Communication for startups

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A quick talk on communication for startups, including copywriting, graphics, social media and advertising. Presented to www.startmate.com.au startup intake Feb 2012.

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  • Communication for startups

    1. 1. COMMUNICATION You can’t sell until you communicate
    2. 2. I’m very old I just gotaccepted into I’ll just need a little Startmate of your essential life force...
    3. 3. I’m very old I just got accepted into I’ll just need a little Startmate of your essential life force...• http://about.me/alanjones
    4. 4. I’m very old I just got accepted into I’ll just need a little Startmate of your essential life force...• http://about.me/alanjones• http://www.slideshare.net/bigyahu
    5. 5. I’m very old I just got accepted into I’ll just need a little Startmate of your essential life force...• http://about.me/alanjones• http://www.slideshare.net/bigyahu• Chief Hindsight Officer
    6. 6. Document your journeyWeekly email reportBlog posts and TwitterPhotos and videosMusic, food, pubs, cafes, cocktails...Employees, investors, media, yourmum, your partner, your kids andYOU will want this one day!
    7. 7. HOW DO I COMMUNICATE?
    8. 8. Words should be easy to readUpper-and-lower case is easier to skim A line of serif type is easier to skim andand RETAIN THAN ALL UPPER CASE retain than a line of sans-serif typeLeft-justified is easier to skim and retain Speling mistaks, comon typos and error’sthan a block of punctuation kill retention and brand of centre credibility justified text Customers buy benefits over features 2:1 People are still fooled by “$39.95”
    9. 9. Diagrams should simplify
    10. 10. Diagrams should simplify
    11. 11. Diagrams should simplify
    12. 12. Videos should be brief<30% of homepage videos longerthan 3mins are watched to the end<50% of homepage videos 2-3minsare watched to the end<70% of homepage videos <2minsare watched to the end
    13. 13. Videos should be optionalVideo doesn’t work for people who: Already know something about your product Have questions, want to skip to answers Are short on time Are visually or audio-impaired
    14. 14. Painful homepage video http://youtu.be/xM1cbcMOUjM
    15. 15. HOW TO BE A MASTER OF THE SOCIAL MEDIAS
    16. 16. Biggest Australian TV audiences ever1. Diana Spencers funeral 1997 6. LA Olympic opening ceremony 19842. Wedding of Charles and Diana 1981 7. The Sound of Music first TV showing 19773. Olympic opening and closing ceremonies 2000 8. Boxing: Rose v Rudkin 19694. Cathy Freemans Olympic gold run 2000 9. The World Of The Seekers 19685. Olympic swimming events 2000 10. Roots miniseries, 1977
    17. 17. Time to 50M usersPrinting press - hundreds of yearsRadio - 38 yearsTV - 13 yearsWeb - 4 years
    18. 18. Time to 50M usersPrinting press - hundreds of yearsRadio - 38 yearsTV - 13 years Facebook - 100M users in <9 month sWeb - 4 years
    19. 19. Facebook reaches half of Australia✴49.99% of all Australians use Facebook each month (Aug 2011)✴Roughly 50-50 male-female✴Grew 855,000 last month✴Not just for kids: fastest growing demographics: 45-54 (11%), 25-34 (26%)
    20. 20. Facebook reaches half of Australia✴49.99% of all Australians use Facebook each month (Aug 2011) r to Feb, A ustralian✴Roughly 50-50 male-female Yea itter audience grew Tw 1,300%✴Grew 855,000 last month✴Not just for kids: fastest growing demographics: 45-54 (11%), 25-34 (26%)
    21. 21. Social media best practiceThis is a personal medium. Follow the people who tweet aboutCommunicate like a person, not an you/your organisationorganisation. You don’t have to respondStart conversations by askingquestions You don’t have to respond in this mediumTwitter versus Facebook: newsversus current affairs If it gives you pause… pause.
    22. 22. Listen more than you speakThe eggmeans youdon’t care This barrage is as attractive as an Amway pitch
    23. 23. Great social media toolsHootsuite - group Facebook and Twitter managementSkitch - quick, simple screen grabberBit.ly - shorten an URL, track who clicked on itUserVoice - great lightweight platform for community engagement
    24. 24. HOW TO BE SUCCESSFUL IN ADVERTISING
    25. 25. How to make your own adsCreate a clear ‘call to action’ “Click now to find out more”Sell benefits, not featuresLinkedIn has great industry and job title targetingAdRoll.com has great affordable re-targeting
    26. 26. How to make your own adswww.buyads.com is easy for buying display ad campaignswww.rightbanners.com is great for rapid, good artworkDon’t forget Flickr Creative Commons search and iStockPhoto.com
    27. 27. NEVER FORGETYou’re here = you’re awesome

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