The document provides an agenda for a Jacksonville Women's Business Center workshop series covering topics like value proposition, customer journey mapping, lean canvas, pitching, and demo day. Key dates and topics listed include discussing InoVet's value proposition on 10/21, customer journey on 10/26, lean canvas and revenue on 10/28, revenue and market fit on 11/2, capability statements on 11/4, pitch styles on 11/9, pitch preparation and a practice pitch on 11/16, and the demo day pitch event on 11/18.

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2. AGENDA
• 10/21 - InoVet It/ Value Proposition - Jackie
• 10/26 - Customer Journey
• 10/28 - Lean Canvas & Revenue
• 11/2 - Revenue & Market Fit
• 11/4 - Capability Statement
• 11/9 - Styles of Pitch
• 11/16 - Pitch Prep/ PEER Pitch
• 11/18 - Demo Day - Pitch

3. Value
Proposition
Canvas

4. Customer
Journey

11. Target to Businesses Targeted to
Consumers
Targeted to
Government
Initiated by business B2B
Business to business refers to business
that is conducted between companies,
rather than between a company and
individual consumers.
B2C
Business to consumer (B2C) is
business or transactions conducted
directly between a company and
consumers who are the end-users of
its products or services.
B2G
Business-to-government or B2G refers
to business conducted between
private sector firms and governments.
Initiated by
consumers
C2B
In the C2B model, businesses profit
from the willingness of consumers to
name their own price or contribute
data or marketing to the company,
while consumers profit from flexibility,
direct payment, or free or reduced-
price products and services. Some
examples of C2B are Amazon
Affiliates, Google Adwords
C2C
Customer to customer (C2C) is
a business model that facilitates an
environment, usually online, where
customers can trade with each other.
Two implementations of C2C markets
are auctions and classifieds.
Initiated by
government
See B2G
Former Present New Prospect

12. N e w C u s t o m e r P e r s o n a S t r a t e g y
F o r m e r C u s t o m e r P e r s o n a S t r a t e g y
P r o s p e c t P e r s o n a S t r a t e g y
P r e s e n t C u s t o m e r P e r s o n a S t r a t e g y

13. Need To Do Doing Done
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Product-
Market
Product-
Customer
Value
Proposition
State
Hypotheses
Personas
Testing Define
Customer
Journeys
Customer
Interviews
Identify
JTBD by
Customers
Former
Customer
Strategy
Present
Customer
Strategy
Value
Proposition
Position
Define
Customer
Segments
New
Customer
Strategy
Customer Acquisition Strategy Worksheet
Test
Hypotheses
Explain your customer acquisition strategy for 100 customers in 12 months and what it would mean for your

14. Need To Do Doing Done
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Customer Acquisition Strategy Worksheet

16. Connect
with me
ANAMARIA CONTRERAS
anamaria.contreras@myjaxchamber.com
904-366-6633