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- Email Marketing Branding Customer Journey: https://gustdebacker.com/customer-journey-map/ What is the “New Normal”? and what does it take to stay alive in it? We are embarking on a new – hybrid time. Some, most, are back in office. Others got so dependent on the ‘at home’ lifestyle that they float in between. Some people still never went back. Zoom growth, as we saw earlier, continues to boom and grow. Why? Because our nation is in a state of limbo—making decisions on a case by case, individual bases. We have options. Today we will walk through eye raising stats and strategies that have changed or altered in this environment. At the end, we will discuss what I like to call: “Forever Skills”. These are some of the main skills marketers and innovators equip themselves with to follow them into whatever 2020 and beyond brings them. They are lasting, they are purposeful, and they allow you to keep your head on straight no matter what waves come and rock the boat that we call “future.”
- Specialized commercial lender exclusively lending USDA business loans nationwide 2020 – America’s #1 usda business &
- Goal of slide: don’t feel overwhelmed or feel the need to try everything at once.
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- Speech Notes: Lower Cost: How much did it take to get you and your team here today? Sponsorship, Print Materials, Flights, Business Cards, Booth Materials, PRINT Broader Reach: Consumer Expectations: Digital marketing brings you that online presence. Gone are the days when we rely on calling up a local in the town to get our answer to where to go for dinner. I’m guilty of just typing into google: Gluten Free food near me. Now you just type it in online. Where YOU should be too. Personaliation: You can narrow down geographical regions, you can check out people’s likes or dislikes and play to your stregnths, you can focus on certain verticals: universities, etc. All these create a perfect landscape for marketing and above all else: reaching your customer!
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- Why is Email marketing important? It’s an easy avenue to reach your clients. Yes, you get a lot of emails a day... But the ones that a.) you care about and b.) are eye catching Those are the ones that work
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- What comprises a great email that won’t be spam? Personalization (to/dear field) Planning: what topics are relevant, what things in the news or happening in real life can you help your customer with? Example: you wouldn’t send an email out during a presidential debate. But you might send an email the next day with context about the presidential debate Segmentation – it’s not a one size fits all experience. Example: Don’t send a roofing email to a renter
- Best time to send: 10am Tuesdays or 3pm on Thursdays Be cognoscente of time zones Subject Lines with emojis have a better deliverability rate 55% of marketers are converting to a version of TLDR tidbits at the bottom of emails Do not send more than 50 emails a day. Space them out so you don’t get your inbox flagged Use programs like: seamless.ai or RocketReach for email list compilation
- One of the most popular online networking platforms that connects the world's professionals. Unlike many of these social media platforms: Linkedin is exclusively for the working professionals. It is free to create a profile, to create business pages, and to create groups, but anything more than that… it is a paid platform.
- Speech Notes: Gone are the days where you would just simply have a Linkedin profile and maybe a company profile. There are so many categories and silos within Linkedin now, that it truly is an all in one marketing channel. You can not only follow your roofing company and connect with them on Linkedin personally… you can now join groups about roofing or even more specifically… roofers in Jacksonville.
- Originally launched on May 5, 2003 as a place to have a professional presence on the web. Facebook and other social media platforms were for the social aspect of life, but Linkedin filled the gap that no online platform had before-a place to not only present yourself as a professional, but to connect with others for job opportunities and business networking advancement. From the founding of Linkedin in 2003 to 2010, it was used for just that. Now, fast forward to 2021, it is a robust platform offering paid memberships, paid advertising, and learning center, certification provider, and so much more. As of September 2021, LinkedIn has 774+ million registered members from over 200 countries and territories. Raise your hand if you have a LinkedIn Profile? Raise your hand if you have a LinkedIn Profile for your business (lending firm) or brokerage firm? (even if it’s just you)
- Since most of you have the basics, let’s dive into the different gaps in your business LinkedIn can fill and everyday tasks that can catapult you into 2021 and beyond. There are three main pages on Linkedin. Personal Page, Company Page, and Group Pages Personal Page – specific to you, who you are, your career and background. Profile Picture – professionally done, spend the extra few dollars to get a professional headshot. This is what some people (especially in this Covid environment) only get to see. Selfies, group shots you are cropped of, low lighting---all miss the mark Header and Title: You have a small piece of real estate to show yourself off. Use it WISELY. Actual Profile Page: Notice my header image. So many leave their header image blank or use the ones provided by Linkedin. Again, you only have a certain amount of real estate… use it wisely. Contact Information- so many people do not provide contact information on Linkedin. Why? Because there is a direct message window on the platform. Did you know if people are not connected with you, they cannot directly DM you? You have to be a.) wait until you are accepted or b.) pay to talk to them. Make it easy for people--- at least show an email About – opportunity to share even more about yourself Activity – shows what you are posting, liking, sharing, and saying in Groups, pages, or other’s pages Experience – your work and career history- fill these out! So many people don’t. Easy place to brag about successes, timeline of career, unique job experiences, what you’ve learned along the way, and strengths Education – If you are working on a degree, have one completed, or collecting certificates: add them to your page!
