Cause-related marketing has exploded over the past few years, especially in times of corporate mistrust and heightened public awareness of the negative effect that big businesses have on the environment. Brands are increasingly looking to provide public awareness of its values and willingness to support good causes. To facilitate this demand Sponzu offers two sponsorship packages described in this presentation.

1. DELIVERING VALUE ON
YOUR DIGITAL VIDEO ADVERTISING
Sponsorship Opportunities
from Sponzu.com
Turn ideas on!
Watch ads to fund ideas

2. Sponzu is the first crowd funding platform
that asks for people’s time, not money.
“Crowd funding” describes the collective cooperation, attention and trust by people who
come together and pool their resources to support ideas initiated by other people and
organizations.
Sponzu.com assists individuals, communities and organizations in bringing their ideas to life
by helping them raise the funding required to drive the idea.
Unlike traditional crowd funding platforms, Sponzu.com asks for people’s time, not money.
Supporters of ideas simply have to donate time to watch a short video ad provided by one of
our sponsors, in order to donate funding towards an idea.
Supporters of ideas have the opportunity to contribute further funding by rating the video,
providing feedback on it, completing marketing surveys, and sharing the idea, as well as
sponsor’s materials within their social networks.
Through the collective viewing of ads, ideas attract their funding and our sponsors add sig-
nificant value to their sponsorship: creating goodwill and generating brand exposure, product
awareness, brand associations, positive PR & new Facebook fans.
Sponzu.com – Turn ideas on!

3. Sponzu – Become an ‘Exclusive Sponsor’
You can become an Exclusive Sponsor of any idea on the Sponzu.com website.
The ‘Exclusive Sponsorship Package’ includes the following benefits:
Create brand association & CSR value Gather basic market research
Publish logo on sponsored idea and on Allow idea supporters to submit feedback
our sponsors page. on your video ad.
Push promotion of your sponsorship Leverage social networking
Sponsored idea will be promoted within Allow idea supporters to share your video
our “Featured Ideas” tab. ad on social networks.
Exposure for your brand and products Create distribution lists
Publish up to 3 video ads for idea sup- Sign up idea supporters as fans on your
porters to watch. Facebook/Twitter pages.
Enhance user engagement and ad Monitor, analyse & re-invent
campaign efficiency A complete analytics report based on
Target your audience and reach out to them. viewer feedback.
Gauge whether your video ad will be Create additional awareness
successful Repeated posts on Sponzu social
Allow idea supporters to rate your video ad. networking sites and fan groups.

4. Sponzu – How it works
Submits idea and Support idea by
promotes it after approval watching video ads
Supporters
Idea owner Revenues from ad Sponsors
views fund the idea
Our model relies on self-promotion, where idea owners are encouraged to spread their
ideas with friends and across social networks to attract supporters.
Idea supporters are in turn encouraged to solicit their networks to fund the idea.
The viral nature in which the idea spreads is created through the self-interest of the idea
owner and social responsibility nature of idea supporters.
Sponsors with video ads are provided an opportunity to become a part of this virality, allow-
ing them to create goodwill, positive brand associations and excellent brand exposure.
Sponsors’ funds are held and released to the idea owner only once the project is fully
funded.

5. Sponzu – Making your online video ads deliver…
To date, the online video advertising market has been difficult to crack:
Interaction rates with video advertising are low
Over 25% of viewers will click away before a 10-30 second pre-roll finishes
(according to TubeMogul)
Difficulty in reaching the right target market and connecting with social networks
Making your video ad viral is a ‘hit and miss’ process – virality needs nurturing
Monitoring of video ad success – both ‘online viewer interaction’
and ‘what they think of the actual ad’
Sponzu addresses the above limitations by providing the incentive for users to watch
video ads, resulting in significant benefits for advertisers:
Enhanced online video ads performance
Generate brand exposure and product awareness
Gain market research on your video ad
Create brand associations with projects sponsored
Create CSR value & goodwill through ‘Sponsorship’ approach
Integrate and distribute using popular Social networks
Gain more Facebook and Twitter fans for your Corporate or Product pages

