Bulk buyers find it difficult to locate certified organic farmers, while farmers struggle with customer acquisition and certification processes. Urja Organic Farms aims to address these problems by creating an online marketplace connecting organic farmers and buyers. It has acquired some B2B customers without marketing and plans to expand its network of certified farmers and traders. The company seeks funding to achieve certification, develop its demand-based inventory system, and expand operations to serve a growing organic market in India.

1. Problem
Bulk buyers find it difficult to locate certified organic farmers.
Urja Organic Farms Private Limited
Pitch Deck

2. Farmers
1. Struggle in customer acquisition due to lesser
online existence
2. Unawareness about certification process &
benefits
Buyers
1. Challenges in quality assurance
2. Need to contact multiple farmers/traders
every time for availability, latest rates &
harvest schedule.
Problems of Stakeholders
Industry
1. Lack of marketplace for organic category

3. Revenue: ₹ 8 Lakhs | 7 Months of B2B | All inbound calls | ₹ 0 Marketing Expenditure

4. Use Case - 1
Ms. Sonali Vaidya owns this Chyavanprash making unit
She was posting it in multiple WhatsApp groups
We searched it in our existing network of farmers
We took info, photos, rates & seeds from farmer
Ms. Vaidya who buys these ingredients every month
approved the produce and paid in advance for 200 kg
We placed the order, collected it, cleaned it and delivered it
to the buyer in Pune
Ms. Vaidya liked it, shared requirement of 10 other products
and interested in excusive plantation
Pune based client Requirement – Khapli Wheat

5. Use Case - 2
NashikbasedExporter
Ginger – Pune
Garlic – Jodhpur
Turmeric – Karnataka
A client of SNCO wishes to procure certified produce for
Dubai Retail.
Located certified produce in mentioned area
Suppliers - 2 grower groups & 1 trader
We checked certification and its validity. Shared certificate
copies, rates, photos, info on logistics to SNCO
We sent sample to Dubai via SNCO
Dubai based client approved the produce
Expecting bulk orders from SNCO & they have tied up with us.
Certificate of a Supplier

7. Online Retailers
Exporters & Foreign
Importers
Processed Food Plants
Domestic Traders
Demand based plantation of
Organic
Type
Primary
Geography
India
India, Dubai & Middle East
India
India
India, Dubai & Middle East
Who is our target audience?
We have acquired few B2B customers without spending on marketing.
Primary
Primary
Primary
Secondary

8. Live Inventory is required to India

9. Competition
Landscape
Factors Urjafarms
Sahyadri
Farms
DeHaat FarmsGate Ninjacart Bijak
Organic
India
Organic Inputs
for Processors *
Organic Veggies
& Fruits *
Pre-harvest
booking B2B *
NPOP Certified
farmers *
Organic Export * *
Organic as
Target Market * *
Our Potential
Customer * * *
Sales of Inputs * *
Max number of
certified farmers *
Platform for
Organic Farmers *
Long term B2B
forward
contracts *
Demand based
plantation for
farmers *
Platform which
we can use * * *
Main
Business
Activity
B2B – Organic
Vegetables, Fruits,
Grains etc
Residue-free Grape
Export &
Food Processing
B2B Platform FTC Platform
B2B - Delivering to
Vegetables Shops
B2B Platform
Organic Processed
Food Retail &
Export

11. Kedar is a Commerce
Grad. Worked in
reputed brands like
Infosys, Mphasis, PSCL
etc. Also, founded a
management
consulting firm called
Claref Consulting.
Nikkhil has done BBA
& Diploma in IT with
International
Certifications. He
worked in QuickHeal
& Data Management
in top Data Centre. He
runs a Software
Company called
Fileian Ventures Pvt.
Ltd.
Kedar Joshi
Founder & CEO
Nikkhil Sonar
Co-founder & CTO
Sanket Kulkarni
Co-founder
Farmer’s Front
Sanket is a B.Sc Agri
Biotech & MBA
Marketing. He has
done certifications
such as NABL, QCI,
HSCCP. He runs
Amrutanshu Agro-
Tech Pvt Ltd.
Sanjay Paranjape
Mentor & Co-founder
Sanjay has experience
of 30 years in
accounts, audit, MIS,
Commercial Activities
& inventory. He has
handled a team of
150+ people & has
worked pan India
locations and
overseas. He has done
MBA Finance & has
worked with Jyoti
Structure Limited as
an AGM- Accounts.
Amol Mali
Co-founder
Ops & Logistics
Amol comes from a
background where he
has acquired 8+ years
of corporate
experience in
management and
administration. He
worked in WNS,
Convergys, IBM &
Wipro.
About Team
Full Time Full Time Full Time
Part Time Part Time