- If you have a company – provide a company wide image. If it’s just you… go to a site like canva.com to access premade Linkedin Backgrounds to add to your page. A page specific to your company – lending firm or brokerage firm – that, aside from your website, Linkedin Users and your employees can connect with online. (show example of North Avenue Capital) Keep followers up to date on recent loan closings, the company’s health, and general updates. Your employees can also connect with your company page to show they are affiliated and work for the company. This is useful when clients are looking for someone to connect to/with As with your profile page: make sure you have everything filled out. Header, about, logo, etc. This is how some people only see you. Did you know when you type in North Avenue Capital, our website pops up first and then our LinkedIn?
- 8/3/2022 can we get rid of box in the middle of the graph
- Define keywords for your business
- Hashtags are like finding different departments or silos of the linkedin world You can: Find out what others are talking about in relation to who you are continue the conversation on other’s posts (encourage you to interact daily) You can do this on Facebook too
- A group page allows a place for example brokers to come together in one place with lenders and exchange deals. For example…
- Start with one post per week for a month. Mix up the days you post on, at the same time. So you are only changing one variable. Check out the analytics on which is better day to be posting. Then get granular from there… once you found your day, start messing around with times!
- Study other company pages in your industry. Track what they are doing and stay relevant. Stay up with current events and if it makes sense, post or interact with others that have posted about them.
- what is digital customer experience(DCX)? How a company engages with its customers at every point in their buying or conversion journey, direct or indirect Goal: To create consistent experience Example: Amazon– Prime Members don’t think twice about membership prices because of how much value-added. We are at the point where customers don’t just expect the Amazon experience, they demand it
- Customer Journey: refers to the process through which a potential customer interacts with a brand or company online, from initial awareness to making a purchase decision and beyond. It encompasses the various touchpoints and stages that a customer goes through while engaging with digital marketing efforts. Customer Journey: How does your customer get from a to z. Customer experience is recognizing how easy or difficult that journey is
- Most maps are created to show how to get from point a to point b Realistic view of the journey your customers have with your brand, service, or product. Truly understand the true customer journey Inside out perspective but we want to see outside in perspective Stress - test new products, services, or offerings to customers Innovate to stay ahead of the competition
- Awareness: Imagine you're interested in buying a new video game. The first step is becoming aware of the game's existence. You might see an advertisement on TV, hear friends talking about it, or come across a video game review online. This is when you first learn about the game and start getting curious. Consideration: Once you're aware of the game, you'll start considering whether you want to buy it. You might ask yourself questions like, "What's the game about?" or "Is it fun to play?" You might watch gameplay videos on YouTube, read reviews on websites, or talk to friends who have played it before. This stage is all about gathering information and thinking about whether you really want the game. Decision: After considering all the information, you'll make a decision. You might decide to buy the game because it looks exciting and you think you'll enjoy playing it. To do this, you might ask your parents if it's okay to buy it or use your own savings if you have enough money. This is when you take action and actually make the purchase. Enjoyment: Once you have the game, you start playing and enjoying it. You might spend hours exploring different levels, solving puzzles, or competing with friends. This stage is all about having fun and getting the most out of the game. Sharing: If you really like the game, you might want to share your experience with others. You could tell your friends about it, show them how to play, or recommend it to other gamers. By sharing your thoughts, you become an advocate for the game and help spread the word to others.
- Just for my viewing