This document outlines how to effectively pitch sales. It recommends introducing yourself and your company, telling a unique story that sticks to the rule of 3 (three key points), and calling for action. The document provides examples of headlines that follow this structure: Simpler, Closer, Fun. It also discusses analyzing different types of sales pitches for business-to-customer versus business-to-business and identifying customers' problems and needs to understand how your product can fulfill them. The goal is to have a clear, concise pitch in under 20 seconds or 5 minutes depending on audience.

1. Pitch Sales Workshop
Speaker: CH’NG LOOI CHIN
APB, UiTM Sarawak

2.  Introduction
• Your name/ Company’s name
• What do you do/ make
 Tell unique story
• What your customers want? –
Mind mapping
• Stick to the rule of 3
 Call for action (optional)
• End with question/humour/action
HOW to pitch a sale?

3.  Mind mapping
• Research customer’s
wants/needs
• Create simple, clear and
concise headlines
• Stick to the rule of 3
Tell a unique story

4.  Mind mapping
• Research customer’s
wants/needs
• Create simple, clear and
concise headlines
• Stick to the rule of 3
Tell a unique story

5.  Mind mapping
• Research customer’s
wants/needs
• Create simple, clear and
concise headlines
• Stick to the rule of 3
Tell a unique story

6. Demo: Simple, Clear,& Concise
Simpler
Closer
Fun
3 suitable headline??

7. Project 1:Pitch your product in <20 sec
Knowing your company and products

8. Project 1:Pitch your product in <20 sec
Knowing your company and products

9. Project 1:Pitch your product in <20 sec
Water Filter Models
Knowing your company and products

10. Project 1:Pitch your product in <20 sec
Coway 6 filtration System
Knowing your company and products

11. Project 1:Pitch your product in <20 sec

12. Extend your pitch/ Demo
 Add 1-2 supporting details to each headlines
Simpler
Closer
fun
• Adjust to your needs – sensors to monitor your general health
• Simplify work task – devices to check emails, connect to
people, control videos without you touching your phone
• Bring everyone closer to you – listen songs and watch videos
together at the same time in different places.
• Capture every fun & exciting memories– with a special
dramatic touch and share them instantly to your love ones

13. Project 2: Pitch your product in <5minutes
Identify your potential customers’ problems/needs

14. Project 2: Pitch your product in <5minutes
Identify your potential customers’ problems/needs

15. Project 2: Pitch your product in <5minutes
Understand your product – How it pitches to your customers’ needs?

16. Project 2: Pitch your product in <5minutes
Understand your product – How it pitches to your customers’ needs?

17. Analyse the different sales pitch
B-C (Business-Customer)
 Focus on potential
customers
 Look into benefits
 Understanding of
products
 Duration of pitch –
shorter
B-B (Business-Business)
 Focus on potential
companies
 Look into benefits &
profitability
 Understanding of products,
market/competitors & sale
techniques (e.g. figures,
tables, statistics etc.)
 Duration of pitch – longer

18. Key to success
 Introduce yourself/company
 Tell a unique story – stick to the rule of 3
 Call for action
Pitch Sales Workshop
CH’NG LOOI CHIN