This document outlines a business plan for a new music magazine called Ruby Shefras that will focus on small music venues and up-and-coming artists in North London. The magazine will be printed monthly and available by subscription, with an online component. It aims to inform readers about live music events, increase revenue for featured venues through a ticket partnership, and profile new local artists through interviews and photography. The target audience is music enthusiasts aged 16-25. The plan addresses content, resources, distribution, marketing, legal and ethical considerations.

1. Ruby Shefras

2. FONTS

3. GENRE

4. SPECIAL FEATURE

5. PURPOSE
1.To inform people living in north
London about performances going on at
small venues such as o2 shepherds
bush empire 2. Increase revenue for
chosen venue of each
edition
3.MyUSP will be a 5% partnership between
the magazine and the venue that is being
focused on in each edition which includes a
jump queue ticket that allows free entry for
readers.

6. FORM
1.PRIMARILY PRINT FORM
2. The online feature will be more
interactive for subscribers.
Will include:
• Links to live performances
• Recorded interviews from artists/bands
who have performed at each venue.
• Photos of each venue.
4. Will be 100-150 pages

7. CONTENT
1. Detailed articles about small north London venue.
2.written interviews from up and coming
artists- new to the north London music
scene
3.Q&As from support acts who have joined an artists tour.
4.Professional pictures
featuring artist
performances.
&

8. TARGET AUDIENCE
Primary audience:
16-19
Both male and females
Youths who are on the edge of society
Secondary audience:
20-25
Who enjoy live music
More into arty based activities than
academics

9. PRICE
£3.50
It will be a monthly feature
NUS CARD is valid
Uni days 10% student discount is also valid
Ensures a profit is
made
Annual subscription
prices:
Online: £34
Online + print: £40

10. RESOURCES
Equipment:
Personnel:
Photographer
Model
Photo editor
magazine editor
Magazine
content writer

11. DISTRIBUTION
METHODS
Primary method:
Monthly subscription
received to your door
by post.
Online copy will be a
monthly email
subscription.
Secondary method:
newsagents,
music shops, and record
stores

12. MARKETING METHODS
Primary methods: Secondary methods:

13. LEGAL AND ETHICAL
ISSUES
LEGAL ISSUES
Ensure that I do not use images that
are not mine
Ensure that I have permission for
the use of photography locations
Ensure that the integrity of my
magazine is clear and strong
Ensure copyright/plagiarism rules
are clear with my team of
employees.
Design rights - all content will be
original
ETHICAL ISSUES
Ensure the purpose of my
content is clear- as to not
influence anything extreme.
Ensure all content is true
Ensure the privacy is kept of
those involved in the production
of the magazine eg. Models

14. MOODBOARD

15. COMPETITION
NME magazine will be my biggest
competition as an indie magazine,
However they focus specifically
on indie rock, whereas my
magazine will focus on indie as a
whole
Similarly their distribution is
online only and monthly at no
cost

16. SKETCHES- front cover

17. SKETCHES- double page
spread.

18. Any questions?