What is a Business Pitch?To the entrepreneur… To the audience… An interview An investment A first impression opportunity A performance Sales opportunity for Story-telling service providers A commercial Entertainment Building awareness
10/20/30 Rule of PowerPoint 10 - No more than ten slides in your presentation; supplemental slides okay 20 - Presentation should last no longer than 20 minutes; be prepared for shorter presentations too 30 - Only use font size 30 or larger
10 Recommended Slides1. Problem 6. Competition2. Solution 7. Team3. Business Model 8. Projections &4. Underlying Milestones Magic/Technology 9. Status & Timeline5. Marketing & Sales 10. Summary & Call to action
1. Problem What is the specific pain in the market? What are the details of this pain? Set the stage for your solution.
2. Solution Describe your solution in the most efficient way possible. Think 30 second commercial. If you know your market like you should, this should be easy. Less is more!
3. Business Model How does your business make money? What are the primary sources of revenue? If there are other sources of revenue, remember to mention them as well. This is one of the most overlooked parts of a business pitch!
4. Underlying Magic/Technology What, specifically, is your “Secret Sauce”, “Wow Factor”, “Competitive Advantage”? Why is your product or service the best solution? Why won’t your competition be able to replicate it? IP, trade secrets, industry expertise, 1st mover advantage, etc…
5. Marketing & Sales You may have a great product, but how are you going to get people to buy it? How, specifically, will the product be marketed, distributed, and sold? Size of market, market demographics What about customer development? (not just product development…)
6. Competition Who specifically is your competition? A competitor matrix can help show your competition and how you differ. Show the audience that you know your market. DO NOT SAY YOU HAVE NO COMPETITION!!!
7. Team It’s time to brag. What experiences have you had that are applicable to your venture? Who is on your management team? Who is on your advisory team? Hint: The answer is not “TBD”.
8. Projections & Milestones What 2-3 metrics will you use for success? How will you reach these goals? Break financials into bite-size pieces What research and assumptions are built in? The more specific, the better (are you sensing a theme here?)
9. Status & Timeline What milestones have you accomplished? Be positive and proud of your accomplishments no matter how big or small. Map out when you will reach other goals and, specifically, what that means for the status of your company. Include your exit strategy!
10. Summary & Call to Action! Touch on the problem/solution and main highlights once more. What do you want from your audience? ASK FOR IT! You have the attention of a room full of potential investors, business partners, and referral sources. USE IT!
Final Thoughts… Would I invest in my company? Business pitches should be entertaining. Confidence is key. Practice, practice, practice! Then Practice more!