• Grew 855,000 last month
• Not just for kids: fastest growing demographics: 45-54 (11%),
25-34 (26%)
Ye ar to Feb,
Austral ian Twitter
audie nce grew
1,300%

33. Social media at work
•Employees allowed
recreational internet at work
are 9% more productive
(<20% of total hours)
University of Melbourne 2011

34. Best practice
• This is a personal • Follow the people who
medium. Communicate tweet about you/your
like a person, not an organisation
organisation.
• You don’t have to
• Start conversations by respond
asking questions
• You don’t have to
• Twitter versus respond in this medium
Facebook: news versus
current affairs • If it gives you pause…
pause.

35. Great tools
• Hootsuite - group Facebook and Twitter
management
• Skitch - quick, simple screen grabber
• Bit.ly - shorten an URL, track who clicked
on it
• UserVoice - great lightweight platform for
community engagement

36. Facebook Ads

37. How to make your
own ads
• Advertise benefits, not features
• How you make your clients feel, what
problems you solve, what you enable
them to do
• Advertise your services not your business
name

38. How to make your
own ads
• For visuals, choose tight shots of attractive
faces
• Big eyes, mouth, lots of contrast
• No extreme Pilates equipment poses
• No ballerinas

39. How to make your
own ads
• Create a clear ‘call to action’;
• “Click now to find out more”
• Call now to book a free information
session

40. How to make your
own ads
• Who to turn to if you’d like someone else
to make your ads
• www.rightbanners.com
• Flickr Creative Commons search
• iStockPhoto.com

41. Thanks for coming
• http://www.slideshare.net/bigyahu
• http://about.me/alanjones
• alan@thenewagency.com.au