This document summarizes the rulings of the ASA (Advertising Standards Authority) on several advertisements. Several ads were banned for depicting or encouraging unsafe practices for children such as smoking, using fireworks, or playing with fire. One ad suggested youth suicide and was banned. Another ad was banned for using an underweight model. An ad showing a girl with a plastic bag over her head was banned for depicting an unsafe act. However, one ad promoting alcohol was not banned and another was not seen as racist.
Why are there so many preventable accidents and deaths caused by texting and driving? Investigating why people today put themselves and others in danger by texting while driving - a dangerous addiction to digital culture.
Why are there so many preventable accidents and deaths caused by texting and driving? Investigating why people today put themselves and others in danger by texting while driving - a dangerous addiction to digital culture.
Last Name 1 Student Name” Prof. Abdul-Jabbaar .docxDIPESH30
Last Name 1
“Student Name”
Prof. Abdul-Jabbaar
English 102
April, 2014.
The Smoking Kid.
According to the World Health Organization, one billion people out of the world’s population of
seven billion are smokers. Furthermore, approximately one person dies every six seconds due to tobacco
smoking, which accounts for one in every ten adult deaths. Needless to say, now more than ever, the
world’s governments and health organizations are keen to raise awareness about the dangers of smoking
and eventually promote the decline of tobacco usage in general with the media as their vessel of choice,
owing to its various forms and proven ability to reach millions of people at a go. This is where we’ve
made our niche. As newly employed members of this advertising agency, it is important that you keep up
with the trends and learn from the ‘Da Vinci’s’ of this industry. Only then can you stay relevant.
Numerous campaigns have been launched worldwide but few have had the impact that the ‘Smoking Kid’
ad created by our competition over at ‘Ogilvy&Mather’ has had. The forty per cent increase in phone
calls to the Thai Health Promotion Foundation hotline after the ad was aired is undisputable proof that the
ad was in fact successful in reaching the masses and motivating them to seek professional assistance.
The ‘Smoking Kid’ ad was initially created with the mature Thai smoking population in mind. This
is seen by the fact that the ad itself is in the Thai language. The ad focuses on adults with the youngest
being at least eighteen or so, and mature enough to fully comprehend and understand the negative effects
of smoking tobacco. The message being passed through this ad, as is the same with all other anti-smoking
ads, is that smoking is harmful to one’s health and should therefore be curbed in order to prevent future
Commented [MA1]: Hook
Commented [MA2]: Transition
Commented [MA3]: Thesis
Commented [MA4]: Topic sentence
Last Name 2
complications. What is particularly striking about this ad is the fact that it employs a unique tactic where
children are used to warn adults about the dangers of smoking, whereas it is usually the other way around.
This deviation from the norm, in my opinion, is what makes the ad even more effective than the usual
‘shock and scare’ methods that other ads use every so often.
It becomes apparent as soon as you watch the ad that the creators were focused on appealing to the
audience’s emotions. Smoking adults are a common sight in society. Young teenagers who smoke are
chastised in many social settings as being in a rebellious phase. However, mere children smoking is just
downright atrocious and in most cases isn’t tolerated, endorsed or encouraged. Therefore, having a child
walk up to a smoking adult and ask to borrow a lighter would no doubt elicit a particular r ...
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Last Name 1 Student Name” Prof. Abdul-Jabbaar .docxDIPESH30
Last Name 1
“Student Name”
Prof. Abdul-Jabbaar
English 102
April, 2014.
The Smoking Kid.
According to the World Health Organization, one billion people out of the world’s population of
seven billion are smokers. Furthermore, approximately one person dies every six seconds due to tobacco
smoking, which accounts for one in every ten adult deaths. Needless to say, now more than ever, the
world’s governments and health organizations are keen to raise awareness about the dangers of smoking
and eventually promote the decline of tobacco usage in general with the media as their vessel of choice,
owing to its various forms and proven ability to reach millions of people at a go. This is where we’ve
made our niche. As newly employed members of this advertising agency, it is important that you keep up
with the trends and learn from the ‘Da Vinci’s’ of this industry. Only then can you stay relevant.
Numerous campaigns have been launched worldwide but few have had the impact that the ‘Smoking Kid’
ad created by our competition over at ‘Ogilvy&Mather’ has had. The forty per cent increase in phone
calls to the Thai Health Promotion Foundation hotline after the ad was aired is undisputable proof that the
ad was in fact successful in reaching the masses and motivating them to seek professional assistance.
The ‘Smoking Kid’ ad was initially created with the mature Thai smoking population in mind. This
is seen by the fact that the ad itself is in the Thai language. The ad focuses on adults with the youngest
being at least eighteen or so, and mature enough to fully comprehend and understand the negative effects
of smoking tobacco. The message being passed through this ad, as is the same with all other anti-smoking
ads, is that smoking is harmful to one’s health and should therefore be curbed in order to prevent future
Commented [MA1]: Hook
Commented [MA2]: Transition
Commented [MA3]: Thesis
Commented [MA4]: Topic sentence
Last Name 2
complications. What is particularly striking about this ad is the fact that it employs a unique tactic where
children are used to warn adults about the dangers of smoking, whereas it is usually the other way around.
This deviation from the norm, in my opinion, is what makes the ad even more effective than the usual
‘shock and scare’ methods that other ads use every so often.
It becomes apparent as soon as you watch the ad that the creators were focused on appealing to the
audience’s emotions. Smoking adults are a common sight in society. Young teenagers who smoke are
chastised in many social settings as being in a rebellious phase. However, mere children smoking is just
downright atrocious and in most cases isn’t tolerated, endorsed or encouraged. Therefore, having a child
walk up to a smoking adult and ask to borrow a lighter would no doubt elicit a particular r ...
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. Criminal Damage (2012) This ad can be seen as harmful as it
depicting and encouraging
children in an unsafe practice - smoking.
Smoking cigarette and a pipe.
The ad condoned an unsafe practice and so got
Banned.
3. Levi’s (2012)
This ad can be seen as harmful as it
depicting and encouraging
children in an unsafe practice - using
fireworks. Banned
4. Peroni (Miller Brands UK) (2012)
This advert does not comply with the law as
It is promoting drink driving by presenting the
woman in a car.
The model is in the passenger seat and the beer
Is not present.
This advert was not banned by the ASA.
5. Win Green Trading Company Ltd (2011)
This advert promotes stereotypical gender roles.
As well as playing with fire which some people
May be offended by.
The ASA banned this as they believe that any young children watching this may be
Encouraged to stand over fires. Banned
6. Miu Miu (Prada) (2011) This advert promotes an unsafe practice and
May cause fear or distress without justifiable
Reason.
Suggests youth suicide in a potentially hazardous situation and so was banned.
7. Drop Dead Clothing (2011)
Socially irresponsible as she was posing in ways
That make her look skinnier. Advert was offensive as
the model is underweight and anorexic. Banned
8. no added sugar Ltd (2010)
Unsafe practice as young girl is photograph
with a plastic bag over her head.
And so the advert was banned.
9. Puma AG (2010)
This advert was not banned as it
Was depicted as lighthearted and
Clearly removed from society.Insinuates that black people break into houses and go
on rampages to cause damage.
