Your Business Pitch

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Nate LiaBraaten gave this presentation to the Jefferson Grapevine on Wednesday, January 18, 2012.

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Your Business Pitch

  1. 1. Your Business Pitch
  2. 2. What is a Business Pitch?To the entrepreneur… To the audience… An interview  An investment A first impression opportunity A performance  Sales opportunity for Story-telling service providers A commercial  Entertainment Building awareness
  3. 3. 10/20/30 Rule of PowerPoint 10 - No more than ten slides in your presentation; supplemental slides okay 20 - Presentation should last no longer than 20 minutes; be prepared for shorter presentations too 30 - Only use font size 30 or larger
  4. 4. 10 Recommended Slides1. Problem 6. Competition2. Solution 7. Team3. Business Model 8. Projections &4. Underlying Milestones Magic/Technology 9. Status & Timeline5. Marketing & Sales 10. Summary & Call to action
  5. 5. 1. Problem What is the specific pain in the market? What are the details of this pain? Set the stage for your solution.
  6. 6. 2. Solution Describe your solution in the most efficient way possible. Think 30 second commercial. If you know your market like you should, this should be easy. Less is more!
  7. 7. 3. Business Model How does your business make money? What are the primary sources of revenue? If there are other sources of revenue, remember to mention them as well. This is one of the most overlooked parts of a business pitch!
  8. 8. 4. Underlying Magic/Technology What, specifically, is your “Secret Sauce”, “Wow Factor”, “Competitive Advantage”? Why is your product or service the best solution? Why won’t your competition be able to replicate it? IP, trade secrets, industry expertise, 1st mover advantage, etc…
  9. 9. 5. Marketing & Sales You may have a great product, but how are you going to get people to buy it? How, specifically, will the product be marketed, distributed, and sold? Size of market, market demographics What about customer development? (not just product development…)
  10. 10. 6. Competition Who specifically is your competition? A competitor matrix can help show your competition and how you differ. Show the audience that you know your market. DO NOT SAY YOU HAVE NO COMPETITION!!!
  11. 11. 7. Team It’s time to brag. What experiences have you had that are applicable to your venture? Who is on your management team? Who is on your advisory team? Hint: The answer is not “TBD”.
  12. 12. 8. Projections & Milestones What 2-3 metrics will you use for success? How will you reach these goals? Break financials into bite-size pieces What research and assumptions are built in? The more specific, the better (are you sensing a theme here?)
  13. 13. 9. Status & Timeline What milestones have you accomplished? Be positive and proud of your accomplishments no matter how big or small. Map out when you will reach other goals and, specifically, what that means for the status of your company. Include your exit strategy!
  14. 14. 10. Summary & Call to Action! Touch on the problem/solution and main highlights once more. What do you want from your audience? ASK FOR IT! You have the attention of a room full of potential investors, business partners, and referral sources. USE IT!
  15. 15. Final Thoughts… Would I invest in my company? Business pitches should be entertaining. Confidence is key. Practice, practice, practice! Then Practice more!
  16. 16. Recommended Reading
  17. 17. nate@conceptureconsulting.com

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