6. Sponzu – More than just video ads…
We add significant value when publishing your video ads. Aside from creating viral adver-
tising through social networking interactions and promoting your Company as a CSR con-
tributor, we provide your marketing team with detailed analytics report highlighting what
people think of your video ad and how successful it has been in:
Understand viewer demographics
Monitor video viewing hits
Monitor video ratings
Analyse social networking benefits
Number of ‘likes’
Number of newsfeed publishes
Number of shares
Number of tweets
Analyse repeat viewings
Overall Video Virality Rating
Analytics on logo views and click-throughs
Market Research analysis on questions posed

7. Sponzu – Sample Ideas you could Sponsor….

8. Sponzu – Exclusive Sponsorship example design
This Idea Exclusively Sponsored by: PixlMixl Studios
Help Feed Hungry Kids
nuser_mane charity kids food
Poverty, death, disease, and disasters wreak havoc in the lives of millions.
Many times little children are the ones who suffer the most from these
problems, and they are the ones most desperately in need of your help.
71.2% / 1785 supporters Turn it on
$5000
Sponsor’s name / message (up to 40 characters)
Sponsor’s logo / image (160x40 pixels)
Logo linked to sponsor’s site or landing page

9. Sponzu – How to become a Sponsor
To Sponsor an idea that aligns with your Company CSR objectives:
1 Review ideas on www.sponzu.com
2 Email your request to our sales team at sponsor@sponzu.com
3 Our sales agent will call you within 24 hours to talk through the process and
arrange payments
4 Upon completion of idea funding, Sponzu will transfer the sponsorship funds
to the idea owner
5 Upon completion, your market research ad analytic report will be sent to you

10. Sponzu – Sponsorship Packages & Pricing
Become an exclusive sponsor of an Idea
Logo and name published on the idea and idea page Yes
Company detail published on Our Sponsors page Yes
Total Sponsorship payment required Idea funding + 15% admin fee
Users watch your video - up to 30 seconds Forced $0.10 Per view
Users watch your interactive video - 30 secs - 2 mins Forced $0.75 Per view
Users can opt to rate the video Optional $0.05 Per rate
Users can opt to provide feedback Optional $0.05 Per question (max 5)
Users can publish video ad to Facebook newsfeed Optional $0.25 Per publish
Users can share video ad with friends Optional $0.01 Per 10 friends shares
Users can join our Facebook page Optional $0.05 Per sign-up
Analytics report provided? Yes Free End of campaign
Become a Generic Sponsor
Choose a region or tag to sponsor Various
Users watch your video - up to 30 seconds $0.05
Users watch your interactive video - 30 sec - 2 min $0.50
Select your sponsorship value Min $500
*15% of your sponsorship value will be deducted as administration fee

11. Sponzu Sponsorship – FAQ’s
Why should I consider using Sponzu.com to publish my video ad?
Sponzu.com is a unique site that allows you to mix the marketing benefits of CSR & Sponsorship
with raw digital advertising. Becoming an exclusive advertiser allows your Company to build brand
association with a specific idea building CSR credibility, whilst still gaining significant benefits from
video advertising (brand awareness, & product promotion). Sponzu.com provides a medium that
finally makes online video advertising deliver results.
What happens if a project does not get fully funded?
It is unlikely that a particular idea will not get fully funded due to the self-promotion of the idea
owner and it’s supporters. In the rare case that you provide exclusive sponsorship towards a proj-
ect that does not get funded, Sponzu.com will allow you to shift your remaining sponsorship value
to another idea, or provide a re-imbursement of the unused sponsorship value
Is there a timescale on projects being funded?
No – at present there is no timescale associated to completing funding of an idea. However,
Sponzu.com will work with you to determine your campaign and budget timescales, ensuring that
your goals are reached.
How does the payment process work?
Once you submit your request to become an exclusive or generic sponsor, our sales agent will
complete your campaign activation and provide you with an invoice to pay Sponzu.com the spon-
sorship and admin fees. This is a pre-paid process and we will hold your funds in a secure ac-
count, until your ideas are fully funded or your budget has been fully utilised.

12. Sponzu – How to move forward
Contact our team
US contact Natalie Kaminski natalie@sponzu.com
Europe/Africa contact Ian Ferrao ian@sponzu.com
Find us online
Website www.sponzu.com
Facebook www.facebook.com/sponzu
Twitter www.twitter.com/sponzu