Business incubators play a vital role in supporting ventures by providing a host of services. This exclusive session for entrepreneurs will detail successful incubatee case studies, how incubators accelerate growth of the venture and how it can help in nurturing innovations.

1. Tamil Nadu Agricultural University
Business Planning and Development Unit
Dr. P. Sivasubramanian
Director (Agri-business Development)
PI, NAIP-BPD, TNAU

2. Objectives
• To commercialize technologies and products
developed by TNAU.
• To develop and promote entrepreneurship in
the region through Agri-Business Incubation
by providing incubation support, handholding
services and market linkages
• To undertake programs on capacity building
with regard to technologies and managerial
aspects for establishing agribusiness
• To contribute to competitiveness of
agribusiness environment and job creation

3. Ventures
Ventures supported
• Innovative Ventures
• Seed Ventures
• Biotech ventures
• Farm Ventures
• Food Processing Ventures
• Bioinput Ventures

4. Services
• Commercialization of Technologies developed by TNAU
• Conduct Agri-Business Development Events to promote
more agri-business enterprises in the region
• Facilitate joint ventures and tie-ups
• Promotion of new agri- enterprises
• Conduct impact studies on the success of Business
Incubation activities
• Provide infrastructure for incubatees
• Capacity building
• Branding and marketing
• conducting Market research and feasibility studies

5. Facilities at BPD -TNAU
Business Discussion
Room Laboratory
Common
Training Hall
Business Centre
Lobby

6. Membership
No. of entrepreneurs enrolled as incubatees: 42
Category A: Individual farmers and Self Help Groups can apply under this category
Category B: Individual entrepreneurs, firms, start-ups, NGOs taking up commercial
activities in India can apply under this category
Category C: Public / Private limited companies and other agencies not included in
Category A and B can apply under this category
Category D: Multinational companies and foreign companies can apply under this
category
Sl .No Category No. of members
1. A 32
2. B 9
3. C 1
4. D -
Total 42

7. Our Incubatees

8. In-house incubation at BPD-TNAU
Incubatees having
offices at BPD unit
1.M/s Ishinn Organic
Exports Pvt Ltd
2.M/s Provimi
Products Pvt Ltd
3.M/s Emral Tune Line
Auto tech Ind
4.M/s Eco Green Unit
5.M/s VinziSperri
6.M/s Coronet Food
Office of M/s Eco Green Unit in the BPD unit 7.M/s Cleanstar
8.M/s J.K.Foods

9. Client servicing

10. Bhuvicare Pvt Ltd
Company: M/s Bhuvicare Pvt Ltd
Proprietor: Mr. T.G.R.Kunjharhamoney
Product: Herbal Insect Repellant
Services extended
• Access to TNAU Technology through
Technology Transfer
• Business Plan
Herbal Insect Repellant ( TNAU • Market linkages
Technology) • Branding and Promotion
Business Progress after joining BPD-TNAU
In 2010, the product was sold through Department of Agriculture in 12 districts
covering 40,000 hectares of Tamilnadu. More than 40,000 farmers have been
benefited by using the product.

11. S. P. Engineering
Company: M/s S.P.Engineering
Proprietor: Mr. Selvaraj
Product: Banana Pseudostem Injector
Services extended
• Business Plan
• Identification of potential distributors and
individual clients
Banana Pseudostem Injector ( • Branding
TNAU technology ) • Promotion and Marketing Assistance
Business Progress
Details Before Incubation support After incubation
Sales quantity (units per 25 750
month)
No. of dealers Nil 10

12. Eco Green Unit
Company: Eco Green Unit
Proprietor: Mr. S. K. Babu
Product: Banana Fibre Products
Services extended
• In-house Incubation
• Branding Promotion
• Marketing Assistance
Business Progress
• No. of enquiries increased from 150 / month
to 260 / month
• Increased brand equity
• 40 % increase in customer base
• 25 % Increase in sales

13. Vinzi Sperri Pvt Ltd
Company: Vinzisperri Pvt Ltd
Proprietor: Dr. P. Sathiyamoorthi
Product: Natural Fruit drinks & Food
Products
Services extended
- Business Plan
- Identification of potential distributors
- Facilitating New product development
- Promotion and Marketing
Business Progress
Details Before Incubation support After incubation
Monthly Sales Rs. 50,000 Rs. 2,00,000

14. Emral Tune Line Auto Tech Ind
Company: Emral Tune Line Auto Tech Ind
Proprietor: Mr. M.P. Rajkumar
Product: Mobile based irrigation
Scheduling equipment
Services extended
– Business Plan
– Identification of potential distributors
– Marker research
– In-house incubation
Business Progress
Details Before Incubation support After incubation
Monthly Sales Rs. 15,000 Rs. 40,000
Industrial customers Nil 6

15. Coronet Food
Company : M/s Coronet food
Proprietor: Mrs. Poomalai
Product: Minor Millets based Ready to
Cook Products
Services extended
- Facilitating New product development
- Identification of potential distributors
- Brand Promotion
Business Progress
Details Before incubation Support After Incubation Support
Monthly sales 500 Kg 1000 Kg
No. of distributors 2 6

16. Technology Commercialization
8 TNAU
Technologies
cry2Ai Solar Crop Drier Stored Grain Insect
gene Management Kit
TNAU Master Trap
Ready to Cook Mix Minimal Processing of
SRI Power Weeder Nutrigold – Organic
from Pearl millet Banana Pseudostem
Plant Growth Promoter