12. Our history
Vinay & Kedar are friends from 11th
. Vinay worked in TQMS.
He left the job & joined Zero Budget Natural Farming Course
as setting up a nursery was his dream. Vinay met 3-4 farmers
who were practicing ZBNF. Kedar was running Claref
Consulting. Kedar advised him to do something on the
marketing front for farmers.
Early
2018
Mission formed: After researching on the subject, both
realized that due to the produce of chemical farming; Cancer
& other such grave hazards on human health are increasing
in the Soc.
Mid
2018
Business formed: Forest Agro Business (Fab) was formed on
30.07.2018. We offered home delivery of poison-less
vegetables & fruits.
July
2018
Team joined: Impressed by the cause, Nikkhil who runs an IT
Co joined Fab. Fab had a stall once at an agricultural
exhibition where Sanket met Kedar. On a simple question,
‘How can I help you guys?’ asked by Sanket & after knowing
that Sanket is a B.Sc. Agri. Biotechnology guy; Kedar asked
Sanket to join the cause and the team. Amol who was
working in WNS, Pune joined the team after knowing about
the cause and used to come down to Nashik on weekends
just to help the team.
By
2018
Vinay leaves: Fab had reached around 300 customers by
March 2019 but due to personal reasons Vinay decided to
leave the business. After continuing the business till April
2019, Kedar decided to take a pause, decided to rebuild the
team and strategy. Sanjay Dada is among the first few
customers who also joined in to offer his expertise of
Accounts, MIS & Inventory.
March
2019
Aug
2019
Urjafarms formed: Urja Organic Farms Private Limited gets
incorporated on 19.08.2019. CS Nirav, Adv. Puranik, Kunjal, Harshal &
Swapnil; All advisors join the team. The Co plans to launch 10
vegetable shops in Nashik City & inaugurates its 1st
on 01.01.2020
Dec
2019
Farmers deny: On 31st
Dec, farmers suddenly notify that they will
not be delivering the produceon inauguration for some reason on
the inauguration day. In a 15 days span, existing farmers part ways.
& Co manages to build the team again.
March
2020
Covid19 India Outbreak: We had to limit our operations. Re-
planned our operations. Shared transportation stopped and we had
to pick the stock again from various farms
Mangoes: This was our first experience of handling Mangoes. We
sold around 390 dozens through B2C. Also created networkof B2B
for next season.
March
2020
B2B: We shifted our focus. Dropped our plan to launch 10 Stores
due to feasibility, local market condition and pandemic.
May
2020
Urjafarms signs 1st
MoU with SHG & MSRLM: By providing training
& resources to Self Help Groups, we believed that Organic Farming
can be undertaken. We proposed this idea to MH State Rural
Livelihood Mission (MSRLM). MSRLM agreed to start an
experimental project.
June
2020
CollectionCenter: We closed down our first storein July and
shifted to a 1400 sq.ft facility.
Aug
2020
Rev. ₹ 8 Lakhs: in 7 Months of B2B | All inbound calls | ₹ 0 on Marketing

13. Indian statesadopting organic farming (Websites)
Sikkim
Telangana
Andhra Pradesh
Madhya Pradesh
Stats & Overall Market Conditions
As the coronavirus disease crisis
takes over the world; The
Indian organic food market reached a
value of ₹ 5,100 Cr in 2019
Forecast 2020 - 2025
https://www.imarcgroup.com/indian-organic-food-market
During 2017–22, to reach₹ 18,67,352 Cr by 2022
India exportedproduce worth ₹ 3,655 Cr in 2017-
18
https://www.entrepreneur.com/article/324665
CAGR of over 25% in the next 3 years
High-scale, high-margin opportunity bracket.
India’s organicopportunity could scale to about
$2 bn
https://yourstory.com/2018/04/organic-food-
business-india
Year 2018
Year 2018
New Farm Bills 2020
1. Will empower farmersfor
engaging with processors,
wholesalers, aggregators,large
retailers,exporters etc.
2. Restrictions in selling agri-produce
outside the notified APMC market
yards removed
3. Will accelerateagriculturalgrowth
through privatesector investment
in building agricultural
infrastructureand supply chains
4. Framework on farming
agreementsthat protects and
empowers farmersto engagewith
agri-business firms, processors,
wholesalers, exportersetc

14. Roadmap
Year 1
• Get NPOP Trade Certification
• Launch Integrated Demand-based
System (IDS – Live Inventory)
• Tie-up with 2 Auditors
• Bring 1000 Certified Farmers on
IDS
• Bring 100 Traders on IDS
• Initiate Certification of 300 farmers
• Revenue ₹ 5 Cr (1400 Tons)
• Add 2000 certified farmers on IDS
• Add 200 Traders
• Add 5 more Auditors
• Start regional collection centers
• Initiate certification of 300 more
farmers
• Revenue ₹ 35 Cr (9800 Tons)
Year 2
Urjafarms is seeking to raise seed capital to achieve the following.

15. One-time Cost,
20000, 0%
IT & Systems
(Assets), 13999500,
28%
Working Capital,
10075000, 20%
Direct Cost,
13133800, 26%
Indirect Cost,
4755300, 10%
Marketing Budget,
7646000, 15%
Misc Exp, 300000,
1%
Deployment of Funds in Year 1
One-time Cost IT & Systems (Assets) Working Capital Direct Cost
Indirect Cost Marketing Budget Misc Exp
Urjafarms is seeking to
raise seed capital ₹ 5 Cr
Pie chart depicts provision in % for different heads
Detailed projection can be shared upon request.

16. Thank you for your time,
Facebook Page
Important Links
Urjafarms
Website B2B App
B2C App
Value of Urjafarms – ‘Credibility’
Our Mission is to,
• stand against Cancer and other hazards caused by the
produce of chemical farming & to supply produce which
is not just ‘poison-less’ but also nutritious for health
• create ‘access to nutritious food’ for people
• encourage farmers who have adopted farming
practices like Organic Farming, SPNF, Traditional
Farming, etc. by selling and distributing their produce
within the society
• spread awareness among consumers & farmers
• promote all farming practices that do not harm the land
by affecting its fertility.
Vision – “Only Organic, Total Nourishment”