The document discusses different aspects of developing a business model and pricing strategy for a health clinic, including defining the business model canvas with key elements like customer segments, value propositions, and revenue streams. It then covers different categories and types of pricing like cost-based, customer-based, and competition-based approaches. The document also outlines common payment methods in the medical industry like insurance, and steps to establish an effective pricing strategy like understanding costs, testing pricing approaches, and regularly evaluating pricing strategies based on metrics.

2. Business Model
Business Plan vs Business Strategy vs

4. A REVENUE MODEL IS AN EXCHANGE OF VALUE.
BUSINESS CUSTOMER
REVENUE
SOLUTION
VALUE

5. BUSINESS MODEL CANVAS

6. Pricing
Matters:
Health
Clinic
Exercise

7. CATEGORIES
OF PRICING
Cost Based
Customer
Based
Competition
Based

8. TYPES OF COSTS

9. HOW ARE YOU PAID?
Payments in Medical Industry
• Cash, Debit/Credit, & Check
• Insurance and Other Payments
⚬ Fee for service
⚬ Global payments
⚬ Capitation

10. WHAT ARE YOUR REVENUE STREAMS?

11. Know your costs
Develop a strategy for pricing
Test and measure your strategy
Assess at regular intervals
Update pricing strategy
ACTION STEPS

12. “The moment you make a mistake in pricing, you're eating
into your reputation or your profits.”
- Katherine Paine, Founder of The Delahaye Group
Words of
Wisdom

13. TAKEAWAYS