17. Technology Commercialization MoUs
cry2Ai gene Solar Crop Direr
Bioseed Research India Pvt Ltd Unique Fabricators
Cumbu Ready to cook Mix Insect Management Kit
Mr. Venkatachalam Melwin Engineering

18. Financial Assistance
Financial Assistance to
Incubatees : Rs 42.66 lakhs
1.TDB funding from ABI-
ICRISAT: Rs. 10.5 lakhs
2. MSME scheme: Rs 32.16
lakhs
Mr. Prabhushankar, Managing Director, IAC
Agro Inputs Pvt Ltd receiving the cheque from
Dr. P. Murugesa Boopathi, Vice-chancellor,
TNAU Coimbatore

19. BPD - Hubs
Entrepreneurship Development Program at Entrepreneurship camp at BPD Hub,
BPD Hub, AC&RI Madurai-03-08-2011 ORS, Tindivanam-30-03-2011
Dr. P. Sivasubramanian addressing the
Dr. P. Murugesa Boopathi , Vice-
Agripreneurs during the program
Chancellor, TNAU inaugurating the
entrepreneurship camp

20. BPD - Hubs
Orientation Cum BPD – Entrepreneurial Hub Launching
Programme at , TRRI Aduthurai-22-07-2010

21. Marketing Assistance
Agri Intex 2011
Events Participated : 7
Dinamalar Agri Expo 2011-Trichy
-28 to 31 Jan2011
DG, ICAR interacting with one of the
incubatees of BPD-TNAU in Agri Intex 2011
Busy stall of BPD-TNAU

22. Innovations from BPD-TNAU
Banana Fibre Extraction Unit Micro Wave Based Cardamom Drier
Inner View of the Cardamom Drier
Staff members of BPD-TNAU with the
inventor and the buyer

23. First Royalty
Technology: TNAU Herbal
Insect Repellant
Royalty for the year
2010-11: Rs 8 Lakhs
Mr. T.G.R. Kunjharhamoney, Managing Director of
M/s Bhuvicare Pvt Ltd handing over the cheque to
Dr. P. Sivasubramanian, Director, Agri-Business
Development, & PI-NAIP-BPD scheme during the 77th
Scientific Workers Conference held in TNAU

24. Achievements
Performance as on
Sl. No. Indicator
1.02.2012
1 No. of technology commercialised 8
2 No. of entrepreneurs incubated/enrolled 42
3 No. of in-house incubatees 8
5 No. of Research collaborations facilitated 1
6 No. of innovations supported 2
7 New products introduced in the market 2
Entrepreneurship Development programs
8 9
conducted
Mergers & Acquisitions, Joint Ventures, Tie-
9 9
ups facilitated
10 Total seed fund sourced by Incubatees 198 Lakhs
11 Turnover of Incubatees in 2011-12 23 Crores

25. Best Agri-Business Incubator Award
Officials of BPD-TNAU receiving the National Award for
Best Agri-Business Incubator during the Global Conference
on Agri-Business Incubation held at ICRISAT

26. Best Incubatee Award
Mr. M. P. Rajkumar receiving the National Award for Best
Incubatee from Shri N. Raghuveera Reddy, Minister for
Revenue and Rehabilitation, Govt. of Andhra Pradesh

27. African project
BPD team and officials of Topworth Groups of companies with
Mr. Madikaba Camara, Secretary of Agriculture, Government of
Guinea (fourth from left)

28. Impact of BPD-TNAU
• No. of entrepreneurs incubated: 42
• No. of entrepreneurs supported/ trained: 593
• Farmers directly benefited with
value addition: 800
• No. of local employment generated (direct)
through incubatees:183
• TNAU Technologies disseminated: 8
• Innovations supported : 2
1. Subha Low Cost Power tiller
2. India Specific Sugarcane Harvester
• New Products introduced in the Market: 3
1. Microwave based Cardamom Drier
2. Banana Fibre Extraction Unit Cardamom Drier
• Crop Variety Popularized: Co6 Black Gram

29. Sustainability
• Membership
• Royalty
• Schemes
– Techno-prenuer promotion
programme
– MSME Scheme
• Rentals
• Technology Commercialization

30. Lessons learnt
• Timely Client Servicing - top priority
• Technology Commercialization: Products with high market -
many buyers- (Ex: Solar Crop drier and SRI Power Weeder was
licensed to 3 companies each )
• More No. of in-house clients- regular income as Rentals
• Increased interaction of scientists with BPD units
• Decentralized operations – Ex: BPD hubs in AC&RI Madurai,
ORS, Tindivanam and TRRI Aduthurai

31. Lessons learnt
• Technology commercialization among BPDs
(Ex: Natural dye technology of CIRCOT can be
commercialized in Tirupur & Coimbatore in association with
BPD-TNAU )
• Most Innovators visit BPD unit for financial assistance.
( MSME and TePP can help these innovators )
• Inter Incubatee servicing: One incubatee providing services
to other
• Marketing assistance - most requested service
• Participation in events
• Brand leverage

32. Thank you
Business Planning and Development Unit
Directorate of Agri-Business Development
Tamil Nadu Agricultural University
Coimbatore
E-mail: business@tnau.ac.in